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DTSTART;TZID=America/Los_Angeles:20260310T090000
DTEND;TZID=America/Los_Angeles:20260310T103000
DTSTAMP:20260307T133904
CREATED:20260211T231819Z
LAST-MODIFIED:20260211T231819Z
UID:384823-1773133200-1773138600@smallbizla.org
SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-152/
LOCATION:Webinar – ECC\, CA
CATEGORIES:Orientation
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/08/profit-12.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260310T100000
DTEND;TZID=America/Los_Angeles:20260310T113000
DTSTAMP:20260307T133904
CREATED:20260107T003347Z
LAST-MODIFIED:20260107T003347Z
UID:384307-1773136800-1773142200@smallbizla.org
SUMMARY:NEW: Financial Fitness – Business Structure
DESCRIPTION:Choose smart\, protect your future\, and pay yourself with confidence! \nUnlock your business’s potential—choose the right structure that balances tax benefits and personal liability protection\, and empowers you to pay yourself confidently as the boss. \nREGISTER NOW
URL:https://smallbizla.org/workshop/new-financial-fitness-business-structure-4/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/01/profit-47.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260310T120000
DTEND;TZID=America/Los_Angeles:20260310T130000
DTSTAMP:20260307T133904
CREATED:20260210T060225Z
LAST-MODIFIED:20260210T060225Z
UID:384805-1773144000-1773147600@smallbizla.org
SUMMARY:No Dejes que los Impuestos te Estresen: Planifica. Prepárate. Prospera
DESCRIPTION:Los impuestos pueden ser intimidantes. Pero con esta guía\, estarás listo para la temporada de impuestos.\n\n\nLos impuestos pueden ser intimidantes. Pero con esta guía\, estarás listo para la temporada de impuestos.
URL:https://smallbizla.org/workshop/no-dejes-que-los-impuestos-te-estresen-planifica-preparate-prospera/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260310T120000
DTEND;TZID=America/Los_Angeles:20260310T130000
DTSTAMP:20260307T133904
CREATED:20260303T063225Z
LAST-MODIFIED:20260303T063225Z
UID:385120-1773144000-1773147600@smallbizla.org
SUMMARY:Webinar – Lean Office
DESCRIPTION:Waste is in all places within a company\, and it is not strictly limited to the manufacturing floor. We’ll look at a simple transactional tasks\, identify and demonstrate waste and immediately apply lean concepts to eliminate it. This webinar will teach participants what waste is\, how to identify it and the continuous improvement mentality to help eliminate waste. \nInstructor: Michael Letson \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-lean-office/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations,Business Planning
ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2025/07/home-business-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260310T130000
DTEND;TZID=America/Los_Angeles:20260310T140000
DTSTAMP:20260307T133904
CREATED:20260226T061006Z
LAST-MODIFIED:20260226T061006Z
UID:385036-1773147600-1773151200@smallbizla.org
SUMMARY:LLC 101
DESCRIPTION:Start the New Year Strong – Form Your LLC in 2026\nThinking about launching your LLC in the new year but not sure where to begin? Whether you’re looking for guidance\, clarity\, or confidence\, our no-cost LLC Program is designed to help you start 2026 on the right foot. \nJoin Our Free LLC 101 Webinar!\nIn this introductory session\, we’ll cover the essentials of forming an LLC\, including:\n Explore why an LLC might be the right structure for your business in 2026;\n Understand what it takes to set up your LLC; and\n Get insights into important tax matters. \nExclusive for Webinar Attendees\nWebinar attendees will have the exclusive opportunity to apply for our hands-on LLC Clinic\, where you’ll receive step-by-step support to officially launch your LLC in the new year. This includes (a) filing your LLC formation documents\, and (b) drafting your operating agreement. By the end of the clinic\, you’ll have taken the official steps to form your CA LLC in 2026. \nDon’t Wait – Register Today!\nReserve your spot in the LLC 101 Webinar and start the new year with a solid legal foundation for your business. Click below to register! \nREGISTER NOW
URL:https://smallbizla.org/workshop/llc-101-6/
LOCATION:Webinar
CATEGORIES:Launching A New Business
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/01/LLC-Program_No-Logos-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260310T130000
DTEND;TZID=America/Los_Angeles:20260310T143000
DTSTAMP:20260307T133904
CREATED:20260211T231831Z
LAST-MODIFIED:20260211T231831Z
UID:384824-1773147600-1773153000@smallbizla.org
SUMMARY:WEBINAR Money Matters: Angel Investment 101 for Start-Ups
