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DTSTART;TZID=America/Los_Angeles:20261015T100000
DTEND;TZID=America/Los_Angeles:20261015T110000
DTSTAMP:20261019T145329
CREATED:20261013T183528Z
LAST-MODIFIED:20261013T183528Z
UID:388363-1792058400-1792062000@smallbizla.org
SUMMARY:Webinar – 10 Free Shopify Tools You Never Knew Existed
DESCRIPTION:Shopify builds about 40 of its own apps\, and most are free\, yet most merchants know only a few. Discover ten free Shopify-built tools most owners have never opened\, including AI price suggestions\, QR codes for packaging and checkout links you can send in a DM. You’ll get an honest look at each one: who it’s for\, how to set it up and what reviewers complain about. \nLeave with your own top three and a plan to install less and implement more. \nInstructor: Ramin Ramhormozi \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-10-free-shopify-tools-you-never-knew-existed/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations,Website
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/02/profit-71-pt22g6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261014T170000
DTEND;TZID=America/Los_Angeles:20261014T183000
DTSTAMP:20261019T145329
CREATED:20260919T111732Z
LAST-MODIFIED:20260919T111732Z
UID:388088-1791997200-1792002600@smallbizla.org
SUMMARY:How To Sell When You’re Not A Salesperson
DESCRIPTION:Business owners and entrepreneurs must promote their business or products to investors\, customers or clients. Often\, this is something they have never done before\, and they lack training to approach the challenge. To address this situation\, this workshop has been built to help you learn much of what you need to know. \nTopics covered include:\n–The psychological barriers that could be holding you back and the tools required to overcome them.\n–Understanding the components of an effective sales pitch.\n–Learning the tools necessary to build an effective pitch for your business/product.\n–The sales process\, including how to develop a plan to address each client’s needs. \nREGISTER NOW
URL:https://smallbizla.org/workshop/how-to-sell-when-youre-not-a-salesperson-58/
LOCATION:Webinar
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-9.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261014T100000
DTEND;TZID=America/Los_Angeles:20261014T110000
DTSTAMP:20261019T145329
CREATED:20260916T113301Z
LAST-MODIFIED:20260916T113301Z
UID:388053-1791972000-1791975600@smallbizla.org
SUMMARY:Ready For Business Series Part 4: Preparing Financial Documents for Funding-First Citizens Bank
DESCRIPTION:Join Us for a Free Webinar \nStrong financial documents can make a major difference when applying for financing. \nJoin First Citizens Bank to learn which financial documents lenders typically request\, how those documents are reviewed\, and how to prepare your business before submitting an application. Participants will gain practical guidance on organizing their financial information and presenting a clearer picture of their business. \nREGISTER NOW
URL:https://smallbizla.org/workshop/ready-for-business-series-part-4-preparing-financial-documents-for-funding-first-citizens-bank/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations,Finance
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261013T120000
DTEND;TZID=America/Los_Angeles:20261013T130000
DTSTAMP:20261019T145329
CREATED:20261013T183521Z
LAST-MODIFIED:20261013T183521Z
UID:388362-1791892800-1791896400@smallbizla.org
SUMMARY:Webinar – Why Competitive Analysis is a Critical Tool?
