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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260519T090000
DTEND;TZID=America/Los_Angeles:20260519T103000
DTSTAMP:20260519T070345
CREATED:20260429T064811Z
LAST-MODIFIED:20260429T064811Z
UID:386152-1779181200-1779186600@smallbizla.org
SUMMARY:Marketing Essentials for Business Growth: Build Your Visibility & Drive Results
DESCRIPTION:Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategies every business needs to grow. In this session\, we’ll break down the essentials and help you build a solid foundation to boost your visibility\, attract customers\, and stay consistent with your outreach. Whether you’re just getting started or need to tighten up your marketing game\, this workshop will give you clarity and action steps.  \nWhat We’ll Cover: \n–Your Website: What every high-performing site needs — and how to improve yours (even if it’s DIY). \n–SEO Basics: How to show up on Google and attract traffic without paying for ads. \n–Claiming & Optimizing Your Yelp & Google Business Profiles: Make it easier for customers to find and trust you. \n–Strategic Partnerships: Learn how to identify\, pitch\, and collaborate with businesses that can refer or promote you. \n–90-Day Marketing Calendar: Walk away with a simple\, repeatable content and outreach plan to stay visible and consistent. \nYou’ll Leave With: \n–A checklist of must-haves for your online presence \n–Best practices for Yelp and Google profiles \n–How to have a website that generates leads \n–12-month marketing calendar \n–90-days Business Growth Plan \n–Practical tools and resources to help you get things done efficiently \n–Clear next steps tailored to your business goals \nWho Should Attend: \nBusiness owners and entrepreneurs who want to build credibility\, increase visibility\, and create sustainable marketing habits. \nREGISTER NOW
URL:https://smallbizla.org/workshop/marketing-essentials-for-business-growth-build-your-visibility-drive-results-7/
LOCATION:Webinar
CATEGORIES:Branding & Messaging,Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-24.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260519T130000
DTEND;TZID=America/Los_Angeles:20260519T140000
DTSTAMP:20260519T070346
CREATED:20260226T063453Z
LAST-MODIFIED:20260226T063453Z
UID:385051-1779195600-1779199200@smallbizla.org
SUMMARY:EIN Workshop: Get Your Employer Identification Number
DESCRIPTION:Every business needs an Employer Identification Number (EIN) – and applying for one is easier than you think\, especially with step-by-step support. \nWhether you’re forming an LLC\, hiring employees\, or opening a business bank account\, your EIN is an essential part of the process. In this free\, hands-on workshop\, we’ll walk you through the online EIN application—live and in real time—so you can apply with confidence and avoid common mistakes. \nWhat You’ll Learn:\n What an EIN is and why your business needs one\n When and how to apply for your EIN\n What information you’ll need before applying\n Step-by-step guidance through the IRS application process\nThis interactive session is designed for first-time business owners and entrepreneurs who want to get it right the first time—no guesswork\, no stress. \nWalk away with your EIN in hand—and one less thing on your to-do list. \nREGISTER NOW
URL:https://smallbizla.org/workshop/ein-workshop-get-your-employer-identification-number-2/
LOCATION:Webinar
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/02/EIN-Workshop-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260520T150000
DTEND;TZID=America/Los_Angeles:20260520T170000
DTSTAMP:20260519T070346
CREATED:20260429T064814Z
LAST-MODIFIED:20260429T064814Z
UID:386153-1779289200-1779296400@smallbizla.org
SUMMARY:The Basics of Leasing
DESCRIPTION:Join us to learn from SBDC business advisor\, Karie Armstrong\, about the ins and outs of leasing for brick and mortar. Karie will cover the leasing process\, how to use a broker\, and site selection. During the webinar\, we will discuss the different types of leases\, timelines and expectations\, letter of intent\, in addition to the build-out of the space and funding evaluation. \nREGISTER NOW
URL:https://smallbizla.org/workshop/the-basics-of-leasing-7/
LOCATION:Webinar
CATEGORIES:Expanding & Growing,Launching A New Business
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/02/profit-12-0fIE89.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260526T090000
DTEND;TZID=America/Los_Angeles:20260526T100000
DTSTAMP:20260519T070346
CREATED:20260327T060902Z
LAST-MODIFIED:20260327T060902Z
UID:385457-1779786000-1779789600@smallbizla.org
SUMMARY:Secure Your Small Business: 8 part Series (Part Four)