DESCRIPTION:Funding and financing your business are extremely important. One of the options that comes up is angel investment. What does angel investment mean? How often does it happen? Is your business a candidate? What steps to take? What do you need? \nWebinar presenter Tim Berry has been on both sides of this table. He successfully raised investment for his business. And he has been an angel investor for more than a decade. \n  \nIn this webinar\, Tim answers key questions you may have about angel investment for your business. Including: \n\nReality check: common myths about angel investment and the realities behind them.\n\n\nWhat is angel investment? How is it different from friends and family\, bank loans\, and venture capital? How much money is normally involved\, for how long\, and on what terms?\n\n\nIs your business a candidate for angel investment? What kinds of businesses normally are? What makes one business a good candidate and another not? What are the main factors?\n\n\nWhat’s the process? How to find angel investors in our area. How to research local angel investors and groups to identify the right ones for your business. How to start the process.\n\n\nWhat information do you have to have and share? What to expect. How long does it take? What are the odds?\n\n\nTips on how to prepare and what to include in summaries\, pitch presentations\, and other materials. Do you need a business plan and what would it have to include.\n\n  \nPresented By: Tim Berry (Entrepreneur and Founder of Palo Alto Software). \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-money-matters-angel-investment-101-for-start-ups-42/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/03/profit.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260311T100000
DTEND;TZID=America/Los_Angeles:20260311T120000
DTSTAMP:20260307T133904
CREATED:20260211T231835Z
LAST-MODIFIED:20260211T231835Z
UID:384825-1773223200-1773230400@smallbizla.org
SUMMARY:WEBINAR Biz Basics: What Business Should I Start?
DESCRIPTION:Thinking of starting a business\, but not sure what kind? You’re not alone. \nMany aspiring entrepreneurs are fueled by passion and the dream of being their own boss—but often lack clarity on the type of business that truly fits their strengths\, lifestyle goals\, and market realities. \nIn this interactive 2-hour workshop\, you’ll learn how to: \n\nClarify your personal motivations and entrepreneurial strengths\nExplore and compare different business models\nEvaluate your business ideas with practical tools\nIdentify the type of business that aligns with your life vision\nUnderstand what starting and running a business really requires\n\nThrough guided self-assessments\, real-world insights\, and examples of both successful and struggling startups\, you’ll leave with a clearer picture of what business YOU should start—and why. \nThis session is ideal for aspiring business owners who are still in the idea stage or struggling to decide between multiple opportunities. \n  \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-biz-basics-what-business-should-i-start-8/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/05/profit-56.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260311T110000
DTEND;TZID=America/Los_Angeles:20260311T123000
DTSTAMP:20260307T133904
CREATED:20260222T041739Z
LAST-MODIFIED:20260222T041739Z
UID:384957-1773226800-1773232200@smallbizla.org
SUMMARY:LA Library: Tax Essentials for Entrepreneurs: A 2-Part Workshop Series
DESCRIPTION:Tax Essentials for Entrepreneurs: A 2-Part Workshop Series\nStarting a business is exciting but staying compliant\, tax-smart\, and financially confident is what helps it last. In partnership with the Los Angeles Public Library\, this two-part workshop series is designed for entrepreneurs\, freelancers\, and small business owners who want to build a strong foundation and stay in control of their taxes all year long. \nTogether\, these sessions walk you through the full tax journey of a business owner from choosing the right business structure to understanding how and when to pay taxes as a self-employed individual. \nPart 1: Business Structure – Choosing Smart from the Start\nMarch 11 | 11:00 AM – 12:30 PM \nChoose smart\, protect your future\, and pay yourself with confidence! \nUnlock your business’s potential by understanding how the structure you choose impacts your taxes\, personal liability\, and income. In this session\, you’ll explore common business structures such as sole proprietorships\, LLCs\, and corporations and learn how each one affects the way you are taxed and paid. \nWhether you’re just starting out or thinking about restructuring\, this workshop will help you: \n\n\nCompare business structures and understand their tax implications \n\n\nLearn how liability protection works and why it matters \n\n\nUnderstand different ways business owners pay themselves \n\n\nMake informed decisions that align with your long-term business goals \n\n\nThis session lays the foundation for the series and sets you up for smarter tax planning moving forward. \nREGISTER NOW
