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DTSTART;TZID=America/Los_Angeles:20260915T140000
DTEND;TZID=America/Los_Angeles:20260915T153000
DTSTAMP:20260912T065721
CREATED:20260808T181815Z
LAST-MODIFIED:20260808T181815Z
UID:387575-1789480800-1789486200@smallbizla.org
SUMMARY:WEBINAR Writing a Professional Media Release
DESCRIPTION:You’ve got a hot new product or great service that you would like prospective customers to know about. Or maybe\, there has been a problem at your business and you need to get ahead of the story. Whatever the circumstance\, knowing how to prepare a professional press release is a valuable skill for any business owner. \nIn this hands-on workshop\, participants will examine what news organizations and others are looking for in a good media release and how to craft communication that will help to enhance\nand preserve a business’ reputation and customer base. \n  \nInstructor: Saida Pagan (SBDC Advisor) media trainer\, communication specialist and journalist. ln addition to having extensive experience as a television reporter\, host\, and producer\, Saida’s stories have appeared in a number of online print publications. As a media trainer\, she has helped people from all walks of life to prepare for media interviews and communicate effectively during times of crisis.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-writing-a-professional-media-release/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-14.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260915T181500
DTEND;TZID=America/Los_Angeles:20260915T194500
DTSTAMP:20260912T065721
CREATED:20260808T181819Z
LAST-MODIFIED:20260808T181819Z
UID:387576-1789496100-1789501500@smallbizla.org
SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-177/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/05/profit-56-9xhGIf.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260916T090000
DTEND;TZID=America/Los_Angeles:20260916T110000
DTSTAMP:20260912T065721
CREATED:20260807T181751Z
LAST-MODIFIED:20260807T181751Z
UID:387541-1789549200-1789556400@smallbizla.org
SUMMARY:WEBINAR Accounting-The Basics of the Language of Business
DESCRIPTION:Accounting is the system of tracking the income\, expenses\, assets and liabilities of business. Owners\, managers\, bankers\, investors – use accounting terms and concepts to describe the events that make up the “story”. This workshop will explain the basics of how to make journal entries including debits and credits\, the structure of financial statements\, important financial ratios\, and\, more importantly\, how to “account” for the transactions in your business. \n  \nInstructor: Andrew Strachan (SBDC Advisor) has many years of financial analysis expertise. He served as financial analyst/VP of finance for over 20 years in the U.S. and Europe\, following an earlier career at two start-ups. He leverages his experience for the benefit of his SBDC clients\, as he assists them with financial model development\, financial statement creation and review\, along with strategy development\, business planning and working with investors (pitch deck review\, business plan\, presentations). He is bilingual in English and French. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-accounting-the-basics-of-the-language-of-business-11/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/profit-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260917T130000
DTEND;TZID=America/Los_Angeles:20260917T150000
DTSTAMP:20260912T065721
CREATED:20260807T181757Z
LAST-MODIFIED:20260807T181757Z
UID:387542-1789650000-1789657200@smallbizla.org
SUMMARY:WEBINAR E-Smarts: Google Analytics 4 For Beginners
DESCRIPTION:As Google has announced discontinuing data collection for Universal Analytics\, it’s crucial to begin making the switch to for Google Analytics 4. We will walk through how to set up a new GA4 property and how to switch over from UA. We will go over each of the main features of GA4 and discuss which features are the most valuable for small businesses to tap into. \nAttend this 2-hour webinar to discover: \n\nWhat is GA4 and how it is different from Universal Analytics\nHow GA4 helps you stay compliant with data collection laws\nHow to generate useful reports\nHow to track events and conversions\nAnd more!\n\n  \nInstructor: Omari Valentine (SBDC Advisor) is an experienced digital project manager and business owner in the fields of marketing and web solutions. He specializes in web design\, development and SEO for small businesses. He offers businesses knowledge of the digital landscape and helps them understand the options available to build and maintain a healthy web presence. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-e-smarts-google-analytics-4-for-beginners-9/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-22.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260922T093000
