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DTSTART;TZID=America/Los_Angeles:20260708T150000
DTEND;TZID=America/Los_Angeles:20260708T170000
DTSTAMP:20260618T035503
CREATED:20260613T170302Z
LAST-MODIFIED:20260613T170302Z
UID:386727-1783522800-1783530000@smallbizla.org
SUMMARY:WEBINAR Legal Corner: How To Set Up & Register Your Business
DESCRIPTION:This in-depth workshop addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this\, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. \nOur discussion will cover legal formation for startups\, including: \n• LLC’s\, S-Corporations\, C-Corporations\n• DBA’s\n• Business permits\n• Resale Certificates\n• Federal Employer Identification Numbers (FEIN)\n• Other regulatory filings \nWe will also discuss: \n• The vision you have for your business\, especially regarding its size and the proposed number of employees\n• Legal restrictions and the level of control you wish to have over your business\n• The level of “structure” that works best for you\n• The business’s vulnerability to lawsuits\n• The tax implications of the different ownership structures\n• Whether or not you need to re-invest earnings into the business \nInstructor: Michael DeDonato (SBDC Advisor) and seasoned corporate finance executive and business advisor\, with a demonstrated history of working in the manufacturing\, healthcare\, consumer goods\, construction and aerospace/defense industries. Mike’s functional expertise is in accounting and financial management. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-legal-corner-how-to-set-up-register-your-business-30/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/06/profit-19-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260709T100000
DTEND;TZID=America/Los_Angeles:20260709T113000
DTSTAMP:20260618T035503
CREATED:20260510T071817Z
LAST-MODIFIED:20260510T071817Z
UID:386294-1783591200-1783596600@smallbizla.org
SUMMARY:Certifications as a Growth Strategy
DESCRIPTION:Certifications as a Growth Strategy is a must-attend workshop for businesses looking to secure government contracts. Whether you’re contract-ready or preparing for opportunities\, this session will provide valuable insights and resources to help you succeed. Government certifications can enhance your credibility and give you a competitive edge. Additionally\, a representative from the Small Business Administration will join us and share expert knowledge on federal contracting. Don’t miss out! \nREGISTER NOW
URL:https://smallbizla.org/workshop/certifications-as-a-growth-strategy-3/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/05/profit-42.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260709T100000
DTEND;TZID=America/Los_Angeles:20260709T120000
DTSTAMP:20260618T035503
CREATED:20260613T170304Z
LAST-MODIFIED:20260613T170304Z
UID:386728-1783591200-1783598400@smallbizla.org
SUMMARY:WEBINAR Marketing Trends & Best Practices
DESCRIPTION:The past six years have been chaotic and unforgiving to brands that didn’t or were unable to adapt to drastic changes in the way they do business. And\, although we’re past COVID and its immediate impact we are still dealing with uncertain economic times\, disrupted supply chains and labor shortages.  Despite all of this—businesses have survived\, and many have thrived among this challenging environment. \nJoin us to learn more about the key economic and marketing trends/challenges that we are facing in 2026.  In addition to providing this pertinent information\, Debbie will highlight pertinent marketing strategies and solutions big brands and small businesses alike are using to not only navigate today’s trying times but expand their footprint as well. \nInstructor: Debbie Goldfarb (SBDC Advisor) is a well-respected marketing coach and consultant. For over 25 years\, she has specialized in market research and multi-touch campaigns for small and large businesses. She works with a cache of industry leaders and enjoys coaching small business owners to success whether they are developing\, growing\, expanding\, sustaining and/or transitioning their business. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-marketing-trends-best-practices-5/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260709T120000
DTEND;TZID=America/Los_Angeles:20260709T130000
DTSTAMP:20260618T035503
CREATED:20260504T134831Z
LAST-MODIFIED:20260504T134831Z
UID:386212-1783598400-1783602000@smallbizla.org
SUMMARY:Webinar – Claims and Lawsuits: Litigation Basics
