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DTSTART;TZID=America/Los_Angeles:20260416T100000
DTEND;TZID=America/Los_Angeles:20260416T110000
DTSTAMP:20260428T030253
CREATED:20260416T131716Z
LAST-MODIFIED:20260416T131716Z
UID:385777-1776333600-1776337200@smallbizla.org
SUMMARY:Webinar – The Ecommerce Guide to Influencer Partnerships: Find\, Vet\, and Close the Right Deals
DESCRIPTION:The right influencer can put your product in front of thousands of potential buyers. The wrong one wastes your money and time. In this session\, you’ll learn how to find influencers who actually reach your target customers\, vet them for authenticity and engagement quality\, and structure partnerships that protect your budget. We’ll walk through influencer platforms\, AI-powered research techniques\, outreach scripts\, and compensation models. You’ll leave with a repeatable system for building influencer relationships that drive real sales. \nInstructor: Ramin Ramhormozi \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-the-ecommerce-guide-to-influencer-partnerships-find-vet-and-close-the-right-deals/
LOCATION:Webinar – COC
CATEGORIES:Branding & Messaging,Marketing,Networking,Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/11/profit-37.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260326T100000
DTEND;TZID=America/Los_Angeles:20260326T113000
DTSTAMP:20260428T030253
CREATED:20260205T042028Z
LAST-MODIFIED:20260205T042028Z
UID:384757-1774519200-1774524600@smallbizla.org
SUMMARY:Why 90 Percent of Users Are Only Using a Fraction of ChatGPT’s Learning Power (And How to Change That)
DESCRIPTION:Most small business owners use ChatGPT every day but are still barely scratching the surface of what it can do. \nThey ask questions. They get answers. And then they stop. \nWhat many do not realize is that ChatGPT can function as a strategic learning partner\, a business advisor\, and a thinking assistant that helps clarify offers\, tighten messaging\, and support revenue growth when used correctly. \nIn this workshop\, participants will learn why the majority of users only access a small fraction of ChatGPT’s learning and reasoning power and how to unlock more of its potential by shifting from basic questions to strategic prompts. \nThis session focuses on using ChatGPT not as a search engine\, but as a partner that helps business owners think better\, decide faster\, and execute more consistently. \nParticipants will leave with a practical prompt cheat sheet they can immediately apply to marketing\, sales\, content creation\, and business strategy. \nBy the end of this workshop\, participants will be able to: \n\nUnderstand why most users only access a fraction of ChatGPT’s capabilities\nShift from surface-level questions to strategic prompts that produce usable business assets\nUse ChatGPT as a learning accelerator rather than an information dump\nApply prompt structures that support clearer offers and stronger messaging\nUse a reusable prompt cheat sheet to support revenue-focused activities each week\n\nInstructor: Deborah Deras\, Social Media Goddess\, Mindful AI Expert \n*The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/why-90-percent-of-users-are-only-using-a-fraction-of-chatgpts-learning-power-and-how-to-change-that/
LOCATION:Webinar – PCC
CATEGORIES:Marketing,Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/03/Untitled-design-23.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260212T100000
DTEND;TZID=America/Los_Angeles:20260212T110000
DTSTAMP:20260428T030253
CREATED:20260212T053224Z
LAST-MODIFIED:20260212T053224Z
UID:384833-1770890400-1770894000@smallbizla.org
SUMMARY:Webinar – Pinterest for Ecommerce: The Underrated Traffic & Sales Machine
DESCRIPTION:Pinterest isn’t just for recipes and home decor—it’s a visual search engine with serious buying intent. Learn Pinterest SEO\, pin design best practices\, shopping features\, and how to build a content strategy that drives consistent traffic and sales. \nInstructor: Ramin Ramhormozi \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-pinterest-for-ecommerce-the-underrated-traffic-sales-machine/
LOCATION:Webinar – COC
CATEGORIES:Marketing,Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/10/profit-61-ExHZwA.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260129T120000
DTEND;TZID=America/Los_Angeles:20260129T140000
DTSTAMP:20260428T030253
CREATED:20251213T214918Z
LAST-MODIFIED:20251213T214918Z
UID:384044-1769688000-1769695200@smallbizla.org
SUMMARY:WEBINAR How to Begin a Successful Social Media Brand in 2026
