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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T100000
DTEND;TZID=America/Los_Angeles:20260826T110000
DTSTAMP:20260826T044407
CREATED:20260825T171841Z
LAST-MODIFIED:20260825T171841Z
UID:387729-1787738400-1787742000@smallbizla.org
SUMMARY:Webinar – Set It and Sell It: Inside Shopify’s New AI-Powered Marketing Autopilot
DESCRIPTION:Shopify quietly built a marketing team into your admin: Campaign Autopilot runs AI-driven campaigns across Shop\, ChatGPT\, Pinterest\, and Microsoft ads from one setup\, Shopify Messaging now handles SMS and WhatsApp with smart send-time delivery\, and Shopify Collabs makes finding creators easier. \nLearn what these native tools actually do\, what’s still worth a third-party app\, and how to turn them on without breaking what’s already working. \nInstructor: Ramin Ramhormozi \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-set-it-and-sell-it-inside-shopifys-new-ai-powered-marketing-autopilot/
LOCATION:Webinar – COC
ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2025/06/ai-marketing-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T100000
DTEND;TZID=America/Los_Angeles:20260826T113000
DTSTAMP:20260826T044407
CREATED:20260617T141734Z
LAST-MODIFIED:20260617T141734Z
UID:386775-1787738400-1787743800@smallbizla.org
SUMMARY:Claude 101 – The Foundation Every Business Owner Needs
DESCRIPTION:Back by popular demand\, this foundational session is designed for business owners who are new to AI as well as those who attended advanced sessions and want to strengthen their fundamentals. \nLearn how to use Claude to: \n\nWrite marketing content\nCreate business plans\nDraft proposals\nBuild operating procedures\nAnalyze documents\nImprove customer communications\nOrganize business information\n\nThis workshop is timed perfectly for businesses preparing for the fall season and for new Pasadena SBDC clients who want a practical introduction to AI. \nTakeaway: Build a strong foundation in AI and learn how to use Claude as a strategic business partner. \nInstructor: Deborah Deras\, Social Media Goddess\, Mindful AI Expert \n*The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/claude-101-the-foundation-every-business-owner-needs/
LOCATION:Webinar – PCC
CATEGORIES:Business Development & Operations,Marketing Planning
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/03/Untitled-design-17-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T103000
DTEND;TZID=America/Los_Angeles:20260826T113000
DTSTAMP:20260826T044407
CREATED:20260728T170228Z
LAST-MODIFIED:20260728T170228Z
UID:387389-1787740200-1787743800@smallbizla.org
SUMMARY:Webinar – Google Guidelines for Websites
DESCRIPTION:Stop wondering why your website isn’t hitting page one and start looking under the hood! Join SBDC Digital Marketing Consultant Darren Elliott for an eye-opening\, free webinar on Google’s Guidelines for Websites. Darren pulls back the curtain on the technical “scorecard” Google uses to rank you—and will show you ethical ways on how you can ace pass with high marks! \nClaim your spot to this free webinar! \nInstructor: Darren Elliott \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-google-guidelines-for-websites/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations,Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/02/profit-72-CR2bW7.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T120000
DTEND;TZID=America/Los_Angeles:20260826T130000
DTSTAMP:20260826T044407
CREATED:20260728T170239Z
LAST-MODIFIED:20260728T170239Z
UID:387390-1787745600-1787749200@smallbizla.org
SUMMARY:Webinar – Harmful “Black Hat” SEO Tactics
DESCRIPTION:Is your SEO strategy a ticking time bomb? Join SBDC Digital Marketing Consultant Darren Elliott for a revealing free webinar on Harmful “Black Hat” SEO Tactics. In the race to the top of Google\, many businesses unknowingly use shortcuts that can lead to their website being “blacklisted” or permanently removed from search results. Learn how to spot these dangerous traps and protect your digital investment. \nClaim your spot to this free webinar! \nInstructor: Darren Elliott \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-harmful-black-hat-seo-tactics/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations,Marketing,Social Media,Website
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/05/profit-57.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T120000
DTEND;TZID=America/Los_Angeles:20260826T133000
DTSTAMP:20260826T044407
CREATED:20260728T170240Z
LAST-MODIFIED:20260728T170240Z
UID:387391-1787745600-1787751000@smallbizla.org
SUMMARY:Webinar – From Idea to Impact: Validate Your Business Model
