The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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WEBINAR Planning a Public Relations Campaign for Your Business Series
August 17 @ 10:00 am - 10:30 amFree
Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships is essential for growth and stability. In this hands-on workshop, participants will learn the fundamentals of launching a publicity campaign. They will consider case studies and be guided step-by-step through the process of creating their own publicity campaign. In this workshop, small business owners will get an overview of the main points.
In Part 1 of Launching a Small Business Publicity Campaign (August 17)
Participants will review how to determine the main objective of a campaign, and how strategies and tactics are chosen to achieve their objectives.
In Part 2 of Launching a Small Business Publicity Campaign (August 24)
Participants will then be introduced to the all-important principles of assessing and evaluating the success of a publicity campaign, resulting in favorable publicity and increased business revenue.
Instructor: Saida Pagan (SBDC Advisor)