DESCRIPTION:In this workshop we’ll discuss what Social Media is and is not. We’ll define the difference between social media for personal use and business use. We’ll discuss today’s main platforms including best use cases based upon popular industries. \nYou’ll learn how to select the right social platform(s) for your business including what to post (content); how often to post (frequency)\, and how to turn content into sales (revenue strategies). \n  \nInstructor: Chérmelle Edwards (SBDC Advisor) and writer\, photographer\, and cultural strategist working across social media platforms. She specializes in creating brand-aligned content for businesses and has over ten years of experience crafting campaigns for clients in fashion\, hospitality\, and lifestyle industries. She has a degree in English with a specialization in creative writing from UCLA and has written for platforms like Bloomberg BusinessWeek and The Guardian. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-how-to-begin-a-successful-social-media-brand-in-2026/
LOCATION:Webinar – ECC\, CA
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260128T150000
DTEND;TZID=America/Los_Angeles:20260128T170000
DTSTAMP:20260428T030253
CREATED:20251213T214859Z
LAST-MODIFIED:20251213T214859Z
UID:384043-1769612400-1769619600@smallbizla.org
SUMMARY:WEBINAR Double Your Leads\, Halve Your Effort: AI Automation for  Smart Growth
DESCRIPTION:What if you could grow your business without working longer hours? In this hands-on workshop\, you’ll learn how to build a powerful\, automated marketing system—supercharged with AI—that works for you 24/7. Whether you’re a solopreneur or managing a growing team\, this session will show you how to leverage cutting-edge tools to attract more leads\, convert them into loyal customers\, and boost your revenue with less stress and more consistency. \nIn this workshop\, you’ll discover: \n\nHow to attract and capture high-quality leads using smart\, automated systems\nHow to convert leads into paying customers using AI-driven follow-ups and content\nHow to increase the lifetime value of each customer with strategic automation\nHow AI can help you respond instantly\, follow up consistently\, and never miss another customer opportunity\n\nBy the end\, you’ll walk away with a clear roadmap to create scalable\, automated systems that give you back your time—and give your business a serious competitive edge. \nPresented by: Daniel Gouw \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-double-your-leads-halve-your-effort-ai-automation-for-smart-growth-3/
LOCATION:Webinar – ECC\, CA
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-23.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251216T170000
DTEND;TZID=America/Los_Angeles:20251216T180000
DTSTAMP:20260428T030253
CREATED:20251009T203413Z
LAST-MODIFIED:20251009T203413Z
UID:382993-1765904400-1765908000@smallbizla.org
SUMMARY:Webinar – Canva 103
DESCRIPTION:If you use the multipurpose design platform that has created a more beautiful brand for your business and wonder what else can I do? This is the class for you. \nThis class is designed for intermediate + advanced Canva users who have a paid plan. Recommended classes before taking this one is Canva 101 and Canva 102. \nYou will leave this class knowing:\n– How to create animated videos and gifs\n– How to to build a landing page/website/link in bio\n– How to take your presentations to the next level\n– and more advanced tips and tricks \nInstructor: Pam Covarrubias \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-canva-103/
LOCATION:Webinar – COC
CATEGORIES:Marketing,Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/10/profit-61-ExHZwA.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251211T120000
DTEND;TZID=America/Los_Angeles:20251211T140000
DTSTAMP:20260428T030253
CREATED:20251111T212836Z
LAST-MODIFIED:20251111T212836Z
UID:383267-1765454400-1765461600@smallbizla.org
SUMMARY:WEBINAR AI for Social Media: An Intro to Best Practices for Integrating AI into Real World Content
DESCRIPTION:This workshop will define the basics of Artificial Intelligence (AI) through the lens of ChatGPT. What is AI? What is ChatGPT? Should ChatGPT be used in your social media strategies? We’ll discuss how to use ChatGPT as a tool to create\, visualize and strategize content for social media. \nInstructor: Chérmelle Edwards (SBDC Advisor) is a writer\, photographer\, and cultural strategist working across social media platforms. She specializes in creating brand-aligned content for businesses and has over ten years of experience crafting campaigns for clients in fashion\, hospitality\, and lifestyle industries.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-ai-for-social-media-an-intro-to-best-practices-for-integrating-ai-into-real-world-content-4/
LOCATION:Webinar – ECC\, CA
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-23.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251211T120000
DTEND;TZID=America/Los_Angeles:20251211T131500
DTSTAMP:20260428T030253
CREATED:20251112T212048Z
LAST-MODIFIED:20251112T212048Z
UID:383575-1765454400-1765458900@smallbizla.org
SUMMARY:AI Questions Answered — Grow & Scale Your Small Business with AI