DESCRIPTION:“From Idea to Impact: Validate Your Business Model” is a practical webinar designed to help entrepreneurs and business owners determine whether their business idea or current business model can succeed in today’s changing market. \nLearn how to evaluate customer demand\, test key assumptions\, identify gaps\, and make smarter decisions before investing more time and money. Turn uncertainty into insight—and your idea into a business model built for impact and growth. \nInstructor: Connie Sparks \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-from-idea-to-impact-validate-your-business-model-2/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations,Marketing,Social Media,Website
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/05/profit-57.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T150000
DTEND;TZID=America/Los_Angeles:20260826T170000
DTSTAMP:20260826T044407
CREATED:20260708T173247Z
LAST-MODIFIED:20260805T052316Z
UID:387164-1787756400-1787763600@smallbizla.org
SUMMARY:WEBINAR Legal Corner: How to Value a Business
DESCRIPTION:Join our informative webinar on how to value your business\, presented by investment banker\, financial expert and business advisor Michael DeDonato J.D.\, M.B.A. \nWhy Attend: \n\nLearn the 10 essential reasons to value your business\, including exit strategy planning\, buy/sell agreements\, and securing funding\nDiscover the 11-step process for accurately valuing your business\nUnderstand key financial metrics like Seller’s Discretionary Earnings (SDE) and EBITDA\, and when to use each\nGet insights from an experienced investment banker who has helped numerous business owners sell at maximum value who also has extensive financial\, accounting\, legal and business expertise\n\nPerfect For: \n\nBusiness owners planning to sell or exit their company\nEntrepreneurs seeking to acquire businesses\nPartners looking to create buy/sell agreements\nBusiness owners developing long-term strategic plans\n\nDon’t miss this opportunity to gain valuable knowledge that could significantly impact your business decisions and financial future. \nInstructors: Michael DeDonato and Larry Johnson (SBDC Advisors). \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-legal-corner-how-to-value-a-business/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-19.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T170000
DTEND;TZID=America/Los_Angeles:20260826T191000
DTSTAMP:20260826T044407
CREATED:20260708T173326Z
LAST-MODIFIED:20260708T173326Z
UID:387495-1787763600-1787771400@smallbizla.org
SUMMARY:WEBINAR QUICKBOOKS ONLINE 2-DAY SERIES
DESCRIPTION:8/19/2026 – Week 1 QBO Best Practices for Customizing QBO and Sales and Expenses \nDuring the 1st hour of the webinar learn how to customize QBO settings\, set up customers\, vendors\, chart of accounts\, product and service items. Know which version of QBO works best for you. Learn how to set up bank feeds\, bank rules and get bank synchronization tips. \n10 minute break \nDuring the 2nd hour\, learn how to customize QBO sales and expenses to make the best use of QBO. Learn tips and tricks for creating sales receipts and invoices\, customer payments and payment links. Learn how to correctly enter expenses and checks\, bills\, and bill payments in QBO. View useful sales and expense reports. \n  \n8/26/2026 – Week 2 Payroll and Financial reporting \nDuring the 1st hour\, get tools that enable you to effectively manage your payroll and employees and understand payroll taxes and filings.  Learn how to improve your financial statements with job cost reporting and class tracking in QBO. \n10 minute break \nDuring the 2nd hour\, learn how to create useful financial reports\, management reports and business plan reports with QBO and other software. The instructor will present you with SBDC tools that will improve the analysis of your company’s financials. \n  \nInstructor: Maureen Thielen (SBDC Advisor) provides bookkeeping\, accounting and tax consulting services to new and existing businesses. After working for more than 15 years at regional CPA firms\, Maureen now trains clients on QBO\, QB Desktop\, payroll and other financial software. Maureen is an Enrolled Agent and has an MS in Taxation from Golden Gate University. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-quickbooks-online-2-day-series-5/2026-08-26/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/11/profit-39.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T170000
DTEND;TZID=America/Los_Angeles:20260826T191000
DTSTAMP:20260826T044407
CREATED:20260806T181749Z
LAST-MODIFIED:20260806T181749Z
UID:387530-1787763600-1787771400@smallbizla.org
SUMMARY:WEBINAR QUICKBOOKS ONLINE 2-DAY SERIES
