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The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.

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WEBINAR Recession-Proof Your Business-Marketing Tips to Thrive!

February 2 @ 1:00 pm - 2:00 pm


It’s Time To Recession-Proof Your Business:  Whether we are experiencing a long or short recession, there are several key steps you can take to achieve your company’s growth.  Effective planning is the answer, from cutting unnecessary costs to engaging your customers with the most cost-effective marketing tools available to reach your goals. There are always opportunity in change, so get my 10+ tips on thriving in this environment and pushing your company or organization to the next level while optimizing your marketing budget.

This Workshop Will Teach You:
  • What to expect when marketing during a recession. 
  • 10+ tried and tested tips on how to thrive in a recession.
  • Customer retention tips and tricks. 
  • How to find new markets in a competitive culture.
  • Where to put your marketing dollars and where to trim your spending.
  • Where to find media deals, negotiations and co-op marketing opportunities.
  • Messaging that works and helps you rise above the noise.
  • Downsizing, rightsizing and finding your media mix.
  • The structure & tools to create responsive content that motivates action.
  • Finding a new market and motivating new leads cost effectively.
  • How to get search engines moving to share your content where it does the most good.


Instructor: Liz Harsch



February 2
1:00 pm - 2:00 pm
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SBDC hosted by El Camino College
(310) 225-8277