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The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.

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August 2021

WEBINAR The Basics of Starting a Business Post Covid 19

August 5 @ 10:00 am - 12:00 pm
Free

Learn the fundamentals of what it takes to get your business started. Topics for discussion determining the feasibility of your business, the importance of business planning, understanding financial and licensing requirements, and more. Instructor: Charlie Lowe REGISTER NOW

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Branding 101

August 5 @ 11:00 am - 1:30 pm
free

You are invited to a Zoom meeting. Register in advance for this meeting: https://us02web.zoom.us/meeting/register/tZAucOuqrD8qGtzy3KfhS5RGDquEhArhhlHD After registering, you will receive a confirmation email containing information about joining the meeting. Can you define your brand proposition in less than one minute? Are you struggling with defining your brand? Can you differentiate yourself from your competition and stand out? Do you know what is your uniqueness as an entrepreneur and as a business (It is not your prices, experience, or customer service)? Are…

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WEBINAR Launching a Small Business Publicity Campaign Part 2

August 5 @ 2:00 pm - 3:00 pm
Free

In this workshop, small business owners will get an overview of the main points in Part 1 of Launching a Small Business Publicity Campaign. Participants will review how to determine the main objective of a campaign, and how strategies and tactics are chosen to achieve their objectives. In Part 2 of Launching a Small Business Publicity Campaign, participants will then be introduced to the all-important principles of assessing and evaluating the success of a publicity campaign, resulting in favorable publicity and increased business revenue. Instructor:…

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PPP Forgiveness – Update on PPP Flexibility Act

August 5 @ 2:00 pm - 3:00 pm
Free

The objective of this webinar is to help you understand how to calculate the forgivable amount of your PPP Loan and to prepare documentation that may be required with your forgiveness application. REGISTER NOW

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Restaurant Academy: How To Be An Effective Restaurant Manager

August 5 @ 2:30 pm - 3:30 pm
Free

You were an outstanding restaurant employee and now it’s your turn to be the Supervisor.  Shifting from a task focused job position to a team leading position requires a shift in thinking and communicating.  In this workshop, we will introduce to you the skills that will make you a successful leader whether you have just been promoted or have been a manager for awhile.  You will learn and receive tools on: • The behaviors of the great and the worst…

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WEBINAR Website 101: How to Plan Your New Website

August 10 @ 10:00 am - 12:00 pm
Free

This workshop is a starter course for business owners looking to build their first website. We will discuss what makes a good website and look at some things to consider before making an investment in one. We will compare and contrast the various options available in the marketplace for building a website, and cover the basics of search engine optimization, analytics and website security. Instructor: Omari Valentine REGISTER NOW

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Hiring Employees in California

August 10 @ 11:00 am - 12:00 pm
Free

As more Covid-19 restrictions are being relaxed and more businesses fully reopening, employers are hiring again. Join us during this hiring practices webinar to help businesses stay compliant with CA regulations. You will learn compliance with: • Required posters & notifications • Governing agencies (EDD, DFEH, OSHA, DIR) • Worker classification • Independent contractor regulations • Recruiting/Interviewing/compensation do’s and don’ts • Q&A Presented by HR Specialist: Xiomara Palma     REGISTER NOW *The WEBINAR will be conducted via ZOOM. Instructions…

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Webinar – Analyzing and Selecting the Right Payment System for Your E-commerce Business

August 10 @ 12:00 pm - 1:00 pm
Free

Analyzing and Selecting the Right Payment System for Your E-commerce Business REGISTER NOW

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WEBINAR Angel Investment 101 for Start-Ups

August 10 @ 1:00 pm - 2:30 pm
Free

Funding and financing your business are extremely important. One of the options that comes up is angel investment. What does angel investment mean? How often does it happen? Is your business a candidate? What steps to take? What do you need? Webinar presenter Tim Berry has been on both sides of this table. He successfully raised investment for his business. And he has been an angel investor for more than a decade. In this webinar, Tim answers key questions you…

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New Client Orientation

August 10 @ 1:00 pm - 2:00 pm
Free

This webinar is to introduce all new clients to the process and services PCR has to offer. In the webinar, you will learn the steps to help advance your business in the areas that are custom to you. We will also cover goal setting to help you meet your objectives.  If you are a new client, this webinar is for you. **LINK WILL BE EMAILED THE MORNING OF THE WORKSHOP** REGISTER NOW

