BEGIN:VCALENDAR VERSION:2.0 PRODID:-//LA Regional SBDC Network - ECPv6.15.13.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:LA Regional SBDC Network X-ORIGINAL-URL:https://smallbizla.org X-WR-CALDESC:Events for LA Regional SBDC Network REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20180311T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20181104T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20190310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20191103T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20200308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20201101T090000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:UTC BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0000 TZNAME:UTC DTSTART:20160101T000000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20190108T130000 DTEND;TZID=America/Los_Angeles:20190108T150000 DTSTAMP:20260613T161655 CREATED:20181205T191640Z LAST-MODIFIED:20181210T080455Z UID:39840-1546952400-1546959600@smallbizla.org SUMMARY:How to Create a 2019 Content Calendar DESCRIPTION:Do you struggle to come up with relevant content that is worth posting? \nAre you aware of how to to monetize your social media to increase your revenue through online sales and visibility? \n\nHaving a solid content calendar is highly recommended so you can capitalize on all the holidays\, events and sales opportunities available to you. \n\n  \n  \n\nWorkshop Topics: \n\nHow to create content that sells remember facts tell but stories sell and you need to connect with your audience by identifying their pain points.\nBe aware of seasonal opportunities for sales\, holidays\, trending topics\, and other relevant events in your company.\nThe key is to get into the mind of your ideal target client so you are speaking to their pain/problems so you create engagement which creates the shares.\nCurate the content you already have but place it strategically.\nThe 5 steps to go from like to sales.\nHow to create an irresistible offer that leads to more sales.\n\nInstructor\nDeborah Deras \n\nRegister Now URL:https://smallbizla.org/workshop/create-2019-content-calendar/ LOCATION:El Camino College/SBDC CATEGORIES:Business Plan,Instructional Basics,Orientation,Startup ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2018/05/Website-e1544429048726.jpg GEO:33.9102789;-118.3520231 END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20170725T180000 DTEND;TZID=UTC:20170725T200000 DTSTAMP:20260613T161655 CREATED:20170607T013855Z LAST-MODIFIED:20170607T013855Z UID:19367-1501005600-1501012800@smallbizla.org SUMMARY:Business Plan Overview DESCRIPTION:This workshop will focus on defining the value inherent in using a Business Plan. We will identify its many uses and how to create a useful one. Our work will focus on the critical components of an effective plan. \nNOTE: Due to the information that needs to be covered and out of respect to attendees\, late admittance to class is not permitted. Please allow time for traffic and to find parking (Street parking only). Arriving early will ensure your admittance. \n  \n\n\n\n\nRegister Now \nInstructed by: \nLawrence Johnson \n \n\n  URL:https://smallbizla.org/workshop/business-plan-overview-11-copy-2-copy/ LOCATION:El Camino College/SBDC CATEGORIES:Business Plan GEO:33.9102789;-118.3520231 END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20170725T140000 DTEND;TZID=UTC:20170725T160000 DTSTAMP:20260613T161655 CREATED:20170607T020448Z LAST-MODIFIED:20170607T020448Z UID:19380-1500991200-1500998400@smallbizla.org SUMMARY:Demystifying Financial Statements DESCRIPTION:Each business decision you make has a financial impact on your business. Understand and use the right tools to optimize results. Learn to use your basic financial statements and other key measurements to improve your decision making\, interpret your company’s financial signals using ratios\, and gain a “Plain English” understanding of basic business terminology. \nNOTE: Due to the information that needs to be covered and out of respect to attendees\, late admittance to class is not permitted. Please allow time for traffic and to find parking (Street parking only). Arriving early will ensure your admittance. \nREGISTER NOW \nInstructed by: \nAndrew Strachan URL:https://smallbizla.org/workshop/demystifying-financial-statements-6-copy/ LOCATION:El Camino College/SBDC CATEGORIES:Accounting GEO:33.9102789;-118.3520231 