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DTSTART;TZID=America/Los_Angeles:20260226T120000
DTEND;TZID=America/Los_Angeles:20260226T130000
DTSTAMP:20260430T015739
CREATED:20260201T042045Z
LAST-MODIFIED:20260201T042045Z
UID:384716-1772107200-1772110800@smallbizla.org
SUMMARY:Funding Your Growth: For Existing and Start-up Small Businesses
DESCRIPTION:Are you at a point where you need funding for the continued growth of your business? Are you unsure how to find the right sources of funding? Do you know the exact amount of cash-flow needed to grow your business? \nJoin SBDC advisors Shaila Patankar and Max Ordonez for a workshop that identifies some key questions to ask when considering funding the growth of your business. Topics include: \n\nHow well do you know your business?\nHow to forecast your growth\nHow to fund your growth\nWhat lenders are looking for\nPreparing your loan package\n\nREGISTER NOW
URL:https://smallbizla.org/workshop/funding-your-growth-for-existing-and-start-up-small-businesses/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Loans & Capital
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/01/Untitled-design-8-Q057si.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260225T150000
DTEND;TZID=America/Los_Angeles:20260225T170000
DTSTAMP:20260430T015739
CREATED:20260124T040248Z
LAST-MODIFIED:20260124T040248Z
UID:384631-1772031600-1772038800@smallbizla.org
SUMMARY:Developing An Actionable Business Plan
DESCRIPTION:You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. \nIn this class we will actively work on:\n• Defining your business model\n• Identifying your place in the market\n• Identifying your customers and revenue channels\n• Identifying expansion opportunities\n• Costing and pricing\n• Revenue and expense projections\n• Funding strategies \nREGISTER NOW
URL:https://smallbizla.org/workshop/developing-an-actionable-business-plan-42/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Business Planning
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-26.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260224T090000
DTEND;TZID=America/Los_Angeles:20260224T100000
DTSTAMP:20260430T015739
CREATED:20260124T040245Z
LAST-MODIFIED:20260124T040245Z
UID:384630-1771923600-1771927200@smallbizla.org
SUMMARY:Learn CFO Skills: Financial Modeling Part 2
DESCRIPTION:Business owners struggle with business decisions that affect the financial health of the company. “Are we selling at the right price?” “Are we making money?” “Can we afford to hire someone?” Many times\, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Financial Models can be used to monitor sales\, overhead and profitability. They can be applied to any business\, independent of size and scope. \nThis session will teach you how to use a financial model for key decision-making. In the previous session (Part 1) we learned the purpose and importance of Managerial accounting. You viewed a simple financial model and learned how to properly gather data. In this session (Part 2) you will see a model created and analyzed using a sample company. \nThis webinar is taught by Lori Williams\, who has an extensive background in finance working as a CFO turnaround consultant\, banker and professor. She is known as the “guru of all numbers”. This webinar is NOT recorded. However\, it is presented monthly and can be repeated as desired. Attendees will receive a copy of presentation materials. \nREGISTER NOW
URL:https://smallbizla.org/workshop/learn-cfo-skills-financial-modeling-part-2-6/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Accounting,Finance,QuickBooks,Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/03/profit-3.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260223T150000
DTEND;TZID=America/Los_Angeles:20260223T170000
DTSTAMP:20260430T015739
CREATED:20260124T040243Z
LAST-MODIFIED:20260124T040243Z
UID:384629-1771858800-1771866000@smallbizla.org
SUMMARY:How To Value A Business (What Is My Business Worth?)