DESCRIPTION:Are you curious about AI but not sure where to start? This interactive session is your chance to have all your AI questions answered—from beginner basics to advanced strategies. \n  \nYou can ask questions about AI such as how to: \n  \n\nBoost your SEO visibility\nCreate social media content that converts\nWrite and repurpose blog posts\nEdit and polish content in minutes\nDesign graphics that match your brand\nSystemize and automate daily tasks\nExplore agentic AI for next-level workflows\nEven dip your toes into coding with AI\n\n  \nYour guide: Deborah Deras — in-house AI educator\, creator of the Santa Barbara City College AI Certificate Program\, and current doctoral scholar researching the impact of AI in the workplace. \nREGISTER NOW
URL:https://smallbizla.org/workshop/ai-questions-answered-grow-scale-your-small-business-with-ai/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-23.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251210T130000
DTEND;TZID=America/Los_Angeles:20251210T140000
DTSTAMP:20260428T030253
CREATED:20251111T212825Z
LAST-MODIFIED:20251111T212825Z
UID:383263-1765371600-1765375200@smallbizla.org
SUMMARY:WEBINAR Social Media Sells-Facebook Ads\, Instagram\, Pinterest & More
DESCRIPTION:Social Media Marketing sells products\, services and helps your business while also enhancing your brand and PR. The key is to combine organic posts\, social selling and paid advertising that targets past customers and prospects similar to them. Find out the demographics of popular social media platforms for selling along with the latest strategy to achieve your marketing goals. Let’s strategize to achieve your marketing goals for your business. Did you know that sales teams that use social selling achieve higher results? Learn how to make the most of your time & budget using these cost-effective tools more effectively with posts\, ads and content designed to maximize your impact. Target your biggest fans\, customers and their friends on the social media platforms they use most. \n\n\nThis Workshop Will Teach You how to:\n\n•  Determine the best social media platforms for you and your organization.\n•  Get the latest stats on who is using different social platforms today.\n•  Connect with new prospects and clients using social media platforms.\n•  Design and use paid and organic content to maximize your budget.\n•  Determine what and when to post and promote to build your network.\n•  Use my worksheet to plan your next campaign and get more results.\n•  Create and share content and ad types that encourage action.\n•  Create smarter landing pages to improve your results.\n•  Understand social media advertising options and who responds to them.\n•  Convert social media leads into customers and grow your relationships.\n\nAre you using social media to market your business? There are great tools to help you get the word out to your past customers\, leads\, members and donors. Join our webinar to learn more about your choices and more about the audience of each platform today.\n\n\n  \n\nPresented by: Liz Harsch \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-social-media-sells-facebook-ads-instagram-pinterest-more-3/
LOCATION:Webinar – ECC\, CA
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251120T140000
DTEND;TZID=America/Los_Angeles:20251120T150000
DTSTAMP:20260428T030254
CREATED:20251115T211728Z
LAST-MODIFIED:20251115T211728Z
UID:383751-1763647200-1763650800@smallbizla.org
SUMMARY:Google Business Profiles & Local SEO
DESCRIPTION:Learn the exact strategies to get your business seen by customers searching right in the Glendora area. Join the University of La Verne SBDC and the City of Glendora for a high-impact\, live workshop that will teach you how to turn Google searches into foot traffic and phone calls.\n\n\n\n\n\nWhat You Will learn:\n\nIn this 60-minute session\, you will learn the step-by-step process for improving local search results:\n\n\n\nThe Perfect Profile: Set up and optimize your Google Business Profile (GBP) to stand out\, attract more clicks\, and immediately build trust with local searchers.\n\n\n\nThe 3-Pack Secret: Discover the key factors that push your business into the coveted Google 3-Pack (the top three local listings) for maximum visibility.\n\n\n\nLocal SEO Power Moves: Learn proven\, simple tactics to improve your overall local SEO\, including managing reviews\, using local keywords\, and avoiding common ranking mistakes.\n\n\n\nEvaluate the Competition: Get a quick framework for auditing your local competition.\n\nREGISTER NOW
URL:https://smallbizla.org/workshop/google-business-profiles-local-seo/
LOCATION:Webinar
CATEGORIES:Marketing,Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/11/google-business-profiles-local-seo-D1iNIn.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251119T170000
DTEND;TZID=America/Los_Angeles:20251119T180000