URL:https://smallbizla.org/workshop/la-library-tax-essentials-for-entrepreneurs-a-2-part-workshop-series/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations,Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/02/la-library-2026-series-OcQk8i.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260311T120000
DTEND;TZID=America/Los_Angeles:20260311T130000
DTSTAMP:20260307T133904
CREATED:20251212T223737Z
LAST-MODIFIED:20251212T223737Z
UID:384019-1773230400-1773234000@smallbizla.org
SUMMARY:Webinar  – Explore Starting Your Home Based Business
DESCRIPTION:This informational Webinar\, will give you a good overview of what it takes to Start Your Own Home-Based Business. Having this knowledge will nurture your dream of being self-employed and doing what you want to do in life. From selecting a business and getting it registered to how to balance your home life with our work life\, this introduction will help you move forward towards entrepreneurship! \nInstructor: Helene Liatsos \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-explore-starting-your-home-based-business-37/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations,Launching A New Business
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-1-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260311T120000
DTEND;TZID=America/Los_Angeles:20260311T130000
DTSTAMP:20260307T133904
CREATED:20260122T041817Z
LAST-MODIFIED:20260122T041817Z
UID:384592-1773230400-1773234000@smallbizla.org
SUMMARY:Webinar-LSBE(Local Small Business Enterprise)/SL(Small Local Business) and SLBE(Small Local Business Enterprise)
DESCRIPTION:LSBE(Local Small Business Enterprise)/SL(Small Local Business and SLBE(Small Local Business Enterprise) \nParticipants will receive a step by step guide on how to register with Los Angeles County and the City of Los Angeles vendor registration systems\, as well as understanding how to complete the applications. \nInstructor: Paul Mazbanian \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-lsbelocal-small-business-enterprise-slsmall-local-business-and-slbesmall-local-business-enterprise/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations,Business Planning
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/07/profit-28.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260311T120000
DTEND;TZID=America/Los_Angeles:20260311T130000
DTSTAMP:20260307T133904
CREATED:20260214T013227Z
LAST-MODIFIED:20260214T013227Z
UID:384878-1773230400-1773234000@smallbizla.org
SUMMARY:Usos útiles de AI para sus negocios
DESCRIPTION:Automatiza\, optimiza y toma mejores decisiones con IA aplicada\n\n\nLa inteligencia artificial ya no es el futuro\, es una herramienta clave para los negocios que quieren crecer con eficiencia. Este workshop está diseñado para emprendedores que quieren entender la IA sin tecnicismos\, sin miedo y con un enfoque 100 por ciento práctico. \n \nAprenderás cómo utilizar herramientas de inteligencia artificial para ahorrar tiempo\, mejorar tu marketing\, organizar tu negocio y tomar decisiones más inteligentes. El objetivo es que dejes de ver la IA como algo complejo y empieces a usarla como un aliado estratégico en tu operación diaria. \n \nEste taller es ideal si quieres modernizar tu negocio\, diferenciarte de tu competencia y trabajar de forma más inteligente\, no más pesada. \n \nLo que vas a aprender \n \nQué es la inteligencia artificial y cómo se aplica a los negocios \n \nPara qué tareas puedes usar IA en tu día a día empresarial \n \nCómo crear contenido\, ideas y estrategias con apoyo de IA \n \nCómo usar IA para marketing\, redes sociales y comunicación \n \nCómo organizar procesos y ahorrar tiempo con herramientas inteligentes \n \nBuenas prácticas para usar IA de forma estratégica y responsable
URL:https://smallbizla.org/workshop/usos-utiles-de-ai-para-sus-negocios/
ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2026/02/8eabf1405205ac2c9db19734f84e185c.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260311T130000
DTEND;TZID=America/Los_Angeles:20260311T140000
DTSTAMP:20260307T133904
CREATED:20251212T223740Z
LAST-MODIFIED:20251212T223740Z
UID:384020-1773234000-1773237600@smallbizla.org
SUMMARY:Webinar – Roadmap to Unlock Taxation for Corporations and LLCs