DESCRIPTION:Join our informative webinar on how to value your business\, presented by financial expert and business advisor Michael DeDonato J.D.\, M.B.A. \nWhy Attend:\n\nLearn the 10 essential reasons to value your business\, including exit strategy planning\, buy/sell agreements\, and securing funding\nDiscover the 11-step process for accurately valuing your business\nUnderstand key financial metrics like Seller’s Discretionary Earnings (SDE) and EBITDA\, and when to use each\nGet insights from an experienced investment banker who has helped numerous business owners sell at maximum value who also has extensive financial\, accounting\, legal and business expertise\n\nPerfect For:\n\nBusiness owners planning to sell or exit their company\nEntrepreneurs seeking to acquire businesses\nPartners looking to create buy/sell agreements\nBusiness owners developing long-term strategic plans\n\nDon’t miss this opportunity to gain valuable knowledge that could significantly impact your business decisions and financial future. \nREGISTER NOW
URL:https://smallbizla.org/workshop/how-to-value-a-business-what-is-my-business-worth/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Business Planning,Expanding & Growing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-9.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260219T170000
DTEND;TZID=America/Los_Angeles:20260219T183000
DTSTAMP:20260430T015739
CREATED:20260130T042054Z
LAST-MODIFIED:20260130T042054Z
UID:384697-1771520400-1771525800@smallbizla.org
SUMMARY:How To Sell When You’re Not A Salesperson
DESCRIPTION:Business owners and entrepreneurs must promote their business or products to investors\, customers or clients. Often\, this is something they have never done before\, and they lack training to approach the challenge. To address this situation\, this workshop has been built to help you learn much of what you need to know. \nTopics covered include:\n• The psychological barriers that could be holding you back and the tools required to overcome them.\n• Understanding the components of an effective sales pitch.\n• Learning the tools necessary to build an effective pitch for your business/product.\n• The sales process\, including how to develop a plan to address each client’s needs. \nREGISTER NOW
URL:https://smallbizla.org/workshop/how-to-sell-when-youre-not-a-salesperson-51/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/11/profit-45.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260219T090000
DTEND;TZID=America/Los_Angeles:20260219T100000
DTSTAMP:20260430T015739
CREATED:20260124T040240Z
LAST-MODIFIED:20260124T040240Z
UID:384628-1771491600-1771495200@smallbizla.org
SUMMARY:Live Q&A: All About Marketing Your Small Business
DESCRIPTION:Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak\, Director of the Long Beach SBDC\, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas\, business development strategies\, how to leverage online platforms to grow your brand\, mind-set\, and professional growth\, ways to develop strategic partnerships\, event marketing\, business operations\, recruiting\, franchising\, the meaning of life and more. \nREGISTER NOW
URL:https://smallbizla.org/workshop/live-qa-all-about-marketing-your-small-business-22/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Branding & Messaging,Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-24.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260217T090000
DTEND;TZID=America/Los_Angeles:20260217T100000
DTSTAMP:20260430T015739
CREATED:20260124T040226Z
LAST-MODIFIED:20260124T040226Z
UID:384627-1771318800-1771322400@smallbizla.org
SUMMARY:Learn CFO Skills: Financial Modeling Part 1
DESCRIPTION:A simple financial model can be created using your company’s financial data (historical and/or forecasted). CFOs and financial analysts use financial models to determine if/when a company will be profitable\, what is the correct selling price\, how many “widgets” need to be sold to be cover costs and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This process is also used to identify financial issues BEFORE they happen. \nIn this session (Part 1) we will learn the purpose and importance of Managerial accounting. You will view a simple financial model and learn how to properly gather data. In the next session (Part 2) you will see a model created and analyzed using a sample company. This webinar is taught by Lori Williams\, who has an extensive background in finance working as a CFO turnaround consultant\, banker and professor. She is known as the “guru of all numbers”. This webinar is NOT recorded. However\, it is presented monthly and can be repeated as desired. Attendees will receive a copy of presentation materials. \nREGISTER NOW
URL:https://smallbizla.org/workshop/learn-cfo-skills-financial-modeling-part-1-6/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Accounting,Finance,QuickBooks,Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/10/Untitled-design-27-HYaJTS.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260212T090000
DTEND;TZID=America/Los_Angeles:20260212T103000
DTSTAMP:20260430T015739
CREATED:20260124T040223Z
LAST-MODIFIED:20260124T040223Z
UID:384626-1770886800-1770892200@smallbizla.org
SUMMARY:Marketing Essentials for Business Growth: Build Your Visibility & Drive Results
