SEO: Search Engine Optimization for your Small Business

Wednesday, November 20, 2013 | 12:00pm to 2:00pm

Campus: Long Beach City College


Small Business Development Center
Long Beach City College
4900 E. Conant Street, Building #2
Long Beach, CA 90808

Cost: $20 + ($1 parking pass that must be purchased at parking machine located in front of Building #1)

Category: Technology


In an over-stimulated and saturated world of social media and online marketing, it is very easy to get lost in the mix especially when there are over 1 million existing websites.  How will your customers find you?  You can drive more traffic to your website by using Search Engine Optimization (SEO).

Whether you know it or not, SEO is a key component for your marketing strategy.  Proper SEO enables individuals who are looking for your product or service, more easily find your website.

This seminar will get you started on what a search engine is, how it finds and identifies your business based on key words and links, and how they contribute to how your business ranks.  You will also learn about the various types of search results, SEO methodology, and effective SEO practices.

If you want to learn how to leverage the most out of the internet by optimizing your business website, this seminar is for you.

Course Level: Intermediate

You Will Learn:

• What SEO entails

• How SEO works and why it’s important

• Key factors to your SEO success, including common mistakes and how to avoid them

• How to determine the right SEO techniques, approaches, and tools for your needs

Who Should Attend:  Webmasters, marketing managers, business owners, or anyone who wants to drive traffic to their website or is tasked with developing a marketing strategy.