DESCRIPTION:LLCs\, S-Corps and C-Corps each have their own income tax implications and compliance requirements. Learn how it impacts you as a member of an LLC or shareholder in a corporation (S or C ). \nInstructor: Charles Yacoobian \n  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-roadmap-to-unlock-taxation-for-corporations-and-llcs-7/
LOCATION:Webinar – COC
CATEGORIES:Finance,Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-5-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260311T130000
DTEND;TZID=America/Los_Angeles:20260311T140000
DTSTAMP:20260307T133904
CREATED:20251212T223816Z
LAST-MODIFIED:20251212T223816Z
UID:384021-1773234000-1773237600@smallbizla.org
SUMMARY:Webinar – Tax Considerations for Home-based Small Businesses
DESCRIPTION:Operating a home-based small business and need some tax related tips/guidelines? The webinar covers tax considerations for a sole proprietorship\, LLC and S-Corporation.  Highlighted topics will include:\n\n\nSpecial Business Expense Deductions\nSelf-employment Taxes\nQuarterly Estimated Taxes and More\n\nCome ready with your questions. \nInstructor: Charles Yacoobian \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-tax-considerations-for-home-based-small-businesses-13/
LOCATION:Webinar – COC
CATEGORIES:Finance,Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/11/profit-55-dTnlYH.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260311T140000
DTEND;TZID=America/Los_Angeles:20260311T153000
DTSTAMP:20260307T133904
CREATED:20260107T003348Z
LAST-MODIFIED:20260107T003348Z
UID:384308-1773237600-1773243000@smallbizla.org
SUMMARY:Business Start Up – Hiring Series Part 3 of 3 Choosing the Right Employee to Grow Your Business
DESCRIPTION:Business Start Up – Hiring Series Part 3 of 3 \nChoosing the Right Employee to Grow Your Business \nChoosing the right employee for the job is essential to running a cost effective and productive business. In this webinar\, we will explore steps to write the best job descriptions and best practices in interviewing your candidates. \nREGISTER NOW
URL:https://smallbizla.org/workshop/business-start-up-hiring-series-part-3-of-3-choosing-the-right-employee-to-grow-your-business/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/01/profit-40-4IfqXF.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260311T150000
DTEND;TZID=America/Los_Angeles:20260311T170000
DTSTAMP:20260307T133904
CREATED:20260228T051742Z
LAST-MODIFIED:20260228T051742Z
UID:385077-1773241200-1773248400@smallbizla.org
SUMMARY:Developing An Actionable Business Plan
DESCRIPTION:You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. \nIn this class we will actively work on:   \n–Defining your business model\n–Identifying your place in the market\n–Identifying your customers and revenue channels\n–Identifying expansion opportunities\n–Costing and pricing\n–Revenue and expense projections\n–Funding strategies \nREGISTER NOW
URL:https://smallbizla.org/workshop/developing-an-actionable-business-plan-43/
LOCATION:Webinar
CATEGORIES:Business Planning
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-26.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260311T170000
DTEND;TZID=America/Los_Angeles:20260318T191000
DTSTAMP:20260307T133904
CREATED:20260213T231811Z
LAST-MODIFIED:20260213T231811Z
UID:384858-1773248400-1773861000@smallbizla.org
SUMMARY:WEBINAR QUICKBOOKS ONLINE 2-DAY SERIES
DESCRIPTION:3/11/2026 – Week 1 QBO Best Practices for Customizing QBO and Sales and Expenses \nDuring the 1st hour of the webinar learn how to customize QBO settings\, set up customers\, vendors\, chart of accounts\, product and service items. Know which version of QBO works best for you. Learn how to set up bank feeds\, bank rules and get bank synchronization tips. \n10 minute break \nDuring the 2nd hour\, learn how to customize QBO sales and expenses to make the best use of QBO. Learn tips and tricks for creating sales receipts and invoices\, customer payments and payment links. Learn how to correctly enter expenses and checks\, bills\, and bill payments in QBO. View useful sales and expense reports. \n  \n3/18/2026 – Week 2 Payroll and Financial reporting \nDuring the 1st hour\, get tools that enable you to effectively manage your payroll and employees and understand payroll taxes and filings.  Learn how to improve your financial statements with job cost reporting and class tracking in QBO. \n10 minute break \nDuring the 2nd hour\, learn how to create useful financial reports\, management reports and business plan reports with QBO and other software. The instructor will present you with SBDC tools that will improve the analysis of your company’s financials. \n  \nInstructor: Maureen Thielen (SBDC Advisor) provides bookkeeping\, accounting and tax consulting services to new and existing businesses. After working for more than 15 years at regional CPA firms\, Maureen now trains clients on QBO\, QB Desktop\, payroll and other financial software. Maureen is an Enrolled Agent and has an MS in Taxation from Golden Gate University. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-quickbooks-online-2-day-series-4/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/11/profit-39.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260312T090000
