The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
October 2019
Marketing 101
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor: Charlie Lowe REGISTER NOW
Find out more »Optimize Your Business with Technology
Running a business can be a challenging task. Having tools to make it easier and more efficient to do so is essential to staying competitive in today’s marketplace. This workshop highlights tools Google offers to business owners that are easy to implement, affordable, and are simple to learn. We will also identify the benefits of using these tools to help complete daily business task. These tools will help you efficiently run your business, communicate with employees, clients, and potential clients.…
Find out more »El Camino College: Facilities Contractor Workshop
El Camino College invites all local mechanical, electrical, plumbing and general facilities contractors to learn more about the College’s new bidding procedures. Under the recently adopted California Uniform Public Construction Cost Accounting Act (CUPCCAA) guidelines, facilities projects valued less than $60,000 are not subject to a formal bidding process, which could mean more contract opportunities for your business! The FREE workshop will cover: – CUPCCAA bidding procedures – How to meet CUPCCAA requirements – Overview of El Camino’s facilities projects…
Find out more »Accounting: The Basics of the Language of Business
Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors – use accounting terms and concepts to describe the events that make up the “story”. This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important financial ratios, and, more importantly, how to “account” for the transactions in your business. Instructor: Andrew Strachan REGISTER NOW
Find out more »Business Loans 101
This class will teach what you need to know to apply for a business loan. Topics include: What documents and paperwork you will need to use for the application process from major banks, which banks are currently loaning money and what you will need to qualify, why a business may need financing, sources of credit, and what you should know about credit. Instructor Larry Johnson REGISTER NOW
Find out more »Business Plan Overview
Developing a business plan is one of the most valuable activities you can undertake. A good business plan provides a roadmap for success, gives you a sense of control over your future and is essential to attract funding. Business planning might be time consuming and daunting but the good news is you don’t have to start with a blank sheet of paper! The Business Plan Overview workshop guides you through the process of creating a solid, well-structured business plan, tailored to…
Find out more »Making Facebook Ads Work for You
This workshop will go over the ins and outs of using Facebook Ads to attract new customers. Whether you’re brand new or have tried Facebook Ads before, this training will give you the insight to stand out from your competitors and get more from your advertising budget. In this workshop you will discover: -The difference between a Facebook Ad and Boosting a Facebook Post -The basics of setting up a Facebook Ad -The strategy behind setting up a Facebook Ad -The entire…
Find out more »Legal Structure
One of the first decisions that you will have to make as a business owner is how the company should be structured. Topics include: Permit processes, reviewing how to apply for the permits needed to operate a business, business licensing requirements, and a brief discussion on the implications of legal structures. This decision will have long-term implications, so consult with an accountant and attorney to help you select the form of ownership that is right for you. In making a…
Find out more »SBDC Orientation
This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates NOTE: Late admittance is not permitted, please arrive early. Instructor: Larry Johnson REGISTER NOW
Find out more »How to Estimate Start-Up Costs and Cash Flow
How much will it cost to start your business? It is important to know this figure so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses, start-up cost categories, calculating initial costs, calculating the first 90 days projected monthly costs, conducting a break-even analysis, and initial cash flow projection will be reviewed and presented in this hands-on session. Please bring a hand held calculator for your convenience. Instructor: Andrew Strachan REGISTER…
Find out more »Export Workshop
This workshop will provide new-to-export and new-to-market clients with information on getting started in international trade. International trade basics will be provided as we walk through to the four export development stages and are introduced to trade assistance resources on the federal, state and local level. Attendees will receive a FREE online copy of Braddock’s The World Is Your Market: Exporting Made Easier for Small Businesses. Instructor: Charlie Lowe REGISTER NOW
Find out more »Social Media 101
What you’ll learn: You’ve started using social networks for your organization and now you want to use them more effectively in 2019. This seminar will give you a closer look at these popular social media networks and what they can achieve: Look closer at Facebook, Twitter, LinkedIn, Pinterest, Google+ & Instagram. Learn the market for each platform and how companies use them to grow How to create your company’s online personas for customers and contacts to follow and trust & move…