DTSTAMP:20260428T030254
CREATED:20251009T203255Z
LAST-MODIFIED:20251009T203255Z
UID:382979-1763571600-1763575200@smallbizla.org
SUMMARY:Webinar – Canva 102
DESCRIPTION:Take your brand to new heights with Canva. Our intermediate workshop goes way beyond graphics to show you how to fully leverage Canva to elevate your business. \nYou’ll learn tips and tricks to: \n– Create stunning branded templates\, presentations\, social posts\n– Build an impressive online presence and aesthetic\n– Streamline your workflow and manage visual assets\n– Walk away with actionable techniques to showcase your brand and engage audiences. \nNote: We recommend our Canva 101 class if you’re new to the platform. This workshop gets updated as Canva evolves and is for existing users ready to maximize its potential. \nInstructor: Pam Covarrubias \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-canva-102/
LOCATION:Webinar – COC
CATEGORIES:Marketing,Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/10/profit-61-ExHZwA.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251113T120000
DTEND;TZID=America/Los_Angeles:20251113T140000
DTSTAMP:20260428T030254
CREATED:20251018T170318Z
LAST-MODIFIED:20251018T170318Z
UID:383144-1763035200-1763042400@smallbizla.org
SUMMARY:WEBINAR Mastering Storytelling for Community Building and Sales: Facebook vs. LinkedIn
DESCRIPTION:Optimize storytelling for community building and sales on two prominent social media platforms: Facebook and LinkedIn. In this user-friendly overview\, we’ll explore the unique features of both platforms\, compare the benefits of sharing text and image updates\, and explore real-life examples of personalities\, brands\, and companies leveraging these platforms to foster engagement and drive sales. \n  \nInstructor: Chérmelle Edwards (SBDC Advisor) and writer\, photographer\, and cultural strategist working across social media platforms. She specializes in creating brand-aligned content for businesses and has over ten years of experience crafting campaigns for clients in fashion\, hospitality\, and lifestyle industries. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-mastering-storytelling-for-community-building-and-sales-facebook-vs-linkedin-4/
LOCATION:Webinar – ECC\, CA
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251016T120000
DTEND;TZID=America/Los_Angeles:20251016T140000
DTSTAMP:20260428T030254
CREATED:20251009T203547Z
LAST-MODIFIED:20251009T203547Z
UID:383017-1760616000-1760623200@smallbizla.org
SUMMARY:WEBINAR Social Media: How to Tell Your Story\, How to Sell Your Brand
DESCRIPTION:This workshop is to help businesses with existing social media platforms to take their business to a higher level. \nThis workshop will answer: What is Social Media storytelling. What is the difference between building a business and selling a brand? \nYou will learn key ways to tell a story without overselling your audience. We will discuss examples of current brands and businesses who are leveraging specific platforms to ‘sell’. You will leave the webinar with an understanding of how to communicate your authenticity as related to your industry\, how to grow real customers by engaging your community and how to use stories to sell. \n  \nInstructor: Chérmelle Edwards (SBDC Advisor) is a writer\, photographer\, and cultural strategist working across social media platforms. She specializes in creating brand-aligned content for businesses and has over ten years of experience crafting campaigns for clients in fashion\, hospitality\, and lifestyle industries.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-social-media-how-to-tell-your-story-how-to-sell-your-brand-4/
LOCATION:Webinar – ECC\, CA
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251016T120000
DTEND;TZID=America/Los_Angeles:20251016T130000
DTSTAMP:20260428T030254
CREATED:20251009T203223Z
LAST-MODIFIED:20251009T203223Z
UID:382957-1760616000-1760619600@smallbizla.org
SUMMARY:Webinar – Reddit for SEO: The Untapped Channel Hiding in Plain Sight
DESCRIPTION:Reddit threads show up in Google results every day — so why aren’t more entrepreneurs using it? In this tactical session\, you’ll learn how to use Reddit as a content discovery\, keyword research\, and link-building tool to support your SEO. We’ll cover what to post (and where)\, how to avoid getting banned\, and ways to use AI to scale the strategy. \nInstructor: Ramin Ramhormozi \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-reddit-for-seo-the-untapped-channel-hiding-in-plain-sight/
LOCATION:Webinar – COC
CATEGORIES:Marketing,Social Media,Website
ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2025/10/business-tools-1-WlsdQ9.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250820T120000
DTEND;TZID=America/Los_Angeles:20250820T130000
DTSTAMP:20260428T030254
CREATED:20250602T213402Z
LAST-MODIFIED:20250602T213402Z
