BEGIN:VCALENDAR VERSION:2.0 PRODID:-//LA Regional SBDC Network - ECPv6.15.13.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:LA Regional SBDC Network X-ORIGINAL-URL:https://smallbizla.org X-WR-CALDESC:Events for LA Regional SBDC Network REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20250309T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20251102T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20260308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20261101T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20270314T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20271107T090000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260915T181500 DTEND;TZID=America/Los_Angeles:20260915T194500 DTSTAMP:20260927T225431 CREATED:20260808T181819Z LAST-MODIFIED:20260808T181819Z UID:387576-1789496100-1789501500@smallbizla.org SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You! DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW URL:https://smallbizla.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-177/ LOCATION:Webinar – ECC\, CA ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/05/profit-56-9xhGIf.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260916T090000 DTEND;TZID=America/Los_Angeles:20260916T110000 DTSTAMP:20260927T225431 CREATED:20260807T181751Z LAST-MODIFIED:20260807T181751Z UID:387541-1789549200-1789556400@smallbizla.org SUMMARY:WEBINAR Accounting-The Basics of the Language of Business DESCRIPTION:Accounting is the system of tracking the income\, expenses\, assets and liabilities of business. Owners\, managers\, bankers\, investors – use accounting terms and concepts to describe the events that make up the “story”. This workshop will explain the basics of how to make journal entries including debits and credits\, the structure of financial statements\, important financial ratios\, and\, more importantly\, how to “account” for the transactions in your business. \n  \nInstructor: Andrew Strachan (SBDC Advisor) has many years of financial analysis expertise. He served as financial analyst/VP of finance for over 20 years in the U.S. and Europe\, following an earlier career at two start-ups. He leverages his experience for the benefit of his SBDC clients\, as he assists them with financial model development\, financial statement creation and review\, along with strategy development\, business planning and working with investors (pitch deck review\, business plan\, presentations). He is bilingual in English and French. \nREGISTER NOW URL:https://smallbizla.org/workshop/webinar-accounting-the-basics-of-the-language-of-business-11/ LOCATION:Webinar – ECC\, CA ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/profit-3.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260916T100000 DTEND;TZID=America/Los_Angeles:20260916T113000 DTSTAMP:20260927T225431 CREATED:20260828T103238Z LAST-MODIFIED:20260828T103238Z UID:387810-1789552800-1789558200@smallbizla.org SUMMARY:AI for Graphic Design & Video creation DESCRIPTION:Professional photography\, graphic design\, and marketing content no longer require expensive photo shoots or design teams. In this session\, you’ll learn how to use Nano Banana and Google’s experimental AI tools to: \n  \n· Edit product photos \n· Create marketing graphics \n· Generate virtual headshots \n· Design social media content \n· Produce promotional images \n· Create lifestyle product photography \n· Build ad creatives for digital campaigns \n  \nYou’ll discover how small businesses can create high quality\, professional-looking graphics and visual content using AI while dramatically reducing marketing costs. \n \nInstructor: Deborah Deras is an AI trainer\, two-time author\, international speaker\, and doctoral scholar with over three decades of business experience. As an AI educator\, marketing strategist\, and public speaking consultant\, she empowers organizations and entrepreneurs to leverage artificial intelligence to increase efficiency\, enhance marketing effectiveness\, and drive revenue growth. Her approach blends practical strategy with cutting-edge AI tools to help participants implement what they learn immediately. \n  \nREGISTER NOW URL:https://smallbizla.org/workshop/ai-for-graphic-design-video-creation/ LOCATION:Webinar – Long Beach\, CA CATEGORIES:Marketing ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-23.png ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260916T110000 DTEND;TZID=America/Los_Angeles:20260916T123000 DTSTAMP:20260927T225431 CREATED:20260719T153219Z LAST-MODIFIED:20260719T153219Z UID:387290-1789556400-1789561800@smallbizla.org SUMMARY:Elevate Your Business Plan with Software Powered Innovation DESCRIPTION:Unlock the true potential of