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DTSTART;TZID=America/Los_Angeles:20260610T090000
DTEND;TZID=America/Los_Angeles:20260610T110000
DTSTAMP:20260609T173242
CREATED:20260515T160318Z
LAST-MODIFIED:20260515T160318Z
UID:386411-1781082000-1781089200@smallbizla.org
SUMMARY:WEBINAR Biz Basics: Accounting-The Basics of the Language of Business
DESCRIPTION:Accounting is the system of tracking the income\, expenses\, assets and liabilities of business. Owners\, managers\, bankers\, investors – use accounting terms and concepts to describe the events that make up the “story”. This workshop will explain the basics of how to make journal entries including debits and credits\, the structure of financial statements\, important financial ratios\, and\, more importantly\, how to “account” for the transactions in your business. \nInstructor: Andrew Strachan (SBDC Advisor) has many years of financial analysis expertise. He served as financial analyst/VP of finance for over 20 years in the U.S. and Europe\, following an earlier career at two start-ups. He leverages his experience for the benefit of his SBDC clients\, as he assists them with financial model development\, financial statement creation and review\, along with strategy development\, business planning and working with investors (pitch deck review\, business plan\, presentations). He is bilingual in English and French. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-biz-basics-accounting-the-basics-of-the-language-of-business-15/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-21.png
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DTSTART;TZID=America/Los_Angeles:20260611T100000
DTEND;TZID=America/Los_Angeles:20260611T120000
DTSTAMP:20260609T173242
CREATED:20260515T160320Z
LAST-MODIFIED:20260515T160320Z
UID:386412-1781172000-1781179200@smallbizla.org
SUMMARY:WEBINAR Improve Your Personal Credit for Lending Opportunities
DESCRIPTION:The “Improve Your Personal Credit for Lending Opportunities” workshop is designed to help individuals and business owners understand the factors that affect their credit scores and learn strategies to improve them. Whether you are looking to apply for a personal loan\, business loan\, or credit line\, having a strong credit score can significantly increase your chances of approval and favorable terms. \nDuring this workshop\, participants will learn about the different credit bureaus and how they calculate credit scores\, the common mistakes that can lower credit scores\, and ways to establish or rebuild credit history. Additionally\, the workshop will cover the importance of monitoring credit reports for errors or fraudulent activity and how to dispute inaccuracies. \nFurthermore\, the workshop will address the following three pain points that individuals and business owners often face when it comes to credit: \nLack of awareness: Many people are not aware of the factors that affect their credit scores or the importance of maintaining a good credit history. This workshop will provide a comprehensive overview of credit scores and how they impact lending opportunities. \nLimited resources: Individuals and small business owners may not have access to the same resources as large corporations to establish and maintain good credit. The workshop will provide practical tips and strategies that can be implemented on a limited budget. \nFear of rejection: Some people may be hesitant to apply for loans or credit lines due to a fear of rejection or a belief that their credit score is too low. The workshop will provide guidance on how to assess creditworthiness\, identify appropriate lending options\, and increase the chances of approval. \nOverall\, this workshop is ideal for individuals and small business owners who want to take control of their credit and improve their chances of securing lending opportunities. By attending this workshop\, participants will gain valuable insights and practical tools that can help them build a stronger credit profile and achieve their financial goals. \nInstructor: Concela Tarver (SBDC Advisor) and financial services professional with over 20 years of experience. She holds multiple certifications and licenses\, including Series 6\, Series 63\, and life and health insurance licenses. She has conducted over 500 workshops on financial literacy and business development and is committed to helping individuals navigate their financial journeys. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-improve-your-personal-credit-for-lending-opportunities-20/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/06/profit-6.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260611T150000
DTEND;TZID=America/Los_Angeles:20260611T163000
DTSTAMP:20260609T173242
CREATED:20260515T160323Z
LAST-MODIFIED:20260515T160323Z
UID:386413-1781190000-1781195400@smallbizla.org
SUMMARY:WEBINAR Money Matters: How to Finance Your Business