UID:378120-1755691200-1755694800@smallbizla.org
SUMMARY:Webinar – Digital Marketing #3
DESCRIPTION:The three-part series allows participants to learn about Digital Marketing including tips on how to develop a strong\, low-to-no-cost marketing plan and Internet strategy.\nCollaborative marketing strategies that can help develop QUALIFIED social media followers\, and funnel traffic to your website will be featured.  \n\nDo it yourself tips on Content\, Web Design\, and Search Engine Optimization will be shared.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-digital-marketing-3-4/
LOCATION:Webinar – COC
CATEGORIES:Branding & Messaging,Marketing,Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-13.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250814T120000
DTEND;TZID=America/Los_Angeles:20250814T140000
DTSTAMP:20260428T030254
CREATED:20250717T234248Z
LAST-MODIFIED:20250717T234248Z
UID:381639-1755172800-1755180000@smallbizla.org
SUMMARY:WEBINAR Social Media 101-The Basics\, What\, When\, Where and Why
DESCRIPTION:Discover the basics of getting ‘on’ social media. In this workshop we’ll briefly cover main social platforms – what are they and how to use them. We’ll discuss key terminology\, cover how-to’s (ie.e how to post\, share stories\, upload a video\, write captions and create hashtags.) We’ll cover best practices including how to use apps as a search engine\, how to follow\, share\, comment and engage organically to build followers and community. \n  \nChérmelle Edwards (SBDC Advisor) and writer\, photographer\, and cultural strategist working across social media platforms. She specializes in creating brand-aligned content for businesses and has over ten years of experience crafting campaigns for clients in fashion\, hospitality\, and lifestyle industries. She has a degree in English with a specialization in creative writing from UCLA and has written for platforms like Bloomberg BusinessWeek and The Guardian. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-social-media-101-the-basics-what-when-where-and-why-3/
LOCATION:Webinar – ECC\, CA
CATEGORIES:Marketing,Social Media
ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2024/06/profit-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250814T120000
DTEND;TZID=America/Los_Angeles:20250814T130000
DTSTAMP:20260428T030254
CREATED:20250602T213402Z
LAST-MODIFIED:20250602T213402Z
UID:378119-1755172800-1755176400@smallbizla.org
SUMMARY:Webinar – Working with Social Media Influencers: FTC Influencer Guidelines and Other Important Laws
DESCRIPTION:Presenter: Erica Bristol \nSocial media influencers and “brand ambassadors” can be invaluable for marketing and promoting company products on the internet. But federal and state advertising laws and intellectual property (IP) rights lurking in the background may create liability for the small business (and the influencer/brand ambassador). This webinar discusses legal issues affecting the use of influencers and brand ambassadors\, including the Federal Trade Commission (FTC)’s “Influencer Guidelines\,” federal and state advertising laws\, required disclosures\, and IP laws a small business should be aware of when engaging these individuals. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-working-with-social-media-influencers-ftc-influencer-guidelines-and-other-important-laws/
LOCATION:Webinar – COC
CATEGORIES:Marketing,Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-28.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250813T120000
DTEND;TZID=America/Los_Angeles:20250813T130000
DTSTAMP:20260428T030254
CREATED:20250602T213358Z
LAST-MODIFIED:20250602T213358Z
UID:378118-1755086400-1755090000@smallbizla.org
SUMMARY:Webinar – Digital Marketing #2
DESCRIPTION:The three-part series allows participants to learn about Digital Marketing including tips on how to develop a strong\, low-to-no-cost marketing plan and Internet strategy.\nCollaborative marketing strategies that can help develop QUALIFIED social media followers\, and funnel traffic to your website will be featured.  \n\nDo it yourself tips on Content\, Web Design\, and Search Engine Optimization will be shared.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-digital-marketing-2-6/
LOCATION:Webinar – COC
CATEGORIES:Branding & Messaging,Marketing,Marketing Planning,Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-13.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250731T100000
DTEND;TZID=America/Los_Angeles:20250731T110000
DTSTAMP:20260428T030254
CREATED:20250710T174228Z
LAST-MODIFIED:20250710T174228Z
UID:381269-1753956000-1753959600@smallbizla.org
SUMMARY:Webinar – Customer Journey Mapping for Ecommerce: Stop Losing Shoppers Midway
DESCRIPTION:Where are shoppers dropping off? Map out your customer’s buying path and plug the leaks that cost you sales. Learn free tools\, heatmaps\, and simple tweaks that keep shoppers moving all the way to Buy Now. \nInstructor: Ramin Ramhormozi \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-customer-journey-mapping-for-ecommerce-stop-losing-shoppers-midway/