DESCRIPTION:8/19/2026 – Week 1 QBO Best Practices for Customizing QBO and Sales and Expenses \nDuring the 1st hour of the webinar learn how to customize QBO settings\, set up customers\, vendors\, chart of accounts\, product and service items. Know which version of QBO works best for you. Learn how to set up bank feeds\, bank rules and get bank synchronization tips. \n10 minute break \nDuring the 2nd hour\, learn how to customize QBO sales and expenses to make the best use of QBO. Learn tips and tricks for creating sales receipts and invoices\, customer payments and payment links. Learn how to correctly enter expenses and checks\, bills\, and bill payments in QBO. View useful sales and expense reports. \n  \n8/26/2026 – Week 2 Payroll and Financial reporting \nDuring the 1st hour\, get tools that enable you to effectively manage your payroll and employees and understand payroll taxes and filings.  Learn how to improve your financial statements with job cost reporting and class tracking in QBO. \n10 minute break \nDuring the 2nd hour\, learn how to create useful financial reports\, management reports and business plan reports with QBO and other software. The instructor will present you with SBDC tools that will improve the analysis of your company’s financials. \n  \nInstructor: Maureen Thielen (SBDC Advisor) provides bookkeeping\, accounting and tax consulting services to new and existing businesses. After working for more than 15 years at regional CPA firms\, Maureen now trains clients on QBO\, QB Desktop\, payroll and other financial software. Maureen is an Enrolled Agent and has an MS in Taxation from Golden Gate University. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-quickbooks-online-2-day-series-6/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/11/profit-39.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T090000
DTEND;TZID=America/Los_Angeles:20260827T100000
DTSTAMP:20260826T044407
CREATED:20260722T090316Z
LAST-MODIFIED:20260722T090316Z
UID:387316-1787821200-1787824800@smallbizla.org
SUMMARY:Live Q&A: All About Marketing Your Small Business
DESCRIPTION:Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak\, Director of the Long Beach SBDC\, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas\, business development strategies\, how to leverage online platforms to grow your brand\, mind-set\, and professional growth\, ways to develop strategic partnerships\, event marketing\, business operations\, recruiting\, franchising\, the meaning of life and more. \nREGISTER NOW
URL:https://smallbizla.org/workshop/live-qa-all-about-marketing-your-small-business-28/
LOCATION:Webinar
CATEGORIES:Marketing,Marketing Planning
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-24.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T100000
DTEND;TZID=America/Los_Angeles:20260827T113000
DTSTAMP:20260826T044407
CREATED:20260722T090317Z
LAST-MODIFIED:20260722T090317Z
UID:387317-1787824800-1787830200@smallbizla.org
SUMMARY:Claude 102: Projects\, Artifacts\, SOPs & Workflows An intermediate hands-on session for small business owners\, and more
DESCRIPTION:If you’ve mastered the basics of AI prompting\, it’s time to take the next step. In this interactive 90-minute workshop\, you’ll learn how to transform Claude from a simple chatbot into a reliable business partner that helps you organize projects\, create reusable business assets\, document processes\, and automate everyday tasks. You’ll discover practical strategies to reduce repetitive work while maintaining consistency across your business. \n  \nDesigned specifically for small business owners\, entrepreneurs\, and professionals\, this hands-on session will show you how to build AI-powered systems that streamline operations\, improve productivity\, and create scalable workflows. You’ll leave with templates\, frameworks\, and real-world examples you can immediately implement to save time\, enhance customer experiences\, and focus on growing your business. \n  \nBy the end of this session you will:\n\nBuild and organize a Claude Project to manage ongoing business initiatives.\nCreate reusable Artifacts for marketing\, sales\, and operations.\nDraft a professional Standard Operating Procedure (SOP) using AI.\nDesign repeatable AI workflows that automate routine business tasks.\nTrain Claude to understand your writing style\, brand voice\, and business preferences.\nBuild a simple AI-powered dashboard to organize prompts\, templates\, and business resources.\n\nREGISTER NOW
URL:https://smallbizla.org/workshop/claude-102-projects-artifacts-sops-workflows-an-intermediate-hands-on-session-for-small-business-owners-and-more/
LOCATION:Webinar
CATEGORIES:Business Planning
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-23.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T100000
DTEND;TZID=America/Los_Angeles:20260827T113000
DTSTAMP:20260826T044407
CREATED:20260806T100212Z
LAST-MODIFIED:20260806T100212Z
UID:387511-1787824800-1787830200@smallbizla.org
SUMMARY:Proper Bookkeeping and Compliance Opens Doors to Funding and Growth