DESCRIPTION:How much do you know about your competitors?  Why is the knowledge critical? \nCompetitive analysis helps small business owners understand who their competitors are and what they offer. Pricing\, product or service offering\, customer experience\, marketing\, strengths\, weaknesses and more are critical factors. This information can help business owners identify gaps in the market and opportunities to stand out. Regularly analyzing competitors also helps businesses adapt to changing customer preferences and industry trends. \nCome and learn about a tool to help support better decision-making and help a small business build and maintain a strong market position. \nInstructor: Michael Letson \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-why-competitive-analysis-is-a-critical-tool/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations,Business Planning
ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2025/06/business-planning-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261012T150000
DTEND;TZID=America/Los_Angeles:20261012T163000
DTSTAMP:20261019T145329
CREATED:20260919T111729Z
LAST-MODIFIED:20260919T111729Z
UID:388086-1791817200-1791822600@smallbizla.org
SUMMARY:What You Need To Know About Insurance For Your Small Business
DESCRIPTION:Every business has certain risks related to its operation. To protect your business and personal assets\, insurance coverage is critical. In this workshop\, you will learn about the myriad types of insurance\, the rationale for procuring the various insurance types\, and come away with an understanding of how they can apply to your business. \nSpecific Learning Objectives:  \n\nWhy do small businesses need insurance?\nExactly what kinds of coverage are available?\nWhat insurance is needed for employees?\nWhat insurance is right for my business?\n\nBy the end of the workshop\, you should expect to have a basic understanding of the different types of insurance that are available to you\, and what type of coverage should be considered to protect your business. \nWe will cover: \n\nClaims Made vs. Occurrence Policies\nGeneral/Business Liability Insurance\nProfessional Liability / Errors & Omissions Insurance (E&O)\nMalpractice Insurance\nDirectors and Officers (D&O) Insurance\nProduct Liability Insurance\nBusiness Interruption Insurance\nKey woman/man Life Insurance\nEmployee Health Insurance\nWorkers Compensation Insurance\nAccounts Receivable Insurance (Trade Credit)\nInventory/Stock Insurance\nContractor’s Building Risk Insurance\nCommercial Property Insurance\nCommercial Auto Insurance\nCargo/Freight Insurance\nData Breach Insurance\nCybersecurity Insurance\nIntellectual Property Insurance\nCommercial Crime & Forgery Insurance\nCrypto Insurance\nUmbrella Policies\n\nREGISTER NOW
URL:https://smallbizla.org/workshop/what-you-need-to-know-about-insurance-for-your-small-business-13/
LOCATION:Webinar
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-9.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261008T120000
DTEND;TZID=America/Los_Angeles:20261008T133000
DTSTAMP:20261019T145329
CREATED:20260916T113232Z
LAST-MODIFIED:20260916T113232Z
UID:388051-1791460800-1791466200@smallbizla.org
SUMMARY:Ready For Business Series Part 3: Understanding Credit Unions & Business Banking-USC Credit Union
DESCRIPTION:Choosing the right financial institution can play an important role in the long-term health of your business. \nJoin USC Credit Union to learn how credit unions support small businesses\, how they differ from traditional banks\, and what financial products and services may be available to business owners. This session will help entrepreneurs better understand their banking options and build stronger financial relationships. \nREGISTER NOW
URL:https://smallbizla.org/workshop/ready-for-business-series-part-3-understanding-credit-unions-business-banking-usc-credit-union/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations,Finance
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/09/21-1-Feh8Bk.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261008T100000
DTEND;TZID=America/Los_Angeles:20261008T113000
DTSTAMP:20261019T145329
CREATED:20260806T100215Z
LAST-MODIFIED:20260806T100215Z
UID:387520-1791453600-1791459000@smallbizla.org
SUMMARY:Is Your Business Structure Costing You Money? Learn Which Entity Best Fits Your Business Goals
DESCRIPTION:Description: \n\nChoose smart\, protect your future\, and pay yourself with confidence! \nUnlock your business’s potential—choose the right structure that balances tax benefits and personal liability protection\, and empowers you to pay yourself confidently as the boss. \nREGISTER NOW
URL:https://smallbizla.org/workshop/is-your-business-structure-costing-you-money-learn-which-entity-best-fits-your-business-goals-2/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/01/profit-47.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261007T120000
DTEND;TZID=America/Los_Angeles:20261007T130000
DTSTAMP:20261019T145329
CREATED:20260916T113211Z
LAST-MODIFIED:20260916T113211Z
UID:388049-1791374400-1791378000@smallbizla.org
SUMMARY:Ready For Business Series Part 2: Understanding ADA Compliance For Small Businesses with Bet Tzedek