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WEBINAR SBDC Orientation

August 10 @ 6:00 pm - 7:30 pm
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses.  Orientation is offered three-four times per month. Instructor: Larry Johnson REGISTER NOW

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WEBINAR Taking Charge of Your Career through Franchise & Business Ownership

August 11 @ 10:00 am - 11:30 am
Free

Are you looking to get into business ownership but don’t know where to start? Discover what type of business could leverage your professional acumen and have a team to support you build a successful company. During our webinar learn what type of businesses excelled through Covid and are Recession Resistant. Additional topics we will be covering: • Buying into a Franchise & Running your New Business • The Surprisingly low upfront cost • The different types of Franchise Models •…

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Disciplined Entrepreneurship: 24 Steps To A Successful Startup

August 11 @ 10:00 am - 12:00 pm
Free

Disciplined Entrepreneurship will change the way you think about starting (or growing) a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. Yes, entrepreneurship can be taught, provided that you are coachable. REGISTER NOW

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Access to Capital Webinar

August 11 @ 11:00 am - 12:30 pm
Free

For many small business owners, understanding the role debt plays in the business readiness process isn’t so clear. This workshop will help entrepreneurs and small business owners bring finance into focus for long term success. Topics for discussion will include: • Common ways to fund a business • Financing options available to small businesses • Loan readiness and how you can prepare for funding • Real-world examples of how to leverage financing programs. Presented by: Spencer Rich REGISTER NOW *The…

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WEBINAR Accounting: The Basics of the Language of Business

August 11 @ 12:00 pm - 2:00 pm
Free

Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors – use accounting terms and concepts to describe the events that make up the “story”. This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important financial ratios, and, more importantly, how to “account” for the transactions in your business. Instructor: Andrew Strachan REGISTER NOW

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Disaster Funding: 2021 Stimulus: EIDL, PPP Forgiveness & Other Lending

August 11 @ 1:00 pm - 2:00 pm
Free

Have you already filed for PPP forgiveness? Do you know if you are eligible for an EIDL grant? Maybe you need other resources for additional funding. The Stimulus package has been announced and lending programs are updated. EIDL (Economic Injury Disaster Loan) and PPP and EIDL programs have changes that may impact your business. This webinar will cover: • PPP: Requirements, changes to current PPP loans, and how to apply • EIDL: Changes to request additional funds and how to…

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WEBINAR Financing Your Business

August 11 @ 3:00 pm - 5:00 pm
Free

This class will teach what you need to know to apply for a business loan. Topics include: What documents and paperwork you will need to use for the application process from major banks, which banks are currently loaning money and what you will need to qualify, why a business may need financing, sources of credit, and what you should know about credit. Instructor: Larry Johnson REGISTER NOW

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WEBINAR SERIES- Crowdfunding the Newest Way For Startups and Entrepreneurs to Raise Capital

August 12 @ 10:00 am - September 2 @ 12:00 pm
free

Series Overview: In the past, when someone wanted to fund something — be it a project, a company, or anything that required capital to start — there were a few ways to raise money. They could take on debt from a loan. They could raise money from friends, family members, and angel or VC investors. They could even take the “bootstrapping” route and scrounge up as much money as possible to fund the project themselves. In the late 2000s, a fourth…

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Webinar – Trademark Basics: Can I protect that name, phrase, symbol?

August 12 @ 12:00 pm - 1:00 pm
Free

This webinar will provide small business owners with information on why a “trademark” is a valuable asset for a company to own; how “trademarks” help customers identify goods and services; how to select, use and protect a “trademark”; the importance of doing “search and clearance” activities prior to adoption and use; state and federal trademark “registration”; and how to avoid violating the trademark rights of others REGISTER NOW

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WEBINAR Data Mine Your Contacts List (CMS) – How to Find the Gold!

