Digital marketing is an essential part of doing business in the 21st century. But it seems like every day a new marketing technology is introduced. How can a small business owner get started, let alone keep up? This session will help answer those questions, while giving you an overview of how you can use digital marketing to grow your business without being overwhelmed. You’ll learn about:

·  What “digital marketing” means

·  Tools to launch a successful digital marketing campaign

·  The basics of social media marketing with Facebook, Twitter, and Instagram

·  SEO and why it’s important

·  The difference between organic and paid marketing