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DTSTART;TZID=America/Los_Angeles:20251014T090000
DTEND;TZID=America/Los_Angeles:20251014T100000
DTSTAMP:20260729T201929
CREATED:20251009T203418Z
LAST-MODIFIED:20251009T203418Z
UID:382998-1760432400-1760436000@smallbizla.org
SUMMARY:Accounting\, Financial Management and Tax Overview
DESCRIPTION:How to handle accounting and financial record-keeping is one of the most difficult decisions company owners make. They ask questions such as: “Should we use Quickbooks Online\, Quickbooks Desktop or some other program?” “What records do we need to keep for tax reporting?” “Should we hire someone to do our bookkeeping?” “What is the difference between a bookkeeper\, accountant and CPA?” “How do we know we are hiring the right person?” Unfortunately\, too many small business owners do not properly manage their company’s finances. They use accounting software without fully understanding the processes or by blindly trusting others. This leads to costly mistakes and tax filing issues. \nIn this session we will cover the basics of accounting: what you need to record and why. You will learn what information is required for tax filing. This webinar is taught by Lori Williams\, who has an extensive background in finance working as a CFO turnaround consultant\, banker and professor. She is known as the “guru of all numbers”. \nREGISTER NOW
URL:https://smallbizla.org/workshop/accounting-financial-management-and-tax-overview-2/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Accounting,Finance,QuickBooks,Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/10/Untitled-design-27-HYaJTS.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251013T150000
DTEND;TZID=America/Los_Angeles:20251013T163000
DTSTAMP:20260729T201929
CREATED:20251009T203417Z
LAST-MODIFIED:20251009T203417Z
UID:382997-1760367600-1760373000@smallbizla.org
SUMMARY:Decisions\, Decisions! How To Approach Business Decisions With Confidence & Clarity
DESCRIPTION:Why Attend? \nEvery business owner faces tough decisions—whether it’s investing in new equipment\, expanding services\, or launching a marketing campaign. Make the right call every time! Join us for a dynamic\, 90-minute webinar where you’ll learn practical frameworks and tools to approach business decisions with confidence\, clarity\, and strategy. \nThis webinar is perfect for small business owners\, entrepreneurs\, and managers who want to: \n\nFrame problems effectively and identify the real challenges holding your business back.\nLeverage proven methodologies like OKRs\, SMART Goals\, Pro/Con Analysis\, Risk/Reward Matrices\, and Decision Trees.\nMaximize resources—capital\, human talent\, technology\, and research—to make informed\, data-driven choices.\nAvoid costly mistakes by analyzing risks\, rewards\, and long-term impacts before committing.\nTurn decisions into action with clear implementation plans and performance tracking.\n\nWhat You’ll Learn: \nHow to Frame the Problem: Use storytelling techniques to identify the “dragon” (challenges) and “treasure” (goals) in your business. \nStep-by-Step Decision-Making: A structured approach to defining goals\, gathering resources\, and evaluating options. \nPractical Tools & Examples: \n– Objectives and Key Results (OKRs) \n– SMART Goals \n– Pro/Con Analysis \n– Risk/Reward Matrices \n– Economic Analysis & ROI Calculations \nReal-World Scenarios: Case studies on leasing vs. buying equipment\, expanding services\, and using LinkedIn for lead generation. \nManagement by Objectives (MBO): Align team goals with company objectives for better performance and accountability. \nKey Performance Indicators (KPIs) vs. Objectives and Key Results (OKRs): Understand the difference and how to use both to track success. \nWho Should Attend? \nSmall business owners struggling with growth decisions (e.g.\, hiring\, expansion\, marketing). \nEntrepreneurs looking to validate ideas or pivot strategies. \nManagers & team leads responsible for operational or financial decisions. \nStartups & solopreneurs needing a clear roadmap for scaling smartly. \nWhy This Webinar Stands Out: \nNo fluff\, just actionable insights – Michael DeDonato brings decades of experience as a CFO\, business advisor\, J.D.\, and M.B.A. \nInteractive & engaging— live Q&A and practical exercises to apply what you learn. \nFree resources— downloadable templates for decision-making frameworks. \nAccess to no-cost business advising opportunities with the Long Beach Small Business Development Center (SBDC). \nBonus: \nAttendees will receive a free decision-making toolkit\, including: \n\nTemplates for OKRs\, SMART Goals\, and Risk/Reward Matrices.\nA checklist for evaluating business decisions.\n\nREGISTER NOW
URL:https://smallbizla.org/workshop/decisions-decisions-how-to-approach-business-decisions-with-confidence-clarity/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Business Development & Operations,Business Planning,Expanding & Growing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/Untitled-design-17.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251009T150000
DTEND;TZID=America/Los_Angeles:20251009T170000
DTSTAMP:20260729T201929
CREATED:20251009T203417Z
LAST-MODIFIED:20251009T203417Z
UID:382996-1760022000-1760029200@smallbizla.org
SUMMARY:Turning Your Dream Into A Business