August 12 @ 1:00 pm - 2:00 pm
Free

There is gold in your contact lists! Learn how to mine it using the data and actions that can help you find your next best customer! Email marketing and other programs have a much more powerful Contact Management System (CMS) that goes way beyond their basic reports. I’ll show you how to use your contacts past actions to find the gold in your lists. Learn how to track your lists’ engagement, actions, link patterns, product interest and more. Use these powerful…

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Basics of SEO & Web Analytics

August 12 @ 2:00 pm - 4:00 pm
Free

Are you looking to get more traffic to your website from Google search? Curious how to measure the effectiveness of your SEO activity? Join us for a seminar on how to build an effective SEO strategy as well as a dive into the tools and metrics that are used to measure SEO success. We will provide vital techniques that any small business can use to attract more visitors, drive more leads, and ultimately drive sales. We’ll help you find valuable keywords, optimize your website…

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PPP Forgiveness – Update on PPP Flexibility Act

August 12 @ 2:00 pm - 3:00 pm
Free

The objective of this webinar is to help you understand how to calculate the forgivable amount of your PPP Loan and to prepare documentation that may be required with your forgiveness application. REGISTER NOW

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Live Q&A: All About Marketing Your Small Business

August 13 @ 11:00 am - 12:00 pm
Free

Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…

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Restaurant Academy Food and Labor Cost 101

August 16 @ 2:00 pm - 3:30 pm
Free

Food cost is one of the main keys to long-term restaurant success because of its direct impact on profitability. Join us as we review how to calculate food costs for individual menu items as well as weekly restaurant performance. In this class, you will also learn how to apply food cost to setting your menu pricing, its impact on your restaurant’s inventory, ordering, and waste. Labor costs account for at least a third of your restaurant’s expenses. Managing labor efficiently will keep more…

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WEBINAR SBDC Orientation

August 17 @ 9:00 am - 10:30 am
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered three-four times per month. Instructor: Larry Johnson REGISTER NOW

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Hiring in CA – Wage & Hour

August 17 @ 11:00 am - 12:00 pm
Free

The state of California has some of the most robust wage requirements for employers of all sizes. In this webinar, we will help businesses understand the hefty requirements of: • Minimum wage ordinances • California wage orders that all employers must comply with • Commissions, bonuses, and miscellaneous payments • Potential claims & penalties for non-compliance • Q&A to follow Presented by HR Specialist: Xiomara Palma REGISTER NOW

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WEBINAR Podcast at Home

August 17 @ 2:00 pm - 4:00 pm
Free

Now, more than ever during Covid19 and with Curfews to stay top of mind with our potential clients and customers. People are home burned out on the news looking for information to consume that will help them grow personally and professionally. If we can create a Podcast that will impact the lives of our target market by solving their pain or problem we can expand our reach, build our brand and ultimately increase the sales of our products and services.…

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How To Sell When You’re Not A Salesperson

August 17 @ 5:00 pm - 6:30 pm
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…

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WEBINAR Legal Structure

August 17 @ 6:00 pm - 8:00 pm
Free

One of the first decisions that you will have to make as a business owner is how the company should be structured. Topics include: Permit processes, reviewing how to apply for the permits needed to operate a business, business licensing requirements, and a brief discussion on the implications of legal structures. This decision will have long-term implications, so consult with an accountant and attorney to help you select the form of ownership that is right for you. In making a…

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WEBINAR – Ask an Advisor? Starts, Pivots, Funding & Covid Recovery Q&A

August 18 @ 9:00 am - 10:00 am
Free

Senior business advisors will be on hand to address your queries on strategies, tactics to start fund, pivot, and recover. Topics can include: • Disaster funding resources • PPP forgiveness • How to start a new business and thrive in this environment • Marketing pivots to address changes caused by COVID • How to strategically address your market position • Branding • Cash management • How to safely reopen • Employee recruitment and incentives • Converting to an all remote…

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Business Plan Webinar

August 18 @ 10:00 am - 12:00 pm
Free

Having a business planning process is a necessity for your business whether you are trying to build an internal roadmap for your business concept or you are looking for funding. This workshop will cover all aspects of creating a business plan, as well as emphasize the importance of setting measurable strategies and tactics to help achieve these goals. Presenter: Andrew Cohen *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants the…

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Disaster Funding: 2021 Stimulus: EIDL, PPP Forgiveness & Other Lending