Find out more »Networking 101- 15 Second Elevator Pitch
Would you like to improve your ability to communicate what you do to increase clients and customers? Do you have your 15 second pitch? NEWSFLASH: With the internet info overload attention spans have decreased and now we have less than 15 seconds to engage potential customers attention. Deborah Deras, SBDC Marketing Consultant with give you a 4 step simple system to be able to create your elevator pitch and speak it with conviction to increase opportunities for sales, investors and…
Find out more »November 2019
SBDC Orientation
This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates REGISTER NOW NOTE: Late admittance is not permitted, please arrive early. Instructor Larry Johnson
Find out more »The Basics of Starting a Business
Learn the fundamentals of what it takes to get your business started. Topics for discussion: -Determining the feasibility of your business -The importance of business planning -Understanding financial and licensing requirements, and more. Instructor Charlie Lowe REGISTER NOW
Find out more »How to Start Your Business Financials in Excel
Overcome your fear of starting with an empty Excel spreadsheet and become proficient to create your own Profit and Loss statement for your business. This workshop will cover the basic Excel functions necessary to develop your financials and then build a basic Profit and Loss statement. For maximum learning you may bring your laptop to follow along, but it is not required. Basic computer knowledge is required for this class. Instructor Andrew Strachan REGISTER NOW
Find out more »Pitch Perfect 102
Why this workshop is important: Entrepreneurs seeking equity (angel and venture) funding must prepare and submit pitches to potential investors. Poor presentation of pitches often leads to failed attempts and hard lessons learned. Pitching investors and lenders is one of the greatest challenges facing entrepreneurs. High impact communications can motivate investors. This workshop provides participants with the opportunity to practice their pitches in a safe and supportive environment leading to constructive and meaningful feedback. Who should attend this workshop? Entrepreneurs seeking angel, venture or lending…
Find out more »Website 101: How to Plan Your New Website
Planning a website is as important as planning to build a house. We will review the design concepts and content structure to build an effective website that will drive and convert traffic from organic search and discuss how to fit it into your overall digital marketing content plan. We will also cover the essential free tools for monitoring and managing your website’s health. This workshop explores the concepts behind good design and is not a hands-on training. Instructor: Omari Valentine…
Find out more »Business Plan Overview
Developing a business plan is one of the most valuable activities you can undertake. A good business plan provides a roadmap for success, gives you a sense of control over your future and is essential to attract funding. Business planning might be time consuming and daunting but the good news is you don’t have to start with a blank sheet of paper! The Business Plan Overview workshop guides you through the process of creating a solid, well-structured business plan, tailored to…
Find out more »Accounting: The Basics of the Language of Business
Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors – use accounting terms and concepts to describe the events that make up the “story”. This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important financial ratios, and, more importantly, how to “account” for the transactions in your business. Instructor Andrew Strachan REGISTER NOW
Find out more »Business Loans 101
This class will teach what you need to know to apply for a business loan. Topics include: -What documents and paperwork you will need to use for the application process from major banks -Which banks are currently loaning money and what you will need to qualify -Why a business may need financing -Sources of credit -What you should know about credit. Instructor Larry Johnson REGISTER NOW
Find out more »Instagram 101
Topics to be cover includes: – How to set up your profile – How to get followers – Choosing the right hashtags – Creatively designing pictures – Plus all participants will get an ebook how to go from likes to sales. Instructor Deborah Deras REGISTER NOW
Find out more »Marketing 101
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor Charlie Lowe REGISTER NOW
Find out more »SBDC Orientation
This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates REGISTER NOW NOTE: Late admittance is not permitted, please arrive early. Instructor Larry Johnson
Find out more »Legal Structure
One of the first decisions that you will have to make as a business owner is how the company should be structured. Topics include: – Permit processes – Reviewing how to apply for the permits needed to operate a business – Business licensing requirements – A brief discussion on the implications of legal structures This decision will have long-term implications, so consult with an accountant and attorney to help you select the form of ownership that is right for you.…
Find out more »Hiring Your First Employee
Has your business grown to the point that you need a pair of extra helping hands? Don’t miss this exciting workshop where we will provide tips and strategies to help you and your business hire your first employee. This exciting workshop includes numerous tasks business owners need to complete prior to, during, and after hiring their first employee. A great workshop for any business regardless of industry or purpose! Instructor Danielle Jenkins REGISTER NOW