END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20170718T180000 DTEND;TZID=UTC:20170718T200000 DTSTAMP:20260613T161655 CREATED:20170607T014411Z LAST-MODIFIED:20170607T014411Z UID:19371-1500400800-1500408000@smallbizla.org SUMMARY:Accounting: The Basics of the Language of Business DESCRIPTION:Accounting is the system of tracking the income\, expenses\, assets\, and liabilities of business. Owners\, managers\, bankers\, investors – use accounting terms and concepts to describe the events that make up the “story”. This workshop will explain the basics of how to make journal entries including debits and credits\, the structure of financial statements\, important financial ratios\, and\, more importantly\, how to “account” for the transactions in your business. \nNOTE: Due to the information that needs to be covered and out of respect to attendees\, late admittance to class is not permitted. Please allow time for traffic and to find parking (Street parking only). Arriving early will ensure your admittance. \nREGISTER NOW \nInstructed by: \nAndrew Strachan URL:https://smallbizla.org/workshop/accounting-basics-language-business-7-copy/ LOCATION:El Camino College/SBDC GEO:33.9102789;-118.3520231 END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20170713T130000 DTEND;TZID=UTC:20170713T150000 DTSTAMP:20260613T161655 CREATED:20170607T013236Z LAST-MODIFIED:20170607T013236Z UID:19363-1499950800-1499958000@smallbizla.org SUMMARY:Social Media Strategy 101 DESCRIPTION:Social Media Marketing can be overwhelming\, from posting\, to monitoring comments to creating content. As busy small business owners\, we need to be efficient\, lean and make sure our efforts lead to profit. In this workshop\, you will learn how to authentically connect and create compelling messaging on Social Media to develop lasting relationships that go beyond transactional customers but a tribe of devoted followers to grow your business for success with ease and grace. Attendees will learn: How to choose which platform you need to have a presence on. When to post and how to use time-saving techniques to post on multiple platforms. How to promote and sell to fans who love you. How to get your raving followers to invite more followers. How keywords\, hashtags and free search engine optimization are vital. How your website\, email and text campaigns can be integrated into your strategy for quantum results. \nDeborah Deras\, the presenter for this workshop and a social media consultant for the Southbay SBDC\, has extensive experience in social media and online marketing. She has successfully presented to corporations all throughout the world. She has served as an influencer for campaigns with Verizon\, Pine-Sol\, Coca-Cola\, Allstate and much more. Her interactive style\, engagement\, and easy to understand practical advice that business leaders can put into action immediately to grow their businesses. She is the author of multiple books and is a sought-after keynote speaker and spokesperson. \nREGISTER NOW \nInstructed by: \nDeborah Deras URL:https://smallbizla.org/workshop/social-media-strategy-101-copy/ LOCATION:El Camino College/SBDC CATEGORIES:Social Media GEO:33.9102789;-118.3520231 END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20170629T130000 DTEND;TZID=UTC:20170629T150000 DTSTAMP:20260613T161656 CREATED:20170531T014248Z LAST-MODIFIED:20170531T014248Z UID:17914-1498741200-1498748400@smallbizla.org SUMMARY:Instagram 101 for Business DESCRIPTION:How to set up your profile * How to get followers * Choosing the right hashtags * Creatively designing pictures * Plus all participants will get an ebook how to go from likes to sales. \nInstructions: PLEASE NOTE: We are not located on the El Camino College campus\, use address above for driving directions. Parking is located on street and median lots only. Please bring something to write with. Due to the information that needs to be covered and out of respect to attendees\, late admittance to class is not permitted. Please allow time for traffic and to find parking\, arriving early will ensure your admittance. \nREGISTER NOW \nInstructed by: \nDeborah Deras URL:https://smallbizla.org/workshop/instagram-101-business-copy/ LOCATION:El Camino College/SBDC CATEGORIES:Marketing,Social Media GEO:33.9102789;-118.3520231 END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20170627T140000 DTEND;TZID=UTC:20170627T160000 DTSTAMP:20260613T161656 CREATED:20170531T014029Z