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DTSTART;TZID=America/Los_Angeles:20260616T100000
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DTSTAMP:20260615T111619
CREATED:20260515T160332Z
LAST-MODIFIED:20260515T160332Z
UID:386414-1781604000-1785067200@smallbizla.org
SUMMARY:WEBINAR E-Smarts: Google Analytics 4 For Beginners
DESCRIPTION:As Google has announced discontinuing data collection for Universal Analytics\, it’s crucial to begin making the switch to for Google Analytics 4. We will walk through how to set up a new GA4 property and how to switch over from UA. We will go over each of the main features of GA4 and discuss which features are the most valuable for small businesses to tap into. \nAttend this 2-hour webinar to discover: \n\nWhat is GA4 and how it is different from Universal Analytics\nHow GA4 helps you stay compliant with data collection laws\nHow to generate useful reports\nHow to track events and conversions\nAnd more!\n\n  \nInstructor: Omari Valentine (SBDC Advisor) is an experienced digital project manager and business owner in the fields of marketing and web solutions. He specializes in web design\, development and SEO for small businesses. He offers businesses knowledge of the digital landscape and helps them understand the options available to build and maintain a healthy web presence. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-e-smarts-google-analytics-4-for-beginners-8/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260616T140000
DTEND;TZID=America/Los_Angeles:20260618T153000
DTSTAMP:20260615T111619
CREATED:20260515T160335Z
LAST-MODIFIED:20260515T160335Z
UID:386415-1781618400-1781796600@smallbizla.org
SUMMARY:WEBINAR Legal Corner: Protect Yourself: Buying a Business or Franchise
DESCRIPTION:Buying an existing business or new franchise can have many pitfalls. Franchisees have to wrestle with documents often three inches thick\, and those people buying existing businesses have dozens upon dozens of things to consider and facts to find. This workshop teaches you how to avoid the pitfalls and make the right decision. Relevant contract issues are explained. \nJoin Attorney Ben Martin who loves helping new and small businesses\, survive and thrive. With over 20 years of experience working for SBDCs\, Non-profit Entrepreneurship Programs\, and Pro Bono service to people wanting to build their futures. Ben has a reputation for advice that gives business owners confidence and independence. Using plain language\, a sense of humor and giving low or no cost DIY solutions for your business. \nAwarded by a California State agency for his advocating for women business owners. \n  \nInstructor: Ben Martin (SBDC Advisor) \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-legal-corner-protect-yourself-buying-a-business-or-franchise-2/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/06/profit-19-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260616T180000
DTEND;TZID=America/Los_Angeles:20260616T193000
DTSTAMP:20260615T111619
CREATED:20260515T160338Z
LAST-MODIFIED:20260515T160338Z
UID:386416-1781632800-1781638200@smallbizla.org
SUMMARY:Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW
URL:https://smallbizla.org/workshop/orientation-what-the-sbdc-can-do-for-you/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/08/profit-12.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260617T180000
DTEND;TZID=America/Los_Angeles:20260617T190000
DTSTAMP:20260615T111619
CREATED:20260515T160355Z
LAST-MODIFIED:20260515T160355Z
UID:386419-1781719200-1781722800@smallbizla.org
SUMMARY:WEBINAR Business Taxes and Fees for Small Businesses
DESCRIPTION:Businesses have many taxes they need to pay besides just income taxes.  The webinar presenter will discuss federal and state income taxes\, county taxes\, city business license taxes\, Secretary of State fees\, sales taxes\, payroll taxes\, estimated tax payments and business back tax solutions.  You will be sure to learn of taxes and tax rules in 2026 that you were not aware of for your new or existing business. \n  \nInstructor: Maureen Thielen (SBDC Advisor) provides bookkeeping\, accounting and tax consulting services to new and existing businesses. After working for more than 15 years at regional CPA firms\, she now trains clients on QBO\, QB Desktop\, payroll and other financial software.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-business-taxes-and-fees-for-small-businesses-2/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-21.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260618T100000
DTEND;TZID=America/Los_Angeles:20260618T120000
DTSTAMP:20260615T111619
CREATED:20260515T160404Z
LAST-MODIFIED:20260515T160404Z
UID:386420-1781776800-1781784000@smallbizla.org