DESCRIPTION:Join Us for a Free Webinar: “ADA Compliance for Small Business” \nUnderstanding the Americans with Disabilities Act (ADA) is essential for every small business owner. This webinar provides a clear\, practical overview of ADA requirements and what your business needs to do to comply. \nWhat You’ll Learn \n\nOverview of the ADA — What the Americans with Disabilities Act is\, why it was enacted\, and how it applies to small businesses\nWho Is Covered — Understanding which businesses are subject to ADA requirements\nPhysical Accessibility — Requirements for accessible businesses\nEffective Communication — Obligations to ensure people with disabilities can access your services\nDigital Accessibility — Website accessibility standards your business should follow\nCommon Violations & How to Avoid Them — Real-world examples of ADA pitfalls small businesses frequently encounter\n\nREGISTER NOW
URL:https://smallbizla.org/workshop/ready-for-business-series-part-2-understanding-ada-compliance-for-small-businesses-with-bet-tzedek/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/09/21-1gMccx.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261006T100000
DTEND;TZID=America/Los_Angeles:20261006T113000
DTSTAMP:20261019T145329
CREATED:20260806T100215Z
LAST-MODIFIED:20260806T100215Z
UID:387519-1791280800-1791286200@smallbizla.org
SUMMARY:Are You Ready for a Loan? Discover the Gaps That Could Cost You Approval
DESCRIPTION:If you are looking to make your business bankable this webinar is for you! We know that finances can be scary but with the right help\, it can be the new best friend of your business. Join us as we look at what’s needed to make sure you are bankable and ready to grow your business when applying for a loan. \nREGISTER NOW
URL:https://smallbizla.org/workshop/are-you-ready-for-a-loan-discover-the-gaps-that-could-cost-you-approval-2/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/05/profit-54.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260928T150000
DTEND;TZID=America/Los_Angeles:20260928T170000
DTSTAMP:20261019T145329
CREATED:20260828T103310Z
LAST-MODIFIED:20260828T103310Z
UID:387818-1790607600-1790614800@smallbizla.org
SUMMARY:Small Claims for Small Businesses
DESCRIPTION:Summary \nUnpaid invoices. Broken contracts. Customers who won’t pay. Small business owners face these disputes regularly — and small claims court offers a fast\, low-cost way to resolve them without hiring a lawyer. This workshop\, presented by SBDC business advisor Michael DeDonato\, J.D.\, M.B.A. walks business owners through exactly how the process works in California. \nLearning Objectives \nBy the end of this session\, attendees will be able to: \n\nDetermine eligibility and limits — Understand the dollar limits for suing as an individual vs. a business entity\, and the restrictions on how many claims can be filed per year.\nIdentify a valid legal claim — Learn to distinguish a legally recognized reason someone owes money from a mere feeling of being wronged\, using real-world examples (unpaid loans\, broken contracts\, unpaid services).\nChoose the correct court and file properly — Learn how to determine proper venue\, complete the right forms (SC-100\, SC-103\, SC-104\, etc.)\, and correctly name the defendant to protect your ability to collect.\nUnderstand fees and fee waivers — Know filing costs by claim amount and how to request a fee waiver if needed.\nNavigate special situations — Recognize the unique rules for suing government agencies\, healthcare providers\, and attorneys over fees.\nPrepare for the hearing — Know what evidence to gather\, service and notice requirements\, postponement procedures\, and options like the LA-ODR/TurboCourt online settlement tool.\nUnderstand outcomes and limitations — Learn what happens after judgment\, including the 30-day waiting period\, collection responsibilities (the court won’t collect for you)\, and appeal rights.\n\nWho Should Attend \n\nSmall business owners and entrepreneurs owed money by clients\, vendors\, tenants\, or contractors\nSole proprietors\, partnerships\, LLCs\, and corporations considering whether to pursue a dispute in court\nLandlords or business owners with rental-related disputes\nAnyone who has been served or threatened with a small claims lawsuit and wants to understand the process from the defendant’s side\nBusiness advisors\, bookkeepers\, and consultants who support clients with contract and payment disputes\nBusiness owners who want a low-cost\, no-lawyer-required alternative to civil litigation\n\nREGISTER NOW
URL:https://smallbizla.org/workshop/small-claims-for-small-businesses/
LOCATION:Webinar
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/02/profit-12-0fIE89.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260924T153000
DTEND;TZID=America/Los_Angeles:20260924T170000
DTSTAMP:20261019T145329
CREATED:20260828T184746Z
LAST-MODIFIED:20260828T184746Z
UID:387832-1790263800-1790269200@smallbizla.org
SUMMARY:WEBINAR Legal Corner: Avoiding AI Related Legal Trouble for California Small Businesses
DESCRIPTION:Artificial Intelligence…. AI\, is all the rage. It can boost productivity and profitability. But it can also endanger you and your business if you are not careful.\n\nWe will cover those things that can arise when you start using AI in your business.\n\nInstructor: Ben Martin (SBDC Advisor) and Attorney who loves helping new and small businesses\, survive and thrive. With over 20 years of experience working for SBDCs\, Non-profit Entrepreneurship Programs\, and Pro Bono service to people wanting to build their futures. Ben has a reputation for advice that gives business owners confidence and independence. Using plain language\, a sense of humor and giving low or no cost DIY solutions for your business.  \nAwarded by a California State agency for his advocating for women business owners. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-legal-corner-avoiding-ai-related-legal-trouble-for-california-small-businesses-2/
LOCATION:Webinar – ECC\, CA
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-19.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260924T153000