DESCRIPTION:  \nThis webinar will explain various aspects of litigation small business owners should know\, such as determining legal rights\, sending “cease and desist” and other demand letters\, stages of litigation such as the summons and complaint\, discovery\, motions\, trial\, judgement\, and appeals\, hiring a litigator\, barriers to litigation such as “statutes of limitation\,” litigation costs\, and settling lawsuits before trial. \nInstructor: Erica Bristol \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-claims-and-lawsuits-litigation-basics-2/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/02/profit-70-3fNOnl.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260714T130000
DTEND;TZID=America/Los_Angeles:20260714T143000
DTSTAMP:20260618T035503
CREATED:20260613T170306Z
LAST-MODIFIED:20260613T170306Z
UID:386729-1784034000-1784039400@smallbizla.org
SUMMARY:WEBINAR Money Matters: Angel Investment 101 for Start-Ups
DESCRIPTION:Funding and financing your business are extremely important. One of the options that comes up is angel investment. What does angel investment mean? How often does it happen? Is your business a candidate? What steps to take? What do you need? \nWebinar presenter Tim Berry has been on both sides of this table. He successfully raised investment for his business. And he has been an angel investor for more than a decade. \n  \nIn this webinar\, Tim answers key questions you may have about angel investment for your business. Including: \n\nReality check: common myths about angel investment and the realities behind them.\n\n\nWhat is angel investment? How is it different from friends and family\, bank loans\, and venture capital? How much money is normally involved\, for how long\, and on what terms?\n\n\nIs your business a candidate for angel investment? What kinds of businesses normally are? What makes one business a good candidate and another not? What are the main factors?\n\n\nWhat’s the process? How to find angel investors in our area. How to research local angel investors and groups to identify the right ones for your business. How to start the process.\n\n\nWhat information do you have to have and share? What to expect. How long does it take? What are the odds?\n\n\nTips on how to prepare and what to include in summaries\, pitch presentations\, and other materials. Do you need a business plan and what would it have to include.\n\n  \nPresented By: Tim Berry (Entrepreneur and Founder of Palo Alto Software). \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-money-matters-angel-investment-101-for-start-ups-46/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-22.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260714T180000
DTEND;TZID=America/Los_Angeles:20260714T193000
DTSTAMP:20260618T035503
CREATED:20260613T170311Z
LAST-MODIFIED:20260613T170311Z
UID:386730-1784052000-1784057400@smallbizla.org
SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-166/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/05/profit-56.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260715T100000
DTEND;TZID=America/Los_Angeles:20260715T113000
DTSTAMP:20260618T035503
CREATED:20260613T170312Z
LAST-MODIFIED:20260613T170312Z
UID:386731-1784109600-1784115000@smallbizla.org
SUMMARY:WEBINAR HR Do’s and Don’ts of Hiring
DESCRIPTION:This training is designed to assist California small business owners create a realistic and compliant strategy to legally hire employees. \nInstructor: Sara Nicholson (SBDC Advisor) brings over 25 years of HR experience\, helping small business owners find solutions to their human resources needs. She has worked across Southern California and Mexico\, guiding business owners with a focus on education\, organization\, and fairness. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-hr-dos-and-donts-of-hiring-4/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260715T120000
DTEND;TZID=America/Los_Angeles:20260715T130000
DTSTAMP:20260618T035503
CREATED:20260416T131834Z
LAST-MODIFIED:20260416T131834Z
UID:385780-1784116800-1784120400@smallbizla.org
SUMMARY:Webinar  – Explore Starting Your Home Based Business
DESCRIPTION:This informational Webinar\, will give you a good overview of what it takes to Start Your Own Home-Based Business. Having this knowledge will nurture your dream of being self-employed and doing what you want to do in life. From selecting a business and getting it registered to how to balance your home life with our work life\, this introduction will help you move forward towards entrepreneurship! \nInstructor: Helene Liatsos \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-explore-starting-your-home-based-business-41/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations,Launching A New Business
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-1-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260715T120000
DTEND;TZID=America/Los_Angeles:20260715T130000
DTSTAMP:20260618T035503
CREATED:20260504T134834Z
LAST-MODIFIED:20260504T134834Z