SUMMARY:WEBINAR Marketing Tools for the 21st Century
DESCRIPTION:Market Intelligence is critical for every business to succeed throughout its business life cycle.  Please join Debbie Goldfarb as she reviews and explains the data needed to be gathered and analyzed in order to make pertinent and critical decisions about their business for the short and long term. During this class we will review both the traditional and new techniques used when understanding various facets of marketing & business. \nInstructor: Debbie Goldfarb (SBDC Advisor) is a well-respected marketing coach and consultant. For over 25 years\, Debbie has specialized in market research and multi-touch campaigns for small and large businesses. She works with a cache of industry leaders and enjoys coaching small business owners to success whether they are developing\, growing\, expanding\, sustaining and/or transitioning their business. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-marketing-tools-for-the-21st-century-3/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260618T180000
DTEND;TZID=America/Los_Angeles:20260618T200000
DTSTAMP:20260615T111619
CREATED:20260515T160407Z
LAST-MODIFIED:20260515T160407Z
UID:386421-1781805600-1781812800@smallbizla.org
SUMMARY:WEBINAR Biz Basics: How to go from Handyman to Construction
DESCRIPTION:Join us for this informative presentation to learn how you can go from Handyman to starting a Construction company. Upon completion of this course\, participants will discover how to obtain a contractor’s license and start a Construction business. \nDon’t miss out on this valuable opportunity! Your Journey to Construction Success Begins Here! \nTopics we will cover: \n\nBusiness Organization\nBusiness Finances\nEmployment Requirements\nBonds\, Insurance and Liens\nContract Requirements and Execution\nLicensing Requirements\nSafety\nPublic Works\n\n  \nPresented by Michael Williams (SBDC Advisor) who has over 30 years of experience in government contracting\, procurement\, certifications\, marketing\, recruiting\, training and helping people pass the CSLB exam. He has successfully started and operated several construction-related small businesses.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-biz-basics-how-to-go-from-handyman-to-construction-20/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-22.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260623T093000
DTEND;TZID=America/Los_Angeles:20260623T110000
DTSTAMP:20260615T111619
CREATED:20260515T160410Z
LAST-MODIFIED:20260610T044545Z
UID:386422-1782207000-1782212400@smallbizla.org
SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-164/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/05/profit-56-9xhGIf.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260623T130000
DTEND;TZID=America/Los_Angeles:20260623T143000
DTSTAMP:20260615T111619
CREATED:20260515T160413Z
LAST-MODIFIED:20260515T160413Z
UID:386423-1782219600-1782225000@smallbizla.org
SUMMARY:WEBINAR Biz Basics: Lean Business Planning
DESCRIPTION:Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. \nIt’s as quick and easy as a few simple bullet point lists and tables to set down milestones and metrics. Plus powerful tools to manage sales\, spending\, and cash flow. Make a quick dashboard for getting through a crisis. \nJoin this webinar as Tim Berry\, founder of bplans.com and Palo Alto Software\, shares the simplicity and ease of lean business planning\, including: \n\nA simple\, powerful approach to steering for any business—existing\, startup or in the planning stage.\nEasy ways to stay focused\, grow faster and adjust quickly to change.\nHow and why to review and revise regularly to simplify and watch the important milestones.\nWhen to stick to the plan\, when to change it\, and how to tell the difference.\nWhat business owners need to know about forecasting sales\, expenses\, and cash flow\, and how to manage ongoing results.\nSetting priorities for long term and managing steps in the short term.\nQuick scenarios to consider options during the crisis\nThe presentation will be followed by Q & A to allow time for participation and discussion.\n\n  \nPresented By: Tim Berry (Entrepreneur and Founder of Palo Alto Software). \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-biz-basics-lean-business-planning-44/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/03/Untitled-design-26.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260624T130000
DTEND;TZID=America/Los_Angeles:20260624T140000
DTSTAMP:20260615T111619
CREATED:20260414T152044Z
LAST-MODIFIED:20260526T192454Z
UID:385750-1782306000-1782309600@smallbizla.org
SUMMARY:Content Marketing That Grows Your Business-Emails\, Blogs & Posts!