DESCRIPTION:This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. \nIn this class we will help you:\n• Figure out what you don’t know\n• Define your basic business model\n• Outline the basic steps of setting up your entity and bank account\n• Figure out the appropriate licenses\, permits and insurances\n• Understand available funding strategies\n• Begin to form your basic business plan \nREGISTER NOW
URL:https://smallbizla.org/workshop/turning-your-dream-into-a-business-37/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Launching A New Business
ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2021/04/clay-banks-N3SsG7xR-Dg-unsplash-scaled-e1617234073405.jpg
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250731T090000
DTEND;TZID=America/Los_Angeles:20250731T100000
DTSTAMP:20260729T201929
CREATED:20250701T174340Z
LAST-MODIFIED:20250701T174340Z
UID:380749-1753952400-1753956000@smallbizla.org
SUMMARY:Live Q&A: All About Marketing Your Small Business
DESCRIPTION:Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak\, Director of the Long Beach SBDC\, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas\, business development strategies\, how to leverage online platforms to grow your brand\, mind-set\, and professional growth\, ways to develop strategic partnerships\, event marketing\, business operations\, recruiting\, franchising\, the meaning of life and more. \nREGISTER NOW
URL:https://smallbizla.org/workshop/live-qa-all-about-marketing-your-small-business-19/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Marketing,Marketing Planning
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-1.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250723T150000
DTEND;TZID=America/Los_Angeles:20250723T170000
DTSTAMP:20260729T201929
CREATED:20250701T174335Z
LAST-MODIFIED:20250701T174335Z
UID:380748-1753282800-1753290000@smallbizla.org
SUMMARY:Developing An Actionable Business Plan
DESCRIPTION:You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. \nIn this class we will actively work on:\n• Defining your business model\n• Identifying your place in the market\n• Identifying your customers and revenue channels\n• Identifying expansion opportunities\n• Costing and pricing\n• Revenue and expense projections\n• Funding strategies \nREGISTER NOW
URL:https://smallbizla.org/workshop/developing-an-actionable-business-plan-37/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Business Planning,Launching A New Business
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/06/profit-58.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250722T090000
DTEND;TZID=America/Los_Angeles:20250722T100000
DTSTAMP:20260729T201929
CREATED:20250701T174334Z
LAST-MODIFIED:20250701T174334Z
UID:380747-1753174800-1753178400@smallbizla.org
SUMMARY:Sole Prop\, LLC\, S Corp – Which One and Why
DESCRIPTION:Many entrepreneurs do not fully understand the differences between a Sole Proprietorship\, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally\, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. \nThis webinar provides an overview of: \n\nThe various tax structures\nThe required documentation for the original filing and annual filings\nThe requirement for accounting\, quarterly tax estimates and W2 salaries\n\nThe webinar also covers: \n\nThe difference between a sole prop\, LLC and S Corporation\nThe tax differences between the legal structures\nThe documents required for filing\, including annual reports\nThe tax estimates and reasonable salary requirements\n\nNOTE: This is NOT recorded but attendees will receive a copy of the presentation materials. \nREGISTER NOW
URL:https://smallbizla.org/workshop/sole-prop-llc-s-corp-which-one-and-why-5/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/03/Untitled-design-21-1.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250717T090000
DTEND;TZID=America/Los_Angeles:20250717T100000
DTSTAMP:20260729T201929
CREATED:20250701T174302Z
LAST-MODIFIED:20250701T174302Z
UID:380744-1752742800-1752746400@smallbizla.org
SUMMARY:Learn CFO Skills: Financial Modeling Part 2
DESCRIPTION:Business owners struggle with business decisions that affect the financial health of the company. “Are we selling at the right price?” “Are we making money?” “Can we afford to hire someone?” Many times\, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Financial Models can be used to monitor sales\, overhead and profitability. They can be applied to any business\, independent of size and scope. \nThis session will teach you how to use a financial model for key decision-making. In the previous session (Part 1) we learned the purpose and importance of Managerial accounting. You viewed a simple financial model and learned how to properly gather data. In this session (Part 2) you will see a model created and analyzed using a sample company. \nThis webinar is taught by Lori Williams\, who has an extensive background in finance working as a CFO turnaround consultant\, banker and professor. She is known as the “guru of all numbers”. This webinar is NOT recorded. However\, it is presented monthly and can be repeated as desired. Attendees will receive a copy of presentation materials. \nREGISTER NOW
