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All LA SBDC workshops are currently being offered online only.

Due to the COVID-19 Safer-at-Home restrictions, all LA SBDC workshops are being rescheduled or offered online only. If you’ve registered for a workshop, please check your email or the calendar listing for the latest updates.

If your business is affected by COVID-19, view the LA SBDC COVID-19 Response Guide here.

The LA SBDC Network offers no-cost/low-cost business workshops throughout Los Angeles, Santa Barbara, and Ventura Counties.

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WEBINAR Branding in Covid-19 Era

September 10 @ 3:00 pm - 5:00 pm


For this class we will focus on the concept of branding and highlight the various brand components. From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty. Additionally, we will review key brand leaders who were born during past recessions and the great depression.

*Video Sharing is encouraged*

PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go back and verify who is present.

Instructor: Debbie Goldfarb



September 10
3:00 pm - 5:00 pm
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SBDC hosted by El Camino College
(310) 225-8277