DESCRIPTION:Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategies every business needs to grow. In this session\, we’ll break down the essentials and help you build a solid foundation to boost your visibility\, attract customers\, and stay consistent with your outreach. Whether you’re just getting started or need to tighten up your marketing game\, this workshop will give you clarity and action steps. \nWhat We’ll Cover: \n\nYour Website: What every high-performing site needs — and how to improve yours (even if it’s DIY).\nSEO Basics: How to show up on Google and attract traffic without paying for ads.\nClaiming & Optimizing Your Yelp & Google Business Profiles: Make it easier for customers to find and trust you.\nStrategic Partnerships: Learn how to identify\, pitch\, and collaborate with businesses that can refer or promote you.\n90-Day Marketing Calendar: Walk away with a simple\, repeatable content and outreach plan to stay visible and consistent.\n\nYou’ll Leave With: \n\nA checklist of must-haves for your online presence\nBest practices for Yelp and Google profiles\nHow to have a website that generates leads\n12-month marketing calendar\n90-days Business Growth Plan\nPractical tools and resources to help you get things done efficiently\nClear next steps tailored to your business goals\n\nWho Should Attend: \nBusiness owners and entrepreneurs who want to build credibility\, increase visibility\, and create sustainable marketing habits. \n  \nREGISTER NOW
URL:https://smallbizla.org/workshop/marketing-essentials-for-business-growth-build-your-visibility-drive-results-4/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Branding & Messaging,Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-24.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260211T150000
DTEND;TZID=America/Los_Angeles:20260211T170000
DTSTAMP:20260430T015739
CREATED:20260124T040221Z
LAST-MODIFIED:20260124T040221Z
UID:384625-1770822000-1770829200@smallbizla.org
SUMMARY:Turning Your Dream Into A Business
DESCRIPTION:This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. \n  \nIn this class we will help you:\n• Figure out what you don’t know\n• Define your basic business model\n• Outline the basic steps of setting up your entity and bank account\n• Figure out the appropriate licenses\, permits and insurances\n• Understand available funding strategies\n• Begin to form your basic business plan \nREGISTER NOW
URL:https://smallbizla.org/workshop/turning-your-dream-into-a-business-41/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Launching A New Business
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-26.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260210T130000
DTEND;TZID=America/Los_Angeles:20260210T140000
DTSTAMP:20260430T015739
CREATED:20260107T005336Z
LAST-MODIFIED:20260107T005336Z
UID:384266-1770728400-1770732000@smallbizla.org
SUMMARY:LLC 101 Webinar
DESCRIPTION:Ready to Launch Your CA LLC? \nAre you ready to form your California LLC but unsure where to start? Whether you’re lacking resources or confidence\, our no-cost LLC Program is here to help! \nJoin Our Free LLC 101 Webinar!  \nIn this introductory session\, we’ll cover the essentials of forming an LLC\, including: \n\nExplore why an LLC might be the right structure for your business;\nUnderstand what it takes to set up your LLC; and\nGet insights into important tax matters.\n\nExclusive for Webinar Attendees  \nReady to take the next step? Attendees of our introductory webinar can apply for our LLC Clinic where you’ll get step-by-step guidance on forming your LLC. This includes (a) filing for your LLC and (b) drafting your operating agreement. By the end of the clinic\, you will have taken official steps to form your CA LLC! \nDon’t Wait–Register Today!  \nSecure your spot at the LLC 101 Webinar and kickstart your journey to forming your CA LLC. Register today! \nREGISTER NOW
URL:https://smallbizla.org/workshop/llc-101-webinar-5/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Business Planning,Launching A New Business,Legal
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/01/LLC-Program_No-Logos-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260210T090000
DTEND;TZID=America/Los_Angeles:20260210T100000
DTSTAMP:20260430T015739
CREATED:20260124T040218Z
LAST-MODIFIED:20260124T040218Z
UID:384624-1770714000-1770717600@smallbizla.org
SUMMARY:Accounting\, Financial Management and Tax Overview
DESCRIPTION:How to handle accounting and financial record-keeping is one of the most difficult decisions company owners make. They ask questions such as: “Should we use Quickbooks Online\, Quickbooks Desktop or some other program?” “What records do we need to keep for tax reporting?” “Should we hire someone to do our bookkeeping?” “What is the difference between a bookkeeper\, accountant and CPA?” “How do we know we are hiring the right person?” Unfortunately\, too many small business owners do not properly manage their company’s finances. They use accounting software without fully understanding the processes or by blindly trusting others. This leads to costly mistakes and tax filing issues. \nIn this session we will cover the basics of accounting: what you need to record and why. You will learn what information is required for tax filing. This webinar is taught by Lori Williams\, who has an extensive background in finance working as a CFO turnaround consultant\, banker and professor. She is known as the “guru of all numbers”. \nREGISTER NOW
