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X-WR-CALDESC:Events for LA Regional SBDC Network
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260511T100000
DTEND;TZID=America/Los_Angeles:20260511T113000
DTSTAMP:20260506T084254
CREATED:20260429T064745Z
LAST-MODIFIED:20260429T064745Z
UID:386148-1778493600-1778499000@smallbizla.org
SUMMARY:Live Q&A: All About Growing Your Sales and Making Your Processes More Efficient
DESCRIPTION:Join the Long Beach SBDC for our live Q&A addressing questions on how to increase the sales of your business and how to make your operation run more efficiently. SBDC business advisors Mike Huntley and Herb Thompson will interact live with the audience via Zoom and answer questions covering a broad range of topics that include\, but are not limited to: \n\nSales Growth Strategies for Small Businesses\nPractical ways to increase revenue\, improve conversion rates\, and expand your customer base without significantly increasing overhead.\nOperational Efficiency & Process Improvement\nIdentifying bottlenecks\, reducing waste\, and streamlining workflows to improve productivity and profitability.\nCost Control & Profit Margin Optimization\nManaging expenses\, pricing strategies\, and improving margins while maintaining quality and customer satisfaction.\nMarketing & Customer Acquisition Tactics\nLeveraging digital marketing\, referrals\, partnerships\, and branding to drive consistent sales growth.\nScaling Your Business Sustainably\nSystems\, staffing\, capacity planning\, and infrastructure needed to grow without creating operational chaos.\n\nREGISTER NOW
URL:https://smallbizla.org/workshop/live-qa-all-about-growing-your-sales-and-making-your-processes-more-efficient-2/
LOCATION:Webinar
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/11/profit-42.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260511T143000
DTEND;TZID=America/Los_Angeles:20260511T163000
DTSTAMP:20260506T084254
CREATED:20260429T064750Z
LAST-MODIFIED:20260429T064750Z
UID:386149-1778509800-1778517000@smallbizla.org
SUMMARY:Trademark & Copyright Explained
DESCRIPTION:Confusion often abounds regarding trademarks\, copyrights\, patents and trade secrets. These are all intangible creations of the human intellect\, usually referred to as “Intellectual Property.” Regardless of the focus of your business\, it is likely that Intellectual Property (“IP”) is one of the most valuable assets of your business.  This webinar will help you understand the differences among the various types of IP and what it is that IP can protect. Finally\, you’ll understand how you can invoke that protection\, either through federal protection\, or otherwise. \nLearning outcomes from this webinar will include: \n\nThe rationale and importance of intellectual property\nThe differences between trademarks and service marks\nThe differences between patent protection and trade secrets\nThe various types of copyrights\nThe requirements to file for trademark or service mark\nHow to protect your content (written\, audio and visual) through copyright registration\nHow to file a trademark or a service mark (Federal and California filings)\nThe costs for intellectual property filings\n\nREGISTER NOW
URL:https://smallbizla.org/workshop/trademark-copyright-explained-14/
LOCATION:Webinar
CATEGORIES:Business Planning
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/03/Untitled-design-32.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260513T150000
DTEND;TZID=America/Los_Angeles:20260513T170000
DTSTAMP:20260506T084254
CREATED:20260429T064753Z
LAST-MODIFIED:20260429T064753Z
UID:386150-1778684400-1778691600@smallbizla.org
SUMMARY:Why Most Hiring Falls Short and How To Build An All-Star Team
DESCRIPTION:Hiring your first employee or expanding your team is a major milestone\, but adding people without the right structure can create more stress than support. \nIn this session\, we’ll take a step back and look at what your business actually needs before you hire\, and how to build a team that supports growth from the beginning. \nWe’ll cover how to: \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nDefine roles and responsibilities with clarity\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nEvaluate strengths and align people to their highest and best use\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nDelegate in a way that builds ownership and accountability\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nUnderstand when your business is truly ready to add payroll\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWe’ll also expand the idea of what a “team” really is\, including employees\, independent contractors\, and the strategic partners who support your business behind the scenes. \nBecause building an all-star team isn’t just about who you hire. It’s about how you structure the people around you so your business can grow without everything depending on you. \nREGISTER NOW