your business with our upcoming webinar\, “Elevate Your Business Plan with Software Powered Innovation.” Dive into a comprehensive workshop designed to elevate your business planning process\, ensuring that you not only chart a course for success but do so efficiently and effortlessly. \nIn this power-packed session\, we will guide you through multiple facets of creating a robust business plan\, whether you’re forging an internal roadmap or seeking funding. Discover the art of setting measurable strategies and tactics\, key elements that propel businesses towards their goals. \nWhat makes this webinar stand out? We’re introducing a cutting-edge business plan software\, a revolutionary tool designed to streamline the planning process and make it more intuitive than ever before. Say goodbye to complexity and welcome a seamless experience that empowers you to focus on what truly matters – the growth and success of your business. \nJoin us as we revolutionize your approach to business planning. It’s not just a webinar; it’s your gateway to strategic excellence and a future of unprecedented success. Don’t miss out on this transformative event – secure your spot today! \nPresented by: Business Advisor\, Craig Cappai \n*The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before and the day of the webinar.  \nREGISTER NOW URL:https://smallbizla.org/workshop/elevate-your-business-plan-with-software-powered-innovation-27/ LOCATION:Webinar – PCC CATEGORIES:Business Planning ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-26-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260916T120000 DTEND;TZID=America/Los_Angeles:20260916T130000 DTSTAMP:20260927T225431 CREATED:20260821T113226Z LAST-MODIFIED:20260821T113226Z UID:387689-1789560000-1789563600@smallbizla.org SUMMARY:¿Por Qué Le Niegan un Préstamo? Aprenda Cómo Aumentar sus Posibilidades DESCRIPTION:¿Por Qué Le Niegan un Préstamo? Aprenda Cómo Aumentar sus Posibilidades de Aprobación.\n\n\n• Diferencia entre préstamos tradicionales\, SBA y alternativas \n• Los 5 factores de evaluacion del crédito \n• Errores que reducen las posibilidades de aprobación \n• Cuanto dinero solicitar? Cómo prepararse financieramente \n• Qué buscan los bancos y prestamistas. Documentación necesaria URL:https://smallbizla.org/workshop/por-que-le-niegan-un-prestamo-aprenda-como-aumentar-sus-posibilidades/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260916T130000 DTEND;TZID=America/Los_Angeles:20260916T150000 DTSTAMP:20260927T225431 CREATED:20260828T103239Z LAST-MODIFIED:20260828T103239Z UID:387811-1789563600-1789570800@smallbizla.org SUMMARY:Turning Your Dream Into A Business DESCRIPTION:This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. \nIn this class we will help you:\n–Figure out what you don’t know\n–Define your basic business model\n–Outline the basic steps of setting up your entity and bank account\n–Figure out the appropriate licenses\, permits and insurances\n–Understand available funding strategies\n–Begin to form your basic business plan \nREGISTER NOW URL:https://smallbizla.org/workshop/turning-your-dream-into-a-business-47/ LOCATION:Webinar CATEGORIES:Launching A New Business ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/08/vlogging-XM1oIj.png ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260916T170000 DTEND;TZID=America/Los_Angeles:20260916T183000 DTSTAMP:20260927T225431 CREATED:20260828T103250Z LAST-MODIFIED:20260828T103250Z UID:387813-1789578000-1789583400@smallbizla.org SUMMARY:How To Sell When You’re Not A Salesperson DESCRIPTION:Business owners and entrepreneurs must promote their business or products to investors\, customers or clients. Often\, this is something they have never done before\, and they lack training to approach the challenge. To address this situation\, this workshop has been built to help you learn much of what you need to know. \nTopics covered include:\n–The psychological barriers that could be holding you back and the tools required to overcome them.\n–Understanding the components of an effective sales pitch.\n–Learning the tools necessary to build an effective pitch for your business/product.