DTEND;TZID=America/Los_Angeles:20260922T110000
DTSTAMP:20260912T065721
CREATED:20260807T181758Z
LAST-MODIFIED:20260807T181758Z
UID:387543-1790069400-1790074800@smallbizla.org
SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-174/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/05/profit-56-9xhGIf.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260922T130000
DTEND;TZID=America/Los_Angeles:20260922T143000
DTSTAMP:20260912T065721
CREATED:20260807T181800Z
LAST-MODIFIED:20260807T181800Z
UID:387544-1790082000-1790087400@smallbizla.org
SUMMARY:WEBINAR Biz Basics: Lean Business Planning
DESCRIPTION:Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. \nIt’s as quick and easy as a few simple bullet point lists and tables to set down milestones and metrics. Plus powerful tools to manage sales\, spending\, and cash flow. Make a quick dashboard for getting through a crisis. \nJoin this webinar as Tim Berry\, founder of bplans.com and Palo Alto Software\, shares the simplicity and ease of lean business planning\, including: \n\nA simple\, powerful approach to steering for any business—existing\, startup or in the planning stage.\nEasy ways to stay focused\, grow faster and adjust quickly to change.\nHow and why to review and revise regularly to simplify and watch the important milestones.\nWhen to stick to the plan\, when to change it\, and how to tell the difference.\nWhat business owners need to know about forecasting sales\, expenses\, and cash flow\, and how to manage ongoing results.\nSetting priorities for long term and managing steps in the short term.\nQuick scenarios to consider options during the crisis\nThe presentation will be followed by Q & A to allow time for participation and discussion.\n\n  \nPresented By: Tim Berry (Entrepreneur and Founder of Palo Alto Software). \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-biz-basics-lean-business-planning-47/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/03/Untitled-design-26.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260922T153000
DTEND;TZID=America/Los_Angeles:20260922T170000
DTSTAMP:20260912T065721
CREATED:20260807T181801Z
LAST-MODIFIED:20260828T040214Z
UID:387545-1790091000-1790096400@smallbizla.org
SUMMARY:WEBINAR Legal Corner: Avoiding AI Related Legal Trouble for California Small Businesses
DESCRIPTION:Artificial Intelligence…. AI\, is all the rage. It can boost productivity and profitability. But it can also endanger you and your business if you are not careful.\n\nWe will cover those things that can arise when you start using AI in your business.\n\nInstructor: Ben Martin (SBDC Advisor) and Attorney who loves helping new and small businesses\, survive and thrive. With over 20 years of experience working for SBDCs\, Non-profit Entrepreneurship Programs\, and Pro Bono service to people wanting to build their futures. Ben has a reputation for advice that gives business owners confidence and independence. Using plain language\, a sense of humor and giving low or no cost DIY solutions for your business.  \nAwarded by a California State agency for his advocating for women business owners. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-legal-corner-avoiding-ai-related-legal-trouble-for-california-small-businesses/2026-09-22/
LOCATION:Webinar – ECC\, CA
CATEGORIES:Business Development & Operations,Legal
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-19.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260923T100000
DTEND;TZID=America/Los_Angeles:20260923T113000
DTSTAMP:20260912T065721
CREATED:20260807T181803Z
LAST-MODIFIED:20260807T181803Z
UID:387546-1790157600-1790163000@smallbizla.org
SUMMARY:WEBINAR HR New Hire Onboarding
DESCRIPTION:New Hire Onboarding teaches you the many various mandatory new hire paperwork requirements and processes to successfully bring a new employee into your business in California. Doing it correctly from the beginning minimizes your risk of unintentional violations of the many State and Federal HR mandates. \nInstructor: Sara Nicholson (SBDC Advisor) brings over 25 years of HR experience\, helping small business owners find solutions to their human resources needs. She has worked across Southern California and Mexico\, guiding business owners with a focus on education\, organization\, and fairness. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-hr-new-hire-onboarding-4/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/05/profit-56-9xhGIf.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260923T150000
DTEND;TZID=America/Los_Angeles:20260923T170000