UID:386213-1784116800-1784120400@smallbizla.org
SUMMARY:Webinar – Digital Marketing Part 2
DESCRIPTION:Now that you’ve defined your brand\, it’s time to ignite your visibility! Join SBDC Digital Marketing Consultant Darren Elliott for Part Two of this exclusive three-part series. Darren is diving deep into the high-speed mechanics of search and the art of digital storytelling to ensure your business doesn’t just exist—it dominates. \nClaim your spot to this free webinar! \nInstructor: Darren Elliott \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-digital-marketing-part-2/
LOCATION:Webinar – COC
CATEGORIES:Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-13.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260715T130000
DTEND;TZID=America/Los_Angeles:20260715T140000
DTSTAMP:20260618T035503
CREATED:20260416T131836Z
LAST-MODIFIED:20260416T131836Z
UID:385781-1784120400-1784124000@smallbizla.org
SUMMARY:Webinar – Tax Considerations for Home-based Small Businesses
DESCRIPTION:Operating a home-based small business and need some tax related tips/guidelines? The webinar covers tax considerations for a sole proprietorship\, LLC and S-Corporation.  Highlighted topics will include:\n\n\nSpecial Business Expense Deductions\nSelf-employment Taxes\nQuarterly Estimated Taxes and More\n\nCome ready with your questions. \nInstructor: Charles Yacoobian \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-tax-considerations-for-home-based-small-businesses-17/
LOCATION:Webinar – COC
CATEGORIES:Finance,Taxes
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/11/profit-55-dTnlYH.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260715T150000
DTEND;TZID=America/Los_Angeles:20260715T163000
DTSTAMP:20260618T035503
CREATED:20260613T170314Z
LAST-MODIFIED:20260613T170314Z
UID:386732-1784127600-1784133000@smallbizla.org
SUMMARY:WEBINAR Money Matters: How to Finance Your Business
DESCRIPTION:This workshop will provide an overview of available options for financing your business. Equity and debt options as well as crowd funding and the process for raising capital from friends and family will be discussed. Details on what you need to know to apply for a business loan\, as well the required documents and paperwork needed for the application process will be provided. \nThe various types of financial institutions and which institutions are currently loaning money and what you will need to qualify will be presented. We will make sure that you know all you need to know about credit! \n  \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-money-matters-how-to-finance-your-business-46/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-22.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260715T170000
DTEND;TZID=America/Los_Angeles:20260715T183000
DTSTAMP:20260618T035503
CREATED:20260510T071817Z
LAST-MODIFIED:20260510T071817Z
UID:386295-1784134800-1784140200@smallbizla.org
SUMMARY:Quickbooks for Small Business Owners
DESCRIPTION:This introductory QuickBooks workshop is designed for small business owners who want to feel confident managing their own books. Participants will learn the basics of setting up QuickBooks\, tracking income and expenses\, and organizing financial information in a clear and practical way. The session breaks down accounting concepts into simple\, easy-to-understand steps with real-world examples. By the end of the workshop\, attendees will have a better understanding of their business finances and how to use QuickBooks as a tool to support smarter financial decisions. \nREGISTER NOW
URL:https://smallbizla.org/workshop/quickbooks-for-small-business-owners-5/
LOCATION:Webinar – PCR
CATEGORIES:Accounting
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/01/profit-53.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260716T100000
DTEND;TZID=America/Los_Angeles:20260716T113000
DTSTAMP:20260618T035503
CREATED:20260617T141728Z
LAST-MODIFIED:20260617T141728Z
UID:386772-1784196000-1784201400@smallbizla.org
SUMMARY:Custom GPTs for Small Business
DESCRIPTION:Learn how to create your own Custom GPT that acts like a virtual employee for your business. Instead of starting from scratch every time\, you’ll build an AI assistant trained to create branded content\, answer common questions\, generate marketing materials\, and streamline repetitive tasks. \nIn this hands-on session\, you’ll learn how to create GPTs that generate: \n\nSocial media graphics\nFlyers and promotional materials\nEmail newsletters\nBlog content\nSales messages\nCustomer service responses\nBusiness planning documents\n\nYou’ll also see real-world examples\, including a custom GPT built for a client that produces branded Instagram graphics in under a minute with the correct logo\, colors\, and