\n–The sales process\, including how to develop a plan to address each client’s needs. \nREGISTER NOW URL:https://smallbizla.org/workshop/how-to-sell-when-youre-not-a-salesperson-57/ LOCATION:Webinar CATEGORIES:Business Development & Operations,Expanding & Growing ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/03/profit-2.png ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260917T100000 DTEND;TZID=America/Los_Angeles:20260917T110000 DTSTAMP:20260927T225431 CREATED:20260916T181717Z LAST-MODIFIED:20260916T181717Z UID:388061-1789639200-1789642800@smallbizla.org SUMMARY:Webinar – Run Your Shopify Store From a Chat Window: The Claude Connector for Merchants DESCRIPTION:Your store already holds the answer to what sells\, what sits\, and what you should order next. Getting to that answer usually means wrestling exports in a spreadsheet you never finish. This session connects the official Shopify app for Claude and shows you the honest version of what chat can and cannot do: live snapshots straight from your store\, and deeper historical analysis run against your exported order history. We will build a real reorder and sell-through picture from a live store\, then set up a project that holds your store context so the analysis takes minutes the next time instead of an afternoon. \nBy the end of this session you will: \n– Have the official Shopify connector installed and scoped safely to a staff account\n– Pull a live snapshot of recent sales by product\, current stock across locations\, and top customers by conversation\n– Know where the connector stops\, including 50-order limits and one-question-at-a-time analytics\, and how to work around it with an       export\n– Run a real sell-through and reorder analysis on your own order history instead of guessing\n– Have a reusable project set up so next month’s analysis is a single prompt \nInstructor: Ramin Ramhormozi \nREGISTER NOW URL:https://smallbizla.org/workshop/webinar-run-your-shopify-store-from-a-chat-window-the-claude-connector-for-merchants/ LOCATION:Webinar – COC CATEGORIES:Business Development & Operations,Marketing ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2025/06/ai-marketing-1.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260917T100000 DTEND;TZID=America/Los_Angeles:20260917T120000 DTSTAMP:20260927T225431 CREATED:20260806T100213Z LAST-MODIFIED:20260806T100213Z UID:387515-1789639200-1789646400@smallbizla.org SUMMARY:NEW: The Rules of Social Media Presence: From SEO to AEO\, From Algorithms to AI DESCRIPTION:The New Rules of Social Media Presence: From SEO to AEO\, From Algorithms to  AI \nYou are posting consistently. \nYou are using hashtags. You are making reels. You are trying trends. Yet reach is unpredictable. Engagement feels random. Growth feels slow. Here is what changed: \nSocial media is no longer just about search engines. \nIt is about answer engines. \nPlatforms are prioritizing content that directly answers real human questions. AI is summarizing posts. \nDiscovery is shifting from hashtags to intent. \nSEO alone is no longer enough. \nAEO. Answer Engine Optimization. Is rising. \nIn this practical\, forward-focused workshop\, you will learn how social algorithms actually  work today\, how AI is reshaping visibility\, and what content formats are outperforming  traditional strategies. \nThis is not about chasing trends. \nIt is about understanding the new digital environment so you can show up strategically  instead of reactively. \nYou will leave with a simplified visibility plan that fits your business and capacity. \n3 Takeaways \n1. You Will Understand the Shift from SEO to AEO \n2. You Will Learn What Formats Are Working Now and Why \nREGISTER NOW URL:https://smallbizla.org/workshop/new-the-rules-of-social-media-presence-from-seo-to-aeo-from-algorithms-to-ai/ LOCATION:Webinar CATEGORIES:Business Development & Operations ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/08/profit-1-rIqiKX.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260917T120000 DTEND;TZID=America/Los_Angeles:20260917T130000 DTSTAMP:20260927T225431 CREATED:20260825T171947Z LAST-MODIFIED:20260825T171947Z UID:387739-1789646400-1789650000@smallbizla.org SUMMARY:Webinar – California Employment Law: The Basics DESCRIPTION:California is well-known for its stringent employee protection laws\, which can apply even if the employer has only 1 employee. This webinar will provide small business owners with California employment law basics such as employment application rules and restrictions\, offer letters vs. employment contracts\, minimum wage\, overtime\, meal/rest period rules\, expense reimbursement\, required sexual harassment training\, required insurance\, liability for noncompliance\, and other employment law basics small business owners should know when hiring CA employees. \nInstructor: Erica Bristol \nREGISTER NOW URL:https://smallbizla.org/workshop/webinar-california-employment-law-the-basics/ LOCATION:Webinar – COC ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/07/profit-28.