DTEND;TZID=America/Los_Angeles:20260312T100000
DTSTAMP:20260307T133904
CREATED:20260228T051748Z
LAST-MODIFIED:20260228T051748Z
UID:385079-1773306000-1773309600@smallbizla.org
SUMMARY:Learn CFO Skills: Financial Modeling Part 1
DESCRIPTION:A simple financial model can be created using your company’s financial data (historical and/or forecasted). CFOs and financial analysts use financial models to determine if/when a company will be profitable\, what is the correct selling price\, how many “widgets” need to be sold to be cover costs and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This process is also used to identify financial issues BEFORE they happen. \nIn this session (Part 1) we will learn the purpose and importance of Managerial accounting. You will view a simple financial model and learn how to properly gather data. In the next session (Part 2) you will see a model created and analyzed using a sample company. This webinar is taught by Lori Williams\, who has an extensive background in finance working as a CFO turnaround consultant\, banker and professor. She is known as the “guru of all numbers”. This webinar is NOT recorded. However\, it is presented monthly and can be repeated as desired. Attendees will receive a copy of presentation materials. \nREGISTER NOW
URL:https://smallbizla.org/workshop/learn-cfo-skills-financial-modeling-part-1-7/
LOCATION:Webinar
CATEGORIES:Accounting,Finance,QuickBooks,Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/10/Untitled-design-27-HYaJTS.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260312T090000
DTEND;TZID=America/Los_Angeles:20260312T103000
DTSTAMP:20260307T133904
CREATED:20260228T051745Z
LAST-MODIFIED:20260228T051745Z
UID:385078-1773306000-1773311400@smallbizla.org
SUMMARY:Marketing Essentials for Business Growth: Build Your Visibility & Drive Results
DESCRIPTION:Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategies every business needs to grow. In this session\, we’ll break down the essentials and help you build a solid foundation to boost your visibility\, attract customers\, and stay consistent with your outreach. Whether you’re just getting started or need to tighten up your marketing game\, this workshop will give you clarity and action steps. \n  \nWhat We’ll Cover: \nYour Website: What every high-performing site needs — and how to improve yours (even if it’s DIY). \nSEO Basics: How to show up on Google and attract traffic without paying for ads. \nClaiming & Optimizing Your Yelp & Google Business Profiles: Make it easier for customers to find and trust you. \nStrategic Partnerships: Learn how to identify\, pitch\, and collaborate with businesses that can refer or promote you. \n90-Day Marketing Calendar: Walk away with a simple\, repeatable content and outreach plan to stay visible and consistent. \nYou’ll Leave With: \n–A checklist of must-haves for your online presence \n–Best practices for Yelp and Google profiles \n–How to have a website that generates leads \n–12-month marketing calendar \n–90-days Business Growth Plan \n–Practical tools and resources to help you get things done efficiently \n–Clear next steps tailored to your business goals \nWho Should Attend: \nBusiness owners and entrepreneurs who want to build credibility\, increase visibility\, and create sustainable marketing habits. \nREGISTER NOW
URL:https://smallbizla.org/workshop/marketing-essentials-for-business-growth-build-your-visibility-drive-results-5/
LOCATION:Webinar
CATEGORIES:Marketing,Marketing Planning
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-1.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260312T100000
DTEND;TZID=America/Los_Angeles:20260312T110000
DTSTAMP:20260307T133904
CREATED:20260307T064732Z
LAST-MODIFIED:20260307T064732Z
UID:385181-1773309600-1773313200@smallbizla.org
SUMMARY:Webinar – Pricing Psychology: Science-Backed Strategies to Maximize Profit
