There is an overwhelming amount of information available on the topic of marketing. More books are purchased and seminars attended than any other business concept. Yet company owners still do not achieve the marketing success desired.

Today, most of the marketing advice is based on the use of social media. Although social media has its advantages, it is often not an end-all strategy. In fact, according to a recent study by Harvard and other leading universities it is questionable whether investments in social media actually yield new customers.

Small business owners do not think strategically regarding their marketing investments. They simply choose a marketing activity based on what opportunity is available at the moment or what others are doing. Given the fact that most small businesses have a limited marketing budget, this approach could severely limit marketing exposure.

Whether you use social media or traditional advertising methods, the marketing vehicle is just one aspect of a marketing strategy. This webinar goes beyond social media to discuss the strategy behind a marketing plan. During the webinar you will learn how identify the ideal customer, write an effective marketing message and choose the best marketing vehicle. This is the webinar to attend prior to engaging in any marketing activities. A well thought out strategic marketing plan will lead to greater return on the dollar.

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