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260917T130000 DTEND;TZID=America/Los_Angeles:20260917T150000 DTSTAMP:20260927T225431 CREATED:20260807T181757Z LAST-MODIFIED:20260807T181757Z UID:387542-1789650000-1789657200@smallbizla.org SUMMARY:WEBINAR E-Smarts: Google Analytics 4 For Beginners DESCRIPTION:As Google has announced discontinuing data collection for Universal Analytics\, it’s crucial to begin making the switch to for Google Analytics 4. We will walk through how to set up a new GA4 property and how to switch over from UA. We will go over each of the main features of GA4 and discuss which features are the most valuable for small businesses to tap into. \nAttend this 2-hour webinar to discover: \n\nWhat is GA4 and how it is different from Universal Analytics\nHow GA4 helps you stay compliant with data collection laws\nHow to generate useful reports\nHow to track events and conversions\nAnd more!\n\n  \nInstructor: Omari Valentine (SBDC Advisor) is an experienced digital project manager and business owner in the fields of marketing and web solutions. He specializes in web design\, development and SEO for small businesses. He offers businesses knowledge of the digital landscape and helps them understand the options available to build and maintain a healthy web presence. \nREGISTER NOW URL:https://smallbizla.org/workshop/webinar-e-smarts-google-analytics-4-for-beginners-9/ LOCATION:Webinar – ECC\, CA ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-22.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260917T193000 DTEND;TZID=America/Los_Angeles:20260917T210000 DTSTAMP:20260927T225431 CREATED:20260825T171948Z LAST-MODIFIED:20260825T171948Z UID:387740-1789673400-1789678800@smallbizla.org SUMMARY:Webinar – 101 QUICKBOOKS ONLINE – Spanish DESCRIPTION:Esta sesión introductoria es dinámica y tiene una duración de 1\,5 horas\, diseñada específicamente para no financieros que desean obtener una visión general clara y práctica de QuickBooks Online. Los participantes aprenderán a navegar por el panel de control\, configurar cuentas básicas\, revisar el plan de cuentas\, crear facturas\, registrar gastos e integrar transacciones bancarias. La sesión también aborda la comprensión de los informes clave. Se hará hincapié en las aplicaciones prácticas y las mejores prácticas\, lo que permitirá a los participantes gestionar sus datos financieros con confianza utilizando QuickBooks. \nInstructor: Eugene Zapata \nREGISTER NOW URL:https://smallbizla.org/workshop/webinar-101-quickbooks-online-spanish/ LOCATION:Webinar – COC ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-5.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260922T093000 DTEND;TZID=America/Los_Angeles:20260922T110000 DTSTAMP:20260927T225431 CREATED:20260807T181758Z LAST-MODIFIED:20260807T181758Z UID:387543-1790069400-1790074800@smallbizla.org SUMMARY:WEBINAR Orientation: What the SBDC Can Do for You! DESCRIPTION:This workshop will provide attendees with information about the program requirements and the different services and training offered by the SBDC. The key fundamentals essential for starting and maintaining a successful business will be reviewed. As capital is the life blood of any business\, your questions concerning capital and how the SBDC can assist in this effort will be addressed. And as a special bonus\, the critical reasons why products/services sell will also be discussed. \nAttendance is required for existing\, pre-venture and early start-up businesses. Orientation is offered three to four times per month. \nPlease check our calendar: https://southbaysbdc.org/workshops/. for additional dates. \nInstructor: Larry Johnson (SBDC Advisor) has been a core advisor at the SBDC since 2012. His dual specialties are in the food & beverage industry\, as well as debt and equity consulting. \nREGISTER NOW URL:https://smallbizla.org/workshop/webinar-orientation-what-the-sbdc-can-do-for-you-174/ LOCATION:Webinar – ECC\, CA ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/05/profit-56-9xhGIf.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260922T100000 DTEND;TZID=America/Los_Angeles:20260922T113000 DTSTAMP:20260927T225431 CREATED:20260728T170257Z LAST-MODIFIED:20260728T170257Z UID:387398-1790071200-1790076600@smallbizla.org SUMMARY:Webinar – Business Planning #1 DESCRIPTION:Come ready to work on your business in this two-part training.  Business planning is a tool to help your business!\nIt’s an opportunity to create a road map and tell the story of the business with a focus on key elements. \nHighlighted Topics: \n\n         Creating a Business Plan\n         Goal Development\n         Business Development\n         Marketing Plans\n         Advertising Strategies\n         Financials – Overview\n\nInstructor: Connie Sparks \nREGISTER NOW URL:https://smallbizla.org/workshop/webinar-business-planning-1-14/ LOCATION:Webinar – COC CATEGORIES:Business Planning ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2025/06/business-planning2-1.