DESCRIPTION:  \n\n  \nYour price isn’t just a number. It’s a message. In this session\, you’ll learn the psychological principles behind how customers perceive price and how to use them to your advantage. We’ll cover proven tactics like anchoring\, charm pricing\, decoy options\, and strategic bundling that can increase conversions without cutting into your margins. You’ll also learn how to present prices on your site for maximum impact\, test price changes safely\, and avoid common mistakes that leave money on the table. Walk away with actionable strategies you can implement immediately to boost both sales and profitability. \nInstructor: Ramin Ramhormozi \n  \n\nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-pricing-psychology-science-backed-strategies-to-maximize-profit/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations,Finance,Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/06/profit-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260312T100000
DTEND;TZID=America/Los_Angeles:20260312T113000
DTSTAMP:20260307T133904
CREATED:20251212T221728Z
LAST-MODIFIED:20251212T221728Z
UID:384007-1773309600-1773315000@smallbizla.org
SUMMARY:NEW: Certifications as a Growth Strategy
DESCRIPTION:Certifications as a Growth Strategy is a must-attend workshop for businesses looking to secure government contracts. Whether you’re contract-ready or preparing for opportunities\, this session will provide valuable insights and resources to help you succeed. Government certifications can enhance your credibility and give you a competitive edge. Additionally\, a representative from the Small Business Administration will join us and share expert knowledge on federal contracting. Don’t miss out! \nREGISTER NOW \n 
URL:https://smallbizla.org/workshop/new-certifications-as-a-growth-strategy-9/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/07/profit-19.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260312T100000
DTEND;TZID=America/Los_Angeles:20260312T113000
DTSTAMP:20260307T133904
CREATED:20260110T010323Z
LAST-MODIFIED:20260110T010323Z
UID:384380-1773309600-1773315000@smallbizla.org
SUMMARY:NEW: Self Employment and Estimated Tax Payments
DESCRIPTION:Stay on track with self-employment taxes—estimate\, pay\, and thrive confidently. \nDescription: Stay compliant and maximize your benefits by understanding self-employment taxes\, making quarterly estimated payments\, managing sales and excise taxes\, and meeting all filing and withholding requirements—whether you have employees or not! \nREGISTER NOW
URL:https://smallbizla.org/workshop/new-self-employment-and-estimated-tax-payments-2/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/01/profit-46.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260312T120000
DTEND;TZID=America/Los_Angeles:20260312T130000
DTSTAMP:20260307T133904
CREATED:20260225T061826Z
LAST-MODIFIED:20260225T061826Z
UID:384996-1773316800-1773320400@smallbizla.org
SUMMARY:Webinar – Artificial Intelligence (AI): The Basics
DESCRIPTION:Presenter: Erica Bristol \n  \nThis webinar will provide small business owners with the basics of artificial intelligence (AI)\, such as what is “AI”; common terms and definitions such as “generative AI\,” “machine learning” and “foundation models”; laws governing AI\, common AI issues with intellectual property\, employees\, and independent contractors\, liability issues\, and best practices. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-artificial-intelligence-ai-the-basics-3/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations,Marketing
ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2025/06/ai-marketing-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260312T120000
DTEND;TZID=America/Los_Angeles:20260312T133000
DTSTAMP:20260307T133904
CREATED:20260228T051754Z
LAST-MODIFIED:20260228T051754Z
UID:385080-1773316800-1773322200@smallbizla.org
SUMMARY:The Importance of Vision and Mission When Marketing Your Business
DESCRIPTION:If you are a business owner and someone asks you\, “What do you do?” you need to answer with an easy-to-follow story that gets to the heart of the matter\, explaining what you do\, why you do it\, and how people benefit from using your products or services. This workshop examines how to build your story\, focusing on two key components: your Vision and your Mission. \nYou will learn: \n\nWhy Vision and Mission are critical to any business of any size\nHow to define your Vision\nHow to define your Mission\nHow to define what makes you unique\nHow all of this ties in to your building a powerful story for your marketing campaigns\n\nREGISTER NOW
URL:https://smallbizla.org/workshop/the-importance-of-vision-and-mission-when-marketing-your-business/
LOCATION:North Long Beach Higher Education Center\, 635 E. South Street\, Long Beach\, CA\, 90805\, United States