DESCRIPTION:The Secure Your Small Business 8-part webinar series is designed to give small business owners\, managers\, and key staff a plain-language\, real-world understanding of today’s most common cybersecurity risks and the practical steps they can take to reduce them. Each session focuses on a specific area of everyday business technology\, breaking down what matters most\, what doesn’t\, and how to make smart\, affordable security decisions.\n\n\nPart 4 AI Guardrails: Understand how employees are using AI tools\, what risks they introduce\, and how to set safe\, practical boundaries.\n\n\nREGISTER NOW
URL:https://smallbizla.org/workshop/secure-your-small-business-8-part-series-part-four/
LOCATION:Webinar
CATEGORIES:Business Planning,Risk Management
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/03/5-26-26CA-Webinars-Secure-Your-Small-Business-Pt.4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260526T130000
DTEND;TZID=America/Los_Angeles:20260526T140000
DTSTAMP:20260519T070346
CREATED:20260226T055227Z
LAST-MODIFIED:20260226T055227Z
UID:385035-1779800400-1779804000@smallbizla.org
SUMMARY:Business Contracts 101
DESCRIPTION:Strong contracts are the foundation of strong businesses. Whether you’re signing with vendors\, clients\, or partners\, knowing how to read\, negotiate\, and protect your agreements can save you time\, money\, and stress. \nIn this practical\, no-jargon webinar\, you’ll gain the tools and confidence to navigate contracts like a pro. \nYou’ll learn how to:\n Understand contract law essentials every entrepreneur should know\n Spot red flags before they cost you\n Identify which terms are negotiable—and negotiate with confidence\n Recognize key clauses that protect (or endanger) your business \nLeave with the knowledge and confidence to handle any contract. \nREGISTER NOW
URL:https://smallbizla.org/workshop/business-contracts-101-4/
LOCATION:Webinar
CATEGORIES:Business Development & Operations,Legal
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/02/Business-Contracts-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260528T100000
DTEND;TZID=America/Los_Angeles:20260528T113000
DTSTAMP:20260519T070346
CREATED:20260429T064826Z
LAST-MODIFIED:20260429T064826Z
UID:386156-1779962400-1779967800@smallbizla.org
SUMMARY:Claude Part 2 — Projects\, Artifacts\, SOPs & Building Your Unique AI Voice
DESCRIPTION:In this intermediate\, hands-on session\, for those using basic Claude\, you’ll go beyond basic prompting and unlock the real power of Claude for your business. Designed for small business owners\, entrepreneurs\, and professionals building a side hustle\, this webinar focuses on using Claude to create structured projects\, reusable artifacts\, and streamlined systems that save time and increase output. You’ll learn how to move from one-off prompts to building scalable workflows that support content creation\, marketing\, operations\, and client delivery. \n  \nWe’ll also explore how to develop your unique AI voice so your content sounds like you\, not generic automation. By the end of the session\, you’ll understand how to create SOPs (Standard Operating Procedures) using Claude\, design repeatable frameworks\, and turn AI into a consistent\, high-performing business partner. This is where efficiency meets personalization—and where your side hustle begins to operate like a well-oiled machine. \nWhat You’ll Walk Away With:\n  \n\nA repeatable system to create projects and artifacts inside Claude for ongoing business use\n\n  \n\nA framework to build custom SOPs that automate daily and weekly tasks\n\n  \n\nA method to develop and refine your unique AI-generated brand voice\n\n  \nFacilitator:\nDeborah Deras is an AI trainer\, two-time author\, international speaker\, and doctoral scholar with over three decades of business experience. As an AI educator\, marketing strategist\, and public speaking consultant\, she empowers organizations and entrepreneurs to leverage artificial intelligence to increase efficiency\, enhance marketing effectiveness\, and drive revenue growth. Her approach blends practical strategy with cutting-edge AI tools to help participants implement what they learn immediately. \nREGISTER NOW
URL:https://smallbizla.org/workshop/claude-part-2-projects-artifacts-sops-building-your-unique-ai-voice/
LOCATION:Webinar
CATEGORIES:Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-23.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260529T090000
DTEND;TZID=America/Los_Angeles:20260529T100000
DTSTAMP:20260519T070346
CREATED:20260429T064829Z
LAST-MODIFIED:20260429T064829Z
UID:386157-1780045200-1780048800@smallbizla.org
SUMMARY:Live Q&A: All About Marketing Your Small Business
DESCRIPTION:Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak\, Director of the Long Beach SBDC\, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas\, business development strategies\, how to leverage online platforms to grow your brand\, mind-set\, and professional growth\, ways to develop strategic partnerships\, event marketing\, business operations\, recruiting\, franchising\, the meaning of life and more. \nREGISTER NOW