URL:https://smallbizla.org/workshop/learn-cfo-skills-financial-modeling-part-2/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Accounting,Finance,QuickBooks,Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/10/profit-22.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250716T150000
DTEND;TZID=America/Los_Angeles:20250716T170000
DTSTAMP:20260729T201929
CREATED:20250701T174301Z
LAST-MODIFIED:20250701T174301Z
UID:380743-1752678000-1752685200@smallbizla.org
SUMMARY:Turning Your Dream Into A Business
DESCRIPTION:This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. \nIn this class we will help you:\n• Figure out what you don’t know\n• Define your basic business model\n• Outline the basic steps of setting up your entity and bank account\n• Figure out the appropriate licenses\, permits and insurances\n• Understand available funding strategies\n• Begin to form your basic business plan \nREGISTER NOW
URL:https://smallbizla.org/workshop/turning-your-dream-into-a-business-36/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Launching A New Business
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/08/profit-27.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250715T090000
DTEND;TZID=America/Los_Angeles:20250715T100000
DTSTAMP:20260729T201929
CREATED:20250701T173603Z
LAST-MODIFIED:20250701T173603Z
UID:380740-1752570000-1752573600@smallbizla.org
SUMMARY:Learn CFO Skills: Financial Modeling Part 1
DESCRIPTION:A simple financial model can be created using your company’s financial data (historical and/or forecasted). CFOs and financial analysts use financial models to determine if/when a company will be profitable\, what is the correct selling price\, how many “widgets” need to be sold to be cover costs and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This process is also used to identify financial issues BEFORE they happen. \nIn this session (Part 1) we will learn the purpose and importance of Managerial accounting. You will view a simple financial model and learn how to properly gather data. In the next session (Part 2) you will see a model created and analyzed using a sample company. This webinar is taught by Lori Williams\, who has an extensive background in finance working as a CFO turnaround consultant\, banker and professor. She is known as the “guru of all numbers”. This webinar is NOT recorded. However\, it is presented monthly and can be repeated as desired. Attendees will receive a copy of presentation materials. \nREGISTER NOW
URL:https://smallbizla.org/workshop/learn-cfo-skills-financial-modeling-part-1/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Accounting,Finance,QuickBooks
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/10/profit-22.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250714T150000
DTEND;TZID=America/Los_Angeles:20250714T170000
DTSTAMP:20260729T201929
CREATED:20250701T173602Z
LAST-MODIFIED:20250701T173602Z
UID:380739-1752505200-1752512400@smallbizla.org
SUMMARY:Trademark & Copyright Explained
DESCRIPTION:Confusion often abounds regarding trademarks\, copyrights\, patents and trade secrets. These are all intangible creations of the human intellect\, usually referred to as “Intellectual Property.” \nRegardless of the focus of your business\, it is likely that Intellectual Property (“IP”) is one of the most valuable assets of your business. \nThis webinar will help you understand the differences among the various types of IP and what it is that IP can protect. Finally\, you’ll understand how you can invoke that protection\, either through federal protection\, or otherwise. \nLearning outcomes from this webinar will include: \n\nThe rationale and importance of intellectual property\nThe differences between trademarks and service marks\nThe differences between patent protection and trade secrets\nThe various types of copyrights\nThe requirements to file for trademark or service mark\nHow to protect your content (written\, audio and visual) through copyright registration\nHow to file a trademark or a service mark (Federal and California filings)\nThe costs for intellectual property filings\n\nREGISTER NOW
URL:https://smallbizla.org/workshop/trademark-copyright-explained-13/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Business Planning
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/03/Untitled-design-32.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250710T090000
DTEND;TZID=America/Los_Angeles:20250710T100000
DTSTAMP:20260729T201929
CREATED:20250701T173601Z
LAST-MODIFIED:20250701T173601Z
UID:380738-1752138000-1752141600@smallbizla.org
SUMMARY:Marketing Essentials for Business Growth: Build Your Visibility & Drive Results
DESCRIPTION:Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategies every business needs to grow. In this session\, we’ll break down the essentials and help you build a solid foundation to boost your visibility\, attract customers\, and stay consistent with your outreach. Whether you’re just getting started or need to tighten up your marketing game\, this workshop will give you clarity and action steps. \nWhat We’ll Cover: \n\nYour Website: What every high-performing site needs — and how to improve yours (even if it’s DIY).\nSEO Basics: How to show up on Google and attract traffic without paying for ads.\nClaiming & Optimizing Your Yelp & Google Business Profiles: Make it easier for customers to find and trust you.\nStrategic Partnerships: Learn how to identify\, pitch\, and collaborate with businesses that can refer or promote you.\n90-Day Marketing Calendar: Walk away with a simple\, repeatable content and outreach plan to stay visible and consistent.\n\nYou’ll Leave With: \n\nA checklist of must-haves for your online presence\nBest practices for Yelp and Google profiles\nHow to have a website that generates leads\n12-month marketing calendar\n90-days Business Growth Plan\nPractical tools and resources to help you get things done efficiently\nClear next steps tailored to your business goals\n\nWho Should Attend: \nBusiness owners and entrepreneurs who want to build credibility\, increase visibility\, and create sustainable marketing habits. \nREGISTER NOW