CATEGORIES:Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-1.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260312T120000
DTEND;TZID=America/Los_Angeles:20260312T140000
DTSTAMP:20260307T133904
CREATED:20260213T231814Z
LAST-MODIFIED:20260213T231814Z
UID:384859-1773316800-1773324000@smallbizla.org
SUMMARY:WEBINAR Social Media: The Newsletter Isn’t Dead. It’s Evolving
DESCRIPTION:How to Stack ‘Paper’ beyond the paywall is a deep dive into the subscription Newsletter Substack for Writers\, Influences and solopreneurs. \nIn this workshop\, we’ll explore the origin of substack and break down the fundamentals: \n\nHow to start\nWhat to write about\nHow often to Publish?\n\nWe’ll review real examples of newsletters with a clear voice\, strong brand identity and a defined business perspective.  Additionally\, you’ll learn how creators are growing subscribers and monetizing content across text\, audio\, and video. \n  \nInstructor: Chérmelle Edwards (SBDC Advisor) is a writer\, photographer\, and cultural strategist working across social media platforms. She specializes in creating brand-aligned content for businesses and has over ten years of experience crafting campaigns for clients in fashion\, hospitality\, and lifestyle industries.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-social-media-the-newsletter-isnt-dead-its-evolving/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260312T130000
DTEND;TZID=America/Los_Angeles:20260312T151500
DTSTAMP:20260307T133904
CREATED:20260225T061829Z
LAST-MODIFIED:20260225T061829Z
UID:384997-1773320400-1773328500@smallbizla.org
SUMMARY:Webinar – Veterans\, Military and Spouses Series – 1:00 – 3:15 pm including a 15 minute break
DESCRIPTION:Instructor: Gerald Anderson \nWebinar – Veterans\, Military and Spouses Series:  Introduction to Entrepreneurship – 1:00 PM – 2:00 PM \nLearn how to successfully make the transition from military servicemember to civilian entrepreneur\, and how some of the very skills and resources that you developed during military service afford you a competitive advantage.  Topics include:   transitioning from military pay to civilian income\, identifying some common mistakes made by first-time entrepreneurs\, getting your idea ‘business-ready’\, identifying the various pre-Launch\, Launch\, and post-Launch activities\, and discussing the funding and financing options. \nBreak – 2:00 PM – 2:15 PM \nWebinar – Veterans\, Military and Spouses Series:  Capturing Your Business Ideas 2:15 PM – 3:15 PM \nLearn how to develop your business idea and help on the path to launching/growing a small business – how to get that idea off the couch and into reality.  Topics include: understanding the basic elements that model the business venture\, identifying the key issues of each model element\, and discussing the factors critical for success. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-veterans-military-and-spouses-series-100-315-pm-including-a-15-minute-break-5/
LOCATION:Webinar – COC
CATEGORIES:Veterans
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260312T150000
DTEND;TZID=America/Los_Angeles:20260312T180000
DTSTAMP:20260307T133904
CREATED:20260213T231825Z
LAST-MODIFIED:20260213T231825Z
UID:384860-1773327600-1773338400@smallbizla.org
SUMMARY:WEBINAR Legal Corner: It’s Your Business! Women’s Business Ownership Self-defense in a Nutshell
DESCRIPTION:When it comes to business ownership and economic rights women are not getting what they deserve\, worked for\, and earned. \nThis workshop is born from true stories…. We’ll cover legal and business information that can protect and empower you because….. It’s YOUR Business. Hard Stop. \n  \nInstructor: Ben Martin (SBDC Advisor) and Attorney who loves helping new and small businesses\, survive and thrive. With over 20 years of experience working for SBDCs\, Non-profit Entrepreneurship Programs\, and Pro Bono service to people wanting to build their futures. Ben has a reputation for advice that gives business owners confidence and independence. Using plain language\, a sense of humor and giving low or no cost DIY solutions for your business.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-legal-corner-its-your-business-womens-business-ownership-self-defense-in-a-nutshell/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-19.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260312T193000
DTEND;TZID=America/Los_Angeles:20260312T210000
DTSTAMP:20260307T133904
CREATED:20260218T053250Z
LAST-MODIFIED:20260218T053250Z
UID:384925-1773343800-1773349200@smallbizla.org
SUMMARY:Webinar – Contabilidad básica con QuickBooks Online