LAST-MODIFIED:20170531T014029Z UID:17912-1498572000-1498579200@smallbizla.org SUMMARY:Demystifying Financial Statements DESCRIPTION:Each business decision you make has a financial impact on your business. Understand and use the right tools to optimize results. Learn to use your basic financial statements and other key measurements to improve your decision making\, interpret your company’s financial signals using ratios\, and gain a “Plain English” understanding of basic business terminology. \nNOTE: Due to the information that needs to be covered and out of respect to attendees\, late admittance to class is not permitted. Please allow time for traffic and to find parking (Street parking only). Arriving early will ensure your admittance. \nREGISTER NOW \nInstructed by: \nAndrew Strachan URL:https://smallbizla.org/workshop/demystifying-financial-statements-6/ LOCATION:El Camino College/SBDC CATEGORIES:Cash Flow Management,Finance GEO:33.9102789;-118.3520231 END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20170622T130000 DTEND;TZID=UTC:20170622T150000 DTSTAMP:20260613T161656 CREATED:20170126T010626Z LAST-MODIFIED:20170126T010626Z UID:6986-1498136400-1498143600@smallbizla.org SUMMARY:How to Use Facebook Live for Business DESCRIPTION:Facebook has over a billion subscribers. Would you like to learn how to use FaceBook live streaming to grow your business? 1) How to set up your account. 2) Where to stream to get the most impact. 3) What to stream to drive business/sales. 4) How often to stream. 5) 5 C’s to increase more sales from your streams. 6) Q&A NOTE: Due to the information that needs to be covered and out of respect to attendees\, late admittance to class is not permitted. Please allow time for traffic and to find parking (Street parking only). Arriving early will ensure your admittance. \nREGISTER NOW \nInstructed by: \nDeborah Deras URL:https://smallbizla.org/workshop/use-facebook-live-business-2/ LOCATION:El Camino College/SBDC CATEGORIES:Marketing,Social Media GEO:33.9102789;-118.3520231 END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20170620T180000 DTEND;TZID=UTC:20170620T200000 DTSTAMP:20260613T161656 CREATED:20170531T013129Z LAST-MODIFIED:20170531T013129Z UID:17909-1497981600-1497988800@smallbizla.org SUMMARY:Accounting: The Basics of the Language of Business DESCRIPTION:Accounting is the system of tracking the income\, expenses\, assets and liabilities of business. Owners\, managers\, bankers\, investors – use accounting terms and concepts to describe the events that make up the “story”. This workshop will explain the basics of how to make journal entries including debits and credits\, the structure of financial statements\, important financial ratios\, and\, more importantly\, how to “account” for the transactions in your business. \nNOTE: Due to the information that needs to be covered and out of respect to attendees\, late admittance to class is not permitted. Please allow time for traffic and to find parking (Street parking only). Arriving early will ensure your admittance. \nREGISTER NOW \n\nInstructed by: \nAndrew Strachan URL:https://smallbizla.org/workshop/accounting-basics-language-business-7/ LOCATION:El Camino College/SBDC GEO:33.9102789;-118.3520231 END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20170523T180000 DTEND;TZID=UTC:20170523T210000 DTSTAMP:20260613T161656 CREATED:20170415T044042Z LAST-MODIFIED:20170415T044042Z UID:11696-1495562400-1495573200@smallbizla.org SUMMARY:Quickbooks Series 2 Levels 1-5 DESCRIPTION:Learn what you need to know to manage your business finances with Quickbooks 2015. This is a 5 session workshop that runs Tuesdays from 6:00PM-9:00 PM. Topics include: Introduction to QuickBooks\, creating invoices\, tracking inventory\, running business reports\, payroll\, and point of sale. See southbaysbdc.org website for more details about each session. PLEASE NOTE: A minimum of ten paid registrants is required to hold a class. NO REFUNDS OR SUBSTITUTING CLASSES. You will receive a phone call to discuss payment options. \nREGISTER NOW \nInstructed by: \nRon Amie URL:https://smallbizla.org/workshop/quickbooks-series-2-levels-1-5-copy/2017-05-23/ LOCATION:El Camino College/SBDC GEO:33.9102789;-118.3520231 END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20170523T090000 DTEND;TZID=UTC:20170523T160000 DTSTAMP:20260613T161656 CREATED:20170429T061024Z LAST-MODIFIED:20170429T061024Z UID:12720-1495530000-1495555200@smallbizla.org SUMMARY:The Road to Business Credit Conference DESCRIPTION:Here is what will be covered: \n1. An in-depth explanation of personal and business credit score and reports and the whys/hows to better manage your credit.