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All LA SBDC workshops are currently being offered online only.

Due to the COVID-19 Safer-at-Home restrictions, all LA SBDC workshops are being rescheduled or offered online only. If you’ve registered for a workshop, please check your email or the calendar listing for the latest updates.

If your business is affected by COVID-19, view the LA SBDC COVID-19 Response Guide here.

The LA SBDC Network offers no-cost/low-cost business workshops throughout Los Angeles, Santa Barbara, and Ventura Counties.

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Webinar – Value Proposition and Competitive Advantage

May 16 @ 10:00 am - 11:00 am


This webinar will help you identify the Competitive Advantage to convey the benefits you provide to your target market. 
The four levels of a Value Proposition will be explored: 1) Primary; 2) Prospect; 3) Product; and 4) Process.

You will learn the following:
-Differences in framing a Value Proposition for a business versus a non-profit/social enterprise entity
-Value Proposition versus Competitive Advantage
-Effective length of a Value Proposition
-Competitive Advantage – the key to outperforming other entrepreneurs and business owners



May 16
10:00 am - 11:00 am
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