BEGIN:VCALENDAR VERSION:2.0 PRODID:-//LA Regional SBDC Network - ECPv6.15.13.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:LA Regional SBDC Network X-ORIGINAL-URL:https://smallbizla.org X-WR-CALDESC:Events for LA Regional SBDC Network REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20180311T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20181104T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20190310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20191103T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20200308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20201101T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20210314T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20211107T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20220313T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20221106T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20230312T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20231105T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20240310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20241103T090000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230530T080000 DTEND;TZID=America/Los_Angeles:20230530T090000 DTSTAMP:20260410T083801 CREATED:20230501T222647Z LAST-MODIFIED:20230501T222647Z UID:322460-1685433600-1685437200@smallbizla.org SUMMARY:Business Finance Literacy Series [Session 2 of 3]   Using an Excel Document for Financial Modeling and Forecastin DESCRIPTION:A simple Excel financial model can be created using your company’s financial data (historical and/or forecasted).      \n      \nCFOs and financial analysts use Excel models to determine if/when a company will be profitable\, what is the correct selling price\, how many “widgets” need to be sold to be cover cost\, and how much money is available to pay expenses.      \n      \nFinancial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This process is also used to identify financial issues BEFORE they happen.     \n      \nIn this session we will begin with a blank Excel document and create a financial model for a sample company.  By the end of the seminar you will understand how to create a customized Excel model for your business.     \n      \nThis webinar is taught by Lori Williams\, who has an extensive background in finance working as a CFO turnaround consultant\, banker and professor. She is known as the “guru of all numbers”.     \nREGISTER NOW URL:https://smallbizla.org/workshop/business-finance-literacy-series-session-2-of-3-using-an-excel-document-for-financial-modeling-and-forecastin/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Accounting,Business Planning ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2023/03/accounting.jpeg ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230523T170000 DTEND;TZID=America/Los_Angeles:20230523T181500 DTSTAMP:20260410T083801 CREATED:20230501T221542Z LAST-MODIFIED:20230501T221542Z UID:322458-1684861200-1684865700@smallbizla.org SUMMARY:How To Sell When You’re Not A Salesperson DESCRIPTION:Business owners and entrepreneurs must promote their business or products to investors\, customers or clients. Often\, this is something they have never done before\, and they lack training to approach the challenge. To address this situation\, this workshop has been built to help you learn much of what you need to know.     \n    \nTopics covered include:   \n• The psychological barriers that could be holding you back and the tools required to overcome them.   \n• Understanding the components of an effective sales pitch.   \n• Learning the tools necessary to build an effective pitch for your business/product.   \n• The sales process\, including how to develop a plan to address each client’s needs   \nREGISTER NOW URL:https://smallbizla.org/workshop/how-to-sell-when-youre-not-a-salesperson-23/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Business Planning,Expanding & Growing,Marketing ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2022/10/woman-attending-virtual-networking-event-scaled-e1659078902299.jpeg ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230427T020000 DTEND;TZID=America/Los_Angeles:20230427T160000 DTSTAMP:20260410T083801 CREATED:20230403T215654Z LAST-MODIFIED:20230403T215654Z UID:321177-1682560800-1682611200@smallbizla.org SUMMARY:LinkedIn for Business DESCRIPTION:LinkedIn is the world’s largest professional network on the internet. It is THE platform for Business-to-Business business development\, allowing you to connect with C-Suite executives that you may not be able to connect with on any other platform. If you use it strategically\, you can build your sales funnel without ever leaving your office.  \n   \nIn this workshop\, SBDC business advisor and social media marketing expert\, Deborah Deras\, will discuss how to:  \n  \n\nIdentify your best targets by creating a LinkedIn strategy \nGet leads directly from LinkedIn using Service Marketplace \nConnect with anyone on LinkedIn without paying for the Premium service \n\n\nBook more appointments through effectively using LinkedIn Groups \nGet recommendations on LinkedIn\, which you can then use for Social proof on other platforms \nUse Sales Navigator to get leads and fill your pipeline \nBecome a Creator so you can be featured on LinkedIn and easily get people to follow you even if you are not connected.  \nPlus Q&A \n\n  \nREGISTER NOW URL:https://smallbizla.org/workshop/linkedin-for-business-7/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Social Media ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2023/04/nathan-dumlao-y440_q4e-0E-unsplash-scaled-e1633114401999.jpg ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20230323T170000 DTEND;TZID=America/Los_Angeles:20230323T183000 DTSTAMP:20260410T083801 CREATED:20230301T204145Z LAST-MODIFIED:20230301T204145Z UID:320140-1679590800-1679596200@smallbizla.org SUMMARY:How to Sell When You’re Not a Salesperson DESCRIPTION:Business owners and entrepreneurs must promote their business or products to investors\, customers or clients. Often\, this is something they have never done before\, and they lack training to approach the challenge. To address this situation\, this workshop has been built to help you learn much of what you need to know. \n  \nTopics covered include:\n• The psychological barriers that could be holding you back and the tools required to overcome them.\n• Understanding the components of an effective sales pitch.\n• Learning the tools necessary to build an effective pitch for your business/product.\n• The sales process\, including how to develop a plan to address each client’s needs \n  \nREGISTER NOW URL:https://smallbizla.org/workshop/how-to-sell-when-youre-not-a-salesperson-21/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Marketing ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2022/01/good-faces-6_B5YIm3ojU-unsplash-scaled-e1639162215351-1.jpg ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20211023T100000 DTEND;TZID=America/Los_Angeles:20211023T150000 DTSTAMP:20260410T083801 CREATED:20211019T192928Z LAST-MODIFIED:20211019T192928Z UID:129067-1634983200-1635001200@smallbizla.org SUMMARY:Free PPE Drive for Long Beach Area Small Businesses DESCRIPTION:As part of our commitment to support local small businesses\, the Long Beach Small Business Development Center is co-hosting a PPE drive to supply small businesses with free N95 masks next Saturday\, October 23rd. To receive your supplies\, please register and choose a pick-up time here. \nSaturday\, October 23rd\, 2021\n10am-3pm\nLBCC Campus\nRegister for pickup details \nThis PPE drive is co-hosted by the Long Beach Small Business Development Center and Long Beach City College\, in partnership with PPE Unite and the City of Long Beach. \nREGISTER NOW URL:https://smallbizla.org/workshop/free-ppe-drive-for-long-beach-area-small-businesses/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2021/10/PPEUnite-eBanner-LB1021-v4.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210630T140000 DTEND;TZID=America/Los_Angeles:20210630T160000 DTSTAMP:20260410T083801 CREATED:20210527T234157Z LAST-MODIFIED:20210630T004539Z UID:115934-1625061600-1625068800@smallbizla.org SUMMARY:How To Use Instagram Stories For Sales Success DESCRIPTION:As of 2020\, the main “feed” is dead and everyone is paying attention to IG stories.\n \nWhy? Because IG Stories are what people are consuming\, according to Social Media Examiner.\n \nWhy? Because these kinds of stories are the unfiltered\, authentic version of your brand.\n \nPeople don’t believe manufactured posts. Rather\, they want to like\, trust\, and respect your brand in order to buy from you.\n \n \n \n \nYou will learn: \n• What types of stories should you post\, and how that is different from the feed?\n• How to create a systematic storyboard that focuses on your brand and inspires sales\n• How to use engagement stickers\, locations\, and hashtags to double your reach\n• How to increase conversions in stories to get sales\n• How to get shoppable stickers \n\nREGISTER NOW URL:https://smallbizla.org/workshop/how-to-use-instagram-stories-for-sales-success-3/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Social Media ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2021/05/photo-scaled-e1622077514482.jpg ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200626T100000 DTEND;TZID=America/Los_Angeles:20200626T113000 DTSTAMP:20260410T083801 CREATED:20200605T035654Z LAST-MODIFIED:20200605T035654Z UID:85001-1593165600-1593171000@smallbizla.org SUMMARY:Increasing Restaurant Online Food Orders DESCRIPTION:Restaurants and food businesses have been affected in various ways due to the spread of COVID-19. As the virus continues to spread\, owners of these businesses will need to make changes to continue growing your business. David Mitroff\, Ph.D. discusses the ways restaurants and food businesses can still increase sales during the COVID-19 outbreak through online food ordering and what the best approaches to it are. \nKey Learning Points:\n– How to sign up and leverage online platforms such as Ordermark\, Doordash\, Chowly\, Grubhub\n– Review effective methods such as streamlining menu\, offering catering\, etc.