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260922T100000 DTEND;TZID=America/Los_Angeles:20260922T113000 DTSTAMP:20260927T225431 CREATED:20260806T100214Z LAST-MODIFIED:20260806T100214Z UID:387517-1790071200-1790076600@smallbizla.org SUMMARY:Would You Rather be Profitable or Have Cash? DESCRIPTION:Would You Rather be Profitable or Have Cash? \nLearn how to analyze your Cash Flow and be able to better manage your business.  Cash Flow illustrates if the operations of the business are generating enough funds to pay for its financial obligations like bills\, taxes\, or operating expenses.  Along the same lines\, it can indicate if a small business needs to take on a loan or if the small business can service a loan. \nREGISTER NOW URL:https://smallbizla.org/workshop/would-you-rather-be-profitable-or-have-cash/ LOCATION:Webinar – PCR CATEGORIES:Business Development & Operations ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/01/profit-47.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260922T120000 DTEND;TZID=America/Los_Angeles:20260922T130000 DTSTAMP:20260927T225431 CREATED:20260728T170304Z LAST-MODIFIED:20260728T170304Z UID:387399-1790078400-1790082000@smallbizla.org SUMMARY:Webinar – Business Planning #1 DESCRIPTION:Come ready to work on your business in this two-part training.  Business planning is a tool to help your business!\nIt’s an opportunity to create a road map and tell the story of the business with a focus on key elements. \nHighlighted Topics: \n\n         Creating a Business Plan\n         Goal Development\n         Business Development\n         Marketing Plans\n         Advertising Strategies\n         Financials – Overview\n\nInstructor: Connie Sparks \nREGISTER NOW URL:https://smallbizla.org/workshop/webinar-business-planning-1-15/ LOCATION:Webinar – COC CATEGORIES:Business Planning ATTACH;FMTTYPE=image/jpeg:https://smallbizla.org/wp-content/uploads/2025/06/business-planning-1.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260922T120000 DTEND;TZID=America/Los_Angeles:20260922T130000 DTSTAMP:20260927T225431 CREATED:20260825T171953Z LAST-MODIFIED:20260910T223744Z UID:387741-1790078400-1790082000@smallbizla.org SUMMARY:Webinar – How Can Knowing Your Bottlenecks Equate to Cost Savings? DESCRIPTION:A bottleneck might be obvious. Maybe customers are waiting too long. Maybe invoices aren’t getting out. Maybe jobs are sitting in a queue waiting for one particular person. But sometimes the bottleneck is hiding in plain sight. \nFind where your business is losing time\, capacity and money—and fix the right problem. \nInstructor: Michael Letson \nREGISTER NOW URL:https://smallbizla.org/workshop/webinar-how-can-knowing-your-bottlenecks-equate-to-cost-savings/ LOCATION:Webinar – COC CATEGORIES:Manufacturing ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/11/profit-54-S5q5Ev.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260922T120000 DTEND;TZID=America/Los_Angeles:20260922T130000 DTSTAMP:20260927T225431 CREATED:20260828T164718Z LAST-MODIFIED:20260828T164718Z UID:387824-1790078400-1790082000@smallbizla.org SUMMARY:World Building IS the New Branding DESCRIPTION:A strategy workshop on the 7 elements that make your business clear\, credible\, and memorable. \nIn today’s crowded marketplace\, a logo and color palette are no longer enough to make a lasting impression. Strong brands create a complete experience that gives their audience something to recognize\, connect with\, and remember. \nIn this interactive workshop\, you’ll explore the 7 essential elements of world building and learn how to create a more cohesive and compelling brand. Discover how your messaging\, visual identity\, values\, voice\, audience\, and customer experience can work together to build trust\, strengthen connections\, and support long-term business growth. \nAttendees will learn how to: \n\nCreate a clear and cohesive brand identity\nBuild credibility and trust with their target audience\nStand out and create a memorable brand experience\nAlign their messaging\, visuals\, and customer experience\nBuild stronger connections that support clients\, customers\, and revenue\n\nPresented by: Business Advisor\, Asia David \n*The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the day before and the day of the webinar.  \nREGISTER NOW URL:https://smallbizla.org/workshop/world-building-is-the-new-branding/ LOCATION:Webinar – PCC CATEGORIES:Branding & Messaging ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/01/Untitled-design-29.