URL:https://smallbizla.org/workshop/marketing-essentials-for-business-growth-build-your-visibility-drive-results/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Marketing,Marketing Planning
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-1.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250708T090000
DTEND;TZID=America/Los_Angeles:20250708T100000
DTSTAMP:20260729T201929
CREATED:20250701T173558Z
LAST-MODIFIED:20250701T173558Z
UID:380737-1751965200-1751968800@smallbizla.org
SUMMARY:Accounting\, Financial Management\, and Tax Overview
DESCRIPTION:How to handle accounting and financial record-keeping is one of the most difficult decisions company owners make. They ask questions such as: “Should we use Quickbooks Online\, Quickbooks Desktop or some other program?” “What records do we need to keep for tax reporting?” “Should we hire someone to do our bookkeeping?” “What is the difference between a bookkeeper\, accountant and CPA?” “How do we know we are hiring the right person?” Unfortunately\, too many small business owners do not properly manage their company’s finances. They use accounting software without fully understanding the processes or by blindly trusting others. This leads to costly mistakes and tax filing issues. \nIn this session we will cover the basics of accounting: what you need to record and why. You will learn what information is required for tax filing. This webinar is taught by Lori Williams\, who has an extensive background in finance working as a CFO turnaround consultant\, banker and professor. She is known as the “guru of all numbers”. \nREGISTER NOW
URL:https://smallbizla.org/workshop/accounting-financial-management-and-tax-overview/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Accounting,Finance,QuickBooks,Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/11/profit-44.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250626T090000
DTEND;TZID=America/Los_Angeles:20250626T100000
DTSTAMP:20260729T201929
CREATED:20250602T221225Z
LAST-MODIFIED:20250602T221225Z
UID:378141-1750928400-1750932000@smallbizla.org
SUMMARY:Should You Be Charging Your Customers Sales Tax? What You Need To Know.
DESCRIPTION:Should you charge sales tax? What if you are selling out of state or on an online platform? \nThese are the type of questions that many business owners are asking. \nAddressing sales tax requirements has been even more confusing. On June 21\, 2018\, The United States Supreme Court ruled 5-4 in South Dakota v. Wayfair that states can mandate that businesses without a physical presence in a state with more than 200 transactions or $100\,000 in-state sales collect and remit sales taxes on transactions in the state. \nEconomic Nexus gave states the ability to choose whether residents receiving products/services from out of state companies should pay sales tax. Unfortunately\, this varies state by state\, requiring sellers to have an understanding about the rules specific to the states they serve. \nSome selling platforms handle the invoicing\, collection\, and remittance while others simply allow you to ass sales tax to the invoice. It is crucial that you understand the requirements and know exactly what services the selling platform is providing. \nJoin us for our upcoming seminar to address this and other considerations regarding the collection of sales tax. This class is being taught by Lori Williams. Lori Williams is a business consultant\, speaker and writer. She has over 30 years of experience in business planning\, including start-ups\, growth and expansions. Lori is a well-known expert on business finance. She believes entrepreneurs should have a basic understanding of their company’s financial health. She provides business education and advice through her on-line courses\, eBooks and individualized consulting sessions. Her eBooks are distributed through Amazon\, iTunes and Barnes and Noble. \nLori holds an MBA from Pepperdine University\, BS Business and Management\, Enrolled Agent (EA) Certified by the U.S. Treasury as a Tax Preparer. She also has an AA in Medical Science and a Practitioner’s License in NeuroLinguistic Programming. \nREGISTER NOW
URL:https://smallbizla.org/workshop/should-you-be-charging-your-customers-sales-tax-what-you-need-to-know-2/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/06/profit-43-1.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250624T090000
DTEND;TZID=America/Los_Angeles:20250624T100000
DTSTAMP:20260729T201929
CREATED:20250602T221225Z
LAST-MODIFIED:20250602T221225Z
UID:378140-1750755600-1750759200@smallbizla.org
SUMMARY:Sole Prop\, LLC\, S Corp\, — Which One And Why?