LOCATION:Webinar – COC
CATEGORIES:Marketing,Social Media,Website
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/06/profit-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250723T100000
DTEND;TZID=America/Los_Angeles:20250723T110000
DTSTAMP:20260428T030254
CREATED:20250702T174224Z
LAST-MODIFIED:20250702T174224Z
UID:380819-1753264800-1753268400@smallbizla.org
SUMMARY:Webinar – Easy AI Product Photos: Create\, Edit & Upgrade Your Images Without a Pro
DESCRIPTION:  \n\n  \nBad photos kill sales — but pro shoots cost $$$. Learn how to use AI tools to remove cluttered backgrounds\, add lifestyle scenes\, and even generate new images that wow shoppers. Perfect for side hustlers on a budget. \nInstructor: Ramin Ramhormozi \n\nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-easy-ai-product-photos-create-edit-upgrade-your-images-without-a-pro/
LOCATION:Webinar – COC
CATEGORIES:Branding & Messaging,Business Development & Operations,Marketing,Social Media
ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2025/06/youtube-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250715T100000
DTEND;TZID=America/Los_Angeles:20250715T113000
DTSTAMP:20260428T030254
CREATED:20250701T173603Z
LAST-MODIFIED:20250701T173603Z
UID:380741-1752573600-1752579000@smallbizla.org
SUMMARY:How Small Businesses Can Use YouTube to Get Found\, Get Followers\, and Get Sales
DESCRIPTION:Google is the #1 search engine in the world—but guess who’s #2? YouTube. Since it’s owned by Google\, your YouTube videos can literally show up on the front page of Google search results when optimized correctly. That’s a game-changer for small businesses looking to get more eyes on their products or services. Even YouTube Shorts are now optimized for discovery—making visibility easier than ever. \n  \nThis free workshop is designed for small business owners and startups who want to stand out\, attract customers (both local and online)\, and grow with ease. \nLed by nationally recognized AI educator and business consultant Deborah Deras\, you’ll get real-world strategies and insider tips—including how she landed a $60\,000 corporate deal with Verizon thanks to keywords in one of her YouTube videos. This isn’t theory—it’s a roadmap to visibility and sales. \nYou’ll Learn: \n\n\nWhy YouTube is a powerful marketing tool (not just for influencers!)\n\n  \n\n\nWhat kind of videos small businesses should be posting\n\n  \n\n\nHow to optimize and even monetize your YouTube channel\n\n  \n\n\nEasy steps to grow your audience and build trust with subscribers\n\n  \n\n\nHow to connect YouTube with your website and social media to boost revenue\n\n  \n\n\nReal strategies you can use right now to get found by the customers already searching for you\n\n  \nWhether you’re a boutique\, service provider\, e-commerce seller\, or solo entrepreneur—this workshop will show you how to turn your YouTube channel into your most valuable marketing asset. \nREGISTER NOW
URL:https://smallbizla.org/workshop/how-small-businesses-can-use-youtube-to-get-found-get-followers-and-get-sales/
LOCATION:Webinar
CATEGORIES:Marketing Planning,Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/07/profit-7.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250709T100000
DTEND;TZID=America/Los_Angeles:20250709T110000
DTSTAMP:20260428T030254
CREATED:20250702T174222Z
LAST-MODIFIED:20250702T174222Z
UID:380817-1752055200-1752058800@smallbizla.org
SUMMARY:Webinar – AI-Powered Content Engine: How to Repurpose\, Personalize & Scale Your Ecommerce Marketing
DESCRIPTION:Stop writing from scratch every time! Learn how to turn one piece of content into emails\, product blurbs\, social posts\, and ads using AI. This session shows you simple workflows and free tools to multiply your reach — without multiplying your workload. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-ai-powered-content-engine-how-to-repurpose-personalize-scale-your-ecommerce-marketing/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations,Marketing,Social Media
ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2025/06/ai-marketing-1.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250702T100000
DTEND;TZID=America/Los_Angeles:20250702T110000
DTSTAMP:20260428T030254
CREATED:20250702T173618Z
LAST-MODIFIED:20250702T173618Z
UID:380816-1751450400-1751454000@smallbizla.org
SUMMARY:Webinar – Live Shopping 2025: Turning TikTok\, IG\, and Amazon Live into Revenue Streams
DESCRIPTION:The future of ecommerce is live. Discover how small shops are cashing in with TikTok Live\, Instagram Live\, and Amazon Live — no fancy studio needed. Get scripts\, simple tech setups\, and proven hooks to boost real-time sales and repurpose your live streams for repeat revenue. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-live-shopping-2025-turning-tiktok-ig-and-amazon-live-into-revenue-streams/