URL:https://smallbizla.org/workshop/accounting-financial-management-and-tax-overview-6/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Accounting,Finance,QuickBooks,Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/10/profit-22.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260127T170000
DTEND;TZID=America/Los_Angeles:20260127T183000
DTSTAMP:20260430T015739
CREATED:20251228T232225Z
LAST-MODIFIED:20251228T232225Z
UID:384189-1769533200-1769538600@smallbizla.org
SUMMARY:How To Sell When You’re Not A Salesperson
DESCRIPTION:Business owners and entrepreneurs must promote their business or products to investors\, customers or clients. Often\, this is something they have never done before\, and they lack training to approach the challenge. To address this situation\, this workshop has been built to help you learn much of what you need to know. \nTopics covered include:\n• The psychological barriers that could be holding you back and the tools required to overcome them.\n• Understanding the components of an effective sales pitch.\n• Learning the tools necessary to build an effective pitch for your business/product.\n• The sales process\, including how to develop a plan to address each client’s needs \nREGISTER NOW
URL:https://smallbizla.org/workshop/how-to-sell-when-youre-not-a-salesperson-50/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Branding & Messaging
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/11/profit-45.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260122T090000
DTEND;TZID=America/Los_Angeles:20260122T100000
DTSTAMP:20260430T015739
CREATED:20251228T232142Z
LAST-MODIFIED:20251228T232142Z
UID:384188-1769072400-1769076000@smallbizla.org
SUMMARY:Live Q&A: All About Marketing Your Small Business
DESCRIPTION:Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak\, Director of the Long Beach SBDC\, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas\, business development strategies\, how to leverage online platforms to grow your brand\, mind-set\, and professional growth\, ways to develop strategic partnerships\, event marketing\, business operations\, recruiting\, franchising\, the meaning of life and more. \n  \nREGISTER NOW
URL:https://smallbizla.org/workshop/live-qa-all-about-marketing-your-small-business-21/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Marketing,Marketing Planning
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-24.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260122T090000
DTEND;TZID=America/Los_Angeles:20260122T100000
DTSTAMP:20260430T015739
CREATED:20251228T232140Z
LAST-MODIFIED:20251228T232140Z
UID:384187-1769072400-1769076000@smallbizla.org
SUMMARY:Learn CFO Skills: Financial Modeling Part 2
DESCRIPTION:Business owners struggle with business decisions that affect the financial health of the company. “Are we selling at the right price?” “Are we making money?” “Can we afford to hire someone?” Many times\, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Financial Models can be used to monitor sales\, overhead and profitability. They can be applied to any business\, independent of size and scope. \nThis session will teach you how to use a financial model for key decision-making. In the previous session (Part 1) we learned the purpose and importance of Managerial accounting. You viewed a simple financial model and learned how to properly gather data. In this session (Part 2) you will see a model created and analyzed using a sample company. \nThis webinar is taught by Lori Williams\, who has an extensive background in finance working as a CFO turnaround consultant\, banker and professor. She is known as the “guru of all numbers”. This webinar is NOT recorded. However\, it is presented monthly and can be repeated as desired. Attendees will receive a copy of presentation materials. \nREGISTER NOW
URL:https://smallbizla.org/workshop/learn-cfo-skills-financial-modeling-part-2-5/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Accounting,Finance,QuickBooks,Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/11/profit-44.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260121T150000
DTEND;TZID=America/Los_Angeles:20260121T170000
DTSTAMP:20260430T015739
CREATED:20251228T232138Z
LAST-MODIFIED:20251228T232138Z
UID:384186-1769007600-1769014800@smallbizla.org
SUMMARY:The Basics of Leasing
DESCRIPTION:Join us to learn from our guest speaker\, Karie Armstrong\, about the ins and outs of leasing for brick and mortar. Karie will cover the leasing process\, how to use a broker\, and site selection. During the webinar\, we will discuss the different types of leases\, timelines and expectations\, letter of intent\, in addition to the build-out of the space and funding evaluation. \nREGISTER NOW
URL:https://smallbizla.org/workshop/the-basics-of-leasing-6/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Business Planning
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/10/profit-26-1.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260120T090000
DTEND;TZID=America/Los_Angeles:20260120T100000
DTSTAMP:20260430T015739
CREATED:20251228T232135Z
LAST-MODIFIED:20251228T232135Z
UID:384185-1768899600-1768903200@smallbizla.org
SUMMARY:Learn CFO Skills: Financial Modeling Part 1