DESCRIPTION:Many entrepreneurs do not fully understand the differences between a Sole Proprietorship\, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally\, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. \nThis webinar provides an overview of: \n\nThe various tax structures\nThe required documentation for the original filing and annual filings\nThe requirement for accounting\, quarterly tax estimates and W2 salaries\n\nThe webinar also covers: \n\nThe difference between a sole prop\, LLC and S Corporation\nThe tax differences between the legal structures\nThe documents required for filing\, including annual reports\nThe tax estimates and reasonable salary requirements\n\nNOTE: This is NOT recorded but attendees will receive a copy of the presentation materials. \nREGISTER NOW
URL:https://smallbizla.org/workshop/sole-prop-llc-s-corp-which-one-and-why-4/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Business Planning,Launching A New Business,Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-24.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250619T090000
DTEND;TZID=America/Los_Angeles:20250619T100000
DTSTAMP:20260729T201929
CREATED:20250602T221224Z
LAST-MODIFIED:20250602T221224Z
UID:378139-1750323600-1750327200@smallbizla.org
SUMMARY:Business Finance Literacy Series [Session 3 of 3] How to Analyze your Company’s Financials for Better Decision Making
DESCRIPTION:Business owners struggle with business decisions that affect the financial health of the company. Are we selling at the right price? Are we making money? Can we afford to hire someone? \nMany times\, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. \nPerformance Measurements are simple mathematical calculations that can be used to monitor sales\, overhead and profitability. They can be applied to any business\, independent of size and scope. This session will teach you how to calculate performance measurements for your company. \nIn this session we will discuss how to properly gather the right data to do a thorough analysis of your company’s performance and/or for forecasting. Then we will discuss how to calculate performance measurements and apply them to company situations. \nThis webinar is taught by Lori Williams\, who has an extensive background in finance working as a CFO turnaround consultant\, banker and professor. She is known as the “guru of all numbers”. \nREGISTER NOW
URL:https://smallbizla.org/workshop/business-finance-literacy-series-session-3-of-3-how-to-analyze-your-companys-financials-for-better-decision-making-18/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Accounting,Finance,QuickBooks,Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/06/profit-55.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250617T110000
DTEND;TZID=America/Los_Angeles:20250617T120000
DTSTAMP:20260729T201929
CREATED:20250602T221224Z
LAST-MODIFIED:20250602T221224Z
UID:378138-1750158000-1750161600@smallbizla.org
SUMMARY:How To Use LinkedIn To Grow Your Brand Or Get Invited On Private Yachts
DESCRIPTION:LinkedIn and other online professional and social media sites are powerful tools if used correctly. What if you could leverage the power of these platforms to create new opportunities for both business and personal growth. \nLearning Points: \n\nMake your online profiles and presence stand out!\nBecoming a REAL influencer\nHacks to be invited to exclusive events\nSystematic approach to growing your network of contacts\nCreate a competitive advantage through social marketing\nGenerate new leads and create opportunities for “luck”\n\nREGISTER NOW
URL:https://smallbizla.org/workshop/how-to-use-linkedin-to-grow-your-brand-or-get-invited-on-private-yachts/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Marketing,Networking,Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-1.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250617T090000
DTEND;TZID=America/Los_Angeles:20250617T100000
DTSTAMP:20260729T201929
CREATED:20250602T220723Z
LAST-MODIFIED:20250602T220723Z
UID:378137-1750150800-1750154400@smallbizla.org
SUMMARY:Business Finance Literacy Series [Session 2 of 3]  Using an Excel Document for Financial Modeling and Forecasting
DESCRIPTION:A simple Excel financial model can be created using your company’s financial data (historical and/or forecasted). \nCFOs and financial analysts use Excel models to determine if/when a company will be profitable\, what is the correct selling price\, how many “widgets” need to be sold to be cover cost\, and how much money is available to pay expenses. \nFinancial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This process is also used to identify financial issues BEFORE they happen. \nIn this session we will begin with a blank Excel document and create a financial model for a sample company.  By the end of the seminar you will understand how to create a customized Excel model for your business. \nThis webinar is taught by Lori Williams\, who has an extensive background in finance working as a CFO turnaround consultant\, banker and professor. She is known as the “guru of all numbers”. \nREGISTER NOW
URL:https://smallbizla.org/workshop/business-finance-literacy-series-session-2-of-3-using-an-excel-document-for-financial-modeling-and-forecasting-18/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Accounting,Finance,QuickBooks,Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/06/profit-55.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250612T150000
DTEND;TZID=America/Los_Angeles:20250612T170000
DTSTAMP:20260729T201929
CREATED:20250602T220653Z
LAST-MODIFIED:20250602T220653Z
UID:378135-1749740400-1749747600@smallbizla.org
SUMMARY:Developing An Actionable Business Plan
DESCRIPTION:You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. \nIn this class we will actively work on:\n• Defining your business model\n• Identifying your place in the market\n• Identifying your customers and revenue channels\n• Identifying expansion opportunities\n• Costing and pricing\n• Revenue and expense projections\n• Funding strategies \nREGISTER NOW