messaging. \nTakeaway:  Leave with a framework for creating your own AI-powered business assistant. \nFacilitator: Deborah Deras is an AI trainer\, two-time author\, international speaker\, and doctoral scholar with over three decades of business experience. As an AI educator\, marketing strategist\, and public speaking consultant\, she empowers organizations and entrepreneurs to leverage artificial intelligence to increase efficiency\, enhance marketing effectiveness\, and drive revenue growth. Her approach blends practical strategy with cutting-edge AI tools to help participants implement what they learn immediately. \n*The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before and morning of the the webinar.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/custom-gpts-for-small-business/
LOCATION:Webinar – PCC
CATEGORIES:Business Development & Operations,Marketing Planning
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/03/profit-12.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260716T120000
DTEND;TZID=America/Los_Angeles:20260716T130000
DTSTAMP:20260618T035503
CREATED:20260504T134837Z
LAST-MODIFIED:20260504T134837Z
UID:386214-1784203200-1784206800@smallbizla.org
SUMMARY:Webinar – Legal Issues in Marketing and Promotion
DESCRIPTION:Presenter: Erica Bristol \nThis webinar will introduce small business owners to legal issues in marketing and promotion\, such as “puffery” vs. fraud and misleading advertising; steering clear of copyright infringement and rights of privacy/publicity; marketing by phone\, fax\, email\, and text; using social media; differences in federal and state laws; legal protections in marketing; and legal penalties for noncompliance. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-legal-issues-in-marketing-and-promotion-10/
LOCATION:Webinar – COC
CATEGORIES:Business Development & Operations,Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/01/profit-24.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260716T130000
DTEND;TZID=America/Los_Angeles:20260716T140000
DTSTAMP:20260618T035503
CREATED:20260613T080247Z
LAST-MODIFIED:20260613T080247Z
UID:386713-1784206800-1784210400@smallbizla.org
SUMMARY:The Power of Networking for Entrepreneurs
DESCRIPTION:Unlock the secrets to building meaningful connections that can elevate your business! In this dynamic\, one-hour virtual workshop\, we’ll dive into the power of networking and how it can be a game-changer for entrepreneurs. Whether you’re a seasoned business owner or just starting\, you’ll learn actionable strategies for leveraging your network to create new opportunities\, partnerships\, and clients. Join us as we reveal the best-kept networking secrets. \nREGISTER NOW
URL:https://smallbizla.org/workshop/the-power-of-networking-for-entrepreneurs-8/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/05/profit-54.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260716T180000
DTEND;TZID=America/Los_Angeles:20260716T200000
DTSTAMP:20260618T035503
CREATED:20260613T170316Z
LAST-MODIFIED:20260613T170316Z
UID:386733-1784224800-1784232000@smallbizla.org
SUMMARY:WEBINAR Understanding Qualifications for Government Contracts
DESCRIPTION:One way to increase sales for your business is to become a vendor or contractor to public agencies and private organizations. This workshop will provide an overview of how to decide if contracting is right for you\, as well as cover the elements you need to know to begin the pursuit of new contracting opportunities. \nInstructor: Michael Williams (SBDC Advisor) proudly offers over 30 years of experience in government contracting and procurement\, certifications\, marketing\, recruiting\, and training. He has successfully started and operated several construction-related small businesses. \n  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-understanding-qualifications-for-government-contracts-5/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/11/profit-39.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260718T110000
DTEND;TZID=America/Los_Angeles:20260718T130000
DTSTAMP:20260618T035503
CREATED:20260510T071817Z
LAST-MODIFIED:20260510T071817Z
UID:386296-1784372400-1784379600@smallbizla.org
SUMMARY:Financial Fitness: Smart Credit Strategies for Entrepreneurs