\n– How to effectively promote online ordering capabilities through social media. \n\nREGISTER NOW URL:https://smallbizla.org/workshop/increasing-restaurant-online-food-orders-2/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Marketing ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2020/06/chef-e1591304403268-1.jpg ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200626T100000 DTEND;TZID=America/Los_Angeles:20200626T113000 DTSTAMP:20260410T083801 CREATED:20200605T035654Z LAST-MODIFIED:20200626T051136Z UID:85000-1593165600-1593171000@smallbizla.org SUMMARY:Increasing Restaurant Online Food Orders DESCRIPTION:Restaurants and food businesses have been affected in various ways due to the spread of COVID-19. As the virus continues to spread\, owners of these businesses will need to make changes to continue growing your business. David Mitroff\, Ph.D. discusses the ways restaurants and food businesses can still increase sales during the COVID-19 outbreak through online food ordering and what the best approaches to it are. \nKey Learning Points:\n– How to sign up and leverage online platforms such as Ordermark\, Doordash\, Chowly\, Grubhub\n– Review effective methods such as streamlining menu\, offering catering\, etc.\n– How to effectively promote online ordering capabilities through social media. \n\nREGISTER NOW URL:https://smallbizla.org/workshop/increasing-restaurant-online-food-orders/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Marketing ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2020/06/chef-e1591304403268.jpg ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200625T170000 DTEND;TZID=America/Los_Angeles:20200625T183000 DTSTAMP:20260410T083801 CREATED:20200617T042701Z LAST-MODIFIED:20200617T042701Z UID:87952-1593104400-1593109800@smallbizla.org SUMMARY:Find New Opportunities During These Challenging Times: How to Pivot Your Business DESCRIPTION:This webinar will explain what it means to “Pivot” and how to do it. Before the webinar\, you will receive a worksheet to help you prepare to seek new customers and markets! \n\nREGISTER NOW URL:https://smallbizla.org/workshop/find-new-opportunities-during-these-challenging-times-how-to-pivot-your-business/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Business Development & Operations ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2020/06/person-taking-notes-scaled-e1591812311751.jpg ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200625T170000 DTEND;TZID=America/Los_Angeles:20200625T183000 DTSTAMP:20260410T083801 CREATED:20200617T042701Z LAST-MODIFIED:20200625T051140Z UID:87951-1593104400-1593109800@smallbizla.org SUMMARY:Find New Opportunities During These Challenging Times: How to Pivot Your Business DESCRIPTION:This webinar will explain what it means to “Pivot” and how to do it. Before the webinar\, you will receive a worksheet to help you prepare to seek new customers and markets! \n\nREGISTER NOW URL:https://smallbizla.org/workshop/find-new-opportunities-during-these-challenging-times-how-to-pivot-your-business-2/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Business Development & Operations ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2020/06/person-taking-notes-scaled-e1591812311751.jpg ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200305T180000 DTEND;TZID=America/Los_Angeles:20200305T203000 DTSTAMP:20260410T083801 CREATED:20200117T005736Z LAST-MODIFIED:20200305T031209Z UID:75780-1583431200-1583440200@smallbizla.org SUMMARY:Starting A Small Business DESCRIPTION:Have you always wanted to start your own business but didn’t know how or where to start? This seminar will get you on the right path to starting a small business. Topics to be discussed include researching your business ideas\, outlining your business plan\, learning about start-up expenses and financing\, legal aspects\, and general management issues. You will learn: \n-Life of an entrepreneur\n-Assessing your business idea\n-How to develop a business plan\n-Introduction to business entities\n-Required licenses and permits\n-Where to find other resources that may help you succeed \nParking: Parking is available in the lot in front of the O Buildings.\nA $2 Parking Pass must be purchased from the LBCC Parking Machine in front of Building #O-1. The machine takes change\, coins and debit card.  Please wait for machine to process your transaction as it may have a slow response. \n\nREGISTER NOW URL:https://smallbizla.org/workshop/starting-a-small-business-37/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Business Planning,Launching A New Business ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2020/01/woman-mechanic-e1579216582905.jpeg ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200220T180000 DTEND;TZID=America/Los_Angeles:20200220T203000 DTSTAMP:20260410T083801 CREATED:20200117T005722Z LAST-MODIFIED:20200220T031204Z UID:75778-1582221600-1582230600@smallbizla.org SUMMARY:Creating An Effective Business Plan DESCRIPTION:Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you need to write one because you are looking for funding. Successful business planning leads to successful business results. This workshop will cover all aspects of creating a business plan\, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals.\nIn this interactive seminar\, you will learn how to: \n-Break apart components of the business plan into manageable steps.\n-Define your business succinctly.\n-Research your competition and target market.\n-Develop your operating and marketing plans.\n-Start understanding your financial statements. \nParking: Parking is available in the lot in front of the O Buildings.\nA $2 Parking Pass must be purchased from the LBCC Parking Machine in front of Building #O-1. The machine takes change\, coins and debit card. Please wait for machine to process your transaction as it may have a slow response. \n  \nREGISTER NOW URL:https://smallbizla.org/workshop/creating-an-effective-business-plan-42/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Business Planning ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2020/01/Two-men-hi-fiving-e1579216209144.jpg ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200207T110000 DTEND;TZID=America/Los_Angeles:20200207T120000 DTSTAMP:20260410T083801 CREATED:20200205T115800Z LAST-MODIFIED:20200207T022750Z UID:76622-1581073200-1581076800@smallbizla.org SUMMARY:WEBINAR: How to Create an Editorial Content Calendar DESCRIPTION:Do you struggle to come up with relevant content worth posting? Do you want to go from “likes” to sales online? The first thing is to develop a strategy that is going to attract your ideal client. Having a solid content calendar is highly recommended so you can accomplish this. It will result in your being organized in the scheduling of your output and increase your ability to capitalize on all the holidays\, events and sales opportunities available to you. \nDuring this webinar you will discover:\n–How to create content that sells.\n–How to become aware of seasonal opportunities\, holidays and other events that will result in sales.\n–How to identify some of the pain points of your ideal target clients\, resulting in engagement and “shares.”\n–How to curate the content you already have and be able to place it strategically.\n–The 5 steps to go from “like” to sales.\n–How to create an irresistible offer that leads to more. \nInstructor and business advisor\, Deborah Deras\, has a Bachelor’s in Marketing and a Master’s in Education\, with over 16 years’ experience as an entrepreneur. She works with clients to help them identify their target market and create a social media strategy\, set up platforms\, identify keywords using Google keyword planner\, and help develop an editorial calendar and other strategic marketing guidelines. \n\nREGISTER NOW URL:https://smallbizla.org/workshop/webinar-how-to-create-an-editorial-content-calendar/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Social Media ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2020/02/Man-using-phone-2-scaled-e1580861080783.jpg ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200205T180000 DTEND;TZID=America/Los_Angeles:20200205T203000 DTSTAMP:20260410T083801 CREATED:20200117T005710Z LAST-MODIFIED:20200205T115800Z UID:75776-1580925600-1580934600@smallbizla.org SUMMARY:Starting A Small Business DESCRIPTION:Have you always wanted to start your own business but didn’t know how or where to start? This seminar will get you on the right path to starting a small business. Topics to be discussed include researching your business ideas\, outlining your business plan\, learning about start-up expenses and financing\, legal aspects\, and general management issues. You will learn: \n-Life of an entrepreneur\n-Assessing your business idea\n-How to develop a business plan\n-Introduction to business entities\n-Required licenses and permits\n-Where to find other resources that may help you succeed \nParking: Parking is available in the lot in front of the O Buildings.\nA $2 Parking Pass must be purchased from the LBCC Parking Machine in front of Building #O-1. The machine takes change\, coins and debit card. Please wait for machine to process your transaction as it may have a slow response. \n\nREGISTER NOW URL:https://smallbizla.org/workshop/starting-a-small-business-36/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Business Planning,Launching A New Business ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2020/01/silkscreening-e1579216715931.jpg ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200123T180000 DTEND;TZID=America/Los_Angeles:20200123T203000 DTSTAMP:20260410T083801 CREATED:20200109T032847Z LAST-MODIFIED:20200123T012651Z UID:75275-1579802400-1579811400@smallbizla.org SUMMARY:Creating an Effective Business Plan DESCRIPTION:Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you need to write one because you are looking for funding.  Successful business planning leads to successful business results.  This workshop will cover all aspects of creating a business plan\, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals.\nIn this interactive seminar\, you will learn how to:\n-Break apart components of the business plan into manageable steps.\n-Define your business succinctly.\n-Research your competition and target market.\n-Develop your operating and marketing plans.\n-Start understanding your financial statements.\nParking: Parking is available in the lot in front of the O Buildings.