URL:https://smallbizla.org/workshop/live-qa-all-about-marketing-your-small-business-25/
LOCATION:Webinar
CATEGORIES:Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-24.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260602T120000
DTEND;TZID=America/Los_Angeles:20260602T130000
DTSTAMP:20260519T070346
CREATED:20260327T061103Z
LAST-MODIFIED:20260327T061103Z
UID:385458-1780401600-1780405200@smallbizla.org
SUMMARY:Secure Your Small Business: 8 part Series (Part Five)
DESCRIPTION:The Secure Your Small Business 8-part webinar series is designed to give small business owners\, managers\, and key staff a plain-language\, real-world understanding of today’s most common cybersecurity risks and the practical steps they can take to reduce them. Each session focuses on a specific area of everyday business technology\, breaking down what matters most\, what doesn’t\, and how to make smart\, affordable security decisions.\n\nPart 5 Website & Social Media: Learn how websites and social media accounts are compromised and how to protect your brand\, reputation\, and customers.\n\nREGISTER NOW
URL:https://smallbizla.org/workshop/secure-your-small-business-8-part-series-part-five/
LOCATION:Webinar
CATEGORIES:Business Planning,Risk Management
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/03/6-2-26CA-Webinars-Secure-Your-Small-Business-Pt.5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260609T090000
DTEND;TZID=America/Los_Angeles:20260609T100000
DTSTAMP:20260519T070346
CREATED:20260327T061325Z
LAST-MODIFIED:20260327T061325Z
UID:385459-1780995600-1780999200@smallbizla.org
SUMMARY:Secure Your Small Business: 8 part Series (Part Six)
DESCRIPTION:The Secure Your Small Business 8-part webinar series is designed to give small business owners\, managers\, and key staff a plain-language\, real-world understanding of today’s most common cybersecurity risks and the practical steps they can take to reduce them. Each session focuses on a specific area of everyday business technology\, breaking down what matters most\, what doesn’t\, and how to make smart\, affordable security decisions.\n\nPart 6 Working from Home: Identify common home-office security gaps and best practices for protecting remote workers and business systems.\n\nREGISTER NOW\n 
URL:https://smallbizla.org/workshop/secure-your-small-business-8-part-series-part-six/
LOCATION:Webinar
CATEGORIES:Business Planning,Risk Management
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/03/6-9-26CA-Webinars-Secure-Your-Small-Business-Pt.6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260609T130000
DTEND;TZID=America/Los_Angeles:20260609T140000
DTSTAMP:20260519T070346
CREATED:20260226T061612Z
LAST-MODIFIED:20260226T061612Z
UID:385041-1781010000-1781013600@smallbizla.org
SUMMARY:LLC 101
DESCRIPTION:Start the New Year Strong – Form Your LLC in 2026\nThinking about launching your LLC in the new year but not sure where to begin? Whether you’re looking for guidance\, clarity\, or confidence\, our no-cost LLC Program is designed to help you start 2026 on the right foot. \nJoin Our Free LLC 101 Webinar!\nIn this introductory session\, we’ll cover the essentials of forming an LLC\, including:\n Explore why an LLC might be the right structure for your business in 2026;\n Understand what it takes to set up your LLC; and\n Get insights into important tax matters. \nExclusive for Webinar Attendees\nWebinar attendees will have the exclusive opportunity to apply for our hands-on LLC Clinic\, where you’ll receive step-by-step support to officially launch your LLC in the new year. This includes (a) filing your LLC formation documents\, and (b) drafting your operating agreement. By the end of the clinic\, you’ll have taken the official steps to form your CA LLC in 2026. \nDon’t Wait – Register Today!\nReserve your spot in the LLC 101 Webinar and start the new year with a solid legal foundation for your business. Click below to register! \nREGISTER NOW
URL:https://smallbizla.org/workshop/llc-101-10/
LOCATION:Webinar
CATEGORIES:Launching A New Business
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/01/LLC-Program_No-Logos-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260616T130000
DTEND;TZID=America/Los_Angeles:20260616T140000
DTSTAMP:20260519T070346
CREATED:20260226T062721Z
LAST-MODIFIED:20260226T062721Z
UID:385047-1781614800-1781618400@smallbizla.org
SUMMARY:FBN 101
