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X-ORIGINAL-URL:https://smallbizla.org
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UID:386599-1782388800-1782394200@smallbizla.org
SUMMARY:The Importance of Vision and Mission When Marketing Your Business
DESCRIPTION:If you are a business owner and someone asks you\, “What do you do?” you need to answer with an easy-to-follow story that gets to the heart of the matter\, explaining what you do\, why you do it\, and how people benefit from using your products or services. This workshop examines how to build your story\, focusing on two key components: your Vision and your Mission. \n  \nYou will learn: \nWhy Vision and Mission are critical to any business of any size \nHow to define your Vision \nHow to define your Mission \nHow to define what makes you unique \nHow all of this ties in to your building a powerful story for your marketing campaigns \nREGISTER NOW
URL:https://smallbizla.org/workshop/the-importance-of-vision-and-mission-when-marketing-your-business-4/
LOCATION:North Long Beach Higher Education Center\, 635 E. South Street\, Long Beach\, CA\, 90805\, United States
CATEGORIES:Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/02/profit-12-0fIE89.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
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