DESCRIPTION:This workshop will provide an overview of available options for financing your business. Equity and debt options as well as crowd funding and the process for raising capital from friends and family will be discussed. Details on what you need to know to apply for a business loan\, as well the required documents and paperwork needed for the application process will be provided. \nThe various types of financial institutions and which institutions are currently loaning money and what you will need to qualify will be presented. We will make sure that you know all you need to know about credit! \n  \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-money-matters-how-to-finance-your-business-45/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-22.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260616T100000
DTEND;TZID=America/Los_Angeles:20260726T120000
DTSTAMP:20260609T173242
CREATED:20260515T160332Z
LAST-MODIFIED:20260515T160332Z
UID:386414-1781604000-1785067200@smallbizla.org
SUMMARY:WEBINAR E-Smarts: Google Analytics 4 For Beginners
DESCRIPTION:As Google has announced discontinuing data collection for Universal Analytics\, it’s crucial to begin making the switch to for Google Analytics 4. We will walk through how to set up a new GA4 property and how to switch over from UA. We will go over each of the main features of GA4 and discuss which features are the most valuable for small businesses to tap into. \nAttend this 2-hour webinar to discover: \n\nWhat is GA4 and how it is different from Universal Analytics\nHow GA4 helps you stay compliant with data collection laws\nHow to generate useful reports\nHow to track events and conversions\nAnd more!\n\n  \nInstructor: Omari Valentine (SBDC Advisor) is an experienced digital project manager and business owner in the fields of marketing and web solutions. He specializes in web design\, development and SEO for small businesses. He offers businesses knowledge of the digital landscape and helps them understand the options available to build and maintain a healthy web presence. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-e-smarts-google-analytics-4-for-beginners-8/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260616T140000
DTEND;TZID=America/Los_Angeles:20260618T153000
DTSTAMP:20260609T173242
CREATED:20260515T160335Z
LAST-MODIFIED:20260515T160335Z
UID:386415-1781618400-1781796600@smallbizla.org
SUMMARY:WEBINAR Legal Corner: Protect Yourself: Buying a Business or Franchise
DESCRIPTION:Buying an existing business or new franchise can have many pitfalls. Franchisees have to wrestle with documents often three inches thick\, and those people buying existing businesses have dozens upon dozens of things to consider and facts to find. This workshop teaches you how to avoid the pitfalls and make the right decision. Relevant contract issues are explained. \nJoin Attorney Ben Martin who loves helping new and small businesses\, survive and thrive. With over 20 years of experience working for SBDCs\, Non-profit Entrepreneurship Programs\, and Pro Bono service to people wanting to build their futures. Ben has a reputation for advice that gives business owners confidence and independence. Using plain language\, a sense of humor and giving low or no cost DIY solutions for your business. \nAwarded by a California State agency for his advocating for women business owners. \n  \nInstructor: Ben Martin (SBDC Advisor) \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-legal-corner-protect-yourself-buying-a-business-or-franchise-2/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/06/profit-19-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260616T180000
DTEND;TZID=America/Los_Angeles:20260616T193000
DTSTAMP:20260609T173242
CREATED:20260515T160338Z
LAST-MODIFIED:20260515T160338Z
UID:386416-1781632800-1781638200@smallbizla.org
SUMMARY:Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW
URL:https://smallbizla.org/workshop/orientation-what-the-sbdc-can-do-for-you/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/08/profit-12.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260617T180000
DTEND;TZID=America/Los_Angeles:20260617T190000
DTSTAMP:20260609T173242
CREATED:20260515T160355Z
LAST-MODIFIED:20260515T160355Z
UID:386419-1781719200-1781722800@smallbizla.org
SUMMARY:WEBINAR Business Taxes and Fees for Small Businesses
DESCRIPTION:Businesses have many taxes they need to pay besides just income taxes.  The webinar presenter will discuss federal and state income taxes\, county taxes\, city business license taxes\, Secretary of State fees\, sales taxes\, payroll taxes\, estimated tax payments and business back tax solutions.  You will be sure to learn of taxes and tax rules in 2026 that you were not aware of for your new or existing business. \n  \nInstructor: Maureen Thielen (SBDC Advisor) provides bookkeeping\, accounting and tax consulting services to new and existing businesses. After working for more than 15 years at regional CPA firms\, she now trains clients on QBO\, QB Desktop\, payroll and other financial software.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-business-taxes-and-fees-for-small-businesses-2/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-21.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260618T100000