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260922T130000 DTEND;TZID=America/Los_Angeles:20260922T143000 DTSTAMP:20260927T225431 CREATED:20260807T181800Z LAST-MODIFIED:20260807T181800Z UID:387544-1790082000-1790087400@smallbizla.org SUMMARY:WEBINAR Biz Basics: Lean Business Planning DESCRIPTION:Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. \nIt’s as quick and easy as a few simple bullet point lists and tables to set down milestones and metrics. Plus powerful tools to manage sales\, spending\, and cash flow. Make a quick dashboard for getting through a crisis. \nJoin this webinar as Tim Berry\, founder of bplans.com and Palo Alto Software\, shares the simplicity and ease of lean business planning\, including: \n\nA simple\, powerful approach to steering for any business—existing\, startup or in the planning stage.\nEasy ways to stay focused\, grow faster and adjust quickly to change.\nHow and why to review and revise regularly to simplify and watch the important milestones.\nWhen to stick to the plan\, when to change it\, and how to tell the difference.\nWhat business owners need to know about forecasting sales\, expenses\, and cash flow\, and how to manage ongoing results.\nSetting priorities for long term and managing steps in the short term.\nQuick scenarios to consider options during the crisis\nThe presentation will be followed by Q & A to allow time for participation and discussion.\n\n  \nPresented By: Tim Berry (Entrepreneur and Founder of Palo Alto Software). \nREGISTER NOW URL:https://smallbizla.org/workshop/webinar-biz-basics-lean-business-planning-47/ LOCATION:Webinar – ECC\, CA ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/03/Untitled-design-26.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260922T153000 DTEND;TZID=America/Los_Angeles:20260922T170000 DTSTAMP:20260927T225431 CREATED:20260807T181801Z LAST-MODIFIED:20260828T040214Z UID:387545-1790091000-1790096400@smallbizla.org SUMMARY:WEBINAR Legal Corner: Avoiding AI Related Legal Trouble for California Small Businesses DESCRIPTION:Artificial Intelligence…. AI\, is all the rage. It can boost productivity and profitability. But it can also endanger you and your business if you are not careful.\n\nWe will cover those things that can arise when you start using AI in your business.\n\nInstructor: Ben Martin (SBDC Advisor) and Attorney who loves helping new and small businesses\, survive and thrive. With over 20 years of experience working for SBDCs\, Non-profit Entrepreneurship Programs\, and Pro Bono service to people wanting to build their futures. Ben has a reputation for advice that gives business owners confidence and independence. Using plain language\, a sense of humor and giving low or no cost DIY solutions for your business.  \nAwarded by a California State agency for his advocating for women business owners. \nREGISTER NOW URL:https://smallbizla.org/workshop/webinar-legal-corner-avoiding-ai-related-legal-trouble-for-california-small-businesses/2026-09-22/ LOCATION:Webinar – ECC\, CA CATEGORIES:Business Development & Operations,Legal ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-19.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260923T100000 DTEND;TZID=America/Los_Angeles:20260923T113000 DTSTAMP:20260927T225431 CREATED:20260807T181803Z LAST-MODIFIED:20260807T181803Z UID:387546-1790157600-1790163000@smallbizla.org SUMMARY:WEBINAR HR New Hire Onboarding DESCRIPTION:New Hire Onboarding teaches you the many various mandatory new hire paperwork requirements and processes to successfully bring a new employee into your business in California. Doing it correctly from the beginning minimizes your risk of unintentional violations of the many State and Federal HR mandates. \nInstructor: Sara Nicholson (SBDC Advisor) brings over 25 years of HR experience\, helping small business owners find solutions to their human resources needs. She has worked across Southern California and Mexico\, guiding business owners with a focus on education\, organization\, and fairness. \nREGISTER NOW URL:https://smallbizla.org/workshop/webinar-hr-new-hire-onboarding-4/ LOCATION:Webinar – ECC\, CA ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2026/05/profit-56-9xhGIf.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260923T103000 DTEND;TZID=America/Los_Angeles:20260923T113000 DTSTAMP:20260927T225431 CREATED:20260825T171955Z LAST-MODIFIED:20260825T171955Z UID:387742-1790159400-1790163000@smallbizla.org SUMMARY:Webinar – Monetize Your You Tube Channel DESCRIPTION:Ready to turn your views into revenue? Join SBDC Digital Marketing Consultant Darren Elliott for an exclusive breakdown of the diverse income streams available on the world’s largest video platform. From the Partner Program to digital products\, Darren reveals the ethical roadmap to profitability. Claim your free spot now and start driving real results for your bottom line! \nInstructor: Darren Elliott \nREGISTER NOW URL:https://smallbizla.org/workshop/webinar-monetize-your-you-tube-channel/ LOCATION:Webinar – COC ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-5.