August 18 @ 1:00 pm - 2:00 pm
Free

Have you already filed for PPP forgiveness? Do you know if you are eligible for an EIDL grant? Maybe you need other resources for additional funding. The Stimulus package has been announced and lending programs are updated. EIDL (Economic Injury Disaster Loan) and PPP and EIDL programs have changes that may impact your business. This webinar will cover: • PPP: Requirements, changes to current PPP loans, and how to apply • EIDL: Changes to request additional funds and how to…

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YouTube For Business

August 18 @ 2:00 pm - 3:30 pm
Free

Google is the largest search engine on the internet, but did you know that YouTube is the second largest and happens to be owned by Google? Because of the power of “search”, you owe it to yourself and your business to understand how to use YouTube so your potential customers can find you online. In this webinar, we will discuss: • Understanding YouTube as a social media marketing platform • The type of content can you put on YouTube •…

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WEBINAR How to Set-up Up Free & Easy Accounting Software for Start-Ups

August 19 @ 9:00 am - 10:00 am
Free

Keeping track of your business income and expenses is crucial to financial health of your company. Fortunately, it doesn’t have to be complicated! This webinar will cover how to use Wave, a free online accounting software program to help keep you on track. Wave is designed for small business owners. No jargon, just an easy accounting software for small business that makes sense. Topics discussed will include: • Is Wave right for you? • Setting up your bank accounts • Invoicing •…

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Employee Handbook Webinar

August 19 @ 10:00 am - 11:30 am
Free

Learn how to protect your business from employment lawsuits through the use of a well-written, compliant employee handbook. In this webinar you will learn: • The purpose of an employee handbook • Policies required by law • Legally sound operational policies • Avoiding employment promises or implied agreements • Best practices • Q&A to follow Presented by HR Specialist: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants…

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Employee Handbook Webinar

August 19 @ 10:00 am - 11:30 am
Free

Learn how to protect your business from employment lawsuits through the use of a well-written, compliant employee handbook. In this webinar you will learn: • The purpose of an employee handbook • Policies required by law • Legally sound operational policies • Avoiding employment promises or implied agreements • Best practices • Q&A to follow Presented by HR Specialist: Xiomara Palma *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent out to all registrants…

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Turning Your Dream Into A Business

August 19 @ 11:00 am - 1:00 pm
Free

This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby.   In this class we will help you: • Figure out what you don’t know • Define your basic business model • Outline the basic steps of setting up your entity and bank account • Figure out the appropriate licenses, permits and insurances • Understand available funding strategies • Begin to form your basic business plan REGISTER NOW

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Branding 101

August 19 @ 11:00 am - 1:30 pm
free

  You are invited to a Zoom meeting.     Register in advance for this meeting:   https://us02web.zoom.us/meeting/register/tZAucOuqrD8qGtzy3KfhS5RGDquEhArhhlHD     After registering, you will receive a confirmation email containing information about joining the meeting.   Can you define your brand proposition in less than one minute?   Are you struggling with defining your brand?   Can you differentiate yourself from your competition and stand out?   Do you know what is your uniqueness as an entrepreneur and as a business…

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Webinar – Entrepreneurship for Veterans, Military and Spouses – Parts 1 and 2

August 19 @ 12:00 pm - 1:00 pm
Free

The Veteran Entrepreneurship Series is a two-part webinar that assists Veterans with understanding the transition from military service member to civilian entrepreneur, and understanding the multitude of considerations for planning and executing a successful transition. Featured Topics: • Common Mistakes – Are you business ready? • Pre-launch and Post-launch Activities • Financing Options REGISTER NOW

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Instagram Series – How To Sell On Instagram – Webinar One

August 19 @ 1:00 pm - 3:00 pm
Free

We all know that Instagram has become even hotter since quarantine began, and people are now using it for voting campaigns, yoga classes, and more. But how to get started? First, you need to set up your Instagram in alignment with your brand, and in this webinar, you will learn the basics of how to develop your brand on IG so you can sell. You will learn: • What the Instagram platform is and how it is very different from…

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PPP Forgiveness – Update on PPP Flexibility Act