DESCRIPTION:Description: \n\n “Get Organized\, Stay Compliant: The Essential Guide to Recordkeeping and Compliance for Small Business Owners!” \n“Get the know-how to stay compliant and stress-free—learn how to organize your books\, meet compliance guidelines\, and use digital systems that simplify bookkeeping. \nREGISTER NOW
URL:https://smallbizla.org/workshop/proper-bookkeeping-and-compliance-opens-doors-to-funding-and-growth/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/01/profit-53.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T113000
DTEND;TZID=America/Los_Angeles:20260827T130000
DTSTAMP:20260826T044407
CREATED:20260722T090319Z
LAST-MODIFIED:20260722T090319Z
UID:387318-1787830200-1787835600@smallbizla.org
SUMMARY:Funding Your Growth For Existing and Start-up Small Businesses
DESCRIPTION:Are you at a point where you need funding for the continued growth of your business? Are you unsure how to find the right sources of funding? Do you know the exact amount of cash-flow needed to grow your business? \nJoin SBDC advisors Shaila Patankar and Max Ordonez for a workshop that identifies some key questions to ask when considering funding the growth of your business. \nTopics include:  \n\nHow well do you know your business?\nHow to forecast your growth\nHow to fund your growth\nWhat lenders are looking for\nPreparing your loan package\n\nREGISTER NOW
URL:https://smallbizla.org/workshop/funding-your-growth-for-existing-and-start-up-small-businesses-6/
LOCATION:North Long Beach Higher Education Center\, 635 E. South Street\, Long Beach\, CA\, 90805\, United States
CATEGORIES:Loans & Capital
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/10/profit-22.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T120000
DTEND;TZID=America/Los_Angeles:20260827T130000
DTSTAMP:20260826T044407
CREATED:20260604T150332Z
LAST-MODIFIED:20260604T150332Z
UID:386623-1787832000-1787835600@smallbizla.org
SUMMARY:Webinar – Protecting the Company’s “Secret Sauce”: Trade Secret Basics
DESCRIPTION:This webinar will teach small business owners how to protect the company’s inventions\, ideas and secrets. Attendees will learn the basics of trade secret law; the kinds of information that can be protected as a trade secret; confidentiality requirements; ownership issues; how to avoid losing trade secret protection; and how to avoid violating the trade secret rights of others. \nInstructor: Erica Bristol \n\n  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-protecting-the-companys-secret-sauce-trade-secret-basics-13/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/profit-6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T140000
DTEND;TZID=America/Los_Angeles:20260827T153000
DTSTAMP:20260826T044407
CREATED:20260722T090320Z
LAST-MODIFIED:20260722T090320Z
UID:387319-1787839200-1787844600@smallbizla.org
SUMMARY:The Importance of Vision and Mission When Marketing Your Business
DESCRIPTION:If you are a business owner and someone asks you\, “What do you do?” you need to answer with an easy-to-follow story that gets to the heart of the matter\, explaining what you do\, why you do it\, and how people benefit from using your products or services. This workshop examines how to build your story\, focusing on two key components: your Vision and your Mission. \nYou will learn: \n\nWhy Vision and Mission are critical to any business of any size\nHow to define your Vision\nHow to define your Mission\nHow to define what makes you unique\nHow all of this ties in to building a powerful story for your marketing campaigns\n\nREGISTER NOW
URL:https://smallbizla.org/workshop/the-importance-of-vision-and-mission-when-marketing-your-business-5/
LOCATION:North Long Beach Higher Education Center\, 635 E. South Street\, Long Beach\, CA\, 90805\, United States
CATEGORIES:Business Planning
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/07/Untitled-design-13-fSMhNw.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T193000
DTEND;TZID=America/Los_Angeles:20260827T210000
DTSTAMP:20260826T044407
CREATED:20260825T171858Z
LAST-MODIFIED:20260825T171858Z
UID:387730-1787859000-1787864400@smallbizla.org
SUMMARY:Webinar – 101 QUICKBOOKS ONLINE
DESCRIPTION:101 Accounting using QUICKBOOKS ONLINE \nThis introductory session is fast-paced and lasts 1.5 hours\, tailored specifically for non-finance people who want a clear and practical overview of QuickBooks Online. Participants will learn to navigate the dashboard\, set up basic accounts\, review the chart of accounts\, create invoices\, track expenses\, and incorporate bank transactions. The session also covers understanding key reports. Emphasis will be placed on real-world applications and best practices\, empowering participants to confidently manage their financial data using QuickBooks Online. \nInstructor: Eugene Zapata \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-101-quickbooks-online/
LOCATION:Webinar – COC