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260923T120000 DTEND;TZID=America/Los_Angeles:20260923T130000 DTSTAMP:20260927T225431 CREATED:20260625T151815Z LAST-MODIFIED:20260625T151815Z UID:386888-1790164800-1790168400@smallbizla.org SUMMARY:Webinar – Increasing Sales – Secrets and Best Practices to Overcome Objections DESCRIPTION:Looking for ways to increase sales?  Experienced a “No” from a potential customer?  Come ready to learn about increasing sales\nthrough attracting new customers.  Sales objections will be unlocked.  Tips and techniques to handle objections will be explored.\nBest practices will be shared\, so you are ready to tackle the next “No” from a potential customer with the goal for a “Yes”. \nInstructor: Anngel Benoun \nREGISTER NOW URL:https://smallbizla.org/workshop/webinar-increasing-sales-secrets-and-best-practices-to-overcome-objections-10/ LOCATION:Webinar – COC CATEGORIES:Business Development & Operations,Finance ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-5.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260923T120000 DTEND;TZID=America/Los_Angeles:20260923T130000 DTSTAMP:20260927T225431 CREATED:20260825T171956Z LAST-MODIFIED:20260825T171956Z UID:387743-1790164800-1790168400@smallbizla.org SUMMARY:Webinar – Enhancing Your Digital Footprint DESCRIPTION:Is your online presence working as hard as you are? Join SBDC Digital Marketing Consultant Darren Elliott for an exclusive masterclass on defining your brand and pinpointing your ideal audience. Darren will explore how specific search language bridges the gap between your services and the right customers. \nClaim your spot now\, to this free and informative webinar! \nInstructor: Darren Elliott \nREGISTER NOW URL:https://smallbizla.org/workshop/webinar-enhancing-your-digital-footprint/ LOCATION:Webinar – COC ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-13.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260923T150000 DTEND;TZID=America/Los_Angeles:20260923T170000 DTSTAMP:20260927T225431 CREATED:20260807T181810Z LAST-MODIFIED:20260807T181810Z UID:387547-1790175600-1790182800@smallbizla.org SUMMARY:WEBINAR Social Media Solutions: Making Facebook Ads Work For You DESCRIPTION:This workshop will uncover the mysteries of using Facebook Ads to grow your business. Regardless of your experience in Facebook Ads\, this training will teach you how to set up your campaigns for success and get more from your advertising budget. \nIn this workshop you will learn: \ni. If you’re running your Facebook Ads correctly \nii. The 5 pillars of successful Facebook Ads \niii. The one thing that may be holding back your Facebook Ads \niv. Why a marketing funnel is essential in a Facebook Ads campaign \nv. How to avoid the pitfalls of Facebook Ads \n  \nPresented by: Daniel Gouw \nREGISTER NOW URL:https://smallbizla.org/workshop/webinar-social-media-solutions-making-facebook-ads-work-for-you-13/ LOCATION:Webinar – ECC\, CA ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/profit-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260923T150000 DTEND;TZID=America/Los_Angeles:20260923T170000 DTSTAMP:20260927T225431 CREATED:20260828T103251Z LAST-MODIFIED:20260828T103251Z UID:387814-1790175600-1790182800@smallbizla.org SUMMARY:Developing An Actionable Business Plan DESCRIPTION:You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. \nIn this class we will actively work on:   \n–Defining your business model\n–Identifying your place in the market\n–Identifying your customers and revenue channels\n–Identifying expansion opportunities\n–Costing and pricing\n–Revenue and expense projections\n–Funding strategies \nREGISTER NOW URL:https://smallbizla.org/workshop/developing-an-actionable-business-plan-48/ LOCATION:Webinar CATEGORIES:Business Planning,Launching A New Business ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-26.png ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260924T090000 DTEND;TZID=America/Los_Angeles:20260924T100000 DTSTAMP:20260927T225431 CREATED:20260828T103303Z LAST-MODIFIED:20260828T103303Z UID:387815-1790240400-1790244000@smallbizla.org SUMMARY:Live Q&A: All About Marketing Your Small Business DESCRIPTION:Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak\, Director of the Long Beach SBDC\, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas\, business development strategies\, how to leverage online platforms to grow your brand\, mind-set\, and professional growth\, ways to develop strategic partnerships\, event marketing\, business operations\, recruiting\, franchising\, the