DESCRIPTION:A simple financial model can be created using your company’s financial data (historical and/or forecasted). CFOs and financial analysts use financial models to determine if/when a company will be profitable\, what is the correct selling price\, how many “widgets” need to be sold to be cover costs and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This process is also used to identify financial issues BEFORE they happen. \nIn this session (Part 1) we will learn the purpose and importance of Managerial accounting. You will view a simple financial model and learn how to properly gather data. In the next session (Part 2) you will see a model created and analyzed using a sample company. This webinar is taught by Lori Williams\, who has an extensive background in finance working as a CFO turnaround consultant\, banker and professor. She is known as the “guru of all numbers”. This webinar is NOT recorded. However\, it is presented monthly and can be repeated as desired. Attendees will receive a copy of presentation materials. \nREGISTER NOW
URL:https://smallbizla.org/workshop/learn-cfo-skills-financial-modeling-part-1-5/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Accounting,Finance,QuickBooks,Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/11/profit-44.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260115T090000
DTEND;TZID=America/Los_Angeles:20260115T103000
DTSTAMP:20260430T015739
CREATED:20251220T223254Z
LAST-MODIFIED:20251220T223254Z
UID:384119-1768467600-1768473000@smallbizla.org
SUMMARY:Marketing Essentials for Business Growth: Build Your Visibility & Drive Results
DESCRIPTION:Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategies every business needs to grow. In this session\, we’ll break down the essentials and help you build a solid foundation to boost your visibility\, attract customers\, and stay consistent with your outreach. Whether you’re just getting started or need to tighten up your marketing game\, this workshop will give you clarity and action steps. \nWhat We’ll Cover: \n\nYour Website: What every high-performing site needs — and how to improve yours (even if it’s DIY).\nSEO Basics: How to show up on Google and attract traffic without paying for ads.\nClaiming & Optimizing Your Yelp & Google Business Profiles: Make it easier for customers to find and trust you.\nStrategic Partnerships: Learn how to identify\, pitch\, and collaborate with businesses that can refer or promote you.\n90-Day Marketing Calendar: Walk away with a simple\, repeatable content and outreach plan to stay visible and consistent.\n\nYou’ll Leave With: \n\nA checklist of must-haves for your online presence\nBest practices for Yelp and Google profiles\nHow to have a website that generates leads\n12-month marketing calendar\n90-days Business Growth Plan\nPractical tools and resources to help you get things done efficiently\nClear next steps tailored to your business goals\n\nWho Should Attend: \nBusiness owners and entrepreneurs who want to build credibility\, increase visibility\, and create sustainable marketing habits. \nREGISTER NOW
URL:https://smallbizla.org/workshop/marketing-essentials-for-business-growth-build-your-visibility-drive-results-3/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Marketing,Marketing Planning
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-24.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260114T150000
DTEND;TZID=America/Los_Angeles:20260114T170000
DTSTAMP:20260430T015739
CREATED:20251220T223251Z
LAST-MODIFIED:20251220T223251Z
UID:384118-1768402800-1768410000@smallbizla.org
SUMMARY:Developing An Actionable Business Plan
DESCRIPTION:You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. \nIn this class we will actively work on:\n• Defining your business model\n• Identifying your place in the market\n• Identifying your customers and revenue channels\n• Identifying expansion opportunities\n• Costing and pricing\n• Revenue and expense projections\n• Funding strategies \nREGISTER NOW
URL:https://smallbizla.org/workshop/developing-an-actionable-business-plan-41/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Business Planning
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-26.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260114T113000
DTEND;TZID=America/Los_Angeles:20260114T123000
DTSTAMP:20260430T015739
CREATED:20260106T232549Z
LAST-MODIFIED:20260106T232549Z
UID:384264-1768390200-1768393800@smallbizla.org
SUMMARY:LLC 101 Webinar
DESCRIPTION:Ready to Launch Your CA LLC? \nAre you ready to form your California LLC but unsure where to start? Whether you’re lacking resources or confidence\, our no-cost LLC Program is here to help! \nJoin Our Free LLC 101 Webinar!  \nIn this introductory session\, we’ll cover the essentials of forming an LLC\, including: \n\nExplore why an LLC might be the right structure for your business;\nUnderstand what it takes to set up your LLC; and\nGet insights into important tax matters.\n\nExclusive for Webinar Attendees  \nReady to take the next step? Attendees of our introductory webinar can apply for our LLC Clinic where you’ll get step-by-step guidance on forming your LLC. This includes (a) filing for your LLC and (b) drafting your operating agreement. By the end of the clinic\, you will have taken official steps to form your CA LLC! \nDon’t Wait–Register Today!  \nSecure your spot at the LLC 101 Webinar and kickstart your journey to forming your CA LLC. Register today! \nREGISTER NOW
URL:https://smallbizla.org/workshop/llc-101-webinar-4/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Launching A New Business,Legal
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/01/LLC-Program_No-Logos-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260113T090000
