As business owners and entrepreneurs we wear many hats, including that of being a marketer. 

But what if we’ve never been trained in marketing? How do we start? What are the first steps we should take? This workshop addresses those first steps, offering an overview of the fundamentals of marketing and how effective storytelling can help you attract and retain customers or clients. We will show you how to build a story (it’s easier than you think!) and how to use that story as the foundation of your marketing campaigns.

You Will Learn:

• What “marketing” means
• The connection between storytelling & marketing
• The critical importance of defining your Vision and your Mission, and what the differences are between those two concepts
• How to formulate a marketing strategy
• How to include your entire team as part of your marketing strategy

Register Now