DESCRIPTION:Learn How to File Your Fictitious Business Name\nFree\, live webinar for new and aspiring business owners \nYou’re ready to start your business — but before you can move forward\, you need to file a Fictitious Business Name (FBN). If you’re not sure where to start (and hiring a lawyer isn’t an option)\, this free program is for you. \nAbout the Program\nThe FBN Program is a two-part series designed to help you confidently file your FBN— no legal background or experience required. \nPart 1: FBN 101 Webinar\nOpen to all | Live via Zoom \nThis introductory webinar covers the basics:\n What a fictitious business name is\n When and why you need to file one\n What’s required to get started \nPart 2: FBN Clinic\nLimited to 12 participants per session | Live via Zoom\nAfter attending the FBN 101 Webinar\, you’ll be invited to apply for our hands-on clinic. In this one-hour workshop\, we’ll walk you through the filing process step by step. \nTake the first step in making your business official. Join the FBN 101 Webinar and move forward with clarity and support. \nREGISTER NOW
URL:https://smallbizla.org/workshop/fbn-101-4/
LOCATION:Webinar
CATEGORIES:Business Planning
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/02/FBN-Program.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260623T130000
DTEND;TZID=America/Los_Angeles:20260623T140000
DTSTAMP:20260519T070346
CREATED:20260226T063604Z
LAST-MODIFIED:20260226T063604Z
UID:385052-1782219600-1782223200@smallbizla.org
SUMMARY:EIN Workshop: Get Your Employer Identification Number
DESCRIPTION:Every business needs an Employer Identification Number (EIN) – and applying for one is easier than you think\, especially with step-by-step support. \nWhether you’re forming an LLC\, hiring employees\, or opening a business bank account\, your EIN is an essential part of the process. In this free\, hands-on workshop\, we’ll walk you through the online EIN application—live and in real time—so you can apply with confidence and avoid common mistakes. \nWhat You’ll Learn:\n What an EIN is and why your business needs one\n When and how to apply for your EIN\n What information you’ll need before applying\n Step-by-step guidance through the IRS application process\nThis interactive session is designed for first-time business owners and entrepreneurs who want to get it right the first time—no guesswork\, no stress. \nWalk away with your EIN in hand—and one less thing on your to-do list. \nREGISTER NOW
URL:https://smallbizla.org/workshop/ein-workshop-get-your-employer-identification-number-3/
LOCATION:Webinar
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/02/EIN-Workshop-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260707T150000
DTEND;TZID=America/Los_Angeles:20260707T160000
DTSTAMP:20260519T070346
CREATED:20260327T061528Z
LAST-MODIFIED:20260327T061528Z
UID:385460-1783436400-1783440000@smallbizla.org
SUMMARY:Secure Your Small Business: 8 part Series (Part Seven)
DESCRIPTION:The Secure Your Small Business 8-part webinar series is designed to give small business owners\, managers\, and key staff a plain-language\, real-world understanding of today’s most common cybersecurity risks and the practical steps they can take to reduce them. Each session focuses on a specific area of everyday business technology\, breaking down what matters most\, what doesn’t\, and how to make smart\, affordable security decisions.\n\nPart 7 Windows Operating System Settings: Review critical Windows security settings that are often overlooked but can significantly reduce risk.\n\nREGISTER NOW
URL:https://smallbizla.org/workshop/secure-your-small-business-8-part-series-part-seven/
LOCATION:Webinar
CATEGORIES:Business Planning,Risk Management
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/03/7-7-26CA-Webinars-Secure-Your-Small-Business-Pt.7.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260722T120000
DTEND;TZID=America/Los_Angeles:20260722T130000
DTSTAMP:20260519T070346
CREATED:20260327T061734Z
LAST-MODIFIED:20260327T061734Z
UID:385461-1784721600-1784725200@smallbizla.org
SUMMARY:Secure Your Small Business: 8 part Series (Part Eight)
DESCRIPTION:The Secure Your Small Business 8-part webinar series is designed to give small business owners\, managers\, and key staff a plain-language\, real-world understanding of today’s most common cybersecurity risks and the practical steps they can take to reduce them. Each session focuses on a specific area of everyday business technology\, breaking down what matters most\, what doesn’t\, and how to make smart\, affordable security decisions.\n\nPart 8 Password Management – low\, med & high tech: Compare password strategies and tools to find the right balance of security and usability for your business.\n\nREGISTER NOW
URL:https://smallbizla.org/workshop/secure-your-small-business-8-part-series-part-eight/
LOCATION:Webinar
CATEGORIES:Business Planning,Risk Management
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/03/7-22-26CA-Webinars-Secure-Your-Small-Business-Pt.8.png
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