DESCRIPTION:Content Marketing is a very strong tool in today’s climate. With the rise of AI and SEO changes\, content offers businesses an opportunity to get attention on their business while connecting with potential buyers looking for more information before they make a decision. Join our webinar to learn what content is getting attention and how small businesses are using Emails\, Blogs and Posts to rise above their competition and keep their past customers engaging. \n  \nThis Webinar Will Teach You How To: \n• Find and use relevant content to connect with your prospects and past customers. \n• Media mix your messaging with emails\, blogs and social posting. \n• Analyze and improve your company image and reputation using content marketing. \n• Learn how to personify your company with helpful content. \n• Use content plus landing pages to get sales\, referrals & social media shares. \n• Find content that your target market is most likely to engage with and share. \n• How to strategize content marketing to add value to your brand. \n• Find online tools that provide industry and competitive content targeted to your goals. \n• Use AI for valuable content that will keep your audience engaged & following you. \n• How to follow up content marketing with autoresponder campaigns. \n  \n\nPresented By: Liz Harsch \nREGISTER NOW
URL:https://smallbizla.org/workshop/content-marketing-that-grows-your-business-emails-blogs-posts/
LOCATION:Webinar – ECC\, CA
CATEGORIES:Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/06/profit-26.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260624T150000
DTEND;TZID=America/Los_Angeles:20260624T170000
DTSTAMP:20260615T111619
CREATED:20260515T160416Z
LAST-MODIFIED:20260515T160416Z
UID:386424-1782313200-1782320400@smallbizla.org
SUMMARY:WEBINAR Social Media Solutions: Making Facebook Ads Work For You
DESCRIPTION:This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads\, this training will teach you how to set up your campaigns for success and get more from your advertising budget. \nIn this workshop you will learn: \ni. If you’re running your Facebook Ads correctly \nii. The 5 pillars of successful Facebook Ads \niii. The one thing that may be holding back your Facebook Ads \niv. Why a marketing funnel is essential in a Facebook Ads campaign \nv. How to avoid the pitfalls of Facebook Ads \n  \nPresented by: Daniel Gouw \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-social-media-solutions-making-facebook-ads-work-for-you-12/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260625T100000
DTEND;TZID=America/Los_Angeles:20260625T120000
DTSTAMP:20260615T111619
CREATED:20260515T160423Z
LAST-MODIFIED:20260601T045441Z
UID:386426-1782381600-1782388800@smallbizla.org
SUMMARY:WEBINAR Biz Basics: What Business Should I Start?
DESCRIPTION:Thinking of starting a business\, but not sure what kind? You’re not alone. \nMany aspiring entrepreneurs are fueled by passion and the dream of being their own boss—but often lack clarity on the type of business that truly fits their strengths\, lifestyle goals\, and market realities. \nIn this interactive 2-hour workshop\, you’ll learn how to: \n\nClarify your personal motivations and entrepreneurial strengths\nExplore and compare different business models\nEvaluate your business ideas with practical tools\nIdentify the type of business that aligns with your life vision\nUnderstand what starting and running a business really requires\n\nThrough guided self-assessments\, real-world insights\, and examples of both successful and struggling startups\, you’ll leave with a clearer picture of what business YOU should start—and why. \nThis session is ideal for aspiring business owners who are still in the idea stage or struggling to decide between multiple opportunities. \n  \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-biz-basics-what-business-should-i-start-9/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/05/profit-56-9xhGIf.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260625T120000
DTEND;TZID=America/Los_Angeles:20260625T140000
DTSTAMP:20260615T111619
CREATED:20260515T160420Z
LAST-MODIFIED:20260515T160420Z
UID:386425-1782388800-1782396000@smallbizla.org
SUMMARY:WEBINAR Social Media: The Big Business of Small Business Hyperlocal Apps
DESCRIPTION:Next Door\, Yelp and Reddit are hyperlocal community building apps for businesses of all sizes. We’ll look at how small businesses can use these localized sites to communicate brand values\, promote business products and create organic brand ambassadors. \n  \nInstructor: Chérmelle Edwards (SBDC Advisor) is a writer\, photographer\, and cultural strategist working across social media platforms. She specializes in creating brand-aligned content for businesses and has over ten years of experience crafting campaigns for clients in fashion\, hospitality\, and lifestyle industries.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-social-media-the-big-business-of-small-business-hyperlocal-apps/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-22.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260701T090000