\n2. Overview of available loan programs including SBA lending\n3. Lender’s panel on lender requirements along with Q & A \n  \nThe agenda for this conference is as follows: \n9:00 am – 12:00 pm  Understanding and managing your credit scores \n12 pm – 1 pm   Lunch Break \n1 pm -3 pm   Business Loans \n3 pm-4 pm   Lenders Panel with Q & A \n  \nREGISTER NOW \n  \nPresenters: \nNabil Captan:\nNabil Captan is a nationally recognized credit score expert\, educator\, author\, and producer. As founder and president of Captan & Company\, he is dedicated to revolutionizing the way people learn about and manage personal and business credit profiles. \nHe has participated in numerous conferences\, panels\, and roundtables for real estate and lending professionals\, financial planners\, housing and credit counselors. Nabil also teaches in leadership programs at various California community colleges and universities\, including El Camino College\, CSU Dominquez Hills and Chapman University. He produced The Credit DVD which is used to help consumers build a strong credit score\, and is approved and used by FICO (Fair Isaac Corporation\, a company that specializes in what’s known as “predictive analytics) in its training. \nNabil continues to investigate all areas of credit scoring and reporting\, customizing his presentations to include best practices for those whose credit scores have suffered. Following the financial crisis\, he researched the true impact of mortgage defaults on FICO scores. \nNabil’s unwavering commitment to community service is best described by his eight-year partnership with the U. S. Small Business Administration/SCORE of Orange County\, which provides valuable services to the business community. He created and continues to present The Road to Business Credit\, a monthly workshop for small and mid-size businesses. \nNate Jemison: \nOCIE CSUF SBDC\, ECC and LBCC SBDC Presenter Bio: Nathaniel (Nate) Jemison\, El Camino College Small Business Development Center and Orange County Inland Empire Small Business Development Center Business Advisor (Access to Capital) \nMr. Jemison is responsible for Access to Capital\, Financial Analysis and Loan Consulting at both the El Camino College and Orange County Inland Empire SBDC (ECC and OCIE SBDC) offices. He has over 20+ years’ experience as a wholesale (commercial) and corporate banker with national\, regional and community banks during his 20+ year commercial banking career. For the last Sixteen years\, Mr. Jemison has operated his own independent financial consulting services business for small business owners and entrepreneurs including the last 8 years contracting with the ECC SBDC and last 2 years with the OCIE SBDC. He is a graduate of California State University Long Beach and received his formal credit training from the distinguished and highly regarded Security Pacific National Bank Commercial Loan Training Program in 1982. Mr. Jemison was nominated and awarded the 2014 Outstanding Advisor of the Year Award for the Long Beach City College SBDC and has been a Los Angeles SBDC Network $ Million Dollar Access to Capital award recipient for the last four years. URL:https://smallbizla.org/workshop/business-loans-101-8-copy-copy-copy/ LOCATION:El Camino College/SBDC CATEGORIES:Finance,Loans GEO:33.9102789;-118.3520231 END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20170413T130000 DTEND;TZID=UTC:20170413T150000 DTSTAMP:20260613T161656 CREATED:20170307T072742Z LAST-MODIFIED:20170307T072742Z UID:8004-1492088400-1492095600@smallbizla.org SUMMARY:Social Media Strategy 101 DESCRIPTION:Social Media Marketing can be overwhelming\, from posting\, to monitoring comments to creating content. As busy small business owners\, we need to be efficient\, lean and make sure our efforts lead to profit. In this workshop\, you will learn how to authentically connect and create compelling messaging on Social Media to develop lasting relationships that go beyond transactional customers but a tribe of devoted followers to grow your business for success with ease and grace. Attendees will learn: How to choose which platform you need to have a presence on. When to post and how to use time-saving techniques to post on multiple