DTEND;TZID=America/Los_Angeles:20260924T170000
DTSTAMP:20261019T145329
CREATED:20260807T181801Z
LAST-MODIFIED:20260807T181801Z
UID:387806-1790263800-1790269200@smallbizla.org
SUMMARY:WEBINAR Legal Corner: Avoiding AI Related Legal Trouble for California Small Businesses
DESCRIPTION:Artificial Intelligence…. AI\, is all the rage. It can boost productivity and profitability. But it can also endanger you and your business if you are not careful.\n\nWe will cover those things that can arise when you start using AI in your business.\n\nInstructor: Ben Martin (SBDC Advisor) and Attorney who loves helping new and small businesses\, survive and thrive. With over 20 years of experience working for SBDCs\, Non-profit Entrepreneurship Programs\, and Pro Bono service to people wanting to build their futures. Ben has a reputation for advice that gives business owners confidence and independence. Using plain language\, a sense of humor and giving low or no cost DIY solutions for your business.  \nAwarded by a California State agency for his advocating for women business owners. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-legal-corner-avoiding-ai-related-legal-trouble-for-california-small-businesses/2026-09-24/
LOCATION:Webinar – ECC\, CA
CATEGORIES:Business Development & Operations,Legal
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-19.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260924T100000
DTEND;TZID=America/Los_Angeles:20260924T113000
DTSTAMP:20261019T145329
CREATED:20260806T100214Z
LAST-MODIFIED:20260806T100214Z
UID:387518-1790244000-1790249400@smallbizla.org
SUMMARY:Your Numbers Are Telling a Story – Learn What They’re Saying About Your Business
DESCRIPTION:Your Numbers Are Telling a Story – Learn What They’re Saying About Your Business Before Someone Else Does \nLearn which Ratios may be applicable to your business. \nFinancial ratios show your business’s liquidity\, cash flow\, debt\, and profitability. The key is to know which ratios are relevant to your business and where to get the information. While these figures allow owners to better manage their businesses\, creditors also use them to determine financial stability and access to capital. \nREGISTER NOW
URL:https://smallbizla.org/workshop/your-numbers-are-telling-a-story-learn-what-theyre-saying-about-your-business/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/05/profit-58.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260924T100000
DTEND;TZID=America/Los_Angeles:20260924T110000
DTSTAMP:20261019T145329
CREATED:20260916T181721Z
LAST-MODIFIED:20260916T181721Z
UID:388062-1790244000-1790247600@smallbizla.org
SUMMARY:Webinar – Two Months Out: The BFCM Marketing Action Plan for Small Shopify Stores
DESCRIPTION:BFCM 2026 is November 27\, which puts this session two months out. That sounds like room to work\, and it is\, but only if you know what has to happen and in what order. This is a game plan\, not a deep dive. We will walk five workstreams that all have to run in parallel between now and Cyber Week: your offer and what you merchandise around it\, the changes your website needs before traffic arrives\, growing and warming the list you will sell to\, the flows and campaign calendar that carry the send\, and the paid ad prep that has to start in September because creative takes weeks. Then we put all five on a single dated timeline so you can see exactly what happens each week between now and Black Friday. \nBy the end of this session you will: \n– Know all five workstreams that run between now and Black Friday\, and which ones cannot be started in November\n– Have an offer structure that protects margin\, since no major deal day in 2025 averaged deeper than a 30 percent discount\n– Know exactly what to change on your website\, from hero images to shipping cutoff dates\, and when to stage it\n– Have a list growth and deliverability warmup plan for the next six weeks\n– Know what to brief and shoot now if you plan to run paid ads\, and which audiences to start building today\n– Leave with a dated two-month plan covering all five lanes\, September 17 through Cyber Week \nInstructor: Ramin Ramhormozi \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-two-months-out-the-bfcm-marketing-action-plan-for-small-shopify-stores/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations,Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-13.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260923T120000
DTEND;TZID=America/Los_Angeles:20260923T130000
DTSTAMP:20261019T145329
CREATED:20260625T151815Z
LAST-MODIFIED:20260625T151815Z
UID:386888-1790164800-1790168400@smallbizla.org
SUMMARY:Webinar – Increasing Sales – Secrets and Best Practices to Overcome Objections
DESCRIPTION:Looking for ways to increase sales?  Experienced a “No” from a potential customer?  Come ready to learn about increasing sales\nthrough attracting new customers.  Sales objections will be unlocked.  Tips and techniques to handle objections will be explored.\nBest practices will be shared\, so you are ready to tackle the next “No” from a potential customer with the goal for a “Yes”. \nInstructor: Anngel Benoun \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-increasing-sales-secrets-and-best-practices-to-overcome-objections-10/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations,Finance
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260922T100000
DTEND;TZID=America/Los_Angeles:20260922T113000
DTSTAMP:20261019T145329
CREATED:20260806T100214Z
LAST-MODIFIED:20260806T100214Z
UID:387517-1790071200-1790076600@smallbizla.org
SUMMARY:Would You Rather be Profitable or Have Cash?