August 19 @ 2:00 pm - 3:00 pm
Free

The objective of this webinar is to help you understand how to calculate the forgivable amount of your PPP Loan and to prepare documentation that may be required with your forgiveness application. REGISTER NOW

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Hiring and Retention During the Pandemic

August 19 @ 2:00 pm - 3:30 pm
Free

Finding qualified and willing employees during the Pandemic has reached critical levels for many food businesses and getting them to stay can be challenging. In this workshop, we will explore conventional and non-conventional tactics to rebuilding your staffing levels and becoming the employer of choice in the new workplace environment. Zoom Link REGISTER NOW

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WEBINAR Business Plan Overview

August 19 @ 3:00 pm - 5:00 pm
Free

Developing a business plan is one of the most valuable activities you can undertake. A good business plan provides a roadmap for success, gives you a sense of control over your future and is essential to attract funding. Business planning might be time-consuming and daunting but the good news is you don’t have to start with a blank sheet of paper! The Business Plan Overview workshop guides you through the process of creating a solid, well-structured business plan, tailored to your…

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How To Set Up and Register Your Business

August 23 @ 10:00 am - 11:30 am
Free

This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…

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How To Do Social Media For Sales

August 23 @ 1:00 pm - 3:00 pm
Free

So many business owners I talk to hate Social Media because they don’t like using Social Media for personal use or for fun and don’t know the strategy behind Social Media for Sales. I wrote an ebook with 5 steps to go from likes to sales and since expanded it to a 7 step system that will help you shift from hating Social Media to Loving it. During this interactive Webinar you will discover: • Who are the main players…

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Clearing the Fog of Certification-Grow Your Local Business

August 24 @ 9:00 am - 10:00 am
Free

The certification process can be very confusing and many times feel very labor-intensive. PCR SBDC presents a webinar to clear the confusion of the application process. During this workshop you will learn: • $Billions of Public Contracting Dollars are within Los Angeles County Agencies for Certified Small Business • How to leverage Statewide Small Business Certification to open may other Local Small Business Public Contracting Opportunities REGISTER NOW

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Hiring in CA – Paid Sick Leave

August 24 @ 11:00 am - 12:00 pm
Free

Covid-19 created a nightmare for employers required to provide paid sick leave in addition to already confusing paid sick leave ordinances in California. Join us as we take a deep dive on: • Covid-19 paid sick leave requirements • Local paid sick Leave ordinances • Paid sick leave vs. Paid Time Off/Vacation interaction • Q&A to follow Presented by HR Specialist: Xiomara Palma REGISTER NOW *The WEBINAR will be conducted via ZOOM. Instructions to connect via ZOOM will be sent…

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WEBINAR Lean Business Planning

August 24 @ 1:00 pm - 2:30 pm
Free

Lean business planning is not what you think. Not a big formal plan. Not just for startups. Quick and practical tool for managing through a crisis. It’s as quick and easy as a few simple bullet-point lists and tables to set down milestones and metrics. Plus powerful tools to manage sales, spending, and cash flow. Make a quick dashboard for getting through a crisis. Join this webinar as Tim Berry, founder of bplans.com and Palo Alto Software, shares the simplicity and ease of…

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Google My Business

August 24 @ 2:00 pm - 3:30 pm
Free

Google My Business (GMB) has become one of the most important tools in a local search strategy and companies need to fully understand how to utilize Google’s GMB toolset to drive more customers to their store. In this webinar, we cover: • Introduction to GMB and its perks • How to create and validate your listings • How to optimize your listings to get the most out of them Presented by: Colin Smith REGISTER NOW *The WEBINAR will be conducted…

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Understanding Your Financials

August 24 @ 5:00 pm - 6:30 pm
Free

Do you receive financial statements from your accountant and not understand what those documents are telling you about the condition of your business? This seminar will help you understand the real purpose of financial reports such as Profit Loss statements and Balance Sheets and how to use these reports to more effectively manage your business. In addition, we will show you how to use a simple cash flow model that will help you do a better job of managing your…

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WEBINAR SBDC Orientation

August 24 @ 6:00 pm - 7:30 pm
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered three-four times per month. Instructor: Larry Johnson REGISTER NOW