Find out more »El Camino College: Facilities Contractor Workshop
El Camino College invites all local mechanical, electrical, plumbing and general facilities contractors to learn more about the College’s new bidding procedures. Under the recently adopted California Uniform Public Construction Cost Accounting Act (CUPCCAA) guidelines, facilities projects valued less than $60,000 are not subject to a formal bidding process, which could mean more contract opportunities for your business! The FREE workshop will cover: – CUPCCAA bidding procedures – How to meet CUPCCAA requirements – Overview of El Camino’s facilities projects…
Find out more »How to Estimate Start-Up Costs & Cash Flow
How much will it cost to start your business? It is important to know this figure so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses, start-up cost categories, calculating initial costs, calculating the first 90 days projected monthly costs, conducting a break-even analysis, and initial cash flow projection will be reviewed and presented in this hands-on session. Please bring a hand held calculator for your convenience. Instructor Andrew Strachan …
Find out more »Import Workshop
This workshop will provide new-to-import and new-to-market clients with information on getting started in international trade. International trade basics will be provided as we walk through to the four import development stages and are introduced to trade assistance resources on the federal, state and local level. Instructor Charles Lowe REGISTER NOW
Find out more »December 2019
SBDC Orientation
This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates. NOTE: Late admittance is not permitted, please arrive early. Instructor: Larry Johnson REGISTER NOW
Find out more »The Basics of Starting a Business
Learn the fundamentals of what it takes to get your business started. Topics for discussion determining the feasibility of your business, the importance of business planning, understanding financial and licensing requirements and more. Instructor: Charlie Lowe REGISTER NOW
Find out more »How to Start Your Business Financials in Excel
Overcome your fear of starting with an empty Excel spreadsheet and become proficient to create your own Profit and Loss statement for your business. This workshop will cover the basic Excel functions necessary to develop your financials and then build a basic Profit and Loss statement. For maximum learning you may bring your laptop to follow along, but it is not required. Basic computer knowledge is required for this class. Instructor: Andrew Strachan REGISTER NOW
Find out more »Accounting: The Basics of the Language of Business
Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors – use accounting terms and concepts to describe the events that make up the “story”. This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important financial ratios, and, more importantly, how to “account” for the transactions in your business. Instructor: Andrew Strachan REGISTER NOW
Find out more »Pitch Perfect 101
Entrepreneurs seeking equity (angel and venture) funding must prepare and submit pitches to potential investors. The vast majority of SBDC clients do not have the experience and presentation skill set to engage investors. This lack of familiarity with the proper preparation of pitches often leads to failed attempts and hard lessons learned. Pitching investors and lenders is one of the greatest challenges facing entrepreneurs seeking to build and expand their businesses. High impact communications about investment derived from the value…
Find out more »Website 102: Web Design and SEO Best Practices
Following up Websites 101, we will take a deeper dive into forming a web design strategy by discussing how to structure a website and the importance of sitemaps. We will also discuss on-site and off-site Search Engine Optimization. Finally we touch designing your own website vs hiring a professional web designer, and review web design platforms and hosting options. This workshop explores web strategy concepts and is not a hands-on training. Instructor: Omari Valentine REGISTER NOW
Find out more »Marketing 101
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor: Debbie Goldfarb REGISTER NOW
Find out more »How to Create a 2020 Content Calendar
Do you struggle to come up with relevant content that is worth posting? Are you aware of how to monetize your social media to increase your revenue through online sales and visibility? Having a solid content calendar is highly recommended so you can capitalize on all the holidays, events and sales opportunities available to you. -How to create content that sells remember facts tell but stories sell and you need to connect with your audience by identifying their pain points.…
Find out more »Business Plan Overview
Developing a business plan is one of the most valuable activities you can undertake. A good business plan provides a roadmap for success, gives you a sense of control over your future and is essential to attract funding. Business planning might be time consuming and daunting but the good news is you don’t have to start with a blank sheet of paper! The Business Plan Overview workshop guides you through the process of creating a solid, well-structured business plan, tailored to…