platforms. How to promote and sell to fans who love you. How to get your raving followers to invite more followers. How keywords\, hashtags and free search engine optimization are vital. How your website\, email and text campaigns can be integrated into your strategy for quantum results. \nDeborah Deras\, the presenter for this workshop and a social media consultant for the Southbay SBDC\, has extensive experience in social media and online marketing. She has successfully presented to corporations all throughout the world. She has served as an influencer for campaigns with Verizon\, Pine-Sol\, Coca-Cola\, Allstate and many more. Her interactive style\, engagement\, and easy to understand practical advice that business leaders can put into action immediately to grow their businesses. She is the author of multiple books and is a sought-after keynote speaker and spokesperson. \nREGISTER NOW \nInstructor: Deborah Deras URL:https://smallbizla.org/workshop/social-media-strategy-101/ LOCATION:El Camino College/SBDC CATEGORIES:Social Media GEO:33.9102789;-118.3520231 END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20170323T100000 DTEND;TZID=UTC:20170323T113000 DTSTAMP:20260613T161656 CREATED:20170214T055956Z LAST-MODIFIED:20170214T055956Z UID:7541-1490263200-1490268600@smallbizla.org SUMMARY:Digital Marketing Trends in 2017 DESCRIPTION:Digital marketing are constantly changing thanks to widespread ownership of smartphones\, data-mining and video streaming\, plus a cultural desire for digestible and personalized content. Learn which trends will impact your organization in 2017 and how you can use these trends to edge out your competition. \nRegister Now \nInstructor: Liz Harsch of Tailor-Made Advertising; \nConstant Contact Authorized Local Expert URL:https://smallbizla.org/workshop/digital-marketing-trends-2017/ LOCATION:El Camino College/SBDC CATEGORIES:Marketing,Social Media ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2017/02/842a4873-bc66-446f-a4a7-16054631aff6.png GEO:33.9102789;-118.3520231 END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20170223T130000 DTEND;TZID=UTC:20170223T150000 DTSTAMP:20260613T161656 CREATED:20170126T011249Z LAST-MODIFIED:20170126T011249Z UID:6993-1487854800-1487862000@smallbizla.org SUMMARY:How to Speak with Confidence DESCRIPTION:Would you like to use Social Media tools like YouTube\, Facebook Live or Snapchat but are shy to get on camera? Does the thought of being on camera make you anxious? Would you like to learn tools to master * How to release your fear of speaking. * How to connect with your audience on camera * How to memorize content and speak naturally * How to get business from your videos * \nRegister Now \nInstructor: Deborah Deras \n\n\nInstructions: PLEASE NOTE: We are not located on the El Camino College campus\, use address above for driving directions. Parking is located on street and median lots only. Please bring something to write with. Due to the information that needs to be covered and out of respect to attendees\, late admittance to class is not permitted. Please allow time for traffic and to find parking\, arriving early will ensure your admittance. URL:https://smallbizla.org/workshop/how-to-speak-with-confidence/ LOCATION:El Camino College/SBDC CATEGORIES:Marketing,Social Media GEO:33.9102789;-118.3520231 END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20170216T130000 DTEND;TZID=UTC:20170216T150000 DTSTAMP:20260613T161656 CREATED:20170126T010901Z LAST-MODIFIED:20170126T010901Z UID:6990-1487250000-1487257200@smallbizla.org SUMMARY:Instagram 101 for Business DESCRIPTION:How to set up your profile * How to get followers * Choosing the right hashtags * Creatively designing pictures * Plus all participants will get an ebook how to go from likes to sales. \nRegister Now \nInstructor: Deborah Deras \n\n\nInstructions: PLEASE NOTE: We are not located on the El Camino College campus\, use address above for driving directions. Parking is located on street and median lots only. Please bring something to write with. Due to the information that needs to be covered and out of respect to attendees\, late admittance to class is not permitted. Please allow time for traffic and to find parking\, arriving early will ensure your admittance. URL:https://smallbizla.org/workshop/instagram-101-business/ LOCATION:El Camino College/SBDC CATEGORIES:Marketing,Social Media GEO:33.9102789;-118.3520231 END:VEVENT END:VCALENDAR