DTEND;TZID=America/Los_Angeles:20260701T110000
DTSTAMP:20260615T111619
CREATED:20260613T170247Z
LAST-MODIFIED:20260613T170247Z
UID:386722-1782896400-1782903600@smallbizla.org
SUMMARY:WEBINAR Biz Basics: How to Estimate Startup Costs & Cash Flow
DESCRIPTION:How much will it cost to start your business? What are the different categories of costs I need to be concerned about? Financial preparation is key so that you can plan ahead in starting your new venture. \nTopics include: \n\nSteps needed to calculate start-up expenses\nCalculating the first 90 days projected monthly costs\nOngoing expenses\nConducting a margin analysis and a break-even analysis\nInitial cash flow projection will be reviewed and presented in this hands-on session.\n\nInstructor: Andrew Strachan (SBDC Advisor) has many years of financial analysis expertise. He served as financial analyst/VP of finance for over 20 years in the U.S. and Europe\, following an earlier career at two start-ups. He leverages his experience for the benefit of his SBDC clients\, as he assists them with financial model development\, financial statement creation and review\, along with strategy development\, business planning and working with investors (pitch deck review\, business plan\, presentations). \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-biz-basics-how-to-estimate-startup-costs-cash-flow-25/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/profit-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260701T180000
DTEND;TZID=America/Los_Angeles:20260701T193000
DTSTAMP:20260615T111619
CREATED:20260611T170226Z
LAST-MODIFIED:20260611T170226Z
UID:386699-1782928800-1782934200@smallbizla.org
SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nPresented by Michael Williams (SBDC Advisor) who has over 30 years of experience in government contracting\, procurement\, certifications\, marketing\, recruiting\, training and helping people pass the CSLB exam. He has successfully started and operated several construction-related small businesses.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-165/
LOCATION:Webinar – ECC\, CA
CATEGORIES:Orientation
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/05/profit-56-9xhGIf.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260702T100000
DTEND;TZID=America/Los_Angeles:20260702T120000
DTSTAMP:20260615T111619
CREATED:20260613T170250Z
LAST-MODIFIED:20260613T170250Z
UID:386723-1782986400-1782993600@smallbizla.org
SUMMARY:WEBINAR E-Smarts: Get More Free Traffic to Your Website with These Simple SEO Techniques
DESCRIPTION:Is your website getting all of the traffic it should be? Is it pulling in leads and sales? If not\, your target audience may not be able to find you. \nGoogle search drives the majority of traffic on the internet. Learn the basics of search engine optimization (SEO) and start growing your search presence organically\, using tried and true methods that are 100% free! \nYou will Learn: \n\nThe difference between on-site and off-site SEO\nHow to optimize your pages to get more traffic\nWhat are backlinks and how can they help you?\nHow doing SEO can also help your brand presence\nFree SEO tools that can help you achieve success\n\n  \nInstructor: Omari Valentine (SBDC Advisor) and an experienced digital project manager and business owner in the fields of marketing and web solutions. He specializes in web design\, development and SEO for small businesses. He offers businesses knowledge of the digital landscape and helps them understand the options available to build and maintain a healthy web presence. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-e-smarts-get-more-free-traffic-to-your-website-with-these-simple-seo-techniques-10/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/04/profit-81-v7DKlD.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260702T150000
DTEND;TZID=America/Los_Angeles:20260702T170000
DTSTAMP:20260615T111619
CREATED:20260613T170251Z
LAST-MODIFIED:20260613T170251Z
UID:386724-1783004400-1783011600@smallbizla.org
SUMMARY:WEBINAR Business Plan Overview
