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SUMMARY:WEBINAR Creating an Effective Public Relations Plan
DESCRIPTION:Publicizing your business is one of the most important steps a small business owner can take. Letting prospective customers/clients know about your business while building relationships with them is essential for growth and stability. In this hands-on workshop\, participants will learn the fundamentals of launching a public relations campaign. Attendees will discover the importance of research\, planning\, identifying key customers and developing strategies and tactics. Participants will consider case studies\, and be guided step-by-step through the process of creating their own public relations campaign. This is an essential workshop for any small business owner. \nInstructor: Saida Pagan (SBDC Advisor) and media trainer\, communication specialist and journalist. ln addition to having extensive experience as a television reporter\, host\, and producer\, Saida’s stories have appeared in a number of online print publications. As a media trainer\, she has helped people from all walks of life to prepare for media interviews and communicate effectively during times of crisis. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-creating-an-effective-public-relations-plan/
LOCATION:Webinar – ECC\, CA
CATEGORIES:Marketing
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