DTEND;TZID=America/Los_Angeles:20260113T100000
DTSTAMP:20260430T015739
CREATED:20251220T223249Z
LAST-MODIFIED:20251220T223249Z
UID:384117-1768294800-1768298400@smallbizla.org
SUMMARY:Accounting\, Financial Management and Tax Overview
DESCRIPTION:How to handle accounting and financial record-keeping is one of the most difficult decisions company owners make. They ask questions such as: “Should we use Quickbooks Online\, Quickbooks Desktop or some other program?” “What records do we need to keep for tax reporting?” “Should we hire someone to do our bookkeeping?” “What is the difference between a bookkeeper\, accountant and CPA?” “How do we know we are hiring the right person?” Unfortunately\, too many small business owners do not properly manage their company’s finances. They use accounting software without fully understanding the processes or by blindly trusting others. This leads to costly mistakes and tax filing issues. \nIn this session we will cover the basics of accounting: what you need to record and why. You will learn what information is required for tax filing. This webinar is taught by Lori Williams\, who has an extensive background in finance working as a CFO turnaround consultant\, banker and professor. She is known as the “guru of all numbers”. \nREGISTER NOW
URL:https://smallbizla.org/workshop/accounting-financial-management-and-tax-overview-5/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Accounting,Finance,QuickBooks,Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/06/profit-55.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260112T150000
DTEND;TZID=America/Los_Angeles:20260112T170000
DTSTAMP:20260430T015739
CREATED:20251220T223246Z
LAST-MODIFIED:20251220T223246Z
UID:384116-1768230000-1768237200@smallbizla.org
SUMMARY:How To Set Up & Register Your Business
DESCRIPTION:This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this\, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. \nOur discussion will cover legal formation for startups\, including:\n• LLC’s\, S-Corporations\, C-Corporations\n• DBA’s\n• Business permits\n• Resale Certificates\n• Federal Employer Identification Numbers (FEIN)\n• Other regulatory filing \nWe will also discuss:\n• The vision you have for your business\, especially regarding its size and the proposed number of employees\n• Legal restrictions and the level of control you wish to have over your business\n• The level of “structure” that works best for you\n• The business’s vulnerability to lawsuits\n• The tax implications of the different ownership structures\n• Whether or not you need to re-invest earnings into the business \nREGISTER NOW
URL:https://smallbizla.org/workshop/how-to-set-up-register-your-business-27/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Launching A New Business
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/10/profit-59-OI2uKr.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260107T150000
DTEND;TZID=America/Los_Angeles:20260107T170000
DTSTAMP:20260430T015739
CREATED:20251220T223244Z
LAST-MODIFIED:20251220T223244Z
UID:384114-1767798000-1767805200@smallbizla.org
SUMMARY:Turning Your Dream Into A Business
DESCRIPTION:This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. \nIn this class we will help you:\n• Figure out what you don’t know\n• Define your basic business model\n• Outline the basic steps of setting up your entity and bank account\n• Figure out the appropriate licenses\, permits and insurances\n• Understand available funding strategies\n• Begin to form your basic business plan \nREGISTER NOW
URL:https://smallbizla.org/workshop/turning-your-dream-into-a-business-40/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Launching A New Business
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/10/profit-10-1.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260106T130000
DTEND;TZID=America/Los_Angeles:20260106T140000
DTSTAMP:20260430T015739
CREATED:20260105T060941Z
LAST-MODIFIED:20260106T232555Z
UID:384243-1767704400-1767708000@smallbizla.org
SUMMARY:LLC 101 Webinar
DESCRIPTION:Ready to Launch Your CA LLC? \nAre you ready to form your California LLC but unsure where to start? Whether you’re lacking resources or confidence\, our no-cost LLC Program is here to help! \nJoin Our Free LLC 101 Webinar!  \nIn this introductory session\, we’ll cover the essentials of forming an LLC\, including: \n\nExplore why an LLC might be the right structure for your business;\nUnderstand what it takes to set up your LLC; and\nGet insights into important tax matters.\n\nExclusive for Webinar Attendees  \nReady to take the next step? Attendees of our introductory webinar can apply for our LLC Clinic where you’ll get step-by-step guidance on forming your LLC. This includes (a) filing for your LLC and (b) drafting your operating agreement. By the end of the clinic\, you will have taken official steps to form your CA LLC! \nDon’t Wait–Register Today!  \nSecure your spot at the LLC 101 Webinar and kickstart your journey to forming your CA LLC. Register today! \nREGISTER NOW
URL:https://smallbizla.org/workshop/llc-101-webinar-3/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Business Planning,Launching A New Business,Legal
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/01/LLC-Program_No-Logos-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251218T090000
DTEND;TZID=America/Los_Angeles:20251218T100000
DTSTAMP:20260430T015739
CREATED:20251112T212051Z
