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All LA SBDC workshops are currently being offered online only.

Due to the COVID-19 Safer-at-Home restrictions, all LA SBDC workshops are being rescheduled or offered online only. If you’ve registered for a workshop, please check your email or the calendar listing for the latest updates.

If your business is affected by COVID-19, view the LA SBDC COVID-19 Response Guide here.

The LA SBDC Network offers no-cost/low-cost business workshops throughout Los Angeles, Santa Barbara, and Ventura Counties.

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Basics of Search Engine Optimization

September 29 @ 10:00 am - 12:00 pm


Are you looking to get more traffic to your website from Google search? Curious how to measure the effectiveness of your SEO activity? Join us for a seminar on the two main types of SEO and which can have the biggest impact on your search rankings. We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales. We’ll help you find valuable keywords, optimize your website for Google, and improve your backlink profile. These techniques can be used both for local businesses and ecommerce businesses alike.

In this seminar:
What is SEO?
· On-page vs. off-page SEO
· The importance of rankings
· How to identify profitable keywords
· The difference between local and national SEO
· Link-building techniques
· Free must-have SEO tools

Presented by: Colin Smith

*The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar.



September 29
10:00 am - 12:00 pm
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SBDC hosted by Pasadena City College