LOCATION:Webinar – COC
CATEGORIES:Branding & Messaging,Marketing,Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/05/profit-56-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250625T150000
DTEND;TZID=America/Los_Angeles:20250625T170000
DTSTAMP:20260428T030254
CREATED:20250527T211234Z
LAST-MODIFIED:20250527T211234Z
UID:377634-1750863600-1750870800@smallbizla.org
SUMMARY:WEBINAR Social Media Solutions: Making Facebook Ads Work For You
DESCRIPTION:This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads\, this training will teach you how to set up your campaigns for success and get more from your advertising budget. \nIn this workshop you will learn: \ni. If you’re running your Facebook Ads correctly \nii. The 5 pillars of successful Facebook Ads \niii. The one thing that may be holding back your Facebook Ads \niv. Why a marketing funnel is essential in a Facebook Ads campaign \nv. How to avoid the pitfalls of Facebook Ads \n  \nPresented by: Daniel Gouw \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-social-media-solutions-making-facebook-ads-work-for-you-10/
LOCATION:Webinar – ECC\, CA
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2020/03/Facebook-scaled-e1584367588555.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250618T120000
DTEND;TZID=America/Los_Angeles:20250618T130000
DTSTAMP:20260428T030254
CREATED:20250602T213349Z
LAST-MODIFIED:20250602T213349Z
UID:378109-1750248000-1750251600@smallbizla.org
SUMMARY:Webinar – Monetizing Your You Tube Channel
DESCRIPTION:Do you want to monetize your You Tube Channel? If so\, reserve your spot for this webinar today\, to join our Digital Marketing Specialist\, Darren Elliott as he discusses You Tube’s monetization programs and their requirements. This informative webinar will help you decide which monetization program would be best for you.  This webinar will discuss YouTube’s AdSense program\, their Sponsorships and Brand Deals\, as well as their Affiliate Marketing and Fan Funding programs. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-monetizing-your-you-tube-channel-2/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations,Marketing,Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/03/profit-7.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250617T110000
DTEND;TZID=America/Los_Angeles:20250617T120000
DTSTAMP:20260428T030254
CREATED:20250602T221224Z
LAST-MODIFIED:20250602T221224Z
UID:378138-1750158000-1750161600@smallbizla.org
SUMMARY:How To Use LinkedIn To Grow Your Brand Or Get Invited On Private Yachts
DESCRIPTION:LinkedIn and other online professional and social media sites are powerful tools if used correctly. What if you could leverage the power of these platforms to create new opportunities for both business and personal growth. \nLearning Points: \n\nMake your online profiles and presence stand out!\nBecoming a REAL influencer\nHacks to be invited to exclusive events\nSystematic approach to growing your network of contacts\nCreate a competitive advantage through social marketing\nGenerate new leads and create opportunities for “luck”\n\nREGISTER NOW
URL:https://smallbizla.org/workshop/how-to-use-linkedin-to-grow-your-brand-or-get-invited-on-private-yachts/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Marketing,Networking,Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-1.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250617T110000
DTEND;TZID=America/Los_Angeles:20250617T120000
DTSTAMP:20260428T030254
CREATED:20250602T220609Z
LAST-MODIFIED:20250602T220609Z
UID:378127-1750158000-1750161600@smallbizla.org
SUMMARY:How To Turn Follower’s Into Customers
DESCRIPTION:Entrepreneurs know marketing is essential\, but they may struggle with turning audiences into buyers. Without a clear strategy\, they can focus on the wrong things\, such as going viral instead of driving sales or selling too aggressively without building trust.\n\nThis webinar will provide an overview of marketing funnel basics to help you think about how we drive the audience from awareness to purchase. As a busy business owner wearing multiple hats\, knowing how to guide potential customers through the buying journey with the right content will help with efficiency and effectiveness.\n\nThis webinar will cover:\n\nWhat are the key stages of a marketing funnel?\nWhat are some ways to attract and convert customers?\nCommon mistakes and how to fix them.\n\nPresented by: SBDC Advisor\, Karen Li\, MBA | CEO of Weflouri  \n*The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before the webinar.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/how-to-turn-followers-into-customers-2/
LOCATION:Webinar – PCC
CATEGORIES:Marketing,Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/08/profit-5.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250610T100000
