The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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Workshop: Online Offers & Promotions That Work!
May 12, 2016 @ 8:00 am - 5:00 pmFree
What you’ll learn:
When planning the email marketing strategy for your small business or nonprofit, there is a world of ideas to explore that can help you engage with your audience & have a real conversation with your customers & supporters. But your marketing goals should always come back to the thing that’s going to keep your organization successful & growing: generating revenue & donations.
This workshop will help you identify the different types of offers & promotions that could work for your organization, & you will learn how to run a successful promotion, from goal-setting to measuring your results.
In this seminar, you will learn:
- How to identify your goals and develop your marketing strategy
- Tips for identifying your audience, choosing the campaign type for you, & when to send your promotional emails
- The best practices for sending high-impact, great-looking emails about your offer, & sharing the details on social media
- Tips on measuring the results of your promotion & using the results to plan future offers.
Instructor: Liz Harsch