DESCRIPTION:The “Improve Your Personal Credit for Lending Opportunities” workshop is designed to help individuals and business owners understand the factors that affect their credit scores and learn strategies to improve them. Whether you are looking to apply for a personal loan\, business loan\, or credit line\, having a strong credit score can significantly increase your chances of approval and favorable terms. \nDuring this workshop\, participants will learn about the different credit bureaus and how they calculate credit scores\, the common mistakes that can lower credit scores\, and ways to establish or rebuild credit history. Additionally\, the workshop will cover the importance of monitoring credit reports for errors or fraudulent activity and how to dispute inaccuracies. \nFurthermore\, the workshop will address the following three pain points that individuals and business owners often face when it comes to credit: \nLack of awareness: Many people are not aware of the factors that affect their credit scores or the importance of maintaining a good credit history. This workshop will provide a comprehensive overview of credit scores and how they impact lending opportunities. \nLimited resources: Individuals and small business owners may not have access to the same resources as large corporations to establish and maintain good credit. The workshop will provide practical tips and strategies that can be implemented on a limited budget. \nFear of rejection: Some people may be hesitant to apply for loans or credit lines due to a fear of rejection or a belief that their credit score is too low. The workshop will provide guidance on how to assess creditworthiness\, identify appropriate lending options\, and increase the chances of approval. \nOverall\, this workshop is ideal for individuals and small business owners who want to take control of their credit and improve their chances of securing lending opportunities. By attending this workshop\, participants will gain valuable insights and practical tools that can help them build a stronger credit profile and achieve their financial goals. \nREGISTER NOW \n 
URL:https://smallbizla.org/workshop/financial-fitness-smart-credit-strategies-for-entrepreneurs-35/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/01/profit-46.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260721T110000
DTEND;TZID=America/Los_Angeles:20260721T120000
DTSTAMP:20260618T035503
CREATED:20260613T170318Z
LAST-MODIFIED:20260613T170318Z
UID:386734-1784631600-1784635200@smallbizla.org
SUMMARY:WEBINAR Navigating SBIR/STTR (Research & Technology) Grants
DESCRIPTION:The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs provide an opportunity for small businesses to tap into federal funding to conduct research and development on promising new innovations and technologies.  With $4 billion available annually\, the programs are a source of seed capital for early stage companies. SBIR/STTR funding can also serve as a pathway to equity financing by allowing businesses to demonstrate feasibility of new technologies and move toward commercialization. \nThis webinar will cover the following: \n¨   Overview of the SBIR and STTR programs \n¨   Qualifications and eligibility requirements for SBIR/STTR funding \n¨   How to determine if your innovation is a good fit for SBIR/STTR funding \n¨   How to search SBIR/STTR solicitations and topics \n¨   Grants versus Contracts \n¨   Difference between SBIR and STTR \n¨   Steps to preparing a SBIR/STTR proposal \n¨   Tips for increasing your success in securing SBIR/STTR funding \n  \nCharles Eason is a SBIR/STTR Advisor with the El Camino College SBDC\, and Tech Futures Group (TFG) which is a program of the Northern California SBDC. He has provided counseling and training on SBIR/STTR funding since 1995.  Mr. Eason also has direct experience with the SBIR/STTR program through his company\, OPTEMA Development Corporation\, which is a past National Science Foundation (NSF) Phase I\, Phase II\, and Phase IICC STTR awardee. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-navigating-sbir-sttr-research-technology-grants-15/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260721T150000
DTEND;TZID=America/Los_Angeles:20260721T170000
DTSTAMP:20260618T035503
CREATED:20260613T080247Z
LAST-MODIFIED:20260613T080247Z
UID:386714-1784646000-1784653200@smallbizla.org
SUMMARY:Proof of Concept
DESCRIPTION:After months of searching\, you have finally come up with a great new business idea.  You are confident that your idea will be a game changer.  You just know that this idea will provide the financial freedom that you have always dreamed of.  However\, BEFORE you take YOUR leap of faith\, SLOW DOWN! Take a deep breath and ask yourself this one BIG question\, ‘What research do I need BEFORE I start my business that will give me a clear competitive advantage?’ \nWHY ATTEND: \nKNOWLEDGE IS POWER!  Do you know the answers to the following questions?  If not\, you should attend this webinar and get the knowledge in the answers to these key questions. \n\nHow do we know if\, “The Dogs will eat the Dog Food?”\nWhat should come first\, Secondary Market Research then Primary Market Research\, or Primary Market Research then Secondary Market Research?\nWhat are the consequences of NOT doing proper Primary Marketing Research?\nWhy do Entrepreneurs Fail?\n\nWhile there are never any guarantees in business\, learning the answers to the above questions will EMPOWER with the knowledge that could be the difference between YOUR business success and failure. If you want to learn\, then this is the place to be as we believe that entrepreneurship can be taught.  However\, you must be coachable to maximize your benefit and learning opportunity. \nREGISTER NOW