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Disciplined Entrepreneurship: 24 Steps To A Successful Startup

August 25 @ 10:00 am - 12:00 pm
Free

Disciplined Entrepreneurship will change the way you think about starting (or growing) a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. Yes, entrepreneurship can be taught, provided that you are coachable. REGISTER NOW

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WEBINAR How to Estimate Startup Costs & Cash Flow in Covid Times

August 25 @ 12:00 pm - 2:00 pm
Free

How much will it cost to start your business? It is important to know this figure so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses, start-up cost categories, calculating initial costs, calculating the first 90 days projected monthly costs, conducting a break-even analysis, and initial cash flow projection will be reviewed and presented in this hands-on session. Please bring a hand held calculator for your convenience. Instructor: Andrew Strachan REGISTER…

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Disaster Funding: 2021 Stimulus: EIDL, PPP Forgiveness & Other Lending

August 25 @ 1:00 pm - 2:00 pm
Free

Have you already filed for PPP forgiveness? Do you know if you are eligible for an EIDL grant? Maybe you need other resources for additional funding. The Stimulus package has been announced and lending programs are updated. EIDL (Economic Injury Disaster Loan) and PPP and EIDL programs have changes that may impact your business. This webinar will cover: • PPP: Requirements, changes to current PPP loans, and how to apply • EIDL: Changes to request additional funds and how to…

Find out more »

Live Q&A: All About Social Media For Your Business

August 25 @ 2:00 pm - 3:15 pm
Free

Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…

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WEBINAR Digital Marketing Automation-Grow your Business on Autopilot

August 25 @ 3:00 pm - 5:00 pm
Free

This workshop will go over how you can set up an automated Digital Marketing system to grow your business on autopilot. If you have a restaurant, a retail business, a service business or an e-commerce business, you will learn how to take advantage of automation to beat your competitors. In this workshop you will discover: • How to double your sales • How to attract potential customers and where you should be looking for them • How to turn those…

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Access to Capital Webinar

August 25 @ 3:00 pm - 4:30 pm
Free

For many small business owners, understanding the role debt plays in the business readiness process isn’t so clear. This workshop will help entrepreneurs and small business owners bring finance into focus for long term success. Topics for discussion will include: • Common ways to fund a business • Financing options available to small businesses • Loan readiness and how you can prepare for funding • Real-world examples of how to leverage financing programs. Presented by: Spencer Rich REGISTER NOW *The…

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Commercial Leasing Checklist For Businesses

August 26 @ 10:00 am - 11:00 am
Free

The commercial Lease checklist will point out provisions to which a prospective small business tenant should pay particular attention. The terms lessor and landlord will be used interchangeably.   Commercial leases come in many sizes and shapes, from the three- or four-page mom-and-pop simple lease to the 40 to 50-page complicated lease with multiple addendum and attachments that are usually attendant to high rises, malls, or popular upscale areas.   The small business owner will frequently be presented with a…

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Developing an Actionable Business Plan

August 26 @ 11:00 am

You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding, or scaling businesses develop an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and expense…

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Webinar – Got Intellectual Property? Strategies to Explore

August 26 @ 12:00 pm - 1:00 pm
Free

This webinar will discuss unknown and often underutilized strategies for exploiting the company’s intellectual property (IP), such as understanding IP as an asset; how IP can provide a competitive advantage; licensing for additional revenue streams; enforcement strategies; and sale of the company. REGISTER NOW

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Webinar – Entrepreneurship for Veterans, Military and Spouses – Part 2

August 26 @ 12:00 pm - 1:00 pm
Free

The Veteran Entrepreneurship Series is a two-part webinar that assists Veterans with understanding the transition from military service member to civilian entrepreneur, and understanding the multitude of considerations for planning and executing a successful transition. Featured Topics: • Common Mistakes – Are you business ready? • Pre-launch and Post-launch Activities • Financing Options REGISTER NOW

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WEBINAR Adapting Your Business for Success in a Digital World

August 26 @ 1:00 pm - 3:00 pm
Free

As the needs of your customers shift, so must your business strategy. Gain insights on how to use digital marketing to reinvent your business and grow your customer base without a massive investment. You will learn how to use digital marketing to: • Locate new markets • Leverage business partnerships • Communicate changes to operations • Improve your sales funnel • And more! Instructor: Omari Valentine REGISTER NOW