URL:https://smallbizla.org/workshop/why-most-hiring-falls-short-and-how-to-build-an-all-star-team/
LOCATION:Webinar
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/04/profit-11-YPbzwE.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260519T090000
DTEND;TZID=America/Los_Angeles:20260519T103000
DTSTAMP:20260506T084254
CREATED:20260429T064811Z
LAST-MODIFIED:20260429T064811Z
UID:386152-1779181200-1779186600@smallbizla.org
SUMMARY:Marketing Essentials for Business Growth: Build Your Visibility & Drive Results
DESCRIPTION:Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategies every business needs to grow. In this session\, we’ll break down the essentials and help you build a solid foundation to boost your visibility\, attract customers\, and stay consistent with your outreach. Whether you’re just getting started or need to tighten up your marketing game\, this workshop will give you clarity and action steps.  \nWhat We’ll Cover: \n–Your Website: What every high-performing site needs — and how to improve yours (even if it’s DIY). \n–SEO Basics: How to show up on Google and attract traffic without paying for ads. \n–Claiming & Optimizing Your Yelp & Google Business Profiles: Make it easier for customers to find and trust you. \n–Strategic Partnerships: Learn how to identify\, pitch\, and collaborate with businesses that can refer or promote you. \n–90-Day Marketing Calendar: Walk away with a simple\, repeatable content and outreach plan to stay visible and consistent. \nYou’ll Leave With: \n–A checklist of must-haves for your online presence \n–Best practices for Yelp and Google profiles \n–How to have a website that generates leads \n–12-month marketing calendar \n–90-days Business Growth Plan \n–Practical tools and resources to help you get things done efficiently \n–Clear next steps tailored to your business goals \nWho Should Attend: \nBusiness owners and entrepreneurs who want to build credibility\, increase visibility\, and create sustainable marketing habits. \nREGISTER NOW
URL:https://smallbizla.org/workshop/marketing-essentials-for-business-growth-build-your-visibility-drive-results-7/
LOCATION:Webinar
CATEGORIES:Branding & Messaging,Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-24.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260520T150000
DTEND;TZID=America/Los_Angeles:20260520T170000
DTSTAMP:20260506T084254
CREATED:20260429T064814Z
LAST-MODIFIED:20260429T064814Z
UID:386153-1779289200-1779296400@smallbizla.org
SUMMARY:The Basics of Leasing
DESCRIPTION:Join us to learn from SBDC business advisor\, Karie Armstrong\, about the ins and outs of leasing for brick and mortar. Karie will cover the leasing process\, how to use a broker\, and site selection. During the webinar\, we will discuss the different types of leases\, timelines and expectations\, letter of intent\, in addition to the build-out of the space and funding evaluation. \nREGISTER NOW
URL:https://smallbizla.org/workshop/the-basics-of-leasing-7/
LOCATION:Webinar
CATEGORIES:Expanding & Growing,Launching A New Business
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/02/profit-12-0fIE89.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260521T113000
DTEND;TZID=America/Los_Angeles:20260521T130000
DTSTAMP:20260506T084254
CREATED:20260429T064819Z
LAST-MODIFIED:20260429T064819Z
UID:386154-1779363000-1779368400@smallbizla.org
SUMMARY:Funding Your Growth: For Existing and Start-up Small Businesses
DESCRIPTION:Are you at a point where you need funding for the continued growth of your business? Are you unsure how to find the right sources of funding? Do you know the exact amount of cash-flow needed to grow your business? \nJoin SBDC advisors Shaila Patankar and Max Ordonez for a workshop that identifies some key questions to ask when considering funding the growth of your business. \nTopics include: \nHow well do you know your business? \nHow to forecast your growth \nHow to fund your growth \nWhat lenders are looking for \nPreparing your loan package \n  \nREGISTER NOW
URL:https://smallbizla.org/workshop/funding-your-growth-for-existing-and-start-up-small-businesses-4/
LOCATION:North Long Beach Higher Education Center\, 635 E. South Street\, Long Beach\, CA\, 90805\, United States
CATEGORIES:Loans & Capital
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-23.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260521T140000
