in capital funding
increase in sales
Christine Iverson started Rosie’s Dog Company in 2010 selling organic, natural dog biscuits to raise money for dog rescues and shelters. Christine needed to grow her sales and access more capital if she wanted to turn a profit and remain in business.
SBDC Business Advisor Nathaniel Jemison met with Christine in-person and via email to explore funding options, connect her with a lender, and help her package a loan. Moreover, Nathaniel helped source a new manufacturer and international distributor and develop a new marketing strategy.
In working with the SBDC, Christine obtained over $50,000 in capital funding to support the production and packaging of a $42,000 order of her dog biscuits. Christine also increased her sales by over $45,000 in six months and sold 3,000 units upon her first international sale. Christine is still seeking guidance from the SBDC to further develop her marketing plan and grow sales.
About Rosie’s Dog Company
We were the first USA-made, gluten-free dog treats on the market. Through The Rescue Ally Project, we’re promoting rescues on our treat bags, online, and on all of our marketing materials as well as donating 10% of the proceeds to them.