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-2-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260831T100000
DTEND;TZID=America/Los_Angeles:20260831T110000
DTSTAMP:20260826T044407
CREATED:20260811T170229Z
LAST-MODIFIED:20260811T170229Z
UID:387601-1788170400-1788174000@smallbizla.org
SUMMARY:Webinar – Your Store Is Losing Money on Mobile: The Phone-First Fixes You’re Missing
DESCRIPTION:Most of your traffic is on a phone\, and most stores still check out like it’s 2015. Learn how to find the exact spots where mobile shoppers bail\, and fix checkout speed\, navigation\, and one-tap payment options so you stop losing sales to friction alone. \nInstructor: Ramin Ramhormozi \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-your-store-is-losing-money-on-mobile-the-phone-first-fixes-youre-missing/
LOCATION:Webinar – COC
CATEGORIES:Marketing,Social Media,Website
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/08/Untitled-design-7-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260901T100000
DTEND;TZID=America/Los_Angeles:20260901T120000
DTSTAMP:20260826T044407
CREATED:20260808T181748Z
LAST-MODIFIED:20260808T181748Z
UID:387565-1788256800-1788264000@smallbizla.org
SUMMARY:WEBINAR Improve Your Personal Credit for Lending Opportunities
DESCRIPTION:The “Improve Your Personal Credit for Lending Opportunities” workshop is designed to help individuals and business owners understand the factors that affect their credit scores and learn strategies to improve them. Whether you are looking to apply for a personal loan\, business loan\, or credit line\, having a strong credit score can significantly increase your chances of approval and favorable terms. \nDuring this workshop\, participants will learn about the different credit bureaus and how they calculate credit scores\, the common mistakes that can lower credit scores\, and ways to establish or rebuild credit history. Additionally\, the workshop will cover the importance of monitoring credit reports for errors or fraudulent activity and how to dispute inaccuracies. \nFurthermore\, the workshop will address the following three pain points that individuals and business owners often face when it comes to credit: \nLack of awareness: Many people are not aware of the factors that affect their credit scores or the importance of maintaining a good credit history. This workshop will provide a comprehensive overview of credit scores and how they impact lending opportunities. \nLimited resources: Individuals and small business owners may not have access to the same resources as large corporations to establish and maintain good credit. The workshop will provide practical tips and strategies that can be implemented on a limited budget. \nFear of rejection: Some people may be hesitant to apply for loans or credit lines due to a fear of rejection or a belief that their credit score is too low. The workshop will provide guidance on how to assess creditworthiness\, identify appropriate lending options\, and increase the chances of approval. \nOverall\, this workshop is ideal for individuals and small business owners who want to take control of their credit and improve their chances of securing lending opportunities. By attending this workshop\, participants will gain valuable insights and practical tools that can help them build a stronger credit profile and achieve their financial goals. \nInstructor: Concela Tarver (SBDC Advisor) and financial services professional with over 20 years of experience. She holds multiple certifications and licenses\, including Series 6\, Series 63\, and life and health insurance licenses. She has conducted over 500 workshops on financial literacy and business development and is committed to helping individuals navigate their financial journeys. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-improve-your-personal-credit-for-lending-opportunities-22/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/06/profit-6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260901T120000
DTEND;TZID=America/Los_Angeles:20260901T130000
DTSTAMP:20260826T044407
CREATED:20260825T171859Z
LAST-MODIFIED:20260825T171859Z
UID:387731-1788264000-1788267600@smallbizla.org
SUMMARY:Webinar – Inventory Management Methods to Help Increase Profitability
DESCRIPTION:When most business owners think about increasing profit\, they think about increasing sales\, raising prices\, reducing payroll\, or negotiating better supplier pricing. But there is another major lever: getting smarter about the inventory you already buy\, store\, and sell. \nInventory can generate profit—but inventory can also consume cash\, take up valuable space\, become obsolete\, get damaged\, expire\, or sit on a shelf while you continue paying bills. \nInstructor: Michael Letson \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-inventory-management-methods-to-help-increase-profitability/
LOCATION:Webinar – COC