Find out more »Legal Structure
One of the first decisions that you will have to make as a business owner is how the company should be structured. Topics include: Permit processes, reviewing how to apply for the permits needed to operate a business, business licensing requirements, and a brief discussion on the implications of legal structures. This decision will have long-term implications, so consult with an accountant and attorney to help you select the form of ownership that is right for you. In making a…
Find out more »Optimize Your Business with Technology
Running a business can be a challenging task. Having tools to make it easier and more efficient to do so is essential to staying competitive in today’s marketplace. This workshop highlights tools Google offers to business owners that are easy to implement, affordable, and are simple to learn. We will also identify the benefits of using these tools to help complete daily business task. These tools will help you efficiently run your business, communicate with employees, clients, and potential clients.…
Find out more »Business Loans 101
This class will teach what you need to know to apply for a business loan. Topics include: What documents and paperwork you will need to use for the application process from major banks, which banks are currently loaning money and what you will need to qualify, why a business may need financing, sources of credit, and what you should know about credit. Instructor: Larry Johnson REGISTER NOW
Find out more »How to Estimate Start-Up Costs and Cash Flow
How much will it cost to start your business? It is important to know this figure so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses, start-up cost categories, calculating initial costs, calculating the first 90 days projected monthly costs, conducting a break-even analysis, and initial cash flow projection will be reviewed and presented in this hands-on session. Please bring a hand held calculator for your convenience. Instructor: Andrew Strachan REGISTER…
Find out more »Export Workshop
This workshop will provide new-to-export and new-to-market clients with information on getting started in international trade. International trade basics will be provided as we walk through to the four export development stages and are introduced to trade assistance resources on the federal, state and local level. Attendees will receive a FREE online copy of Braddock’s The World Is Your Market: Exporting Made Easier for Small Businesses. Instructor: Charlie Lowe REGISTER NOW
Find out more »January 2020
Pitch Perfect 102
Why this workshop is important: Entrepreneurs seeking equity (angel and venture) funding must prepare and submit pitches to potential investors. Poor presentation of pitches often leads to failed attempts and hard lessons learned. Pitching investors and lenders is one of the greatest challenges facing entrepreneurs. High impact communications can motivate investors. This workshop provides participants with the opportunity to practice their pitches in a safe and supportive environment leading to constructive and meaningful feedback. Who should attend this workshop? Entrepreneurs seeking angel,…
Find out more »Marketing 101
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor: Debbie Goldfarb REGISTER NOW
Find out more »Social Media 102
In this workshop you will learn how to authentically connect and create compelling messaging on Social Media to develop lasting relationships that go beyond transactional customers but a tribe of devoted followers to grow your business organically online. Attendees will learn: • How to choose which platform you need to have a presence on. • When to post and how to use time saving techniques to post on multiple platforms. • How to promote and sell to fans who love…
Find out more »Hiring Your First Employee
Has your business grown to the point that you need a pair of extra helping hands? Don’t miss this exciting workshop where we will provide tips and strategies to help you and your business hire your first employee. This exciting workshop includes numerous tasks business owners need to complete prior to, during, and after hiring their first employee. A great workshop for any business regardless of industry or purpose! Instructor: Danielle Jenkins REGISTER NOW
Find out more »Accounting: The Basics of the Language of Business
Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors – use accounting terms and concepts to describe the events that make up the “story”. This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important financial ratios, and, more importantly, how to “account” for the transactions in your business. Instructor: Andrew Strachan REGISTER NOW
Find out more »Business Loans 101
This class will teach what you need to know to apply for a business loan. Topics include: What documents and paperwork you will need to use for the application process from major banks, which banks are currently loaning money and what you will need to qualify, why a business may need financing, sources of credit, and what you should know about credit. Instructor: Larry Johnson REGISTER NOW
Find out more »Website 103: How to Hire a Professional Web Designer
Once you’ve planned out your website strategy and content, it’s time to hire a web designer. We will give you an introductory course in locating and hiring the perfect fit for your needs and your budget. We will cover: -The difference between a web designer and a web developer -How much you should expect to pay for a website -Where to find great web designers -The selection process, including important questions to ask the designer -10 Common mistakes that can…