DESCRIPTION:Building a successful business requires vision\, and the coordination of efforts in several areas.  The process of starting and running a business can be overwhelming without a good plan. A good solution to understanding all of the moving parts of your business is to write a business plan. \nIn this webinar we will discuss: \n-The internal and external purposes of a business plan \n-A review of the types of plans: Traditional\, one page\, Canvas\, Pitch Deck \n-Writing strategies and tips\, including length\, format\, time goals. \n-Review of all sections: Executive summary\, Mission/vision\, Products & Services\, Mgmt. &Team\, Marketing\, Operations and Financing \n-Review of Start-up costs and Projected Profit and loss projections in Excel \nAll participants will receive a copy of PowerPoint\, Excel financial projection forms and business plan template after the webinar. \n  \nInstructor: Charlie Lowe (SBDC Advisor) Over the last 20 years\, he has acted as a consultant to the Small Business Development Centers and Centers for International Trade Development for El Camino Community College\, Long Beach City College\, and for Loyola Marymount University. He has 30 years’ experience in small business and international trade\, having done business in 45 countries throughout Asia\, Europe\, the Middle East and Latin America. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-business-plan-overview-23/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/03/Untitled-design-26.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260707T150000
DTEND;TZID=America/Los_Angeles:20260709T163000
DTSTAMP:20260615T111619
CREATED:20260613T170259Z
LAST-MODIFIED:20260613T170259Z
UID:386725-1783436400-1783614600@smallbizla.org
SUMMARY:WEBINAR Legal Corner: Budgeting for Small Businesses
DESCRIPTION:The budgeting process is not just number crunching. Learn why budgets are done\, the most useful types of budgets\, and what can be accomplished by budgeting the right way for the right reason. You will be able to make a budget that will be essential in achieving your most important business goals \n  \nInstructor: Ben Martin (SBDC Advisor) and Attorney who loves helping new and small businesses\, survive and thrive. With over 20 years of experience working for SBDCs\, Non-profit Entrepreneurship Programs\, and Pro Bono service to people wanting to build their futures. Ben has a reputation for advice that gives business owners confidence and independence. Using plain language\, a sense of humor and giving low or no cost DIY solutions for your business.  \nAwarded by a California State agency for his advocating for women business owners. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-legal-corner-budgeting-for-small-businesses/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/06/profit-19-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260708T090000
DTEND;TZID=America/Los_Angeles:20260708T103000
DTSTAMP:20260615T111619
CREATED:20260613T170301Z
LAST-MODIFIED:20260613T170301Z
UID:386726-1783501200-1783506600@smallbizla.org
SUMMARY:WEBINAR Sales Taxes for Your Small Business
DESCRIPTION:This webinar will provide answers to your questions about sales taxes. Do you need to charge sales tax\, how much should you be charging your customers\, how do you apply for a sellers permit\, what is a marketplace facilitator\, when and how should you pay the California Department of Tax and Fee Administration your sales tax that is owing\, how do you complete a sales tax return?… and more \nDuring the webinar\, the presenter will show attendees how to prepare a sales tax return for their business. \nInstructor: Maureen Thielen (SBDC Advisor) provides bookkeeping\, accounting and tax consulting services to new and existing businesses. After working for more than 15 years at regional CPA firms\, she now trains clients on QBO\, QB Desktop\, payroll and other financial software.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-sales-taxes-for-your-small-business-5/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-27.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260708T150000
DTEND;TZID=America/Los_Angeles:20260708T170000
DTSTAMP:20260615T111619
CREATED:20260613T170302Z
LAST-MODIFIED:20260613T170302Z
UID:386727-1783522800-1783530000@smallbizla.org
SUMMARY:WEBINAR Legal Corner: How To Set Up & Register Your Business
DESCRIPTION:This in-depth workshop addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this\, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. \nOur discussion will cover legal formation for startups\, including: \n• LLC’s\, S-Corporations\, C-Corporations\n• DBA’s\n• Business permits\n• Resale Certificates\n• Federal Employer Identification Numbers (FEIN)\n• Other regulatory filings \nWe will also discuss: \n• The vision you have for your business\, especially regarding its size and the proposed number of employees\n• Legal restrictions and the level of control you wish to have over your business\n• The level of “structure” that works best for you\n• The business’s vulnerability to lawsuits\n• The tax implications of the different ownership structures\n• Whether or not you need to re-invest earnings into the business \nInstructor: Michael DeDonato (SBDC Advisor) and seasoned corporate finance executive and business advisor\, with a demonstrated history of working in the manufacturing\, healthcare\, consumer goods\, construction and aerospace/defense industries. Mike’s functional expertise is in accounting and financial management. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-legal-corner-how-to-set-up-register-your-business-30/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/06/profit-19-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260709T100000