meaning of life and more. \nREGISTER NOW URL:https://smallbizla.org/workshop/live-qa-all-about-marketing-your-small-business-29/ LOCATION:Webinar CATEGORIES:Marketing,Marketing Planning ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/02/Untitled-design-24.png ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260924T100000 DTEND;TZID=America/Los_Angeles:20260924T110000 DTSTAMP:20260927T225431 CREATED:20260916T181721Z LAST-MODIFIED:20260916T181721Z UID:388062-1790244000-1790247600@smallbizla.org SUMMARY:Webinar – Two Months Out: The BFCM Marketing Action Plan for Small Shopify Stores DESCRIPTION:BFCM 2026 is November 27\, which puts this session two months out. That sounds like room to work\, and it is\, but only if you know what has to happen and in what order. This is a game plan\, not a deep dive. We will walk five workstreams that all have to run in parallel between now and Cyber Week: your offer and what you merchandise around it\, the changes your website needs before traffic arrives\, growing and warming the list you will sell to\, the flows and campaign calendar that carry the send\, and the paid ad prep that has to start in September because creative takes weeks. Then we put all five on a single dated timeline so you can see exactly what happens each week between now and Black Friday. \nBy the end of this session you will: \n– Know all five workstreams that run between now and Black Friday\, and which ones cannot be started in November\n– Have an offer structure that protects margin\, since no major deal day in 2025 averaged deeper than a 30 percent discount\n– Know exactly what to change on your website\, from hero images to shipping cutoff dates\, and when to stage it\n– Have a list growth and deliverability warmup plan for the next six weeks\n– Know what to brief and shoot now if you plan to run paid ads\, and which audiences to start building today\n– Leave with a dated two-month plan covering all five lanes\, September 17 through Cyber Week \nInstructor: Ramin Ramhormozi \nREGISTER NOW URL:https://smallbizla.org/workshop/webinar-two-months-out-the-bfcm-marketing-action-plan-for-small-shopify-stores/ LOCATION:Webinar – COC CATEGORIES:Business Development & Operations,Marketing ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/05/profit-13.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260924T100000 DTEND;TZID=America/Los_Angeles:20260924T113000 DTSTAMP:20260927T225431 CREATED:20260806T100214Z LAST-MODIFIED:20260806T100214Z UID:387518-1790244000-1790249400@smallbizla.org SUMMARY:Your Numbers Are Telling a Story – Learn What They’re Saying About Your Business DESCRIPTION:Your Numbers Are Telling a Story – Learn What They’re Saying About Your Business Before Someone Else Does \nLearn which Ratios may be applicable to your business. \nFinancial ratios show your business’s liquidity\, cash flow\, debt\, and profitability. The key is to know which ratios are relevant to your business and where to get the information. While these figures allow owners to better manage their businesses\, creditors also use them to determine financial stability and access to capital. \nREGISTER NOW URL:https://smallbizla.org/workshop/your-numbers-are-telling-a-story-learn-what-theyre-saying-about-your-business/ LOCATION:Webinar – PCR CATEGORIES:Business Development & Operations ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2025/05/profit-58.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260924T113000 DTEND;TZID=America/Los_Angeles:20260924T130000 DTSTAMP:20260927T225431 CREATED:20260828T103306Z LAST-MODIFIED:20260828T103306Z UID:387816-1790249400-1790254800@smallbizla.org SUMMARY:Funding Your Growth For Existing and Start-up Small Businesses DESCRIPTION:Are you at a point where you need funding for the continued growth of your business? Are you unsure how to find the right sources of funding? Do you know the exact amount of cash-flow needed to grow your business? \nJoin SBDC advisors Shaila Patankar and Max Ordonez for a workshop that identifies some key questions to ask when considering funding the growth of your business. \nTopics include:  \n\nHow well do you know your business?\nHow to forecast your growth\nHow to fund your growth\nWhat lenders are looking for\nPreparing your loan package\n\nREGISTER NOW URL:https://smallbizla.org/workshop/funding-your-growth-for-existing-and-start-up-small-businesses-7/ LOCATION:North Long Beach Higher Education Center\, 635 E. South Street\, Long Beach\, CA\, 90805\, United States CATEGORIES:Loans & Capital ATTACH;FMTTYPE=image/png:https://smallbizla.org/wp-content/uploads/2024/10/profit-22.png ORGANIZER;CN="SBDC hosted by Long Beach City College":MAILTO:drosenfeld@lbcc.edu END:VEVENT END:VCALENDAR