DTSTAMP:20260912T065721
CREATED:20260807T181810Z
LAST-MODIFIED:20260807T181810Z
UID:387547-1790175600-1790182800@smallbizla.org
SUMMARY:WEBINAR Social Media Solutions: Making Facebook Ads Work For You
DESCRIPTION:This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads\, this training will teach you how to set up your campaigns for success and get more from your advertising budget. \nIn this workshop you will learn: \ni. If you’re running your Facebook Ads correctly \nii. The 5 pillars of successful Facebook Ads \niii. The one thing that may be holding back your Facebook Ads \niv. Why a marketing funnel is essential in a Facebook Ads campaign \nv. How to avoid the pitfalls of Facebook Ads \n  \nPresented by: Daniel Gouw \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-social-media-solutions-making-facebook-ads-work-for-you-13/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/profit-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260924T153000
DTEND;TZID=America/Los_Angeles:20260924T170000
DTSTAMP:20260912T065721
CREATED:20260828T184746Z
LAST-MODIFIED:20260828T184746Z
UID:387832-1790263800-1790269200@smallbizla.org
SUMMARY:WEBINAR Legal Corner: Avoiding AI Related Legal Trouble for California Small Businesses
DESCRIPTION:Artificial Intelligence…. AI\, is all the rage. It can boost productivity and profitability. But it can also endanger you and your business if you are not careful.\n\nWe will cover those things that can arise when you start using AI in your business.\n\nInstructor: Ben Martin (SBDC Advisor) and Attorney who loves helping new and small businesses\, survive and thrive. With over 20 years of experience working for SBDCs\, Non-profit Entrepreneurship Programs\, and Pro Bono service to people wanting to build their futures. Ben has a reputation for advice that gives business owners confidence and independence. Using plain language\, a sense of humor and giving low or no cost DIY solutions for your business.  \nAwarded by a California State agency for his advocating for women business owners. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-legal-corner-avoiding-ai-related-legal-trouble-for-california-small-businesses-2/
LOCATION:Webinar – ECC\, CA
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-19.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260924T180000
DTEND;TZID=America/Los_Angeles:20260924T200000
DTSTAMP:20260912T065721
CREATED:20260807T181812Z
LAST-MODIFIED:20260807T181812Z
UID:387548-1790272800-1790280000@smallbizla.org
SUMMARY:WEBINAR Understanding Qualifications for Government Contracts
DESCRIPTION:One way to increase sales for your business is to become a vendor or contractor to public agencies and private organizations. This workshop will provide an overview of how to decide if contracting is right for you\, as well as cover the elements you need to know to begin the pursuit of new contracting opportunities. \nInstructor: Michael Williams (SBDC Advisor) proudly offers over 30 years of experience in government contracting and procurement\, certifications\, marketing\, recruiting\, and training. He has successfully started and operated several construction-related small businesses. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-understanding-qualifications-for-government-contracts-6/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-17.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261001T140000
DTEND;TZID=America/Los_Angeles:20261001T153000
DTSTAMP:20260912T065721
CREATED:20260904T190255Z
LAST-MODIFIED:20260904T190255Z
UID:387893-1790863200-1790868600@smallbizla.org
SUMMARY:WEBINAR Creating an Electronic Media Kit for Your Website
DESCRIPTION:Imagine this: A major news organization has reached out to you to schedule an interview about your business. After months of trying\, it has finally happened. You think you know what you want to say\, but have you considered the other production elements that have the potential of not only enhancing the look of a story\, but could also helping to boost sales and revenue? \nDo you currently have these still photos\, video and other other key production assets readily available on your website/drive? If the answer is “no\,” then this workshop is for you. \nParticipants will learn what the media requires to produce an outstanding report or episode that can make a world difference in how prospective clients view you and your business. \nInstructor: Saida Pagan (SBDC Advisor) media trainer\, communication specialist and journalist. ln addition to having extensive experience as a television reporter\, host\, and producer\, Saida’s stories have appeared in a number of online print publications. As a media trainer\, she has helped people from all walks of life to prepare for media interviews and communicate effectively during times of crisis.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-creating-an-electronic-media-kit-for-your-website/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2019/07/Facebook-e1564029575315.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261006T100000