\nA $2 Parking Pass must be purchased from the LBCC Parking Machine in front of Building #O-1. The machine takes change\, coins and debit card.  Please wait for machine to process your transaction as it may have a slow response.\nREGISTER NOW URL:https://smallbizla.org/workshop/creating-an-effective-business-plan-41/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Business Planning ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2020/01/Planning-e1570556676151.jpg ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200116T180000 DTEND;TZID=America/Los_Angeles:20200116T200000 DTSTAMP:20260410T083801 CREATED:20200109T032832Z LAST-MODIFIED:20200116T005802Z UID:75273-1579197600-1579204800@smallbizla.org SUMMARY:How to Sell When You’re Not a Salesperson DESCRIPTION:Business owners and entrepreneurs must promote their business or products to investors\, customers or clients. Often this is something they have never done before\, and they lack training to approach the challenge. To address this situation\, this workshop to help you learn much of what you need to know. \nTopics covered include: \n-The psychological barriers that could be holding you back and the tools required to overcome them.\n-The components of an effective sales pitch.\n-The tools necessary to build an effective pitch for your business/product\n-The sales process\, including how to develop a plan to address each client’s needs and set realistic goals for yourself. \nParking: Parking is available in the lot in front of the O Buildings.                                 \nA $2 Parking Pass must be purchased from the LBCC Parking Machine in front of Building #O-1.  The machine takes change\, coins and debit card.  Please wait for machine to process your transaction as it may have a slow response. \nREGISTER NOW URL:https://smallbizla.org/workshop/how-to-sell-when-youre-not-a-salesperson/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Marketing ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2020/01/shaking-hands-e1575764857861.jpg ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200109T180000 DTEND;TZID=America/Los_Angeles:20200109T203000 DTSTAMP:20260410T083801 CREATED:20200109T032818Z LAST-MODIFIED:20200109T032818Z UID:75271-1578592800-1578601800@smallbizla.org SUMMARY:Starting a Small Business DESCRIPTION:Have you always wanted to start your own business but didn’t know how or where to start? This seminar will get you on the right path to starting a small business. Topics to be discussed include researching your business ideas\, outlining your business plan\, learning about start-up expenses and financing\, legal aspects\, and general management issues. \nYou will learn: \n-Life of an entrepreneur\n-Assessing your business idea\n-How to develop a business plan\n-Introduction to business entities\n-Required licenses and permits\n-Where to find other resources that may help you succeed \nParking: Parking is available in the lot in front of the O Buildings.                                    \nA $2 Parking Pass must be purchased from the LBCC Parking Machine in front of Building #O-1.  The machine takes change\, coins and debit card.  Please wait for machine to process your transaction as it may be slow. \nREGISTER NOW URL:https://smallbizla.org/workshop/starting-a-small-business-35/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Business Planning ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2020/01/giftshop2-e1575764707877.jpg ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20191026T083000 DTEND;TZID=America/Los_Angeles:20191026T163000 DTSTAMP:20260410T083801 CREATED:20190921T031305Z LAST-MODIFIED:20191003T034227Z UID:50559-1572078600-1572107400@smallbizla.org SUMMARY:Boots to Business Reboot DESCRIPTION:Have you ever dreamed of owning your own business?  Wondering what it takes and how you can prepare?  Are you a current veteran business owner looking for fresh ideas and veteran connections?  The U.S. Small Business Administration and the SoCal Veterans Business Outreach Center (VBOC) will bring the Boots to Business/Reboot program to the Long Beach SBDC. This is your chance to explore what it takes to be an entrepreneur and join ranks with the growing number of veteran-owned businesses!  Join us for this no-cost event. \n  \nREGISTER NOW \n  \nYou will learn about: \n\nWhat is Entrepreneurship?\nBusiness Opportunity Evaluation\nMarket Research\nSmall Business Economics\nSelecting a Legal Entity\nFinancing Your Venture\nThe Business Plan\nAccessing the SBA Resource Partner Network\n\n  \nFor more information contact Hazel Beck at hbeck@miracosta.edu or (760) 795-8739 \n  \nInstructor Bio \n  \nHazel Beck will be the principal instructor for our Boots to Business workshop. Hazel serves as the Director of the SoCal Veterans Business Outreach Center (VBOC)\, hosted by Mira Costa College\, where she is responsible for ensuring that business development services are provided to transitioning active duty service members\, Guard\, Reserve\, veterans and military-connected family members. \n  \nIn addition to her work in Southern California\, Hazel served as the Director of the VBOC in Chicago