The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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Brand Vision + Messaging Workshop
September 20, 2016 @ 10:15 am - 12:15 pm$25
PHASE I: BRAND IDENTITY DISCOVERY
At Tribemint, we believe sustainable brand success starts with a clear vision born from a place of expansion, idealism and limitless possibilities. Crafting your distinct brand vision is an important step as it provides a clear lens from which your business will continue to operate and what values to communicate to your consumers as well as their emotional connections to your company. We have designed a methodology to create brand and consumer alignment that translates into an engaged community that we like to call your “Tribe”.
We will help you launch this discovery phase by exploring your vision for company, goals, target audience(s), key attributes and points of differentiation. Based on the workshop learnings, you can start to develop a comprehensive brand platform that encompasses the brand positioning, key messaging and characteristics, target consumer profiles and an overall company filter/lens. You can also identify industry trends and insights to help more clearly define the target segmentation strategy.
Sample Vision Questions:
- What is your brand “Why” – your reason for existing
- Why are you the perfect person for this vision
- What is your mission statement
- Where do you see your company in 1 year, 5 years, and 10 years
- What daily activities associated with building your brand bring you joy in “just doing” them