DTEND;TZID=America/Los_Angeles:20261006T120000
DTSTAMP:20260912T065721
CREATED:20260904T190257Z
LAST-MODIFIED:20260904T190257Z
UID:387894-1791280800-1791288000@smallbizla.org
SUMMARY:WEBINAR The Basics of Starting a Business
DESCRIPTION:Learn the fundamentals of what it takes to get your business started. We will discuss what it takes to be a successful entrepreneur and the important steps that need to be taken to begin your business. \nTopics of discussion will include: \n-What it takes to be an entrepreneur \n-Legal requirements and different legal types including sole proprietorship (DBA)\, and LLC and S-Corp\, \n-Building your team of experts\, including CPA’s\, Atty\, Bank\, Web and marketing experts and industry mentor \n-Office set-up and establishing your record keeping and accounting systems \n-Business planning and the process of writing a business plan \n-Calculating your start-up costs and financing of your business. \nAll participants will receive a copy of the PowerPoint\, Excel financial projection forms\, a list of start-up legal steps and website links after the webinar. \n  \nInstructor: Charlie Lowe (SBDC Advisor) and business consultant to the Small Business Development Centers and Centers for International Trade Development for El Camino Community College\, Long Beach City College\, and for Loyola Marymount University. He has 30 years’ experience in small business and international trade\, having done business in 45 countries throughout Asia\, Europe\, the Middle East and Latin America. He is bilingual in English and Spanish.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-the-basics-of-starting-a-business-28/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/08/profit-12.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261006T150000
DTEND;TZID=America/Los_Angeles:20261008T163000
DTSTAMP:20260912T065721
CREATED:20260904T190259Z
LAST-MODIFIED:20260904T190259Z
UID:387895-1791298800-1791477000@smallbizla.org
SUMMARY:WEBINAR Legal Corner: Ownership Success 101
DESCRIPTION:A business isn’t just what your customers see happening… the front end. Most of us only know the front end of our businesses.  Even if we are the lucky few who grew up working in our family’s business. We usually don’t get a shot to learn what it takes to own and manage a company. Which is why most small businesses don’t make it past a few years at most. They only get as far  as spending their savings or the loans they took out.\n\nWhat are those key things Owners need to know and do to successfully own and run their business? Join us. Find out.\n\nStart your journey towards a successful business and the type of life you want from it.\n\n\nInstructor: Ben Martin (SBDC Advisor) and Attorney who loves helping new and small businesses\, survive and thrive. With over 20 years of experience working for SBDCs\, Non-profit Entrepreneurship Programs\, and Pro Bono service to people wanting to build their futures. Ben has a reputation for advice that gives business owners confidence and independence. Using plain language\, a sense of humor and giving low or no cost DIY solutions for your business.  \nAwarded by a California State agency for his advocating for women business owners. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-legal-corner-ownership-success-101/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/06/profit-19-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261006T181500
DTEND;TZID=America/Los_Angeles:20261006T194500
DTSTAMP:20260912T065721
CREATED:20260904T190300Z
LAST-MODIFIED:20260904T190300Z
UID:387896-1791310500-1791315900@smallbizla.org
SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-178/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/03/profit-9.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261007T090000
DTEND;TZID=America/Los_Angeles:20261007T110000
DTSTAMP:20260912T065721
CREATED:20260904T190308Z
LAST-MODIFIED:20260904T190308Z
UID:387897-1791363600-1791370800@smallbizla.org
SUMMARY:WEBINAR Biz Basics: How to Start Your Business Financials in Excel