URL:https://smallbizla.org/workshop/proof-of-concept-22/
LOCATION:Webinar – PCR
CATEGORIES:Business Development & Operations
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/05/profit-54.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260721T180000
DTEND;TZID=America/Los_Angeles:20260721T193000
DTSTAMP:20260618T035503
CREATED:20260613T170321Z
LAST-MODIFIED:20260613T170321Z
UID:386735-1784656800-1784662200@smallbizla.org
SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-167/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/08/profit-12.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260722T120000
DTEND;TZID=America/Los_Angeles:20260722T130000
DTSTAMP:20260618T035503
CREATED:20260327T061734Z
LAST-MODIFIED:20260327T061734Z
UID:385461-1784721600-1784725200@smallbizla.org
SUMMARY:Secure Your Small Business: 8 part Series (Part Eight)
DESCRIPTION:The Secure Your Small Business 8-part webinar series is designed to give small business owners\, managers\, and key staff a plain-language\, real-world understanding of today’s most common cybersecurity risks and the practical steps they can take to reduce them. Each session focuses on a specific area of everyday business technology\, breaking down what matters most\, what doesn’t\, and how to make smart\, affordable security decisions.\n\nPart 8 Password Management – low\, med & high tech: Compare password strategies and tools to find the right balance of security and usability for your business.\n\nREGISTER NOW
URL:https://smallbizla.org/workshop/secure-your-small-business-8-part-series-part-eight/
LOCATION:Webinar
CATEGORIES:Business Planning,Risk Management
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/03/7-22-26CA-Webinars-Secure-Your-Small-Business-Pt.8.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260722T120000
DTEND;TZID=America/Los_Angeles:20260722T130000
DTSTAMP:20260618T035503
CREATED:20260504T134842Z
LAST-MODIFIED:20260504T134842Z
UID:386215-1784721600-1784725200@smallbizla.org
SUMMARY:Webinar – Digital Marketing Part 3
DESCRIPTION:Bring your digital strategy full circle with the high-octane finale of our series! Join SBDC Digital Marketing Consultant Darren Elliott for Part Three\, where we move beyond the website to conquer the broader digital landscape. Darren will be focusing on the “Social & Local” engine—turning community engagement into a powerful magnet for new customers. \nClaim your spot to this free webinar! \nInstructor: Darren Elliott \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-digital-marketing-part-3/
LOCATION:Webinar – COC
CATEGORIES:Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-13.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260722T130000
DTEND;TZID=America/Los_Angeles:20260722T140000
DTSTAMP:20260618T035503
CREATED:20260613T170323Z
LAST-MODIFIED:20260613T170323Z
UID:386736-1784725200-1784728800@smallbizla.org
SUMMARY:WEBINAR Win the Inbox Battle-Email Marketing 2026 Latest Action Tools!
DESCRIPTION:Are your Email Marketing efforts paying off? Are your contacts engaging & converting? Learn proven strategies to help your messages rise above a noisy inbox. Email open rates have changed. 2026 email marketers can use the latest action tools to motivate opens & engagement. Liz reveals her top 2026 tips to achieve better results. Save time & get better results using tools like: AI\, CRM\, Social Management\, integrated apps\, landing pages\, SMS & so much more! \n  \nThis Workshop Will Teach You how to: \n\nLearn why your emails are not getting opened and how to increase engagement.\nFind out what has changed in Email Marketing tracking and efficiency.\nGet Liz’s top 2026 tips to target sales & actions that identify your next best customer.\nLearn how to target customers using your Email Marketing Contact Relationship Management Tool.\nSee how internet changes may be stopping your emails from arriving.\nUse Liz’s worksheet to help you develop the best content to get more action.\nLearn the latest tools to save time & help expand your reach to social media with actionable results.\nLearn how to use Email insights to identify and engage contacts using effective automation.\nLearn how to segment your contacts and turn them into customers and increase sales.\nSee the latest time-saving tools of Constant Contact Email Marketing program— including segmenting\, autoresponders\, shoppable landing pages\, coupons\, social media management\, ads & posts plus app integration\n\n\nPresented By: Liz Harsch \n  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-win-the-inbox-battle-email-marketing-2026-latest-action-tools-2/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/06/profit-26.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260722T150000