and the Hawai’i Small Business Development Center (SBDC) in Kailua\, Kona. Prior working with VBOC and SBDC\, Hazel owned and managed three consulting companies where she worked with global manufacturing clients and their Tier 1 suppliers in North America\, the UK\, and Western Europe to improve manufacturing processes and reduce costs. \n  \nHazel holds a B.A. in Business Management\, cum laude\, from Hiram College and is a Vietnam-era Veteran of the United States NAVY. \n  URL:https://smallbizla.org/workshop/boots-to-business-reboot/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Business Planning ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2019/09/boots-to-business-e1569025317762.jpeg ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20191022T180000 DTEND;TZID=America/Los_Angeles:20191022T203000 DTSTAMP:20260410T083801 CREATED:20190808T014419Z LAST-MODIFIED:20191003T034227Z UID:49340-1571767200-1571776200@smallbizla.org SUMMARY:Creating An Effective Business Plan DESCRIPTION:Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you need to write one because you are looking for funding.  Successful business planning leads to successful business results.  This workshop will cover all aspects of creating a business plan\, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals.\nIn this interactive seminar\, you will learn how to:\n– Break apart components of the business plan into manageable steps.\n– Define your business succinctly.\n– Research your competition and target market.\n– Develop your operating and marketing plans.\n– Start understanding your financial statements.\n  \nREGISTER NOW URL:https://smallbizla.org/workshop/creating-an-effective-business-plan-35/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Business Planning ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2019/08/Man-looking-at-noteboard-e1565224341197.jpg ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20191015T180000 DTEND;TZID=America/Los_Angeles:20191015T203000 DTSTAMP:20260410T083801 CREATED:20190920T025825Z LAST-MODIFIED:20191003T034226Z UID:50544-1571162400-1571171400@smallbizla.org SUMMARY:Starting a Small Business DESCRIPTION:Have you always wanted to start your own business but didn’t know how or where to start? This seminar will get you on the right path to starting a small business. \nTopics to be discussed include researching your business ideas\, outlining your business plan\, learning about start-up expenses and financing\, legal aspects\, and general management issues. \nYou will learn:\n– Life of an entrepreneur\n– Assessing your business idea\n– How to develop a business plan\n– Introduction to business entities\n– Required licenses and permits\n– Where to find other resources that may help you succeed \n  \nREGISTER NOW URL:https://smallbizla.org/workshop/starting-a-small-business-34/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Business Planning ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2019/07/Starting-Small-Biz_1920x1010-v2-e1557451354999.png ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20190912T180000 DTEND;TZID=America/Los_Angeles:20190912T203000 DTSTAMP:20260410T083801 CREATED:20190808T014220Z LAST-MODIFIED:20190912T025752Z UID:49338-1568311200-1568320200@smallbizla.org SUMMARY:Starting a Small Business DESCRIPTION:Have you always wanted to start your own business but didn’t know how or where to start? This seminar will get you on the right path to starting a small business. Topics to be discussed include researching your business ideas\, outlining your business plan\, learning about start-up expenses and financing\, legal aspects\, and general management issues.\nYou will learn:\n-Life of an entrepreneur\n-Assessing your business idea\n-How to develop a business plan\n-Introduction to business entities\n-Required licenses and permits\n-Where to find other resources that may help you succeed\n  \nREGISTER NOW URL:https://smallbizla.org/workshop/starting-a-small-business-33/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Business Planning ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2019/08/Planning-e1565225495684.jpg ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20190905T180000 DTEND;TZID=America/Los_Angeles:20190905T203000 DTSTAMP:20260410T083801 CREATED:20190808T014207Z LAST-MODIFIED:20190905T021154Z UID:49336-1567706400-1567715400@smallbizla.org SUMMARY:Creating Your Most Profitable Marketing Strategy DESCRIPTION:Do you want to make the most of every single lead in your pipeline?  