DESCRIPTION:Overcome your fear of starting with an empty Excel spreadsheet and become proficient to create your own Profit and Loss statement for your business. This workshop will cover the basic Excel functions necessary to develop your financials and then build a basic Profit and Loss statement. We will also see how you can download your bank activity and use filters to analyze the data\, a powerful tool. \nBasic computer knowledge is required for this class. \nInstructor: Andrew Strachan (SBDC Advisor) has many years of financial analysis expertise. He leverages his experience for the benefit of his SBDC clients\, as he assists them with financial model development\, financial statement creation and review\, along with strategy development\, business planning and working with investors (pitch deck review\, business plan\, presentations). He is bilingual in English and French. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-biz-basics-how-to-start-your-business-financials-in-excel-17/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-20.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261007T150000
DTEND;TZID=America/Los_Angeles:20261007T170000
DTSTAMP:20260912T065721
CREATED:20260904T190310Z
LAST-MODIFIED:20260904T190310Z
UID:387898-1791385200-1791392400@smallbizla.org
SUMMARY:WEBINAR Money Matters: How to Finance Your Business
DESCRIPTION:This workshop will provide an overview of available options for financing your business. Equity and debt options as well as crowd funding and the process for raising capital from friends and family will be discussed. Details on what you need to know to apply for a business loan\, as well the required documents and paperwork needed for the application process will be provided. \nThe various types of financial institutions and which institutions are currently loaning money and what you will need to qualify will be presented. We will make sure that you know all you need to know about credit! \n  \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-money-matters-how-to-finance-your-business-48/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/08/profit-12.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261008T100000
DTEND;TZID=America/Los_Angeles:20261008T120000
DTSTAMP:20260912T065721
CREATED:20260904T190311Z
LAST-MODIFIED:20260904T190311Z
UID:387899-1791453600-1791460800@smallbizla.org
SUMMARY:WEBINAR Biz Basics: Marketing 101
DESCRIPTION:Understanding the basics of marketing is vital for successful launch and growth of any business. Marketing is the discipline where  you learn how to create & maintain demand\, relevance\, reputation\, competitive positioning and more. Marketing is integral in all facets of launching\, growing and maintaining your business in the short and long term. Marketing provides unique insights and direction to develop a product/service\, identify/reach your target market\, create compelling content\, engage/inform customers and establish brand relevance. \nDuring this class we will introduce the concepts and activities that comprise marketing management that you should master in order to assess and solve marketing problems. The class is the foundation for understanding key marketing approaches and concepts and will be an essential part of your arsenal when mastering more advanced business techniques you will need as you launch and grow your business. Come learn from an industry leader the power and impact marketing can be for you and your business. \nRemember–Marketing’s job is never done…it’s about perpetual motion. We must continue to innovate every day. – Beth Comstock \n  \nInstructor: Debbie Goldfarb (SBDC Advisor) is a well-respected marketing coach and consultant. For over 25 years\, she has specialized in market research and multi-touch campaigns for small and large businesses. She works with a cache of industry leaders and enjoys coaching small business owners to success whether they are developing\, growing\, expanding\, sustaining and/or transitioning their business. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-biz-basics-marketing-101-16/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261013T093000
DTEND;TZID=America/Los_Angeles:20261013T110000
DTSTAMP:20260912T065721
CREATED:20260904T190314Z
LAST-MODIFIED:20260904T190314Z
UID:387900-1791883800-1791889200@smallbizla.org
SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-179/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/08/profit-12.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261013T130000
DTEND;TZID=America/Los_Angeles:20261013T143000
DTSTAMP:20260912T065721
CREATED:20260904T190315Z
LAST-MODIFIED:20260904T190315Z
UID:387901-1791896400-1791901800@smallbizla.org
SUMMARY:WEBINAR Money Matters: Angel Investment 101 for Start-Ups
