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The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.

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Introduction to Building a Marketing Strategy

June 15, 2016 @ 10:00 am - 12:00 pm


Marketing your business requires a lot of planning, forethought, and vision. In order to develop an effective strategy, your organization should build from the ground up and should be proactive rather than reactive and have a clear understanding of your business goals, your customers, and the market. This understanding will allow you to focus on your marketing needs and develop a strategy that works. In this seminar, you will learn:

  • Defining the target market
  • Evaluating product offerings
  • Analyzing Competitors
  • Reviewing overall pricing
  • Distribution Channels
  • Introduction to the Marketing Mix
  • And much more!

**In order to attend the event you will need to pre-register ahead of time.  No Walkins.**