DESCRIPTION:Esta sesión introductoria\, de ritmo ágil y con una duración de 1\,5 horas\, está diseñada específicamente para personas sin experiencia en finanzas que desean obtener una visión general clara y práctica de QuickBooks Online. Los participantes aprenderán a navegar por el panel de control\, configurar cuentas básicas\, revisar el plan de cuentas\, crear facturas\, registrar gastos e integrar transacciones bancarias. La sesión también aborda la comprensión de los informes clave. Se hará hincapié en las aplicaciones prácticas y las mejores prácticas\, lo que permitirá a los participantes gestionar sus datos financieros con confianza utilizando QuickBooks Online.\n\nInstructor: Eugene Zapata\n\nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-contabilidad-basica-con-quickbooks-online/
LOCATION:Webinar – COC
CATEGORIES:Accounting,Finance,QuickBooks,Spanish
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-20-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260316T100000
DTEND;TZID=America/Los_Angeles:20260316T113000
DTSTAMP:20260307T133904
CREATED:20260228T051757Z
LAST-MODIFIED:20260228T051757Z
UID:385081-1773655200-1773660600@smallbizla.org
SUMMARY:Live Q&A: All About Growing Your Sales and Making Your Processes More Efficient
DESCRIPTION:Join the Long Beach SBDC for our live Q&A addressing questions on how to increase the sales of your business and how to make your operation run more efficiently. SBDC business advisors Mike Huntley and Herb Thompson will interact live with the audience via Zoom and answer questions covering a broad range of topics that include\, but are not limited to: \nSales Growth Strategies for Small Businesses\nPractical ways to increase revenue\, improve conversion rates\, and expand your customer base without significantly increasing overhead. \nOperational Efficiency & Process Improvement\nIdentifying bottlenecks\, reducing waste\, and streamlining workflows to improve productivity and profitability. \nCost Control & Profit Margin Optimization\nManaging expenses\, pricing strategies\, and improving margins while maintaining quality and customer satisfaction. \nMarketing & Customer Acquisition Tactics\nLeveraging digital marketing\, referrals\, partnerships\, and branding to drive consistent sales growth. \nScaling Your Business Sustainably\nSystems\, staffing\, capacity planning\, and infrastructure needed to grow without creating operational chaos. \nREGISTER NOW
URL:https://smallbizla.org/workshop/live-qa-all-about-growing-your-sales-and-making-your-processes-more-efficient/
LOCATION:Webinar
CATEGORIES:Business Development & Operations,Expanding & Growing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/02/profit-4-z92Nrv.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260317T100000
DTEND;TZID=America/Los_Angeles:20260317T110000
DTSTAMP:20260307T133904
CREATED:20260307T064735Z
LAST-MODIFIED:20260307T064735Z
UID:385182-1773741600-1773745200@smallbizla.org
SUMMARY:Webinar – Your Website\, Reimagined: How to Plan\, Build & Revamp with AI
DESCRIPTION:Whether you’re starting from scratch or breathing new life into an outdated site\, AI has completely changed what’s possible — even without a developer. In this hands-on session\, you’ll learn how to use AI tools like ChatGPT and Claude to plan your site’s structure\, content\, and strategy\, then bring it to life using modern website builders like Wix\, Hostinger\, and cutting-edge AI-native platforms like Readdy.ai. Walk away with a clear roadmap and the confidence to build a professional website on your own terms. \nInstructor: Ramin Ramhormozi \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-your-website-reimagined-how-to-plan-build-revamp-with-ai/
LOCATION:Webinar – COC
CATEGORIES:Marketing,Website
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/02/profit-71-pt22g6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260317T100000
DTEND;TZID=America/Los_Angeles:20260317T113000
DTSTAMP:20260307T133904
CREATED:20260110T010323Z
LAST-MODIFIED:20260110T010323Z
UID:384381-1773741600-1773747000@smallbizla.org
SUMMARY:Financial Fitness (Ratios): Stand Alone Metrics are Meaningless
DESCRIPTION:Learn which Ratios may be applicable to your business. \nFinancial ratios show your business’s liquidity\, cash flow\, debt\, and profitability. The key is to know which ratios are relevant to your business and where to get the information. While these figures allow owners to better manage their businesses\, creditors also use them to determine financial stability and access to capital. \nREGISTER NOW
URL:https://smallbizla.org/workshop/financial-fitness-ratios-stand-alone-metrics-are-meaningless-5/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/01/profit-47.png
END:VEVENT
END:VCALENDAR