Learn how to generate more revenue and stronger relationships on average from each member of your audience. Plus\, find ways to make your marketing strategy more efficient so you are focusing on marketing that really moves the needle. This session combines a presentation with a workshop where we will start building a smart marketing strategy for your business. \nYou will learn:\n-How to structure a marketing strategy for your business\n-What needs to go into YOUR marketing strategy\n-How to use your plan to create more conversions for your business\n-Where you can create efficiencies in your marketing plan \nInstructor Melissa Forziat is a Seattle-based marketing speaker\, consultant and author. She works with small businesses to develop and execute strategic marketing plans and with business organizations to train their trainers. Through her experiences with some of the biggest brands in the world\, Melissa has learned the principles of building a strong brand and delivering the right message to the right audience. She is passionate about working with clients to find effective marketing solutions that allow their businesses to thrive. \nREGISTER NOW URL:https://smallbizla.org/workshop/creating-your-most-profitable-marketing-strategy/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Marketing ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2019/08/People-on-phones-e1565225787544.jpg ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20190828T190000 DTEND;TZID=America/Los_Angeles:20190828T203000 DTSTAMP:20260410T083801 CREATED:20190801T004448Z LAST-MODIFIED:20190828T015657Z UID:49102-1567018800-1567024200@smallbizla.org SUMMARY:Using Research to Grow Your Business DESCRIPTION:Are you a small business owner trying to decide which products or services to offer your customers? Are you interested in expanding your customer base but aren’t quite sure which road to follow? Or do you need to figure out how to improve your marketing messaging and targeting to reach the right audience? In all these cases\, conducting research can help small businesses operate strategically by making smart decisions. \n  \nREGISTER NOW \n  \nIn this 90-minute workshop\, you will learn: \n\nWhat research is\nWhy you should use research for your business\nHow to use research to . . .\n\nDevelop better products and services\nIdentify new target markets of potential customers\nImprove your customer service\n\n\nOptimize your marketing and communications\nHow to conduct research on your own—and when to hire a research specialist\n\n  \nDr. John Carter is the founder and president of Carter Strategic Research\, an independent business research consultancy. Dr. Carter has 13 years of experience providing research solutions for small businesses\, large corporations\, and public agencies and teaches research methods and psychology at the University of Redlands and UCLA Extension. URL:https://smallbizla.org/workshop/using-research-to-grow-your-business/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Marketing Planning ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2019/07/arrows-1574174_960_720-e1526426015109-1.png ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20190522T180000 DTEND;TZID=America/Los_Angeles:20190522T203000 DTSTAMP:20260410T083801 CREATED:20190409T231219Z LAST-MODIFIED:20190509T134436Z UID:44685-1558548000-1558557000@smallbizla.org SUMMARY:Creating An Effective Business Plan DESCRIPTION:Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you need to write one because you are looking for funding.  Successful business planning leads to successful business results.  This workshop will cover all aspects of creating a business plan\, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. \n  \nREGISTER NOW \n\nIn this interactive seminar\, you will learn how to: \n\n Break apart components of the business plan into manageable steps.\n Define your business succinctly.\n Research your competition and target market.\n Develop your operating and marketing plans.\n Start understanding your financial statements.\n\n  \nParking: Parking is availabe in the lot in front of the O Buildings. \nA $2 Parking Pass must be purchased from the LBCC Parking Machine in front of Building #O-1. The machine takes change\, coins and debit card. URL:https://smallbizla.org/workshop/creating-an-effective-business-plan-25/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Business Planning ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2018/12/Effective-Biz-Plan_1920x1010-e1544431179505-1-1.png ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20190506T180000 DTEND;TZID=America/Los_Angeles:20190506T203000 DTSTAMP:20260410T083801 CREATED:20190409T231219Z LAST-MODIFIED:20190506T091308Z UID:44684-1557165600-1557174600@smallbizla.org SUMMARY:Starting A Small Business DESCRIPTION:Have you always wanted to start your own business but didn’t know how or where to start? This seminar will get you on the right path to starting a small business. Topics to be discussed include researching your business ideas\, outlining your business plan\, learning about start-up expenses and financing\, legal aspects\, and general management issues. You will learn: \n\n\n\nLife of an entrepreneur\nAssessing your business idea\nHow to develop a business plan\nIntroduction to business entities\nRequired licenses and permits\nWhere to find other resources that may help you succeed\n\n\n\n\n\n\n  \nREGISTER NOW URL:https://smallbizla.org/workshop/starting-a-small-business-31/ LOCATION:Long Beach SBDC Bldg O2\, 4900 East Conant St. Building O2\, Long Beach\, CA\, 90808\, United States CATEGORIES:Launching A New Business ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2019/04/startup-1018512_960_720-e1511800878483.png ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT END:VCALENDAR