DESCRIPTION:Would You Rather be Profitable or Have Cash? \nLearn how to analyze your Cash Flow and be able to better manage your business.  Cash Flow illustrates if the operations of the business are generating enough funds to pay for its financial obligations like bills\, taxes\, or operating expenses.  Along the same lines\, it can indicate if a small business needs to take on a loan or if the small business can service a loan. \nREGISTER NOW
URL:https://smallbizla.org/workshop/would-you-rather-be-profitable-or-have-cash/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/01/profit-47.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260917T100000
DTEND;TZID=America/Los_Angeles:20260917T120000
DTSTAMP:20261019T145329
CREATED:20260806T100213Z
LAST-MODIFIED:20260806T100213Z
UID:387515-1789639200-1789646400@smallbizla.org
SUMMARY:NEW: The Rules of Social Media Presence: From SEO to AEO\, From Algorithms to AI
DESCRIPTION:The New Rules of Social Media Presence: From SEO to AEO\, From Algorithms to  AI \nYou are posting consistently. \nYou are using hashtags. You are making reels. You are trying trends. Yet reach is unpredictable. Engagement feels random. Growth feels slow. Here is what changed: \nSocial media is no longer just about search engines. \nIt is about answer engines. \nPlatforms are prioritizing content that directly answers real human questions. AI is summarizing posts. \nDiscovery is shifting from hashtags to intent. \nSEO alone is no longer enough. \nAEO. Answer Engine Optimization. Is rising. \nIn this practical\, forward-focused workshop\, you will learn how social algorithms actually  work today\, how AI is reshaping visibility\, and what content formats are outperforming  traditional strategies. \nThis is not about chasing trends. \nIt is about understanding the new digital environment so you can show up strategically  instead of reactively. \nYou will leave with a simplified visibility plan that fits your business and capacity. \n3 Takeaways \n1. You Will Understand the Shift from SEO to AEO \n2. You Will Learn What Formats Are Working Now and Why \nREGISTER NOW
URL:https://smallbizla.org/workshop/new-the-rules-of-social-media-presence-from-seo-to-aeo-from-algorithms-to-ai/
LOCATION:Webinar
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/08/profit-1-rIqiKX.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260917T100000
DTEND;TZID=America/Los_Angeles:20260917T110000
DTSTAMP:20261019T145329
CREATED:20260916T181717Z
LAST-MODIFIED:20260916T181717Z
UID:388061-1789639200-1789642800@smallbizla.org
SUMMARY:Webinar – Run Your Shopify Store From a Chat Window: The Claude Connector for Merchants
DESCRIPTION:Your store already holds the answer to what sells\, what sits\, and what you should order next. Getting to that answer usually means wrestling exports in a spreadsheet you never finish. This session connects the official Shopify app for Claude and shows you the honest version of what chat can and cannot do: live snapshots straight from your store\, and deeper historical analysis run against your exported order history. We will build a real reorder and sell-through picture from a live store\, then set up a project that holds your store context so the analysis takes minutes the next time instead of an afternoon. \nBy the end of this session you will: \n– Have the official Shopify connector installed and scoped safely to a staff account\n– Pull a live snapshot of recent sales by product\, current stock across locations\, and top customers by conversation\n– Know where the connector stops\, including 50-order limits and one-question-at-a-time analytics\, and how to work around it with an       export\n– Run a real sell-through and reorder analysis on your own order history instead of guessing\n– Have a reusable project set up so next month’s analysis is a single prompt \nInstructor: Ramin Ramhormozi \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-run-your-shopify-store-from-a-chat-window-the-claude-connector-for-merchants/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations,Marketing
ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2025/06/ai-marketing-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260916T170000
DTEND;TZID=America/Los_Angeles:20260916T183000
DTSTAMP:20261019T145329
CREATED:20260828T103250Z
LAST-MODIFIED:20260828T103250Z
UID:387813-1789578000-1789583400@smallbizla.org
SUMMARY:How To Sell When You’re Not A Salesperson