DTEND;TZID=America/Los_Angeles:20260709T120000
DTSTAMP:20260615T111619
CREATED:20260613T170304Z
LAST-MODIFIED:20260613T170304Z
UID:386728-1783591200-1783598400@smallbizla.org
SUMMARY:WEBINAR Marketing Trends & Best Practices
DESCRIPTION:The past six years have been chaotic and unforgiving to brands that didn’t or were unable to adapt to drastic changes in the way they do business. And\, although we’re past COVID and its immediate impact we are still dealing with uncertain economic times\, disrupted supply chains and labor shortages.  Despite all of this—businesses have survived\, and many have thrived among this challenging environment. \nJoin us to learn more about the key economic and marketing trends/challenges that we are facing in 2026.  In addition to providing this pertinent information\, Debbie will highlight pertinent marketing strategies and solutions big brands and small businesses alike are using to not only navigate today’s trying times but expand their footprint as well. \nInstructor: Debbie Goldfarb (SBDC Advisor) is a well-respected marketing coach and consultant. For over 25 years\, she has specialized in market research and multi-touch campaigns for small and large businesses. She works with a cache of industry leaders and enjoys coaching small business owners to success whether they are developing\, growing\, expanding\, sustaining and/or transitioning their business. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-marketing-trends-best-practices-5/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260714T130000
DTEND;TZID=America/Los_Angeles:20260714T143000
DTSTAMP:20260615T111619
CREATED:20260613T170306Z
LAST-MODIFIED:20260613T170306Z
UID:386729-1784034000-1784039400@smallbizla.org
SUMMARY:WEBINAR Money Matters: Angel Investment 101 for Start-Ups
DESCRIPTION:Funding and financing your business are extremely important. One of the options that comes up is angel investment. What does angel investment mean? How often does it happen? Is your business a candidate? What steps to take? What do you need? \nWebinar presenter Tim Berry has been on both sides of this table. He successfully raised investment for his business. And he has been an angel investor for more than a decade. \n  \nIn this webinar\, Tim answers key questions you may have about angel investment for your business. Including: \n\nReality check: common myths about angel investment and the realities behind them.\n\n\nWhat is angel investment? How is it different from friends and family\, bank loans\, and venture capital? How much money is normally involved\, for how long\, and on what terms?\n\n\nIs your business a candidate for angel investment? What kinds of businesses normally are? What makes one business a good candidate and another not? What are the main factors?\n\n\nWhat’s the process? How to find angel investors in our area. How to research local angel investors and groups to identify the right ones for your business. How to start the process.\n\n\nWhat information do you have to have and share? What to expect. How long does it take? What are the odds?\n\n\nTips on how to prepare and what to include in summaries\, pitch presentations\, and other materials. Do you need a business plan and what would it have to include.\n\n  \nPresented By: Tim Berry (Entrepreneur and Founder of Palo Alto Software). \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-money-matters-angel-investment-101-for-start-ups-46/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-22.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260714T180000
DTEND;TZID=America/Los_Angeles:20260714T193000
DTSTAMP:20260615T111619
CREATED:20260613T170311Z
LAST-MODIFIED:20260613T170311Z
UID:386730-1784052000-1784057400@smallbizla.org
SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-166/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/05/profit-56.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260715T100000
DTEND;TZID=America/Los_Angeles:20260715T113000
DTSTAMP:20260615T111619
CREATED:20260613T170312Z
LAST-MODIFIED:20260613T170312Z
UID:386731-1784109600-1784115000@smallbizla.org
SUMMARY:WEBINAR HR Do’s and Don’ts of Hiring
DESCRIPTION:This training is designed to assist California small business owners create a realistic and compliant strategy to legally hire employees. \nInstructor: Sara Nicholson (SBDC Advisor) brings over 25 years of HR experience\, helping small business owners find solutions to their human resources needs. She has worked across Southern California and Mexico\, guiding business owners with a focus on education\, organization\, and fairness. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-hr-dos-and-donts-of-hiring-4/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260715T150000
