What you’ll learn:

When planning the email marketing strategy for your small business or nonprofit, there is a world of ideas to explore that can help you engage with your audience & have a real conversation with your customers & supporters. But your marketing goals should always come back to the thing that’s going to keep your organization successful & growing: generating revenue & donations.

This workshop will help you identify the different types of offers & promotions that could work for your organization, & you will learn how to run a successful promotion, from goal-setting to measuring your results.

In this seminar, you will learn:

• How to identify your goals and develop your marketing strategy
• Tips for identifying your audience, choosing the campaign type for you, & when to send your promotional emails
• The best practices for sending high-impact, great-looking emails about your offer, & sharing the details on social media
• Tips on measuring the results of your promotion & using the results to plan future offers.

Instructor: Liz Harsch