DESCRIPTION:Business owners and entrepreneurs must promote their business or products to investors\, customers or clients. Often\, this is something they have never done before\, and they lack training to approach the challenge. To address this situation\, this workshop has been built to help you learn much of what you need to know. \nTopics covered include:\n–The psychological barriers that could be holding you back and the tools required to overcome them.\n–Understanding the components of an effective sales pitch.\n–Learning the tools necessary to build an effective pitch for your business/product.\n–The sales process\, including how to develop a plan to address each client’s needs. \nREGISTER NOW
URL:https://smallbizla.org/workshop/how-to-sell-when-youre-not-a-salesperson-57/
LOCATION:Webinar
CATEGORIES:Business Development & Operations,Expanding & Growing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/03/profit-2.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260915T120000
DTEND;TZID=America/Los_Angeles:20260915T130000
DTSTAMP:20261019T145329
CREATED:20260728T170255Z
LAST-MODIFIED:20260728T170255Z
UID:387397-1789473600-1789477200@smallbizla.org
SUMMARY:Webinar – Entrepreneur/Business Owner Tools
DESCRIPTION:Lots to do and not enough time?  Come ready to explore tools and resources to help improve your business and maximize your time. \nInstructor: Connie Sparks \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-entrepreneur-business-owner-tools-20/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations,Business Planning
ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2025/10/business-tools-1-WlsdQ9.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260910T100000
DTEND;TZID=America/Los_Angeles:20260910T113000
DTSTAMP:20261019T145329
CREATED:20260806T100212Z
LAST-MODIFIED:20260806T100212Z
UID:387514-1789034400-1789039800@smallbizla.org
SUMMARY:Your Profit and Loss Statement Reveals More Than Profit: Make Smarter Decisions
DESCRIPTION:A profit and loss statement provides an overview of the revenues and expenses associated with your small business.  When looking at your profit and loss statements\, it’s important to look for trends in order to develop a course of action.  The bottom line\, when you provide this statement to potential investors or financial institutions\, they often go straight to the “bottom line.” \nREGISTER NOW
URL:https://smallbizla.org/workshop/your-profit-and-loss-statement-reveals-more-than-profit-make-smarter-decisions/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/05/profit-58.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260908T100000
DTEND;TZID=America/Los_Angeles:20260908T113000
DTSTAMP:20261019T145329
CREATED:20260806T100212Z
LAST-MODIFIED:20260806T100212Z
UID:387513-1788861600-1788867000@smallbizla.org
SUMMARY:Are You Profitable? Learn How to Forecast Profits and Plan for Growth
DESCRIPTION:Business Projections 101 \nIf you are looking to make a profit in your business this webinar is for you! We know that numbers can be scary but with the right help it can be the new best friend of your business. Join us as we take an honest look at what needs must be met to start\, grow and keep you in the green. The only thing that can make you cents is MONEY! Let us help! \nREGISTER NOW
URL:https://smallbizla.org/workshop/are-you-profitable-learn-how-to-forecast-profits-and-plan-for-growth/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations,Finance
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/01/profit-47.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260903T100000
DTEND;TZID=America/Los_Angeles:20260903T120000
DTSTAMP:20261019T145329
CREATED:20260806T100212Z
LAST-MODIFIED:20260806T100212Z
UID:387512-1788429600-1788436800@smallbizla.org
SUMMARY:NEW: Why Your Marketing Is Not Sticking. The Brain Science Every Small Business Owner Needs to Know
DESCRIPTION:Why Your Marketing Is Not Sticking. The Brain Science Every Small Business  Owner Needs to Know \nYou started your business with passion. \nYou know your service works. \nBut when it comes to marketing\, it feels scattered\, inconsistent\, or invisible. \nYou post. \nYou tweak your website. \nYou change your bio. \nStill\, nothing feels steady. \nHere is the truth most small business owners are never taught: \nYour customer’s brain is overloaded. \nIf your message is not instantly clear\, emotionally relevant\, and easy to process\, it gets  ignored. \nIn this practical\, interactive workshop\, you will learn simple neuroscience principles that  explain why marketing either sticks or disappears. You will understand how the brain  filters information\, how it decides what feels safe\, and why emotion drives buying  decisions more than logic. \nThen we apply it directly to your business. \nYou will simplify your message\, clarify your positioning\, and learn how to communicate  in a way that makes people feel seen instead of sold to. \nThis session is designed specifically for entrepreneurs and small business owners who  want marketing that feels aligned\, clear\, and sustainable. \nYou will not leave with theory. \nYou will leave with a sharper message. \n3 Takeaways \n1. You Will Discover Why “Explaining More” Is Hurting Your Marketing \n2. You Will Learn How to Speak to Real Emotional Drivers \n3. You Will Walk Away with a Clear\, Repeatable Messaging Framework \nREGISTER NOW
