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X-WR-CALDESC:Events for LA Regional SBDC Network
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DTSTART;TZID=UTC:20180828T180000
DTEND;TZID=UTC:20180828T200000
DTSTAMP:20260729T094602
CREATED:20180803T071809Z
LAST-MODIFIED:20180814T035627Z
UID:38717-1535479200-1535486400@smallbizla.org
SUMMARY:How to Sell for the Non-Salesperson
DESCRIPTION:Business owners and entrepreneurs must promote their business or products to investors\, customers\, or clients. Often\, this is something they have never done before\, and they lack training to approach the challenge. To address this situation\, this workshop will help you learn much of what you need to know. \nYou will learn: \n\nThe psychological barriers that could be holding you back and the tools required to overcome them\nThe components of an effective sales pitch\, and the tools needed to deliver your pitch\nThe sales process\n\nRegister Now \nInstructor\nMike Huntley
URL:https://smallbizla.org/workshop/sell-non-salesperson-2/
LOCATION:Pico Rivera Library\, 9001 Mines Ave\, Pico Rivera\, CA\, 90660\, United States
CATEGORIES:Sales
ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2018/08/38249975_1799431443437277_8807389245757980672_n-e1549321666893.jpg
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
GEO:33.9920172;-118.0892693
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Pico Rivera Library 9001 Mines Ave Pico Rivera CA 90660 United States;X-APPLE-RADIUS=500;X-TITLE=9001 Mines Ave:geo:-118.0892693,33.9920172
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DTSTART;TZID=UTC:20180724T180000
DTEND;TZID=UTC:20180724T200000
DTSTAMP:20260729T094602
CREATED:20180629T020616Z
LAST-MODIFIED:20180629T021204Z
UID:38452-1532455200-1532462400@smallbizla.org
SUMMARY:Digital Marketing 101 for Small Business Owners
DESCRIPTION:Once you understand your business’ brand\, mission and vision\, you are ready to tell your story to your customers.  \nThe best place to do that is on the internet\, but it seems like every day a new marketing technology is introduced. \nHow can a small business owner get started\, let along keep up? How can you use digital marketing to benefit your bottom line? This session will help you answer those questions\, while giving you an overview of how to grow your small business through digital marketing. \n  \n  \n  \n  \n  \nYou Will Learn: \n\nWhat “digital marketing” means\nThe basic tools you need to launch a successful digital marketing campaign\nAn overview of digital marketing platforms\, including Facebook\, Twitter and Instagram\nThe difference between organic and paid marketing\nWhat SEO is and why it’s important\nWhy your website is your most important investment\n\nPlease call the Pico Rivera Chamber of Commerce with any questions: (562) 949-2477 \nRegister Now
URL:https://smallbizla.org/workshop/digital-marketing-101-small-business-owners/
LOCATION:Pico Rivera Library\, 9001 Mines Ave\, Pico Rivera\, CA\, 90660\, United States
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2018/06/Digital-Marketing-Workshop-LBCC-e1530212703457.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
GEO:33.9920172;-118.0892693
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Pico Rivera Library 9001 Mines Ave Pico Rivera CA 90660 United States;X-APPLE-RADIUS=500;X-TITLE=9001 Mines Ave:geo:-118.0892693,33.9920172
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BEGIN:VEVENT
DTSTART;TZID=UTC:20180626T180000
DTEND;TZID=UTC:20180626T200000
DTSTAMP:20260729T094603
CREATED:20180620T023453Z
LAST-MODIFIED:20180620T023453Z
UID:38319-1530036000-1530043200@smallbizla.org
SUMMARY:How to Tell Your Story and Market Your Business More Effectively
DESCRIPTION:As business owners and entrepreneurs we wear many hats\, including that of being a marketer.  \nBut what if we’ve never been trained in marketing? How do we start? What are the first steps we should take? This workshop addresses those first steps\, offering an overview of the fundamentals of marketing and how effective storytelling can help you attract and retain customers or clients. We will show you how to build a story (it’s easier than you think!) and how to use that story as the foundation of your marketing campaigns. \n  \n  \nYou Will Learn: \n\nWhat “marketing” means\nThe connection between storytelling & marketing\nThe critical importance of defining your Vision and your Mission\, and what the differences are between those two concepts\nHow to formulate a marketing strategy\nHow to include your entire team as part of your marketing strategy\n\nRegister Now \n 
URL:https://smallbizla.org/workshop/tell-story-market-business-effectively/
LOCATION:Pico Rivera Library\, 9001 Mines Ave\, Pico Rivera\, CA\, 90660\, United States
ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2018/06/storytelling-lbcc.jpg
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
GEO:33.9920172;-118.0892693
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Pico Rivera Library 9001 Mines Ave Pico Rivera CA 90660 United States;X-APPLE-RADIUS=500;X-TITLE=9001 Mines Ave:geo:-118.0892693,33.9920172
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BEGIN:VEVENT
DTSTART;TZID=UTC:20180529T180000
DTEND;TZID=UTC:20180529T200000
DTSTAMP:20260729T094603
CREATED:20180509T224725Z
LAST-MODIFIED:20180529T010821Z
UID:37628-1527616800-1527624000@smallbizla.org
SUMMARY:A Practical Guide to Understanding Your Financials
DESCRIPTION:Do you understand what your financial statements reveal about the health of your business?  \nThis workshop will help you understand the purpose of these statements and how to interpret them. We will also discuss how to build a simple cash flow model to guide you in making financial decisions and how to use statements to present information to managers\, owners or even a board of directors. \n*This workshop is free for Pico Rivera Chamber of Commerce members \nRegister Now
URL:https://smallbizla.org/workshop/practical-guide-understanding-financials-6/
LOCATION:Pico Rivera Library\, 9001 Mines Ave\, Pico Rivera\, CA\, 90660\, United States
CATEGORIES:Business Plan
ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2018/03/117374_a-e1551490074528.jpg
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
GEO:33.9920172;-118.0892693
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Pico Rivera Library 9001 Mines Ave Pico Rivera CA 90660 United States;X-APPLE-RADIUS=500;X-TITLE=9001 Mines Ave:geo:-118.0892693,33.9920172
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