DTEND;TZID=America/Los_Angeles:20260618T120000
DTSTAMP:20260609T173242
CREATED:20260515T160404Z
LAST-MODIFIED:20260515T160404Z
UID:386420-1781776800-1781784000@smallbizla.org
SUMMARY:WEBINAR Marketing Tools for the 21st Century
DESCRIPTION:Market Intelligence is critical for every business to succeed throughout its business life cycle.  Please join Debbie Goldfarb as she reviews and explains the data needed to be gathered and analyzed in order to make pertinent and critical decisions about their business for the short and long term. During this class we will review both the traditional and new techniques used when understanding various facets of marketing & business. \nInstructor: Debbie Goldfarb (SBDC Advisor) is a well-respected marketing coach and consultant. For over 25 years\, Debbie has specialized in market research and multi-touch campaigns for small and large businesses. She works with a cache of industry leaders and enjoys coaching small business owners to success whether they are developing\, growing\, expanding\, sustaining and/or transitioning their business. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-marketing-tools-for-the-21st-century-3/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260618T180000
DTEND;TZID=America/Los_Angeles:20260618T200000
DTSTAMP:20260609T173242
CREATED:20260515T160407Z
LAST-MODIFIED:20260515T160407Z
UID:386421-1781805600-1781812800@smallbizla.org
SUMMARY:WEBINAR Biz Basics: How to go from Handyman to Construction
DESCRIPTION:Join us for this informative presentation to learn how you can go from Handyman to starting a Construction company. Upon completion of this course\, participants will discover how to obtain a contractor’s license and start a Construction business. \nDon’t miss out on this valuable opportunity! Your Journey to Construction Success Begins Here! \nTopics we will cover: \n\nBusiness Organization\nBusiness Finances\nEmployment Requirements\nBonds\, Insurance and Liens\nContract Requirements and Execution\nLicensing Requirements\nSafety\nPublic Works\n\n  \nPresented by Michael Williams (SBDC Advisor) who has over 30 years of experience in government contracting\, procurement\, certifications\, marketing\, recruiting\, training and helping people pass the CSLB exam. He has successfully started and operated several construction-related small businesses.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-biz-basics-how-to-go-from-handyman-to-construction-20/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-22.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260623T090000
DTEND;TZID=America/Los_Angeles:20260623T103000
DTSTAMP:20260609T173242
CREATED:20260515T160410Z
LAST-MODIFIED:20260515T160410Z
UID:386422-1782205200-1782210600@smallbizla.org
SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-164/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/05/profit-56-9xhGIf.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260623T130000
DTEND;TZID=America/Los_Angeles:20260623T143000
DTSTAMP:20260609T173242
CREATED:20260515T160413Z
LAST-MODIFIED:20260515T160413Z
UID:386423-1782219600-1782225000@smallbizla.org
SUMMARY:WEBINAR Biz Basics: Lean Business Planning
DESCRIPTION:Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. \nIt’s as quick and easy as a few simple bullet point lists and tables to set down milestones and metrics. Plus powerful tools to manage sales\, spending\, and cash flow. Make a quick dashboard for getting through a crisis. \nJoin this webinar as Tim Berry\, founder of bplans.com and Palo Alto Software\, shares the simplicity and ease of lean business planning\, including: \n\nA simple\, powerful approach to steering for any business—existing\, startup or in the planning stage.\nEasy ways to stay focused\, grow faster and adjust quickly to change.\nHow and why to review and revise regularly to simplify and watch the important milestones.\nWhen to stick to the plan\, when to change it\, and how to tell the difference.\nWhat business owners need to know about forecasting sales\, expenses\, and cash flow\, and how to manage ongoing results.\nSetting priorities for long term and managing steps in the short term.\nQuick scenarios to consider options during the crisis\nThe presentation will be followed by Q & A to allow time for participation and discussion.\n\n  \nPresented By: Tim Berry (Entrepreneur and Founder of Palo Alto Software). \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-biz-basics-lean-business-planning-44/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/03/Untitled-design-26.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260624T130000
DTEND;TZID=America/Los_Angeles:20260624T140000
DTSTAMP:20260609T173242
CREATED:20260414T152044Z
LAST-MODIFIED:20260526T192454Z
UID:385750-1782306000-1782309600@smallbizla.org
SUMMARY:Content Marketing That Grows Your Business-Emails\, Blogs & Posts!