URL:https://smallbizla.org/workshop/new-why-your-marketing-is-not-sticking-the-brain-science-every-small-business-owner-needs-to-know-2/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/07/Untitled-design-24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260902T120000
DTEND;TZID=America/Los_Angeles:20260902T130000
DTSTAMP:20261019T145329
CREATED:20260728T170242Z
LAST-MODIFIED:20260728T170242Z
UID:387392-1788350400-1788354000@smallbizla.org
SUMMARY:Webinar – Lights\, Camera\, Ranking the Video SEO Breakthrough – Part 1
DESCRIPTION:Stop uploading your videos to a “digital graveyard”! Join SBDC Digital Marketing Consultant Darren Elliott for this Two-Part free webinar on Video SEO strategies for maximum visibility. If you aren’t optimizing your video content\, you’re missing out on a massive stream of traffic from both YouTube and Google Search. Learn the “how” and “where” to ensure your videos reach the people you’re trying to serve. \nClaim your spot to this free webinar! \nInstructor: Darren Elliott \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-lights-camera-ranking-the-video-seo-breakthrough-part-1/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations,Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/05/profit-57.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260901T100000
DTEND;TZID=America/Los_Angeles:20260901T120000
DTSTAMP:20261019T145329
CREATED:20260808T181748Z
LAST-MODIFIED:20260828T035048Z
UID:387565-1788256800-1788264000@smallbizla.org
SUMMARY:WEBINAR Improve Your Personal Credit for Lending Opportunities
DESCRIPTION:The “Improve Your Personal Credit for Lending Opportunities” workshop is designed to help individuals and business owners understand the factors that affect their credit scores and learn strategies to improve them. Whether you are looking to apply for a personal loan\, business loan\, or credit line\, having a strong credit score can significantly increase your chances of approval and favorable terms. \nDuring this workshop\, participants will learn about the different credit bureaus and how they calculate credit scores\, the common mistakes that can lower credit scores\, and ways to establish or rebuild credit history. Additionally\, the workshop will cover the importance of monitoring credit reports for errors or fraudulent activity and how to dispute inaccuracies. \nFurthermore\, the workshop will address the following three pain points that individuals and business owners often face when it comes to credit: \nLack of awareness: Many people are not aware of the factors that affect their credit scores or the importance of maintaining a good credit history. This workshop will provide a comprehensive overview of credit scores and how they impact lending opportunities. \nLimited resources: Individuals and small business owners may not have access to the same resources as large corporations to establish and maintain good credit. The workshop will provide practical tips and strategies that can be implemented on a limited budget. \nFear of rejection: Some people may be hesitant to apply for loans or credit lines due to a fear of rejection or a belief that their credit score is too low. The workshop will provide guidance on how to assess creditworthiness\, identify appropriate lending options\, and increase the chances of approval. \nOverall\, this workshop is ideal for individuals and small business owners who want to take control of their credit and improve their chances of securing lending opportunities. By attending this workshop\, participants will gain valuable insights and practical tools that can help them build a stronger credit profile and achieve their financial goals. \nInstructor: Concela Tarver (SBDC Advisor) and financial services professional with over 20 years of experience. She holds multiple certifications and licenses\, including Series 6\, Series 63\, and life and health insurance licenses. She has conducted over 500 workshops on financial literacy and business development and is committed to helping individuals navigate their financial journeys. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-improve-your-personal-credit-for-lending-opportunities-22/
LOCATION:Webinar – ECC\, CA
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/06/profit-6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T120000