Find out more »Business Plan Overview
Developing a business plan is one of the most valuable activities you can undertake. A good business plan provides a roadmap for success, gives you a sense of control over your future and is essential to attract funding. Business planning might be time consuming and daunting but the good news is you don’t have to start with a blank sheet of paper! The Business Plan Overview workshop guides you through the process of creating a solid, well-structured business plan, tailored to…
Find out more »How to Conduct Market Research Series
This is a 3 session workshop that runs Tuesdays from 1pm-3pm. January 21 – Week 1- Basic Market Research- Market research blends consumer behavior and economic trends to confirm and improve your business idea. It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a gleam in your eye. Effective market research helps businesses make insight-driven, informed decisions when planning, launching, managing or growing your business. Plus,…
Find out more »Legal Structure
One of the first decisions that you will have to make as a business owner is how the company should be structured. Topics include: Permit processes, reviewing how to apply for the permits needed to operate a business, business licensing requirements, and a brief discussion on the implications of legal structures. This decision will have long-term implications, so consult with an accountant and attorney to help you select the form of ownership that is right for you. In making a…
Find out more »SBDC Orientation
This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates NOTE: Late admittance is not permitted, please arrive early. Instructor: Star Van Buren REGISTER NOW
Find out more »Technology Showcase & Acquisition of Capital Seminar for the Small and Medium-sized Manufacturer
Join our group of experts in the Hawthorne area to learn important advances in new manufacturing technologies and the process of raising capital for the procurement of equipment and fostering growth. Hear how technologies such as Smart Manufacturing and Robotics and Machine Vision are changing the way in which products are made and the innovative solutions that can be used to acquire this new technology. A Made in California Event. Instructors: Justin Eckhardt, Matt Eckhardt and Tim DeGrasse REGISTER NOW
Find out more »How to Estimate Start-Up Costs and Cash Flow
How much will it cost to start your business? It is important to know this figure so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses, start-up cost categories, calculating initial costs, calculating the first 90 days projected monthly costs, conducting a break-even analysis, and initial cash flow projection will be reviewed and presented in this hands-on session. Please bring a hand held calculator for your convenience. Instructor: Andrew Strachan REGISTER…
Find out more »Import Workshop
This workshop will provide new-to-import and new-to-market clients with information on getting started in international trade. International trade basics will be provided as we walk through to the four import development stages and are introduced to trade assistance resources on the federal, state and local level. Instructor: Charlie Lowe REGISTER NOW
Find out more »Networking 101: 15 Second Elevator Pitch
Would you like to improve your ability to communicate what you do to increase clients and customers? Do you have your 15 second pitch? NEWSFLASH: With the internet info overload attention spans have decreased and now we have less than 15 seconds to engage potential customers attention. Deborah Deras, SBDC Marketing Consultant with give you a 4 step simple system to be able to create your elevator pitch and speak it with conviction to increase opportunities for sales, investors and…
Find out more »How to Conduct Market Research Series
This is a 3 session workshop that runs Tuesdays from 1pm-3pm. January 21 – Week 1- Basic Market Research- Market research blends consumer behavior and economic trends to confirm and improve your business idea. It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a gleam in your eye. Effective market research helps businesses make insight-driven, informed decisions when planning, launching, managing or growing your business. Plus,…
Find out more »February 2020
YouTube 101 for Business
YOUTUBE topics include: -Understanding Youtube as a Social Media Marketing platform -What content can you put on Youtube -How to optimize and monetize Youtube videos -Simple steps you can do to increase Subscribers -How to integrate with Social Media to increase revenue -How to use Youtube as a Marketing Strategy. Instructor Deborah Deras REGISTER NOW
Find out more »How to Conduct Market Research Series
This is a 3 session workshop that runs Tuesdays from 1pm-3pm. January 21 – Week 1- Basic Market Research- Market research blends consumer behavior and economic trends to confirm and improve your business idea. It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a gleam in your eye. Effective market research helps businesses make insight-driven, informed decisions when planning, launching, managing or growing your business. Plus,…
Find out more »Marketing 101
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor Charlie Lowe REGISTER NOW
Find out more »SBDC Orientation