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/03/Untitled-design-17.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260901T150000
DTEND;TZID=America/Los_Angeles:20260903T163000
DTSTAMP:20260826T044407
CREATED:20260807T181747Z
LAST-MODIFIED:20260807T181747Z
UID:387540-1788274800-1788453000@smallbizla.org
SUMMARY:WEBINAR Legal Corner: Negotiation Strategies & Tactics for Contracts all Small Businesses Deal With
DESCRIPTION:Learn some of the best ways that you can even the playing field without having to be a lawyer when you deal with someone else’s contracts.\n\nAlso\, you’ll get tips about how to avoid some of the most common blind sides that can often seriously hurt your small business.\n\nActual common examples\, but explained without the confusing legalese.\n\nInstructor: Ben Martin (SBDC Advisor) and Attorney who loves helping new and small businesses\, survive and thrive. With over 20 years of experience working for SBDCs\, Non-profit Entrepreneurship Programs\, and Pro Bono service to people wanting to build their futures. Ben has a reputation for advice that gives business owners confidence and independence. Using plain language\, a sense of humor and giving low or no cost DIY solutions for your business.  \nAwarded by a California State agency for his advocating for women business owners. \nREGISTER NOW \n 
URL:https://smallbizla.org/workshop/webinar-legal-corner-negotiation-strategies-tactics-for-contracts-all-small-businesses-deal-with/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/06/profit-19-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260901T181500
DTEND;TZID=America/Los_Angeles:20260901T194500
DTSTAMP:20260826T044407
CREATED:20260808T181755Z
LAST-MODIFIED:20260808T181755Z
UID:387566-1788286500-1788291900@smallbizla.org
SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW \n\n 
URL:https://smallbizla.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-175/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/05/profit-56-9xhGIf.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260902T090000
DTEND;TZID=America/Los_Angeles:20260902T120000
DTSTAMP:20260826T044407
CREATED:20260808T181757Z
LAST-MODIFIED:20260808T181757Z
UID:387567-1788339600-1788350400@smallbizla.org
SUMMARY:WEBINAR Biz Basics: How to Estimate Startup Costs & Cash Flow
DESCRIPTION:How much will it cost to start your business? What are the different categories of costs I need to be concerned about? Financial preparation is key so that you can plan ahead in starting your new venture. \nTopics include: \n\nSteps needed to calculate start-up expenses\nCalculating the first 90 days projected monthly costs\nOngoing expenses\nConducting a margin analysis and a break-even analysis\nInitial cash flow projection will be reviewed and presented in this hands-on session.\n\n  \nInstructor: Andrew Strachan (SBDC Advisor) has many years of financial analysis expertise. He served as financial analyst/VP of finance for over 20 years in the U.S. and Europe\, following an earlier career at two start-ups. He leverages his experience for the benefit of his SBDC clients\, as he assists them with financial model development\, financial statement creation and review\, along with strategy development\, business planning and working with investors (pitch deck review\, business plan\, presentations). He is bilingual in English and French. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-biz-basics-how-to-estimate-startup-costs-cash-flow-26/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-21.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260902T120000
DTEND;TZID=America/Los_Angeles:20260902T130000
DTSTAMP:20260826T044407
CREATED:20260728T170242Z
LAST-MODIFIED:20260728T170242Z
UID:387392-1788350400-1788354000@smallbizla.org
SUMMARY:Webinar – Lights\, Camera\, Ranking the Video SEO Breakthrough – Part 1
DESCRIPTION:Stop uploading your videos to a “digital graveyard”! Join SBDC Digital Marketing Consultant Darren Elliott for this Two-Part free webinar on Video SEO strategies for maximum visibility. If you aren’t optimizing your video content\, you’re missing out on a massive stream of traffic from both YouTube and Google Search. Learn the “how” and “where” to ensure your videos reach the people you’re trying to serve. \nClaim your spot to this free webinar! \nInstructor: Darren Elliott \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-lights-camera-ranking-the-video-seo-breakthrough-part-1/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations,Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/05/profit-57.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260902T130000
DTEND;TZID=America/Los_Angeles:20260902T140000
DTSTAMP:20260826T044407
CREATED:20260808T181758Z
LAST-MODIFIED:20260808T181758Z
UID:387568-1788354000-1788357600@smallbizla.org
SUMMARY:WEBINAR SEO Revealed-10 Tips to Search Engine Optimization