DESCRIPTION:Content Marketing is a very strong tool in today’s climate. With the rise of AI and SEO changes\, content offers businesses an opportunity to get attention on their business while connecting with potential buyers looking for more information before they make a decision. Join our webinar to learn what content is getting attention and how small businesses are using Emails\, Blogs and Posts to rise above their competition and keep their past customers engaging. \n  \nThis Webinar Will Teach You How To: \n• Find and use relevant content to connect with your prospects and past customers. \n• Media mix your messaging with emails\, blogs and social posting. \n• Analyze and improve your company image and reputation using content marketing. \n• Learn how to personify your company with helpful content. \n• Use content plus landing pages to get sales\, referrals & social media shares. \n• Find content that your target market is most likely to engage with and share. \n• How to strategize content marketing to add value to your brand. \n• Find online tools that provide industry and competitive content targeted to your goals. \n• Use AI for valuable content that will keep your audience engaged & following you. \n• How to follow up content marketing with autoresponder campaigns. \n  \n\nPresented By: Liz Harsch \nREGISTER NOW
URL:https://smallbizla.org/workshop/content-marketing-that-grows-your-business-emails-blogs-posts/
LOCATION:Webinar – ECC\, CA
CATEGORIES:Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/06/profit-26.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260624T150000
DTEND;TZID=America/Los_Angeles:20260624T170000
DTSTAMP:20260609T173242
CREATED:20260515T160416Z
LAST-MODIFIED:20260515T160416Z
UID:386424-1782313200-1782320400@smallbizla.org
SUMMARY:WEBINAR Social Media Solutions: Making Facebook Ads Work For You
DESCRIPTION:This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads\, this training will teach you how to set up your campaigns for success and get more from your advertising budget. \nIn this workshop you will learn: \ni. If you’re running your Facebook Ads correctly \nii. The 5 pillars of successful Facebook Ads \niii. The one thing that may be holding back your Facebook Ads \niv. Why a marketing funnel is essential in a Facebook Ads campaign \nv. How to avoid the pitfalls of Facebook Ads \n  \nPresented by: Daniel Gouw \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-social-media-solutions-making-facebook-ads-work-for-you-12/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260625T100000
DTEND;TZID=America/Los_Angeles:20260625T120000
DTSTAMP:20260609T173242
CREATED:20260515T160423Z
LAST-MODIFIED:20260601T045441Z
UID:386426-1782381600-1782388800@smallbizla.org
SUMMARY:WEBINAR Biz Basics: What Business Should I Start?
DESCRIPTION:Thinking of starting a business\, but not sure what kind? You’re not alone. \nMany aspiring entrepreneurs are fueled by passion and the dream of being their own boss—but often lack clarity on the type of business that truly fits their strengths\, lifestyle goals\, and market realities. \nIn this interactive 2-hour workshop\, you’ll learn how to: \n\nClarify your personal motivations and entrepreneurial strengths\nExplore and compare different business models\nEvaluate your business ideas with practical tools\nIdentify the type of business that aligns with your life vision\nUnderstand what starting and running a business really requires\n\nThrough guided self-assessments\, real-world insights\, and examples of both successful and struggling startups\, you’ll leave with a clearer picture of what business YOU should start—and why. \nThis session is ideal for aspiring business owners who are still in the idea stage or struggling to decide between multiple opportunities. \n  \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-biz-basics-what-business-should-i-start-9/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/05/profit-56-9xhGIf.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260625T120000
DTEND;TZID=America/Los_Angeles:20260625T140000
DTSTAMP:20260609T173242
CREATED:20260515T160420Z
LAST-MODIFIED:20260515T160420Z
UID:386425-1782388800-1782396000@smallbizla.org
SUMMARY:WEBINAR Social Media: The Big Business of Small Business Hyperlocal Apps
DESCRIPTION:Next Door\, Yelp and Reddit are hyperlocal community building apps for businesses of all sizes. We’ll look at how small businesses can use these localized sites to communicate brand values\, promote business products and create organic brand ambassadors. \n  \nInstructor: Chérmelle Edwards (SBDC Advisor) is a writer\, photographer\, and cultural strategist working across social media platforms. She specializes in creating brand-aligned content for businesses and has over ten years of experience crafting campaigns for clients in fashion\, hospitality\, and lifestyle industries.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-social-media-the-big-business-of-small-business-hyperlocal-apps/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-22.png
END:VEVENT
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