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Ready to grow your retail business?

The Long Beach Retail Academy Masterclass is an intensive four-week program to help retailers grow their retail business.

The curriculum, designed and taught by small business expert Karie Armstrong, covers financials, marketing, leases, hiring, operations, accessing capital, and more.

This program is available at no cost to Long Beach retail businesses that have been open at least one year and are ready to expand.

Seats are limited – please apply using the link below to be considered.



  • 4 hands-on, working classes that meet every other week for 2 ½ hours each
  • Individual consulting sessions with an SBDC advisor between classes, to work on homework and specific issues
  • An actionable plan at the end of the series
  • Access to key city departments and policymakers

Attendance to all 4 sessions is critical to your success with this program.

Dates: February 20 | March 5, 19, 24

11:00am – 1:30pm |$0


Karie Armstrong,
Course Instructor

About the Instructor:

Karie Armstrong, SCSM (Senior Certified Shopping Center Manager) spent the last 22 years helping retailers, service providers, restaurants and entrepreneurs successfully launch in retail markets. Armstrong worked for some of the nation’s leading shopping center developers in California including Simon Property Group, The Mills Corp., and Centremark, managing financial operations, marketing, finance, and leasing. She focuses on empowering business owners to take the right risks, stack the right skills and actions, and get results.