DTEND;TZID=America/Los_Angeles:20250610T113000
DTSTAMP:20260428T030254
CREATED:20250531T220606Z
LAST-MODIFIED:20250531T220606Z
UID:378025-1749549600-1749555000@smallbizla.org
SUMMARY:Simplify Your Content Creation With AI
DESCRIPTION:Are you ready to finally show up online with consistency\, clarity\, and confidence in 2025?\nCreating social media content doesn’t have to be overwhelming or time-consuming—especially with AI tools at your fingertips. \n\nJoin us for this hands-on webinar led by Deborah Deras\, AI trainer to Fortune 100 brands like Netflix\, Google\, and Verizon. She’ll walk you step-by-step through creating your 2025 Social Media Content Calendar using AI tools that sound like YOU and sell for YOU. \n  \nWhat You’ll Learn: \n\nHow to use AI to generate endless on-brand content ideas by week\, month\, and theme\nEasy tricks to make AI write like your brand—your tone\, your vibe\, your voice\nA full-year strategy that feels aligned and authentic\nTools to save time\, automate your posts\, and still stay current with trends\n\n  \nIdeal for: \n\nEntrepreneurs and freelancers tired of content burnout\nStartups who want a plan (not just a post)\nSocial media managers who want to scale smarter\n\n  \nWhat’s Included (FREE!): \n\nEditable 2025 Social Media Calendar Template\n45-day Graphic Design Tool Trial\nAI-powered Video Editor Trial\nLive Q&A to get your personal questions answered\n\n  \nLet’s turn your likes into leads and your posts into profits.\nThis is your year to shine online—with ease and grace. \nREGISTER NOW
URL:https://smallbizla.org/workshop/simplify-your-content-creation-with-ai-5/
LOCATION:Webinar – Long Beach\, CA
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/09/profit-31-1.png
ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250605T120000
DTEND;TZID=America/Los_Angeles:20250605T133000
DTSTAMP:20260428T030254
CREATED:20250527T211227Z
LAST-MODIFIED:20250527T211227Z
UID:377620-1749124800-1749130200@smallbizla.org
SUMMARY:WEBINAR Threads vs. X: Crafting & Strategizing Text Driven Stories for Community Building and Sales
DESCRIPTION:Threads is an app within an app driven by texts messages\, then images.  X\, formerly known as Twitter\, is a post driven site historically known for sharing short text driven posts\, where images have been secondary. How do these networks measure up for your small business.  In this workshop\, we’ll define each app and their native functionality.  We’ll discuss the power and strategic use of text driven social media messages to communicate a business and its brand. We’ll answer what kind of strategies work best on each platform that allow you to build your brand by crafting a unique voice. \nWe’ll use real world examples of businesses – individuals\, makers\, and content creators – to learn how we can build compelling posts to create meaningful conversations and communities around what you aim to sell. \nInstructor: Chérmelle Edwards (SBDC Advisor) \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-threads-vs-x-crafting-strategizing-text-driven-stories-for-community-building-and-sales-2/
LOCATION:Webinar – ECC\, CA
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2024/05/profit-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250529T120000
DTEND;TZID=America/Los_Angeles:20250529T140000
DTSTAMP:20260428T030254
CREATED:20250502T201711Z
LAST-MODIFIED:20250502T201711Z
UID:375658-1748520000-1748527200@smallbizla.org
SUMMARY:WEBINAR Small Business Big Reach-Tips\, Tricks & Trends to Unlock/Dominate Your Social Media Presence
DESCRIPTION:Does timing your posts really boost visibility? Can a double-tap turn into a dollar? Is one app truly better than another—no matter the content? And what about those third-party editing tools—are they your secret weapon or just hype? \nAre all videos created equal\, whether they’re Reels\, Shorts\, or part of a well curated grid? If you follow a trend\, does it guarantee your brand will go viral? \n  \nThis workshop unpacks the strategies a small business really needs. \n  \nInstructor: Chérmelle Edwards (SBDC Advisor) is a writer\, photographer\, and cultural strategist working across social media platforms. She specializes in creating brand-aligned content for businesses and has over ten years of experience crafting campaigns for clients in fashion\, hospitality\, and lifestyle industries. She has a degree in English with a specialization in creative writing from UCLA and has written for platforms like Bloomberg BusinessWeek and The Guardian. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-small-business-big-reach-tips-tricks-trends-to-unlock-dominate-your-social-media-presence/
LOCATION:Webinar – ECC\, CA
CATEGORIES:Social Media
ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2024/05/profit-2.jpg
END:VEVENT
END:VCALENDAR