DTEND;TZID=America/Los_Angeles:20260827T130000
DTSTAMP:20261019T145329
CREATED:20260604T150332Z
LAST-MODIFIED:20260604T150332Z
UID:386623-1787832000-1787835600@smallbizla.org
SUMMARY:Webinar – Protecting the Company’s “Secret Sauce”: Trade Secret Basics
DESCRIPTION:This webinar will teach small business owners how to protect the company’s inventions\, ideas and secrets. Attendees will learn the basics of trade secret law; the kinds of information that can be protected as a trade secret; confidentiality requirements; ownership issues; how to avoid losing trade secret protection; and how to avoid violating the trade secret rights of others. \nInstructor: Erica Bristol \n\n  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-protecting-the-companys-secret-sauce-trade-secret-basics-13/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/profit-6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260827T100000
DTEND;TZID=America/Los_Angeles:20260827T113000
DTSTAMP:20261019T145329
CREATED:20260806T100212Z
LAST-MODIFIED:20260806T100212Z
UID:387511-1787824800-1787830200@smallbizla.org
SUMMARY:Proper Bookkeeping and Compliance Opens Doors to Funding and Growth
DESCRIPTION:Description: \n\n “Get Organized\, Stay Compliant: The Essential Guide to Recordkeeping and Compliance for Small Business Owners!” \n“Get the know-how to stay compliant and stress-free—learn how to organize your books\, meet compliance guidelines\, and use digital systems that simplify bookkeeping. \nREGISTER NOW
URL:https://smallbizla.org/workshop/proper-bookkeeping-and-compliance-opens-doors-to-funding-and-growth/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/01/profit-53.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T120000
DTEND;TZID=America/Los_Angeles:20260826T133000
DTSTAMP:20261019T145329
CREATED:20260728T170240Z
LAST-MODIFIED:20260728T170240Z
UID:387391-1787745600-1787751000@smallbizla.org
SUMMARY:Webinar – From Idea to Impact: Validate Your Business Model
DESCRIPTION:“From Idea to Impact: Validate Your Business Model” is a practical webinar designed to help entrepreneurs and business owners determine whether their business idea or current business model can succeed in today’s changing market. \nLearn how to evaluate customer demand\, test key assumptions\, identify gaps\, and make smarter decisions before investing more time and money. Turn uncertainty into insight—and your idea into a business model built for impact and growth. \nInstructor: Connie Sparks \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-from-idea-to-impact-validate-your-business-model-2/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations,Marketing,Social Media,Website
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/05/profit-57.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T120000
DTEND;TZID=America/Los_Angeles:20260826T130000
DTSTAMP:20261019T145329
CREATED:20260728T170239Z
LAST-MODIFIED:20260728T170239Z
UID:387390-1787745600-1787749200@smallbizla.org
SUMMARY:Webinar – Harmful “Black Hat” SEO Tactics
DESCRIPTION:Is your SEO strategy a ticking time bomb? Join SBDC Digital Marketing Consultant Darren Elliott for a revealing free webinar on Harmful “Black Hat” SEO Tactics. In the race to the top of Google\, many businesses unknowingly use shortcuts that can lead to their website being “blacklisted” or permanently removed from search results. Learn how to spot these dangerous traps and protect your digital investment. \nClaim your spot to this free webinar! \nInstructor: Darren Elliott \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-harmful-black-hat-seo-tactics/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations,Marketing,Social Media,Website
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/05/profit-57.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260826T103000
DTEND;TZID=America/Los_Angeles:20260826T113000
DTSTAMP:20261019T145329
CREATED:20260728T170228Z
LAST-MODIFIED:20260728T170228Z
UID:387389-1787740200-1787743800@smallbizla.org
SUMMARY:Webinar – Google Guidelines for Websites
DESCRIPTION:Stop wondering why your website isn’t hitting page one and start looking under the hood! Join SBDC Digital Marketing Consultant Darren Elliott for an eye-opening\, free webinar on Google’s Guidelines for Websites. Darren pulls back the curtain on the technical “scorecard” Google uses to rank you—and will show you ethical ways on how you can ace pass with high marks! \nClaim your spot to this free webinar! \nInstructor: Darren Elliott \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-google-guidelines-for-websites/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations,Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/02/profit-72-CR2bW7.png
END:VEVENT
END:VCALENDAR