DESCRIPTION:How does your website perform when it comes to Search Engine Optimization (SEO)? Is your company showing up on search engines? Search Engine Optimization has changed with the addition of AI. Join us to review those changes to improve your results. Did you know that people searching for a product or service online typically buy within 1 day of that search? In fact\, they often shop and purchase within hours of that search. Learn how to improve your websites’ performance using SEO & digital tools. Get my 10 Steps to help your website and your products & services perform better on search. \nThis Webinar Will Teach You: \n\nWhat factors add to the algorithm for Search Engine Optimization.\nHow SEO can affect your digital advertising costs.\nHow to improve your website SEO.\nHow to reduce digital advertising and Adwords costs with smarter strategies.\nHow to reach more of your target market for less.\nHow your company appears to consumers who need your services & products.\nHow to improve your website and ad results over competition to attract more visitors.\nLearn recent changes that search engines & digital advertising have made recently that can impact your website results.\nHow to add a call-to-action and an automated follow-up program to engage your leads\, past customers & new website visitors.\n\n\n\n\n  \nPresented by: Liz Harsch \n\nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-seo-revealed-10-tips-to-search-engine-optimization/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260903T100000
DTEND;TZID=America/Los_Angeles:20260903T110000
DTSTAMP:20260826T044407
CREATED:20260808T181800Z
LAST-MODIFIED:20260808T181800Z
UID:387569-1788429600-1788433200@smallbizla.org
SUMMARY:WEBINAR Navigating SBIR/STTR (Research & Technology) Grants
DESCRIPTION:The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs provide an opportunity for small businesses to tap into federal funding to conduct research and development on promising new innovations and technologies.  With $4 billion available annually\, the programs are a source of seed capital for early stage companies. SBIR/STTR funding can also serve as a pathway to equity financing by allowing businesses to demonstrate feasibility of new technologies and move toward commercialization. \nThis webinar will cover the following: \n¨   Overview of the SBIR and STTR programs \n¨   Qualifications and eligibility requirements for SBIR/STTR funding \n¨   How to determine if your innovation is a good fit for SBIR/STTR funding \n¨   How to search SBIR/STTR solicitations and topics \n¨   Grants versus Contracts \n¨   Difference between SBIR and STTR \n¨   Steps to preparing a SBIR/STTR proposal \n¨   Tips for increasing your success in securing SBIR/STTR funding \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-navigating-sbir-sttr-research-technology-grants-16/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/04/profit-81-v7DKlD.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260903T100000
DTEND;TZID=America/Los_Angeles:20260903T120000
DTSTAMP:20260826T044407
CREATED:20260806T100212Z
LAST-MODIFIED:20260806T100212Z
UID:387512-1788429600-1788436800@smallbizla.org
SUMMARY:NEW: Why Your Marketing Is Not Sticking. The Brain Science Every Small Business Owner Needs to Know
DESCRIPTION:Why Your Marketing Is Not Sticking. The Brain Science Every Small Business  Owner Needs to Know \nYou started your business with passion. \nYou know your service works. \nBut when it comes to marketing\, it feels scattered\, inconsistent\, or invisible. \nYou post. \nYou tweak your website. \nYou change your bio. \nStill\, nothing feels steady. \nHere is the truth most small business owners are never taught: \nYour customer’s brain is overloaded. \nIf your message is not instantly clear\, emotionally relevant\, and easy to process\, it gets  ignored. \nIn this practical\, interactive workshop\, you will learn simple neuroscience principles that  explain why marketing either sticks or disappears. You will understand how the brain  filters information\, how it decides what feels safe\, and why emotion drives buying  decisions more than logic. \nThen we apply it directly to your business. \nYou will simplify your message\, clarify your positioning\, and learn how to communicate  in a way that makes people feel seen instead of sold to. \nThis session is designed specifically for entrepreneurs and small business owners who  want marketing that feels aligned\, clear\, and sustainable. \nYou will not leave with theory. \nYou will leave with a sharper message. \n3 Takeaways \n1. You Will Discover Why “Explaining More” Is Hurting Your Marketing \n2. You Will Learn How to Speak to Real Emotional Drivers \n3. You Will Walk Away with a Clear\, Repeatable Messaging Framework \nREGISTER NOW
