The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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Webinar – Value Proposition and Competitive Advantage
March 26, 2022 @ 5:00 pm - 6:15 pm
Free
This webinar dives into the four different levels of a value proposition:
1) Primary; 2) Prospect; 3) Product; 4) Process.
It is important to understand differences in framing a value proposition, how the value proposition is different from the competitive advantage, and an effective length of a value proposition. A competitive advantage is the attribute that allows an organization to outperform its competitors. This webinar will help you to articulate the benefit to your target market that’s better than the competition thus developing a “competitive advantage”.