DTEND;TZID=America/Los_Angeles:20260715T163000
DTSTAMP:20260615T111619
CREATED:20260613T170314Z
LAST-MODIFIED:20260613T170314Z
UID:386732-1784127600-1784133000@smallbizla.org
SUMMARY:WEBINAR Money Matters: How to Finance Your Business
DESCRIPTION:This workshop will provide an overview of available options for financing your business. Equity and debt options as well as crowd funding and the process for raising capital from friends and family will be discussed. Details on what you need to know to apply for a business loan\, as well the required documents and paperwork needed for the application process will be provided. \nThe various types of financial institutions and which institutions are currently loaning money and what you will need to qualify will be presented. We will make sure that you know all you need to know about credit! \n  \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-money-matters-how-to-finance-your-business-46/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-22.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260716T180000
DTEND;TZID=America/Los_Angeles:20260716T200000
DTSTAMP:20260615T111619
CREATED:20260613T170316Z
LAST-MODIFIED:20260613T170316Z
UID:386733-1784224800-1784232000@smallbizla.org
SUMMARY:WEBINAR Understanding Qualifications for Government Contracts
DESCRIPTION:One way to increase sales for your business is to become a vendor or contractor to public agencies and private organizations. This workshop will provide an overview of how to decide if contracting is right for you\, as well as cover the elements you need to know to begin the pursuit of new contracting opportunities. \nInstructor: Michael Williams (SBDC Advisor) proudly offers over 30 years of experience in government contracting and procurement\, certifications\, marketing\, recruiting\, and training. He has successfully started and operated several construction-related small businesses. \n  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-understanding-qualifications-for-government-contracts-5/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/11/profit-39.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260721T110000
DTEND;TZID=America/Los_Angeles:20260721T120000
DTSTAMP:20260615T111619
CREATED:20260613T170318Z
LAST-MODIFIED:20260613T170318Z
UID:386734-1784631600-1784635200@smallbizla.org
SUMMARY:WEBINAR Navigating SBIR/STTR (Research & Technology) Grants
DESCRIPTION:The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs provide an opportunity for small businesses to tap into federal funding to conduct research and development on promising new innovations and technologies.  With $4 billion available annually\, the programs are a source of seed capital for early stage companies. SBIR/STTR funding can also serve as a pathway to equity financing by allowing businesses to demonstrate feasibility of new technologies and move toward commercialization. \nThis webinar will cover the following: \n¨   Overview of the SBIR and STTR programs \n¨   Qualifications and eligibility requirements for SBIR/STTR funding \n¨   How to determine if your innovation is a good fit for SBIR/STTR funding \n¨   How to search SBIR/STTR solicitations and topics \n¨   Grants versus Contracts \n¨   Difference between SBIR and STTR \n¨   Steps to preparing a SBIR/STTR proposal \n¨   Tips for increasing your success in securing SBIR/STTR funding \n  \nCharles Eason is a SBIR/STTR Advisor with the El Camino College SBDC\, and Tech Futures Group (TFG) which is a program of the Northern California SBDC. He has provided counseling and training on SBIR/STTR funding since 1995.  Mr. Eason also has direct experience with the SBIR/STTR program through his company\, OPTEMA Development Corporation\, which is a past National Science Foundation (NSF) Phase I\, Phase II\, and Phase IICC STTR awardee. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-navigating-sbir-sttr-research-technology-grants-15/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260721T180000
DTEND;TZID=America/Los_Angeles:20260721T193000
DTSTAMP:20260615T111619
CREATED:20260613T170321Z
LAST-MODIFIED:20260613T170321Z
UID:386735-1784656800-1784662200@smallbizla.org
SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-167/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/08/profit-12.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260722T130000
DTEND;TZID=America/Los_Angeles:20260722T140000
DTSTAMP:20260615T111619
CREATED:20260613T170323Z
LAST-MODIFIED:20260613T170323Z
UID:386736-1784725200-1784728800@smallbizla.org
SUMMARY:WEBINAR Win the Inbox Battle-Email Marketing 2026 Latest Action Tools!