DESCRIPTION:Funding and financing your business are extremely important. One of the options that comes up is angel investment. What does angel investment mean? How often does it happen? Is your business a candidate? What steps to take? What do you need? \nWebinar presenter Tim Berry has been on both sides of this table. He successfully raised investment for his business. And he has been an angel investor for more than a decade. \n  \nIn this webinar\, Tim answers key questions you may have about angel investment for your business. Including: \n\nReality check: common myths about angel investment and the realities behind them.\n\n\nWhat is angel investment? How is it different from friends and family\, bank loans\, and venture capital? How much money is normally involved\, for how long\, and on what terms?\n\n\nIs your business a candidate for angel investment? What kinds of businesses normally are? What makes one business a good candidate and another not? What are the main factors?\n\n\nWhat’s the process? How to find angel investors in our area. How to research local angel investors and groups to identify the right ones for your business. How to start the process.\n\n\nWhat information do you have to have and share? What to expect. How long does it take? What are the odds?\n\n\nTips on how to prepare and what to include in summaries\, pitch presentations\, and other materials. Do you need a business plan and what would it have to include.\n\nPresented By: Tim Berry (Entrepreneur and Founder of Palo Alto Software). \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-money-matters-angel-investment-101-for-start-ups-49/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-22.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261014T150000
DTEND;TZID=America/Los_Angeles:20261014T170000
DTSTAMP:20260912T065721
CREATED:20260904T190322Z
LAST-MODIFIED:20260904T190322Z
UID:387902-1791990000-1791997200@smallbizla.org
SUMMARY:WEBINAR Legal Corner: How To Set Up & Register Your Business
DESCRIPTION:This in-depth workshop addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this\, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. \nOur discussion will cover legal formation for startups\, including: \n• LLC’s\, S-Corporations\, C-Corporations\n• DBA’s\n• Business permits\n• Resale Certificates\n• Federal Employer Identification Numbers (FEIN)\n• Other regulatory filings \nWe will also discuss: \n• The vision you have for your business\, especially regarding its size and the proposed number of employees\n• Legal restrictions and the level of control you wish to have over your business\n• The level of “structure” that works best for you\n• The business’s vulnerability to lawsuits\n• The tax implications of the different ownership structures\n• Whether or not you need to re-invest earnings into the business \nInstructor: Michael DeDonato (SBDC Advisor) and seasoned corporate finance executive and business advisor\, with a demonstrated history of working in the manufacturing\, healthcare\, consumer goods\, construction and aerospace/defense industries. Mike’s functional expertise is in accounting and financial management. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-legal-corner-how-to-set-up-register-your-business-31/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/06/profit-19-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261015T120000
DTEND;TZID=America/Los_Angeles:20261015T140000
DTSTAMP:20260912T065721
CREATED:20260904T190323Z
LAST-MODIFIED:20260904T190323Z
UID:387903-1792065600-1792072800@smallbizla.org
SUMMARY:WEBINAR Mastering Storytelling for Community Building and Sales: Facebook vs. LinkedIn
DESCRIPTION:Optimize storytelling for community building and sales on two prominent social media platforms: Facebook and LinkedIn. In this user-friendly overview\, we’ll explore the unique features of both platforms\, compare the benefits of sharing text and image updates\, and explore real-life examples of personalities\, brands\, and companies leveraging these platforms to foster engagement and drive sales. \n  \nInstructor: Chérmelle Edwards (SBDC Advisor) and writer\, photographer\, and cultural strategist working across social media platforms. She specializes in creating brand-aligned content for businesses and has over ten years of experience crafting campaigns for clients in fashion\, hospitality\, and lifestyle industries.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-mastering-storytelling-for-community-building-and-sales-facebook-vs-linkedin-5/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-22.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261015T180000
DTEND;TZID=America/Los_Angeles:20261015T200000
DTSTAMP:20260912T065721
CREATED:20260904T190325Z
LAST-MODIFIED:20260904T190325Z
UID:387904-1792087200-1792094400@smallbizla.org
SUMMARY:WEBINAR Transition from Handyman to Construction Company Owner!