URL:https://smallbizla.org/workshop/new-why-your-marketing-is-not-sticking-the-brain-science-every-small-business-owner-needs-to-know-2/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/07/Untitled-design-24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260903T120000
DTEND;TZID=America/Los_Angeles:20260903T130000
DTSTAMP:20260826T044407
CREATED:20260825T171905Z
LAST-MODIFIED:20260825T171905Z
UID:387732-1788436800-1788440400@smallbizla.org
SUMMARY:Webinar – Protecting the Company’s Content and Other Creative Works: Copyright Basics
DESCRIPTION:This webinar will teach small business owners how to protect legal rights in content and other creative materials such as photographs\, software\, music\, videos\, website content\, educational courses\, books\, and other publications. \nAttendees will learn the basics of copyright law; requirements for copyright protection; determining and transferring ownership; the benefits of copyright “registration”; “works made for hire” and important considerations for works created by employees and independent contractors; and how to avoid copyright infringement. \nInstructor: Erica Bristol \nREGISTER NOW \n 
URL:https://smallbizla.org/workshop/webinar-protecting-the-companys-content-and-other-creative-works-copyright-basics-3/
LOCATION:Webinar – COC
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-2-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260903T193000
DTEND;TZID=America/Los_Angeles:20260903T210000
DTSTAMP:20260826T044407
CREATED:20260825T171907Z
LAST-MODIFIED:20260825T171907Z
UID:387733-1788463800-1788469200@smallbizla.org
SUMMARY:Webinar – 101 WAVE – Spanish
DESCRIPTION:Contabilidad 101 usando WAVE Este seminario web está dirigido a participantes sin experiencia en finanzas que buscan una introducción clara y práctica a WAVE y a los conceptos contables esenciales. Partiendo de nuestra sesión introductoria\, le guiaremos en el uso y la configuración de la plataforma. Explicaremos las principales opciones del menú y utilizaremos ejemplos sencillos y prácticos para mostrar actividades comerciales cotidianas\, como la facturación\, las compras\, la importación de datos y la conciliación de transacciones bancarias. Durante toda la sesión\, nos centraremos en generar confianza\, simplificar los conceptos y ayudarle a sentirse seguro y cómodo utilizando WAVE para gestionar las finanzas básicas de su negocio. \nInstructor: Eugene Zapata \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-101-wave-spanish/
LOCATION:Webinar – COC
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/11/profit-54-S5q5Ev.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260908T093000
DTEND;TZID=America/Los_Angeles:20260908T114500
DTSTAMP:20260826T044407
CREATED:20260808T181801Z
LAST-MODIFIED:20260808T181801Z
UID:387570-1788859800-1788867900@smallbizla.org
SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-176/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/05/profit-56-9xhGIf.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260908T100000
DTEND;TZID=America/Los_Angeles:20260908T113000
DTSTAMP:20260826T044407
CREATED:20260728T170243Z
LAST-MODIFIED:20260728T170243Z
UID:387393-1788861600-1788867000@smallbizla.org
SUMMARY:Webinar – Business Model #1
DESCRIPTION:Come ready to work on your business in this two-part training.  Business planning is a tool to help your business!\nIt’s an opportunity to create a road map and tell the story of the business with a focus on key elements. \nHighlighted Topics: \n\n         Creating a Business Plan\n         Goal Development\n         Business Development\n         Marketing Plans\n         Advertising Strategies\n         Financials – Overview\n\nInstructor: Connie Sparks \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-business-model-1-12/
LOCATION:Webinar – COC
CATEGORIES:Business Planning
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-6-1-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260908T100000
DTEND;TZID=America/Los_Angeles:20260908T113000
DTSTAMP:20260826T044407
CREATED:20260806T100212Z
LAST-MODIFIED:20260806T100212Z
UID:387513-1788861600-1788867000@smallbizla.org
SUMMARY:Are You Profitable? Learn How to Forecast Profits and Plan for Growth
DESCRIPTION:Business Projections 101 \nIf you are looking to make a profit in your business this webinar is for you! We know that numbers can be scary but with the right help it can be the new best friend of your business. Join us as we take an honest look at what needs must be met to start\, grow and keep you in the green. The only thing that can make you cents is MONEY! Let us help! \nREGISTER NOW
URL:https://smallbizla.org/workshop/are-you-profitable-learn-how-to-forecast-profits-and-plan-for-growth/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations,Finance
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/01/profit-47.png
END:VEVENT
END:VCALENDAR