DTEND;TZID=America/Los_Angeles:20260521T153000
DTSTAMP:20260506T084254
CREATED:20260429T064823Z
LAST-MODIFIED:20260429T064823Z
UID:386155-1779372000-1779377400@smallbizla.org
SUMMARY:The Importance of Vision and Mission When Marketing Your Business
DESCRIPTION:If you are a business owner and someone asks you\, “What do you do?” you need to answer with an easy-to-follow story that gets to the heart of the matter\, explaining what you do\, why you do it\, and how people benefit from using your products or services. This workshop examines how to build your story\, focusing on two key components: your Vision and your Mission. \n\nYou will learn: \nWhy Vision and Mission are critical to any business of any size \nHow to define your Vision \nHow to define your Mission \nHow to define what makes you unique \nHow all of this ties in to your building a powerful story for your marketing campaigns \n\nREGISTER NOW
URL:https://smallbizla.org/workshop/the-importance-of-vision-and-mission-when-marketing-your-business-3/
LOCATION:North Long Beach Higher Education Center\, 635 E. South Street\, Long Beach\, CA\, 90805\, United States
CATEGORIES:Business Planning
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-24.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260528T100000
DTEND;TZID=America/Los_Angeles:20260528T113000
DTSTAMP:20260506T084254
CREATED:20260429T064826Z
LAST-MODIFIED:20260429T064826Z
UID:386156-1779962400-1779967800@smallbizla.org
SUMMARY:Claude Part 2 — Projects\, Artifacts\, SOPs & Building Your Unique AI Voice
DESCRIPTION:In this intermediate\, hands-on session\, for those using basic Claude\, you’ll go beyond basic prompting and unlock the real power of Claude for your business. Designed for small business owners\, entrepreneurs\, and professionals building a side hustle\, this webinar focuses on using Claude to create structured projects\, reusable artifacts\, and streamlined systems that save time and increase output. You’ll learn how to move from one-off prompts to building scalable workflows that support content creation\, marketing\, operations\, and client delivery. \n  \nWe’ll also explore how to develop your unique AI voice so your content sounds like you\, not generic automation. By the end of the session\, you’ll understand how to create SOPs (Standard Operating Procedures) using Claude\, design repeatable frameworks\, and turn AI into a consistent\, high-performing business partner. This is where efficiency meets personalization—and where your side hustle begins to operate like a well-oiled machine. \nWhat You’ll Walk Away With:\n  \n\nA repeatable system to create projects and artifacts inside Claude for ongoing business use\n\n  \n\nA framework to build custom SOPs that automate daily and weekly tasks\n\n  \n\nA method to develop and refine your unique AI-generated brand voice\n\n  \nFacilitator:\nDeborah Deras is an AI trainer\, two-time author\, international speaker\, and doctoral scholar with over three decades of business experience. As an AI educator\, marketing strategist\, and public speaking consultant\, she empowers organizations and entrepreneurs to leverage artificial intelligence to increase efficiency\, enhance marketing effectiveness\, and drive revenue growth. Her approach blends practical strategy with cutting-edge AI tools to help participants implement what they learn immediately. \nREGISTER NOW
URL:https://smallbizla.org/workshop/claude-part-2-projects-artifacts-sops-building-your-unique-ai-voice/
LOCATION:Webinar
CATEGORIES:Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-23.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260529T090000
DTEND;TZID=America/Los_Angeles:20260529T100000
DTSTAMP:20260506T084254
CREATED:20260429T064829Z
LAST-MODIFIED:20260429T064829Z
UID:386157-1780045200-1780048800@smallbizla.org
SUMMARY:Live Q&A: All About Marketing Your Small Business
DESCRIPTION:Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak\, Director of the Long Beach SBDC\, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas\, business development strategies\, how to leverage online platforms to grow your brand\, mind-set\, and professional growth\, ways to develop strategic partnerships\, event marketing\, business operations\, recruiting\, franchising\, the meaning of life and more. \nREGISTER NOW
URL:https://smallbizla.org/workshop/live-qa-all-about-marketing-your-small-business-25/
LOCATION:Webinar
CATEGORIES:Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-24.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
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