LAST-MODIFIED:20251112T212051Z
UID:383577-1766048400-1766052000@smallbizla.org
SUMMARY:Cash Flow Model: Instruction and Template Provided
DESCRIPTION:A simple financial model can be created using your company’s financial data (historical and/or forecasted). \nCFOs and financial analysts use financial models to determine if/when a company will be profitable\, what is the correct selling price\, how many “widgets” need to be sold to be cover costs and how much money is available to pay expenses. \n  \nFinancial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This process is also used to identify financial issues BEFORE they happen. \nIn this session (Part 1) we will learn the purpose and importance of a managerial accounting. You will view a simple financial model and learn how to properly gather data. In the next session (Part 2) you will see a model created and analyzed using a sample company. \nThis webinar is taught by Lori Williams\, who has an extensive background in finance working as a CFO turnaround consultant\, banker and professor. She is known as the “guru of all numbers”. \nThis webinar is NOT recorded. However\, it is presented monthly and can be repeated as desired. Attendees will receive a copy of presentation materials \nREGISTER NOW
URL:https://smallbizla.org/workshop/cash-flow-model-instruction-and-template-provided-2/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Accounting,Finance,QuickBooks
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/11/profit-41-eKbpQ5.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251216T090000
DTEND;TZID=America/Los_Angeles:20251216T100000
DTSTAMP:20260430T015739
CREATED:20251112T212049Z
LAST-MODIFIED:20251112T212049Z
UID:383576-1765875600-1765879200@smallbizla.org
SUMMARY:Should You Be Charging Your Customers Sales Tax? What You Need To Know.
DESCRIPTION:Should you charge sales tax? What if you are selling out of state or on an online platform? \nThese are the type of questions that many business owners are asking. \nAddressing sales tax requirements has been even more confusing. On June 21\, 2018\, The United States Supreme Court ruled 5-4 in South Dakota v. Wayfair that states can mandate that businesses without a physical presence in a state with more than 200 transactions or $100\,000 in-state sales collect and remit sales taxes on transactions in the state. \nEconomic Nexus gave states the ability to choose whether residents receiving products/services from out of state companies should pay sales tax. Unfortunately\, this varies state by state\, requiring sellers to have an understanding about the rules specific to the states they serve. \nSome selling platforms handle the invoicing\, collection\, and remittance while others simply allow you to ass sales tax to the invoice. It is crucial that you understand the requirements and know exactly what services the selling platform is providing. \n  \nJoin us for our upcoming seminar to address this and other considerations regarding the collection of sales tax. This class is being taught by Lori Williams. Lori Williams is a business consultant\, speaker and writer. She has over 30 years of experience in business planning\, including start-ups\, growth and expansions. Lori is a well-known expert on business finance. She believes entrepreneurs should have a basic understanding of their company’s financial health. She provides business education and advice through her on-line courses\, eBooks and individualized consulting sessions. Her eBooks are distributed through Amazon\, iTunes and Barnes and Noble. \nLori holds an MBA from Pepperdine University\, BS Business and Management\, Enrolled Agent (EA) Certified by the U.S. Treasury as a Tax Preparer. She also has an AA in Medical Science and a Practitioner’s License in NeuroLinguistic Programming. \nREGISTER NOW
URL:https://smallbizla.org/workshop/should-you-be-charging-your-customers-sales-tax-what-you-need-to-know-4/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Accounting,Finance,Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/06/profit-43-1.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251211T150000
DTEND;TZID=America/Los_Angeles:20251211T170000
DTSTAMP:20260430T015739
CREATED:20251121T212027Z
LAST-MODIFIED:20251121T212027Z
UID:383800-1765465200-1765472400@smallbizla.org
SUMMARY:Developing An Actionable Business Plan
DESCRIPTION:You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. \nIn this class we will actively work on:\n• Defining your business model\n• Identifying your place in the market\n• Identifying your customers and revenue channels\n• Identifying expansion opportunities\n• Costing and pricing\n• Revenue and expense projections\n• Funding strategies \nREGISTER NOW
URL:https://smallbizla.org/workshop/developing-an-actionable-business-plan-40/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Business Planning,Launching A New Business
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-26.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251211T120000
DTEND;TZID=America/Los_Angeles:20251211T131500
DTSTAMP:20260430T015739
CREATED:20251112T212048Z
LAST-MODIFIED:20251112T212048Z
UID:383575-1765454400-1765458900@smallbizla.org
SUMMARY:AI Questions Answered — Grow & Scale Your Small Business with AI