DTEND;TZID=America/Los_Angeles:20260722T170000
DTSTAMP:20260618T035503
CREATED:20260613T170325Z
LAST-MODIFIED:20260613T170325Z
UID:386737-1784732400-1784739600@smallbizla.org
SUMMARY:Double Your Leads\, Halve Your Effort: AI Automation for Smart Growth
DESCRIPTION:What if you could grow your business without working longer hours? In this hands-on workshop\, you’ll learn how to build a powerful\, automated marketing system—supercharged with AI—that works for you 24/7. Whether you’re a solopreneur or managing a growing team\, this session will show you how to leverage cutting-edge tools to attract more leads\, convert them into loyal customers\, and boost your revenue with less stress and more consistency. \nIn this workshop\, you’ll discover: \n\nHow to attract and capture high-quality leads using smart\, automated systems\nHow to convert leads into paying customers using AI-driven follow-ups and content\nHow to increase the lifetime value of each customer with strategic automation\nHow AI can help you respond instantly\, follow up consistently\, and never miss another customer opportunity\n\nBy the end\, you’ll walk away with a clear roadmap to create scalable\, automated systems that give you back your time—and give your business a serious competitive edge. \nPresented by: Daniel Gouw \n  \nREGISTER NOW
URL:https://smallbizla.org/workshop/double-your-leads-halve-your-effort-ai-automation-for-smart-growth/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2021/03/workingon-macbook-scaled-e1617080984830.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260722T170000
DTEND;TZID=America/Los_Angeles:20260722T180000
DTSTAMP:20260618T035503
CREATED:20260520T141844Z
LAST-MODIFIED:20260520T141844Z
UID:386476-1784739600-1784743200@smallbizla.org
SUMMARY:Webinar – Plan Your Holiday Marketing Plan
DESCRIPTION:Sometimes it hits you that the holiday season is coming up and you realized we’re running out of time for planning. Is that you? \nJoin us for a fun interactive workshop where we will plan our upcoming campaigns we want to promote during the holiday season. \nCome in with questions\, leave with a plan of action. This class is ideal for retailers and e-commerce businesses. \nInstructor: Pamela Covarrubias \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-plan-your-holiday-marketing-plan/
LOCATION:Webinar – COC
CATEGORIES:Marketing,Marketing Planning
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-3-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260723T120000
DTEND;TZID=America/Los_Angeles:20260723T140000
DTSTAMP:20260618T035503
CREATED:20260613T170326Z
LAST-MODIFIED:20260613T170326Z
UID:386738-1784808000-1784815200@smallbizla.org
SUMMARY:WEBINAR Social Media: How to Tell Your Story\, How to Sell Your Brand
DESCRIPTION:This workshop is to help businesses with existing social media platforms to take their business to a higher level. \nThis workshop will answer: What is Social Media storytelling. What is the difference between building a business and selling a brand? \nYou will learn key ways to tell a story without overselling your audience. We will discuss examples of current brands and businesses who are leveraging specific platforms to ‘sell’. You will leave the webinar with an understanding of how to communicate your authenticity as related to your industry\, how to grow real customers by engaging your community and how to use stories to sell. \n  \nInstructor: Chérmelle Edwards (SBDC Advisor) is a writer\, photographer\, and cultural strategist working across social media platforms. She specializes in creating brand-aligned content for businesses and has over ten years of experience crafting campaigns for clients in fashion\, hospitality\, and lifestyle industries.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-social-media-how-to-tell-your-story-how-to-sell-your-brand-5/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/profit-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260728T093000
DTEND;TZID=America/Los_Angeles:20260728T110000
DTSTAMP:20260618T035503
CREATED:20260613T170328Z
LAST-MODIFIED:20260613T170328Z
UID:386739-1785231000-1785236400@smallbizla.org
SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You!
DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-168/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/07/profit-14.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260728T130000
DTEND;TZID=America/Los_Angeles:20260728T143000
DTSTAMP:20260618T035503
CREATED:20260613T170336Z
LAST-MODIFIED:20260613T170336Z
UID:386740-1785243600-1785249000@smallbizla.org
SUMMARY:WEBINAR Biz Basics: Lean Business Planning
DESCRIPTION:Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. \nIt’s as quick and easy as a few simple bullet point lists and tables to set down milestones and metrics. Plus powerful tools to manage sales\, spending\, and cash flow. Make a quick dashboard for getting through a crisis. \nJoin this webinar as Tim Berry\, founder of bplans.com and Palo Alto Software\, shares the simplicity and ease of lean business planning\, including: \n\nA simple\, powerful approach to steering for any business—existing\, startup or in the planning stage.\nEasy ways to stay focused\, grow faster and adjust quickly to change.\nHow and why to review and revise regularly to simplify and watch the important milestones.\nWhen to stick to the plan\, when to change it\, and how to tell the difference.\nWhat business owners need to know about forecasting sales\, expenses\, and cash flow\, and how to manage ongoing results.\nSetting priorities for long term and managing steps in the short term.\nQuick scenarios to consider options during the crisis\nThe presentation will be followed by Q & A to allow time for participation and discussion.\n\n  \nPresented By: Tim Berry (Entrepreneur and Founder of Palo Alto Software). \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-biz-basics-lean-business-planning-45/
LOCATION:Webinar – ECC\, CA
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260730T100000
DTEND;TZID=America/Los_Angeles:20260730T113000
DTSTAMP:20260618T035503
CREATED:20260617T141730Z
LAST-MODIFIED:20260617T141730Z
UID:386773-1785405600-1785411000@smallbizla.org
SUMMARY:NotebookLM for Research & Content Creation
DESCRIPTION:NotebookLM is one of Google’s most powerful AI tools for organizing information and turning existing content into valuable business assets. \nLearn how to upload PDFs\, YouTube videos\, websites\, presentations\, and notes\, then use AI to generate: \n\nExecutive summaries\nResearch reports\nCompetitive analysis\nPodcast-style audio overviews\nTraining materials\nCourse curriculum\nPitch decks\nClient proposals\n\nThis session is ideal for consultants\, coaches\, educators\, and business owners who want to transform existing knowledge into scalable content. \nTakeaway: Learn how to turn your existing information into presentations\, training programs\, and marketing assets in a fraction of the time. \nFacilitator: Deborah Deras is an AI trainer\, two-time author\, international speaker\, and doctoral scholar with over three decades of business experience. As an AI educator\, marketing strategist\, and public speaking consultant\, she empowers organizations and entrepreneurs to leverage artificial intelligence to increase efficiency\, enhance marketing effectiveness\, and drive revenue growth. Her approach blends practical strategy with cutting-edge AI tools to help participants implement what they learn immediately. \n*The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before and morning of the the webinar.  \nREGISTER NOW
URL:https://smallbizla.org/workshop/notebooklm-for-research-content-creation/
LOCATION:Webinar – PCC
CATEGORIES:Business Development & Operations,Marketing
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/03/profit-40.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260806T120000
DTEND;TZID=America/Los_Angeles:20260806T130000
DTSTAMP:20260618T035503
CREATED:20260511T140450Z
LAST-MODIFIED:20260511T140450Z
UID:386316-1786017600-1786021200@smallbizla.org
SUMMARY:Webinar – Working with Social Media Influencers: FTC Influencer Guidelines and Other Important Laws
DESCRIPTION:Presenter: Erica Bristol \nSocial media influencers and “brand ambassadors” can be invaluable for marketing and promoting company products on the internet. But federal and state advertising laws and intellectual property (IP) rights lurking in the background may create liability for the small business (and the influencer/brand ambassador). This webinar discusses legal issues affecting the use of influencers and brand ambassadors\, including the Federal Trade Commission (FTC)’s “Influencer Guidelines\,” federal and state advertising laws\, required disclosures\, and IP laws a small business should be aware of when engaging these individuals. \nREGISTER NOW
URL:https://smallbizla.org/workshop/webinar-working-with-social-media-influencers-ftc-influencer-guidelines-and-other-important-laws-2/
LOCATION:Webinar – COC
CATEGORIES:Marketing,Social Media
ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-3-1.png
END:VEVENT
END:VCALENDAR