The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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Talk Tuesday USPTO: Trademark Basics: What Businesses Should Know Now, Not Later
March 23, 2021 @ 10:00 am - 11:30 am
free
Are you a small business owner or entrepreneur interested in learning about trademarks and how to apply for a federal registration? Join USPTO trademark advising attorney Jason Lott for a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks.
The discussion will cover:
• How trademarks, copyrights, patents, domain names, and business name registrations all differ
• The benefits of federal trademark registration
• Why it is important for any new business to select a trademark that will be both federally registrable and legally protectable
• Critical factors to consider when choosing a mark
• The importance of doing a complete search and whether an attorney should be used
• The USPTO’s role in the federal registration process
• How to get free and reduced-price legal help when applying for registration
Presenter: Jason Lott, Attorney Advisor for Trademark Educational Outreach, United States Patent and Trademark Office