URL:https://smallbizla.org/workshop/developing-an-actionable-business-plan-36/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Business Planning,Expanding & Growing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/06/profit-58.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250612T090000
DTEND;TZID=America/Los_Angeles:20250612T100000
DTSTAMP:20260729T201929
CREATED:20250602T220611Z
LAST-MODIFIED:20250602T220611Z
UID:378130-1749718800-1749722400@smallbizla.org
SUMMARY:Business Finance Literacy Series [Session 1 of 3] What You Need To Know About Accounting And Financial Record Keeping
DESCRIPTION:How to handle the accounting and financial record keeping is one of the most difficult decisions company owners make. They ask questions such as: Should we use QuickBooks online\, QuickBooks desktop or some other program? What records do we need to keep for tax reporting? Should we hire someone to do our bookkeeping? What is the difference between a bookkeeper\, accountant and CPA? How do we know we are hiring the right person? \nUnfortunately\, too many small business owners do not properly manage their company’s finances. They use accounting software without fully understanding the processes or blindly trusting others. This leads to costly mistakes and tax filing issues. \nIn this session we will cover the basics of accounting: what you need to record and why. You will learn what information is required for tax filling. \nThis webinar is taught by Lori Williams\, who has an extensive background in finance working as a CFO turnaround consultant\, banker and professor. She is known as the “guru of all numbers”. \nREGISTER NOW
URL:https://smallbizla.org/workshop/business-finance-literacy-series-session-1-of-3-what-you-need-to-know-about-accounting-and-financial-record-keeping-18/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Accounting,Finance,QuickBooks,Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/06/profit-55.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250610T100000
DTEND;TZID=America/Los_Angeles:20250610T113000
DTSTAMP:20260729T201929
CREATED:20250531T220606Z
LAST-MODIFIED:20250531T220606Z
UID:378025-1749549600-1749555000@smallbizla.org
SUMMARY:Simplify Your Content Creation With AI
DESCRIPTION:Are you ready to finally show up online with consistency\, clarity\, and confidence in 2025?\nCreating social media content doesn’t have to be overwhelming or time-consuming—especially with AI tools at your fingertips. \n\nJoin us for this hands-on webinar led by Deborah Deras\, AI trainer to Fortune 100 brands like Netflix\, Google\, and Verizon. She’ll walk you step-by-step through creating your 2025 Social Media Content Calendar using AI tools that sound like YOU and sell for YOU. \n  \nWhat You’ll Learn: \n\nHow to use AI to generate endless on-brand content ideas by week\, month\, and theme\nEasy tricks to make AI write like your brand—your tone\, your vibe\, your voice\nA full-year strategy that feels aligned and authentic\nTools to save time\, automate your posts\, and still stay current with trends\n\n  \nIdeal for: \n\nEntrepreneurs and freelancers tired of content burnout\nStartups who want a plan (not just a post)\nSocial media managers who want to scale smarter\n\n  \nWhat’s Included (FREE!): \n\nEditable 2025 Social Media Calendar Template\n45-day Graphic Design Tool Trial\nAI-powered Video Editor Trial\nLive Q&A to get your personal questions answered\n\n  \nLet’s turn your likes into leads and your posts into profits.\nThis is your year to shine online—with ease and grace. \nREGISTER NOW
URL:https://smallbizla.org/workshop/simplify-your-content-creation-with-ai-5/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/09/profit-31-1.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250605T150000
DTEND;TZID=America/Los_Angeles:20250605T170000
DTSTAMP:20260729T201929
CREATED:20250602T220610Z
LAST-MODIFIED:20250602T220610Z
UID:378129-1749135600-1749142800@smallbizla.org
SUMMARY:Turning Your Dream Into A Business
DESCRIPTION:This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. \nIn this class we will help you:\n• Figure out what you don’t know\n• Define your basic business model\n• Outline the basic steps of setting up your entity and bank account\n• Figure out the appropriate licenses\, permits and insurances\n• Understand available funding strategies\n• Begin to form your basic business plan \nREGISTER NOW
URL:https://smallbizla.org/workshop/turning-your-dream-into-a-business-35/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Launching A New Business
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/08/profit-27.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250529T110000
DTEND;TZID=America/Los_Angeles:20250529T120000
DTSTAMP:20260729T201929
CREATED:20250502T201721Z
LAST-MODIFIED:20250502T201721Z
UID:375671-1748516400-1748520000@smallbizla.org
SUMMARY:Live Q&A: All About Marketing Your Small Business
DESCRIPTION:Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak\, Director of the Long Beach SBDC\, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas\, business development strategies\, how to leverage online platforms to grow your brand\, mind-set\, and professional growth\, ways to develop strategic partnerships\, event marketing\, business operations\, recruiting\, franchising\, the meaning of life and more. \nREGISTER NOW
URL:https://smallbizla.org/workshop/live-qa-all-about-marketing-your-small-business-18/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Marketing,Marketing Planning
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/05/profit-26.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250522T090000
DTEND;TZID=America/Los_Angeles:20250522T100000
DTSTAMP:20260729T201929
CREATED:20250502T201721Z
LAST-MODIFIED:20250502T201721Z
UID:375670-1747904400-1747908000@smallbizla.org
SUMMARY:Sole Prop\, LLC\, S Corp\, — Which One And Why?