This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates Instructor Larry Johnson REGISTER NOW
Find out more »The Basics of Starting a Business
Learn the fundamentals of what it takes to get your business started. Topics for discussion: -Determining the feasibility of your business -The importance of business planning -Understanding financial and licensing requirements, and more. Instructor Charlie Lowe REGISTER NOW
Find out more »How to Start Your Business Financials in Excel
Overcome your fear of starting with an empty Excel spreadsheet and become proficient to create your own Profit and Loss statement for your business. This workshop will cover the basic Excel functions necessary to develop your financials and then build a basic Profit and Loss statement. For maximum learning you may bring your laptop to follow along, but it is not required. Basic computer knowledge is required for this class. Instructor Andrew Strachan REGISTER NOW
Find out more »How to Start a Construction Company
This session will cover: – Business Organization – Business Finances – Employment Requirements – Bonds, Insurance, and Liens – Contract Requirements and Execution – Licensing Requirements – Safety – Public Works Instructor Michael Williams REGISTER NOW
Find out more »Pitch Perfect 101
Why this workshop is important: Entrepreneurs seeking equity (angel and venture) funding must prepare and submit pitches to potential investors. The vast majority of SBDC clients do not have the experience and presentation skill set to engage investors. This lack of familiarity with the proper preparation of pitches often leads to failed attempts and hard lessons learned. Pitching investors and lenders is one of the greatest challenges facing entrepreneurs seeking to build and expand their businesses. High impact communications about…
Find out more »How to Brand Your Business to Success
In this class you will learn the basics of branding including the key components. We will discuss the importance of establishing a unique brand and brand promise in the marketplace including the need to maintain the consistency of your brand among all key online, in-person & printed customer communication touch-points (Website, email/social media campaigns, network events, store front signage & printed ads) Instructor Debbie Goldfarb REGISTER NOW
Find out more »Optimize Your Business with Technology
Running a business can be a challenging task. Having tools to make it easier and more efficient to do so is essential to staying competitive in today’s marketplace. This workshop highlights tools Google offers to business owners that are easy to implement, affordable, and are simple to learn. We will also identify the benefits of using these tools to help complete daily business task. These tools will help you efficiently run your business, communicate with employees, clients, and potential clients.…
Find out more »Accounting: The Basics of the Language of Business
Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors – use accounting terms and concepts to describe the events that make up the “story”. This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important financial ratios, and, more importantly, how to “account” for the transactions in your business. Instructor Andrew Strachan REGISTER NOW
Find out more »Business Loans 101
This class will teach what you need to know to apply for a business loan. Topics include: -What documents and paperwork you will need to use for the application process from major banks -Which banks are currently loaning money and what you will need to qualify -Why a business may need financing -Sources of credit -What you should know about credit. Instructor Larry Johnson REGISTER NOW
Find out more »Website 101-How to Plan your New Website
This workshop is a starter course for business owners looking to build their first website. We will discuss what makes a good website and look at some things to consider before making an investment in one. We will compare and contrast the various options available in the marketplace for building a website, and cover the basics of search engine optimization, analytics and website security. Instructor Omari Valentine REGISTER NOW
Find out more »Business Plan Overview
Developing a business plan is one of the most valuable activities you can undertake. A good business plan provides a roadmap for success, gives you a sense of control over your future and is essential to attract funding. Business planning might be time consuming and daunting but the good news is you don’t have to start with a blank sheet of paper! The Business Plan Overview workshop guides you through the process of creating a solid, well-structured business plan, tailored to…
Find out more »Podcasting for Small Business
With more time in the car stuck in traffic commuting and the decline of good music on the radio we are forced with a dilemma of what to do in the car? Like any productive entrepreneur we want to do something that will grow our business? According to Edison Research, online radio including podcasts has grown 61% in the past ten years and NPR data reported in last two years has risen from 3.5 to 5.4 million listeners. It is…
Find out more »Legal Structure
One of the first decisions that you will have to make as a business owner is how the company should be structured. Topics include: – Permit processes – Reviewing how to apply for the permits needed to operate a business – Business licensing requirements – A brief discussion on the implications of legal structures This decision will have long-term implications, so consult with an accountant and attorney to help you select the form of ownership that is right for you.…