DESCRIPTION:Are you curious about AI but not sure where to start? This interactive session is your chance to have all your AI questions answered—from beginner basics to advanced strategies. \n  \nYou can ask questions about AI such as how to: \n  \n\nBoost your SEO visibility\nCreate social media content that converts\nWrite and repurpose blog posts\nEdit and polish content in minutes\nDesign graphics that match your brand\nSystemize and automate daily tasks\nExplore agentic AI for next-level workflows\nEven dip your toes into coding with AI\n\n  \nYour guide: Deborah Deras — in-house AI educator\, creator of the Santa Barbara City College AI Certificate Program\, and current doctoral scholar researching the impact of AI in the workplace. \nREGISTER NOW
URL:https://smallbizla.org/workshop/ai-questions-answered-grow-scale-your-small-business-with-ai/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-23.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251211T090000
DTEND;TZID=America/Los_Angeles:20251211T103000
DTSTAMP:20260430T015739
CREATED:20251112T212047Z
LAST-MODIFIED:20251112T212047Z
UID:383574-1765443600-1765449000@smallbizla.org
SUMMARY:Marketing Essentials for Business Growth: Build Your Visibility & Drive Results
DESCRIPTION:Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategies every business needs to grow. In this session\, we’ll break down the essentials and help you build a solid foundation to boost your visibility\, attract customers\, and stay consistent with your outreach. Whether you’re just getting started or need to tighten up your marketing game\, this workshop will give you clarity and action steps. \nWhat We’ll Cover: \n\nYour Website: What every high-performing site needs — and how to improve yours (even if it’s DIY).\nSEO Basics: How to show up on Google and attract traffic without paying for ads.\nClaiming & Optimizing Your Yelp & Google Business Profiles: Make it easier for customers to find and trust you.\nStrategic Partnerships: Learn how to identify\, pitch\, and collaborate with businesses that can refer or promote you.\n90-Day Marketing Calendar: Walk away with a simple\, repeatable content and outreach plan to stay visible and consistent.\n\nYou’ll Leave With: \n\nA checklist of must-haves for your online presence\nBest practices for Yelp and Google profiles\nHow to have a website that generates leads\n12-month marketing calendar\n90-days Business Growth Plan\nPractical tools and resources to help you get things done efficiently\nClear next steps tailored to your business goals\n\nWho Should Attend: \nBusiness owners and entrepreneurs who want to build credibility\, increase visibility\, and create sustainable marketing habits. \nREGISTER NOW
URL:https://smallbizla.org/workshop/marketing-essentials-for-business-growth-build-your-visibility-drive-results-2/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Branding & Messaging,Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-24.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251211T090000
DTEND;TZID=America/Los_Angeles:20251211T100000
DTSTAMP:20260430T015739
CREATED:20251121T212024Z
LAST-MODIFIED:20251121T212024Z
UID:383799-1765443600-1765447200@smallbizla.org
SUMMARY:Learn CFO Skills: Financial Modeling Part 2
DESCRIPTION:Business owners struggle with business decisions that affect the financial health of the company. “Are we selling at the right price?” “Are we making money?” “Can we afford to hire someone?” Many times\, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Financial Models can be used to monitor sales\, overhead and profitability. They can be applied to any business\, independent of size and scope. \nThis session will teach you how to use a financial model for key decision-making. In the previous session (Part 1) we learned the purpose and importance of Managerial accounting. You viewed a simple financial model and learned how to properly gather data. In this session (Part 2) you will see a model created and analyzed using a sample company. \nThis webinar is taught by Lori Williams\, who has an extensive background in finance working as a CFO turnaround consultant\, banker and professor. She is known as the “guru of all numbers”. This webinar is NOT recorded. However\, it is presented monthly and can be repeated as desired. Attendees will receive a copy of presentation materials. \nREGISTER NOW
URL:https://smallbizla.org/workshop/learn-cfo-skills-financial-modeling-part-2-4/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Accounting,Finance,QuickBooks,Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/10/Untitled-design-27-HYaJTS.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251210T150000
DTEND;TZID=America/Los_Angeles:20251210T170000
DTSTAMP:20260430T015739
CREATED:20251112T212043Z
LAST-MODIFIED:20251112T212043Z
UID:383573-1765378800-1765386000@smallbizla.org
SUMMARY:Turning Your Dream Into A Business
DESCRIPTION:This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. \nIn this class we will help you:\n• Figure out what you don’t know\n• Define your basic business model\n• Outline the basic steps of setting up your entity and bank account\n• Figure out the appropriate licenses\, permits and insurances\n• Understand available funding strategies\n• Begin to form your basic business plan \n  \nREGISTER NOW
URL:https://smallbizla.org/workshop/turning-your-dream-into-a-business-39/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Business Planning,Launching A New Business
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-26.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
END:VCALENDAR