DESCRIPTION:Many entrepreneurs do not fully understand the differences between a Sole Proprietorship\, LLC and S Corporation. This causes many to form a corporation when they may be better operating as a sole prop. Additionally\, they are confused about the tax differences for each structure. They often choose a legal structure based on a perceived tax advantage that is incorrect. \nThis webinar provides an overview of: \n\nThe various tax structures\nThe required documentation for the original filing and annual filings\nThe requirement for accounting\, quarterly tax estimates and W2 salaries\n\nThe webinar also covers: \n\nThe difference between a sole prop\, LLC and S Corporation\nThe tax differences between the legal structures\nThe documents required for filing\, including annual reports\nThe tax estimates and reasonable salary requirements\n\nNOTE: This is NOT recorded but attendees will receive a copy of the presentation materials. \nREGISTER NOW
URL:https://smallbizla.org/workshop/sole-prop-llc-s-corp-which-one-and-why/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Taxes
ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2023/01/taxes-kelly-sikkema-unsplash.jpg
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250521T150000
DTEND;TZID=America/Los_Angeles:20250521T170000
DTSTAMP:20260729T201929
CREATED:20250502T201720Z
LAST-MODIFIED:20250502T201720Z
UID:375669-1747839600-1747846800@smallbizla.org
SUMMARY:Developing An Actionable Business Plan
DESCRIPTION:You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. \nIn this class we will actively work on:\n• Defining your business model\n• Identifying your place in the market\n• Identifying your customers and revenue channels\n• Identifying expansion opportunities\n• Costing and pricing\n• Revenue and expense projections\n• Funding strategies \nREGISTER NOW
URL:https://smallbizla.org/workshop/developing-an-actionable-business-plan-35/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Business Planning
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-26.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250521T100000
DTEND;TZID=America/Los_Angeles:20250521T120000
DTSTAMP:20260729T201929
CREATED:20250502T201720Z
LAST-MODIFIED:20250502T201720Z
UID:375668-1747821600-1747828800@smallbizla.org
SUMMARY:Social Media Marketing 101: From Likes To Sales With Deborah Deras’s 5C System
DESCRIPTION:Are you posting on social media but not seeing the results in your bank account? You’re not alone—and you’re not doing anything wrong\, you just need a strategy that connects the dots from visibility to profitability. \nIn this engaging\, no-fluff workshop\, international speaker\, digital marketing strategist\, and AI educator Deborah Deras shares her signature 5C System to help you turn likes into leads and content into conversions. \nYou’ll learn: \n\nHow to position your brand for maximum online visibility (without doing all the things)\nHow to choose the right platform for your audience and business model\nWhy your content strategy matters more than your follower count\nThe secret behind creating a lead generator that actually converts\nAnd how to nurture your audience into loyal\, paying clients\n\nThis interactive workshop will include live Q&A so you can ask Deborah your burning questions and walk away with actionable steps tailored to your business. \nWhether you’re just getting started or you’ve been posting for years without traction—this session will give you the clarity and confidence to create content with purpose and profit. \nBonus: Walk away with a free worksheet to map out your 5C strategy. \nBecause it’s not about going viral—it’s about going viable. \nREGISTER NOW
URL:https://smallbizla.org/workshop/social-media-marketing-101-from-likes-to-sales-with-deborah-derass-5c-system/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-1.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250519T160000
DTEND;TZID=America/Los_Angeles:20250519T173000
DTSTAMP:20260729T201929
CREATED:20250502T201720Z
LAST-MODIFIED:20250502T201720Z
UID:375667-1747670400-1747675800@smallbizla.org
SUMMARY:A Practical Guide To Smarter Business Choices Part 2: Applying Decision Frameworks To Real Business Challenges
DESCRIPTION:Overview \nThis is Part 2 of the interactive workshop series designed for business owners and decision-makers eager to sharpen their strategic thinking and master proven frameworks for making high-impact business decisions. \nSummary:\nDive deeper into practical decision-making methodologies. Participants will apply tools such as Pro/Con analysis\, Risk/Reward matrices\, Decision Trees\, and Economic Analysis to real or hypothetical business scenarios. The session emphasizes hands-on exercises\, peer discussion\, and actionable takeaways for immediate implementation. \nKey Topics: \n\n\n\nPro/Con and Risk/Reward analysis for evaluating business options\n\n\n\n\n\n\nDecision Trees for mapping possible outcomes and assigning probabilities\n\n\n\n\n\n\nEconomic and ROI analysis for financial decision-making\n\n\n\n\n\n\nCommunicating\, executing\, and reviewing decisions for continuous improvement\n\n\n\nPotential Learning Outcomes: \n\n\n\nProficiency in using structured tools to evaluate and compare business options\n\n\n\n\n\n\nConfidence in quantifying risks\, rewards\, and financial impacts of decisions\n\n\n\n\n\n\nAbility to map decision outcomes and communicate choices to stakeholders\n\n\n\n\n\n\nSkills to review\, learn from\, and iterate on past decisions\n\n\n\nAppropriate Audience\n\n\n\nSmall and medium-sized business owners\n\n\n\n\n\n\nStartup founders and entrepreneurs\n\n\n\n\n\n\nManagers and team leaders responsible for strategic or operational decisions\n\n\n\n\n\n\nProfessionals seeking to improve their analytical and decision-making skills\n\n\n\nWhy Attend?\nParticipants will leave with practical frameworks\, real-world examples\, and actionable strategies to make smarter\, faster\, and more confident business decisions—no matter the industry or business size1. \nReady to move from indecision to action? Join us for this results-driven workshop series and transform how you make business decisions! \nREGISTER NOW