DESCRIPTION:Ready to Level Up Your Career? Join Us for a Free\, Informative Presentation! \nWhat You’ll Learn: \n–  Transform your skills from handyman to business owner! \n–  Steps to obtain a contractor’s license hassle-free. \n–  Launching your very own Construction business. \n  \nWho Should Attend: \n– Handymen/Handywomen looking to elevate their careers. \n– Individuals interested in starting their own Construction company. \n– People eager to learn the basics of the trade and business. \n  \nDon’t miss out on this valuable opportunity! Your Journey to Construction Success Begins Here! \n  \nThis workshop will be taught by Michael Williams\, a Small Business Advisor with El Camino College SBDC\, proudly offering over 30 years of experience in government contracting and procurement\, certifications\, marketing\, recruiting and training. He has successfully started and operated several construction-related small businesses. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-transition-from-handyman-to-construction-company-owner-9/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/08/profit-12.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261020T130000
DTEND;TZID=America/Los_Angeles:20261022T150000
DTSTAMP:20260912T065721
CREATED:20260904T190326Z
LAST-MODIFIED:20260904T190326Z
UID:387905-1792501200-1792681200@smallbizla.org
SUMMARY:WEBINAR E-Commerce Series: How to Sell Online
DESCRIPTION:How to Sell Online – Part 1  10/20/2026 \nSelling things online in many ways mirrors selling in person. Learning the basics of eCommerce can help you make right decisions while setting up your own online store. \nIn the first webinar of the series\, we will discuss the options faced by new store owners and how to choose the right fit for your business goals. We will look at the initial steps needed to launch a store and put yourself in position to immediately start making sales. \nYou will learn: \n\nThe difference between selling products & services\nThe components of an online store\nHow to choose a selling platform\nThe best tools for online stores\n\n  \nHow to Sell Online – Part 2   10/22/2026 \nLearn the tools and strategies utilized by successful online store owners and how to apply them. \nIn the second webinar of the series\, we will discuss the techniques for growing an online store post-launch\, including how to drive up traffic and improve conversions. We will also look at ways that you can improve your user experience not necessarily directly related to the store itself. \nYou will learn: \n\nHow to promote using social media\nHow to track sales and conversions\nSEO for eCommerce\nOffline marketing tools for online stores\n\n  \nInstructor: Omari Valentine (SBDC Advisor) and experienced digital project manager and business owner in the fields of marketing and web solutions. He specializes in web design\, development and SEO for small businesses. He offers businesses knowledge of the digital landscape and helps them understand the options available to build and maintain a healthy web presence. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-e-commerce-series-how-to-sell-online-12/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-20.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261020T160000
DTEND;TZID=America/Los_Angeles:20261022T173000
DTSTAMP:20260912T065721
CREATED:20260904T190327Z
LAST-MODIFIED:20260904T190327Z
UID:387906-1792512000-1792690200@smallbizla.org
SUMMARY:WEBINAR Legal Corner: GETTING PAID — Legalities and Strategies to Get Your Money
DESCRIPTION:You do all the work and deliver as promised\, but still\, is it a guarantee you’re going to get paid? Short answer: NO. It’s not enough.\n\nLearn how to increase your chances of getting paid for the work you do. We’ll cover the blind sides that gets your money tied up for months\, and it’s legal for it to happen. Also\, how to prepare for tough times the best you can.Tips for your contracts that can put you ahead in line to get paid.\n\nWe will talk about:\n\nElectronic payment systems\nCredit cards & Debit cards\nInterest and Late fees\nScopes of Work and Progress Payments\nUsing UCC forms &  Collateral\nScams\, Check Issues\, etc.\nVetting your customers\nThe importance of your cash flow and theirs\n\n\n\nInstructor: Ben Martin (SBDC Advisor) and Attorney who loves helping new and small businesses\, survive and thrive. With over 20 years of experience working for SBDCs\, Non-profit Entrepreneurship Programs\, and Pro Bono service to people wanting to build their futures. Ben has a reputation for advice that gives business owners confidence and independence. Using plain language\, a sense of humor and giving low or no cost DIY solutions for your business.  \nAwarded by a California State agency for his advocating for women business owners. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-legal-corner-getting-paid-legalities-and-strategies-to-get-your-money/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/06/profit-19-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261020T181500