Find out more »SBDC Orientation
This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates Instructor Larry Johnson REGISTER NOW
Find out more »How to Estimate Start-Up Costs and Cash Flow
How much will it cost to start your business? It is important to know this figure so that you can plan ahead in starting your new venture. Topics include: – Steps needed to calculate start-up expenses – Start-up cost categories – Calculating initial costs – Calculating the first 90 days projected monthly costs – Conducting a break-even analysis – Initial cash flow projection will be reviewed & presented in this hands-on session. Please bring a hand held calculator for your…
Find out more »March 2020
State/Basic Payroll Tax Seminar
Attend this seminar to learn all about: -California payroll reporting requirements, including forms, employer obligations, reporting, and payment requirements. -About independent contractor reporting requirements. -Electronic filing and payment requirements and options. -Federal payroll reporting requirements, including Forms 940, 941, 1099, W-2, W-4, W-9, and alternative filing. REGISTER NOW
Find out more »SBDC Orientation
This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates. NOTE: Late admittance is not permitted, please arrive early. Instructor: Larry Johnson REGISTER NOW
Find out more »The Basics of Starting a Business
Learn the fundamentals of what it takes to get your business started. Topics for discussion determining the feasibility of your business, the importance of business planning, understanding financial and licensing requirements and more. Instructor: Charlie Lowe REGISTER NOW
Find out more »How to Speak with Confidence
Would you like to use Social Media tools like YouTube, Facebook Live or Snapchat but are shy to get on camera? Does the thought of being on camera make you anxious? Would you like to learn tools to master: -How to release your fear of speaking -How to connect with your audience on camera -How to memorize content and speak naturally -How to get business from your videos -Q&A Instructor: Deborah Deras REGISTER NOW
Find out more »Dominating Your Local Market Online
This workshop will go over proven strategies for using internet marketing and social media to get more customers and keep them. No matter if you are a large company or a one-person shop this training will give you the tools you need to prosper online. In this workshop you will discover: -How to guarantee you get found online -4 Data Companies that determine your Google ranking – that you never even knew existed -Techniques to have your customers telling everyone they know about…
Find out more »How to Start Your Business Financials in Excel
Overcome your fear of starting with an empty Excel spreadsheet and become proficient to create your own Profit and Loss statement for your business. This workshop will cover the basic Excel functions necessary to develop your financials and then build a basic Profit and Loss statement. For maximum learning you may bring your laptop to follow along, but it is not required. Basic computer knowledge is required for this class. Instructor: Andrew Strachan REGISTER NOW
Find out more »Pitch Perfect 102
Why this workshop is important: Entrepreneurs seeking equity (angel and venture) funding must prepare and submit pitches to potential investors. Poor presentation of pitches often leads to failed attempts and hard lessons learned. Pitching investors and lenders is one of the greatest challenges facing entrepreneurs. High impact communications can motivate investors. This workshop provides participants with the opportunity to practice their pitches in a safe and supportive environment leading to constructive and meaningful feedback. Who should attend this workshop? Entrepreneurs seeking angel, venture or lending…
Find out more »Marketing 101
Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. Instructor: Debbie Goldfarb REGISTER NOW
Find out more »Accounting: The Basics of the Language of Business
Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors – use accounting terms and concepts to describe the events that make up the “story”. This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important financial ratios, and, more importantly, how to “account” for the transactions in your business. Instructor: Andrew Strachan REGISTER NOW
Find out more »SBDC Day Networking and Open House
Come and celebrate SBDC Day at this special event! Open House and Showcase will be open from 9am-12pm. This will be a breakout session with a panel of SBDC Clients discussing what it took for them to become successful business owners. Refreshments will be served as part of the open house. Seating for the panel discussion is limited so register today! REGISTER NOW
Find out more »SBDC Day Panel Discussion and Q&A
Come and celebrate SBDC Day at this special event! Open House and Showcase will be open from 9am-12pm. This will be a breakout session with a panel of SBDC Clients discussing what it took for them to become successful business owners. Refreshments will be served as part of the open house. Seating for the panel discussion is limited so register today! REGISTER NOW
Find out more »Business Loans 101
