The LA SBDC is hosted by
The LA SBDC is hosted by
Presenter: Erica Bristol This webinar will provide small business owners with the basics of artificial intelligence (AI), such as what is “AI”; common terms and definitions such as “generative AI,” “machine learning” and “foundation models”; laws governing AI, common AI issues with intellectual property, employees, and independent contractors, liability issues, and best practices. REGISTER NOW
If you are a business owner and someone asks you, “What do you do?” you need to answer with an easy-to-follow story that gets to the heart of the matter, explaining what you do, why you do it, and how people benefit from using your products or services. This workshop examines how to build your […]
Whether you’re starting from scratch or breathing new life into an outdated site, AI has completely changed what’s possible — even without a developer. In this hands-on session, you’ll learn how to use AI tools like ChatGPT and Claude to plan your site’s structure, content, and strategy, then bring it to life using modern website […]
Why Your Marketing Is Not Sticking. The Brain Science Every Small Business Owner Needs to Know You started your business with passion. You know your service works. But when it comes to marketing, it feels scattered, inconsistent, or invisible. You post. You tweak your website. You change your bio. Still, nothing feels steady. Here is […]
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: […]
This workshop is designed to help business owners strengthen their digital footprint by leveraging Google as a growth platform. Participants will learn how to set up, optimize, and manage their Google Business Profile to increase visibility, attract qualified customers, and drive consistent traffic. The session focuses on practical execution, best practices, and positioning […]
Ready to stop shouting into the void and start reaching the right customers? Join SBDC Digital Marketing Consultant Darren Elliott for the high-energy kickoff of his exclusive Three-Part Digital Marketing series. Darren will strip away the noise and confusion, to help you build a bulletproof marketing foundation for your business. Claim your free spot to all […]
Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of […]
Thinking about selling online? There’s never been a better time — but knowing where to start makes all the difference. This session walks you through the entire journey of building an ecommerce business from the ground up: finding the right product, validating your market, choosing your platform, setting up your store, and driving your first […]
Most small business owners use ChatGPT every day but are still barely scratching the surface of what it can do. They ask questions. They get answers. And then they stop. What many do not realize is that ChatGPT can function as a strategic learning partner, a business advisor, and a thinking assistant that helps clarify […]
Este seminario web práctico está dirigido a quienes desean aprender a configurar y gestionar Square como su sistema de punto de venta. Square es una opción de pago muy utilizada, conocida por su sencillez y fiabilidad.La sesión cubrirá la configuración inicial, las funciones principales y cómo crear productos, establecer precios y organizar categorías. Mostraremos cómo […]
What if you could have dozens of people promoting your products around the clock—and only pay them when they make a sale? In this session, you’ll learn how to launch and manage an affiliate program that turns bloggers, content creators, and even your own customers into a performance-based sales team. We’ll cover how to set […]
Now that you’ve defined your brand, it’s time to ignite your visibility! Join SBDC Digital Marketing Consultant Darren Elliott for Part Two of this exclusive three-part series. Darren is diving deep into the high-speed mechanics of search and the art of digital storytelling to ensure your business doesn’t just exist—it dominates. Claim your spot to this free […]
Advanced AI for Small Business: Why Prompting Is Dead and What Actually Works Now You have heard it everywhere. “Just write better prompts.” “Use this magic sentence.” “Here are 50 prompts to copy.” But something still feels off. You use AI. It gives you content. Yet it does not sound like you. It does not convert. […]
This practical webinar is for those who want to learn how to set up and manage Square as their point-of-sale solution. Square is a widely-used payment option known for its simplicity and reliability. The session will cover initial setup, key features, and how to create products, set prices, and organize categories. We will demonstrate processing […]
This workshop provides a foundational overview of artificial intelligence and how it can be applied strategically in a business environment. Participants will learn practical use cases of AI to improve efficiency, enhance decision-making, and support marketing, operations, and customer engagement. The session is designed to help business owners move from curiosity to execution with confidence. […]
AI 101 for Your Business (Spanish) IA basico para Negocios – April 7, 12-1pm Este taller ofrece una introducción práctica a la inteligencia artificial y su aplicación estratégica en los negocios. Los participantes aprenderán casos de uso reales para mejorar la eficiencia, optimizar la toma de decisiones y fortalecer áreas como mercadeo, operaciones y atención […]
Bring your digital strategy full circle with the high-octane finale of our series! Join SBDC Digital Marketing Consultant Darren Elliott for Part Three, where we move beyond the website to conquer the broader digital landscape. Darren will be focusing on the “Social & Local” engine—turning community engagement into a powerful magnet for new customers. Claim your […]
Are you looking for an alternative to ChatGPT and curious about what Anthropic’s Claude can do for your business? In this practical 90-minute webinar, you’ll get an overview of Claude and learn how small business owners, consultants, coaches, and creatives can use it to save time, improve communication, and streamline workflows. We’ll explore how Claude […]
A business planning canvas is a business model tool. In this workshop attendees will learn how to first define their business model. They will be introduced to a business model canvas as a tool. Topics are below: · Business Idea to Business Model · Introduction to the Business Models · Steps to Define, Design and […]
This webinar will provide the introduction and exposure of specific tools to help teams go through the design process more efficiently while meeting customer requirements. It will use real life scenarios to create an interactive experience, being the most valuable in a short period of time. It will provide different structures to think differently, allowing […]
Ready to unlock the secrets to the world’s most powerful search engine? Join SBDC Digital Marketing Consultant Darren Elliott for this essential free webinar: “How to Have Your Site Rank Well on Google.” Darren moves past the “magic tricks” and focusing more on the proven, data-driven strategies that Google uses to determine who gets the top spot and […]
Is your website content working as hard as you are? Join SBDC Digital Marketing Consultant Darren Elliott for this game-changing free webinar: “Make Your Website Content More Productive with Search Engines.” Most business owners write for their customers but forget to write for the “bots” that decide who sees that content. Let Darren show you how to […]
Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategies every business needs to grow. In this session, we’ll break down the essentials and help you build a solid foundation to boost […]
The right influencer can put your product in front of thousands of potential buyers. The wrong one wastes your money and time. In this session, you’ll learn how to find influencers who actually reach your target customers, vet them for authenticity and engagement quality, and structure partnerships that protect your budget. We’ll walk through influencer […]