DTEND;TZID=America/Los_Angeles:20261020T194500
DTSTAMP:20260912T065721
CREATED:20260904T190334Z
LAST-MODIFIED:20260904T190334Z
UID:387907-1792520100-1792525500@smallbizla.org
SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-180/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/08/profit-12.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261021T100000
DTEND;TZID=America/Los_Angeles:20261021T113000
DTSTAMP:20260912T065721
CREATED:20260904T190335Z
LAST-MODIFIED:20260904T190335Z
UID:387908-1792576800-1792582200@smallbizla.org
SUMMARY:WEBINAR HR Basics and Preparing your Business for Employees
DESCRIPTION:This critical HR training will guide you through the basics of what HR is and how to prepare your business for employees before you hire them. Learning these steps will help protect your business from unintended risks and provide you valuable California based HR knowledge and best practices. \nInstructor: Sara Nicholson (SBDC Advisor) brings over 25 years of HR experience\, helping small business owners find solutions to their human resources needs.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-hr-basics-and-preparing-your-business-for-employees-5/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/03/profit-9.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261021T170000
DTEND;TZID=America/Los_Angeles:20261021T183000
DTSTAMP:20260912T065721
CREATED:20260904T190337Z
LAST-MODIFIED:20260904T190337Z
UID:387909-1792602000-1792607400@smallbizla.org
SUMMARY:WEBINAR Sales Taxes for Your Small Business
DESCRIPTION:This webinar will provide answers to your questions about sales taxes. Do you need to charge sales tax\, how much should you be charging your customers\, how do you apply for a sellers permit\, what is a marketplace facilitator\, when and how should you pay the California Department of Tax and Fee Administration your sales tax that is owing\, how do you complete a sales tax return?… and more \nDuring the webinar\, the presenter will show attendees how to prepare a sales tax return for their business. \n  \nInstructor: Maureen Thielen (SBDC Advisor) provides bookkeeping\, accounting and tax consulting services to new and existing businesses. After working for more than 15 years at regional CPA firms\, she now trains clients on QBO\, QB Desktop\, payroll and other financial software.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-sales-taxes-for-your-small-business-6/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261027T093000
DTEND;TZID=America/Los_Angeles:20261027T110000
DTSTAMP:20260912T065721
CREATED:20260904T190338Z
LAST-MODIFIED:20260904T190338Z
UID:387910-1793093400-1793098800@smallbizla.org
SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-181/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/08/profit-12.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261027T130000
DTEND;TZID=America/Los_Angeles:20261027T143000
DTSTAMP:20260912T065721
CREATED:20260904T190339Z
LAST-MODIFIED:20260904T190339Z
UID:387911-1793106000-1793111400@smallbizla.org
SUMMARY:WEBINAR Biz Basics: Lean Business Planning
DESCRIPTION:Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. \nIt’s as quick and easy as a few simple bullet point lists and tables to set down milestones and metrics. Plus powerful tools to manage sales\, spending\, and cash flow. Make a quick dashboard for getting through a crisis. \nJoin this webinar as Tim Berry\, founder of bplans.com and Palo Alto Software\, shares the simplicity and ease of lean business planning\, including: \n\nA simple\, powerful approach to steering for any business—existing\, startup or in the planning stage.\nEasy ways to stay focused\, grow faster and adjust quickly to change.\nHow and why to review and revise regularly to simplify and watch the important milestones.\nWhen to stick to the plan\, when to change it\, and how to tell the difference.\nWhat business owners need to know about forecasting sales\, expenses\, and cash flow\, and how to manage ongoing results.\nSetting priorities for long term and managing steps in the short term.\nQuick scenarios to consider options during the crisis\nThe presentation will be followed by Q & A to allow time for participation and discussion.\n\nPresented By: Tim Berry (Entrepreneur and Founder of Palo Alto Software). \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-biz-basics-lean-business-planning-48/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/03/profit-9.png
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END:VCALENDAR