This class will teach what you need to know to apply for a business loan. Topics include: What documents and paperwork you will need to use for the application process from major banks, which banks are currently loaning money and what you will need to qualify, why a business may need financing, sources of credit, and what you should know about credit. Instructor: Larry Johnson REGISTER NOW
Find out more »Website 102: Web Design and SEO Best Practices
Following up Websites 101, we will take a deeper dive into forming a web design strategy by discussing how to structure a website and the importance of sitemaps. We will also discuss on-site and off-site Search Engine Optimization. Finally we touch designing your own website vs hiring a professional web designer, and review web design platforms and hosting options. This workshop explores web strategy concepts and is not a hands-on training. Instructor: Omari Valentine REGISTER NOW
Find out more »Business Plan Overview
Developing a business plan is one of the most valuable activities you can undertake. A good business plan provides a roadmap for success, gives you a sense of control over your future and is essential to attract funding. Business planning might be time consuming and daunting but the good news is you don’t have to start with a blank sheet of paper! The Business Plan Overview workshop guides you through the process of creating a solid, well-structured business plan, tailored to…
Find out more »Instagram 101
Join us for this Instagram workshop and learn: -How to set up your profile -How to get followers -Choosing the right hashtags -Creatively designing pictures -Plus all participants will get an ebook how to go from likes to sales. Instructor: Deborah Deras REGISTER NOW
Find out more »Digital Marketing Automation-Grow your Business on Autopilot
This workshop will go over how you can set up an automated Digital Marketing system to grow your business on autopilot. If you have a restaurant, a retail business, a service business or an e-commerce business, you will learn how to take advantage of automation to beat your competitors. In this workshop you will discover: -How to double your sales -How to attract potential customers and where you should be looking for them -How to turn those potential customers into…
Find out more »SBDC Orientation
This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates. NOTE: Late admittance is not permitted, please arrive early. Instructor: Larry Johnson REGISTER NOW
Find out more »Legal Structure (Webinar)
One of the first decisions that you will have to make as a business owner is how the company should be structured. Topics include: Permit processes, reviewing how to apply for the permits needed to operate a business, business licensing requirements, and a brief discussion on the implications of legal structures. This decision will have long-term implications, so consult with an accountant and attorney to help you select the form of ownership that is right for you. In making a…
Find out more »How to Survive AB5 and Independent Contractors (Webinar)
Are you an independent contractor? Do you engage independent contractors? Are you confused or unaware of the new law governing the engagement of independent contractors? To avoid fines and penalties, there are technicalities that are important to understand. Topics will include: -Explanation of the new Independent Contractor law (AB5) -Which businesses, professions and trades are exempt from AB5 -Discussion of the criteria to be an independent contractor -Ramifications for violation of AB5 NOTE: Late admittance is not permitted, please arrive…
Find out more »How to Estimate Start-Up Costs and Cash Flow (Webinar)
How much will it cost to start your business? It is important to know this figure so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses, start-up cost categories, calculating initial costs, calculating the first 90 days projected monthly costs, conducting a break-even analysis, and initial cash flow projection will be reviewed and presented in this hands-on session. Please bring a hand held calculator for your convenience. Instructor: Andrew Strachan REGISTER…
Find out more »July 2021
WEBINAR SBDC Orientation
This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered three-four times per month. Please check our calendar: https://southbaysbdc.org/workshops/. for future dates. Instructor: Larry Johnson REGISTER NOW
Find out more »WEBINAR How to Estimate Startup Costs & Cash Flow in Covid Times
How much will it cost to start your business? It is important to know this figure so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses, start-up cost categories, calculating initial costs, calculating the first 90 days projected monthly costs, conducting a break-even analysis, and initial cash flow projection will be reviewed and presented in this hands-on session. Please bring a hand held calculator for your convenience. Instructor: Andrew Strachan REGISTER…
Find out more »February 2024
Fast Track Start-Up Crash Course 3-day Series (In Person Event)
Take our 3-day Fast Track “bootcamp” program. This course was developed by industry professionals to provide you the basic tools you need to start your business. This is ideal for prospective businesses with little to no time but a willingness and desire to learn the language of business, determine whether starting a business makes sense and if so, specific steps to start the business. The purpose of this course is to provide an overview only. If you need additional detail or class instruction,…
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