On October 11, John Carroll, Yelp’s Manager of Local Business Outreach, will help small business owners explore the free tools available with Yelp’s business listings. With millions of users searching daily for new products, services, and, of course, places to eat, Yelp can be a powerful and effective tool for small business owners. Carroll will demonstrate the Yelp for Business Owners mobile app, help business owners claim and develop their listings, provide tips on how to engage with Yelpers, and answer questions about how small business owners can maximize their Yelp Business Page.