Publisher: Kelly Burkart – Posted on 03/08/2013
When cash is tight, discounting can be a tempting quick fix. Lower your prices, increase your sales, get more cash. But, like most quick fixes, there is a down side. The danger comes when discounting becomes a
long-term strategy rather than a short-term tactic. The first article in this series discusses the pros and cons of using discounting to create cash flow.