URL:https://smallbizla.org/workshop/a-practical-guide-to-smarter-business-choices-part-2-applying-decision-frameworks-to-real-business-challenges/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Business Development & Operations,Business Planning,Expanding & Growing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/11/profit-45.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250515T090000
DTEND;TZID=America/Los_Angeles:20250515T100000
DTSTAMP:20260729T201929
CREATED:20250502T201720Z
LAST-MODIFIED:20250502T201720Z
UID:375666-1747299600-1747303200@smallbizla.org
SUMMARY:Business Finance Literacy Series [Session 3 of 3] How to Analyze your Company’s Financials for Better Decision Making
DESCRIPTION:Business owners struggle with business decisions that affect the financial health of the company. Are we selling at the right price? Are we making money? Can we afford to hire someone? \nMany times\, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. \nPerformance Measurements are simple mathematical calculations that can be used to monitor sales\, overhead and profitability. They can be applied to any business\, independent of size and scope. This session will teach you how to calculate performance measurements for your company. \nIn this session we will discuss how to properly gather the right data to do a thorough analysis of your company’s performance and/or for forecasting. Then we will discuss how to calculate performance measurements and apply them to company situations. \nThis webinar is taught by Lori Williams\, who has an extensive background in finance working as a CFO turnaround consultant\, banker and professor. She is known as the “guru of all numbers”. \nREGISTER NOW
URL:https://smallbizla.org/workshop/business-finance-literacy-series-session-3-of-3-how-to-analyze-your-companys-financials-for-better-decision-making-17/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Accounting,Finance,QuickBooks,Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/11/profit-44.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250514T150000
DTEND;TZID=America/Los_Angeles:20250514T170000
DTSTAMP:20260729T201929
CREATED:20250502T201718Z
LAST-MODIFIED:20250502T201718Z
UID:375665-1747234800-1747242000@smallbizla.org
SUMMARY:Turning Your Dream Into A Business
DESCRIPTION:This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. \nIn this class we will help you:\n• Figure out what you don’t know\n• Define your basic business model\n• Outline the basic steps of setting up your entity and bank account\n• Figure out the appropriate licenses\, permits and insurances\n• Understand available funding strategies\n• Begin to form your basic business plan \nREGISTER NOW
URL:https://smallbizla.org/workshop/turning-your-dream-into-a-business-34/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Launching A New Business
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/08/profit-27.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250513T170000
DTEND;TZID=America/Los_Angeles:20250513T183000
DTSTAMP:20260729T201929
CREATED:20250502T201717Z
LAST-MODIFIED:20250502T201717Z
UID:375664-1747155600-1747161000@smallbizla.org
SUMMARY:How To Sell When You’re Not A Salesperson
DESCRIPTION:Business owners and entrepreneurs must promote their business or products to investors\, customers or clients. Often\, this is something they have never done before\, and they lack training to approach the challenge. To address this situation\, this workshop has been built to help you learn much of what you need to know. \nTopics covered include:\n• The psychological barriers that could be holding you back and the tools required to overcome them.\n• Understanding the components of an effective sales pitch.\n• Learning the tools necessary to build an effective pitch for your business/product.\n• The sales process\, including how to develop a plan to address each client’s needs. \nREGISTER NOW
URL:https://smallbizla.org/workshop/how-to-sell-when-youre-not-a-salesperson-48/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Branding & Messaging,Business Development & Operations,Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/10/profit-10-1.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250513T090000
DTEND;TZID=America/Los_Angeles:20250513T100000
DTSTAMP:20260729T201929
CREATED:20250502T201717Z
LAST-MODIFIED:20250502T201717Z
UID:375663-1747126800-1747130400@smallbizla.org
SUMMARY:Business Finance Literacy Series [Session 2 of 3]  Using an Excel Document for Financial Modeling and Forecasting
DESCRIPTION:A simple Excel financial model can be created using your company’s financial data (historical and/or forecasted). \nCFOs and financial analysts use Excel models to determine if/when a company will be profitable\, what is the correct selling price\, how many “widgets” need to be sold to be cover cost\, and how much money is available to pay expenses. \nFinancial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This process is also used to identify financial issues BEFORE they happen. \nIn this session we will begin with a blank Excel document and create a financial model for a sample company.  By the end of the seminar you will understand how to create a customized Excel model for your business. \nThis webinar is taught by Lori Williams\, who has an extensive background in finance working as a CFO turnaround consultant\, banker and professor. She is known as the “guru of all numbers”. \nREGISTER NOW
URL:https://smallbizla.org/workshop/business-finance-literacy-series-session-2-of-3-using-an-excel-document-for-financial-modeling-and-forecasting-17/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Accounting,Finance,QuickBooks,Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/08/Untitled-design-20-1.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
END:VCALENDAR