DESCRIPTION:Are your Email Marketing efforts paying off? Are your contacts engaging & converting? Learn proven strategies to help your messages rise above a noisy inbox. Email open rates have changed. 2026 email marketers can use the latest action tools to motivate opens & engagement. Liz reveals her top 2026 tips to achieve better results. Save time & get better results using tools like: AI\, CRM\, Social Management\, integrated apps\, landing pages\, SMS & so much more! \n  \nThis Workshop Will Teach You how to: \n\nLearn why your emails are not getting opened and how to increase engagement.\nFind out what has changed in Email Marketing tracking and efficiency.\nGet Liz’s top 2026 tips to target sales & actions that identify your next best customer.\nLearn how to target customers using your Email Marketing Contact Relationship Management Tool.\nSee how internet changes may be stopping your emails from arriving.\nUse Liz’s worksheet to help you develop the best content to get more action.\nLearn the latest tools to save time & help expand your reach to social media with actionable results.\nLearn how to use Email insights to identify and engage contacts using effective automation.\nLearn how to segment your contacts and turn them into customers and increase sales.\nSee the latest time-saving tools of Constant Contact Email Marketing program— including segmenting\, autoresponders\, shoppable landing pages\, coupons\, social media management\, ads & posts plus app integration\n\n\nPresented By: Liz Harsch \n  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-win-the-inbox-battle-email-marketing-2026-latest-action-tools-2/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/06/profit-26.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260722T150000
DTEND;TZID=America/Los_Angeles:20260722T170000
DTSTAMP:20260615T111619
CREATED:20260613T170325Z
LAST-MODIFIED:20260613T170325Z
UID:386737-1784732400-1784739600@smallbizla.org
SUMMARY:Double Your Leads\, Halve Your Effort: AI Automation for Smart Growth
DESCRIPTION:What if you could grow your business without working longer hours? In this hands-on workshop\, you’ll learn how to build a powerful\, automated marketing system—supercharged with AI—that works for you 24/7. Whether you’re a solopreneur or managing a growing team\, this session will show you how to leverage cutting-edge tools to attract more leads\, convert them into loyal customers\, and boost your revenue with less stress and more consistency. \nIn this workshop\, you’ll discover: \n\nHow to attract and capture high-quality leads using smart\, automated systems\nHow to convert leads into paying customers using AI-driven follow-ups and content\nHow to increase the lifetime value of each customer with strategic automation\nHow AI can help you respond instantly\, follow up consistently\, and never miss another customer opportunity\n\nBy the end\, you’ll walk away with a clear roadmap to create scalable\, automated systems that give you back your time—and give your business a serious competitive edge. \nPresented by: Daniel Gouw \n  \nREGISTER NOW
URL:https://smallbizla.org/workshop/double-your-leads-halve-your-effort-ai-automation-for-smart-growth/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2021/03/workingon-macbook-scaled-e1617080984830.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260723T120000
DTEND;TZID=America/Los_Angeles:20260723T140000
DTSTAMP:20260615T111619
CREATED:20260613T170326Z
LAST-MODIFIED:20260613T170326Z
UID:386738-1784808000-1784815200@smallbizla.org
SUMMARY:WEBINAR Social Media: How to Tell Your Story\, How to Sell Your Brand
DESCRIPTION:This workshop is to help businesses with existing social media platforms to take their business to a higher level. \nThis workshop will answer: What is Social Media storytelling. What is the difference between building a business and selling a brand? \nYou will learn key ways to tell a story without overselling your audience. We will discuss examples of current brands and businesses who are leveraging specific platforms to ‘sell’. You will leave the webinar with an understanding of how to communicate your authenticity as related to your industry\, how to grow real customers by engaging your community and how to use stories to sell. \n  \nInstructor: Chérmelle Edwards (SBDC Advisor) is a writer\, photographer\, and cultural strategist working across social media platforms. She specializes in creating brand-aligned content for businesses and has over ten years of experience crafting campaigns for clients in fashion\, hospitality\, and lifestyle industries.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-social-media-how-to-tell-your-story-how-to-sell-your-brand-5/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/profit-1.png
END:VEVENT
END:VCALENDAR