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Instagram Series – How To Use Instagram Hashtags To Get Ideal Clients – Webinar Two

August 26 @ 1:00 pm - 3:00 pm
Free

How To Use Instagram Hashtags To Get Ideal Clients WEBINAR TWO On Instagram, hashtags are the key to targeting new clients/customers. Without the proper ones, you will not be discovered, but with the right ones, you can gain attention for your brand from your ideal target market and current customers. And with the right hashtags, you’ll even generate strategic alliances. In this session you will learn: • What are hashtags? • Why are hashtags not all created equal? • A…

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PPP Forgiveness – Update on PPP Flexibility Act

August 26 @ 2:00 pm - 3:00 pm
Free

The objective of this webinar is to help you understand how to calculate the forgivable amount of your PPP Loan and to prepare documentation that may be required with your forgiveness application. REGISTER NOW

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Consulting Success: How to Start and Grow a Consulting Business

August 27 @ 10:00 am - 12:00 pm
Free

Learn new skills and systems for creating, growing and sustaining a consulting business. This program is perfect for solo and boutique consulting firms, coaches, entrepreneurs and professionals who want to create their own path to success. David Mitroff, Ph.D. will share proven techniques and case studies from his consulting work with business owners and global organizations. Whether you are starting out or you have been a consultant for years, this workshop will teach you new ways to: • Build your…

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Bolstering Your Business Through E-Commerce

August 27 @ 10:00 am
Free

For business owners looking to get an overview of the current e-commerce landscape. • Review of the e-commerce landscape. • Emerging trends in e-commerce. • Overview of the different e-commerce platforms. • Evaluating the marketing channels. • Discussion of content strategies. Open to all experiences but most ideal for business owners just getting started with e-commerce and setting up their first store. Come with ideas and inspiration. Feel free to ask questions. Presented by: Alex Vasquez Webinar will be conducted…

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How to Create a Social Media Content Calendar

August 30 @ 1:00 pm - 3:00 pm
Free

We all get overwhelmed by Social Media because we are wearing many hats and think we need to be on every platform. The fact is we only need to be posting on the platforms where our target market is spending their time. The best way to get organized and efficient is to create a social media calendar. I have a saying: schedule it in your calendar, see it in your life and I will show you how to do it…

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Safe, Clean Kitchens-Passing L.A. County’s Health Inspection (Restaurant Academy)

August 30 @ 2:00 pm - 3:30 pm
Free

Are you up to date on your COVID 19 safety protocols? Take a moment and imagine a Health Inspector walking through your doors. How would you do on your inspection?  Would you get an A rating? Are you adhering to the most current regulations to keep your team and customers safe from COVID 19?  This comprehensive class will give you a step-by-step tutorial on what the Health Inspection is looking for, how to set your establishment up for success, and how to pass…

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Webinar – Google mi Negocio

August 31 @ 9:00 am - 10:00 am
Free

Con un Perfil de mi negocio en Google tu empresa puede destacarse de manera gratuita en Mapas y Búsqueda de Google. Con las funciones que enseñaremos, podrás interactuar con los clientes existentes o encontrar nuevos. Aprenderás a ingresar la información que necesita tu empresa para que salgas en las primeras páginas de la búsqueda. Hablaremos de cómo ingresar el tipo de negocio, descripción, cómo montar fotos, y más ¡Regístrate ahora!

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Business Plan Essentials: How to Write Your Business Plan

August 31 @ 10:00 am - 11:30 am
Free

In celebration of National “Write Your Business Plan” Month, PCR SBDC launches a new workshop to help your businesses develop your business plan. You will review the purpose and benefits of a business plan, key components of the plan, and resources to help with research, business plan formats, and putting it all together. Plus get ready for homework, as you will review key components of your plan with the instructor or your advisor in a couple of weeks after the…

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Webinar – Google My Business

August 31 @ 10:00 am - 11:00 am
Free

With a Profile of my business in Google your company can stand out for free in Maps and Google Search. With the features we will teach, you can interact with existing customers or find new ones. You will learn to enter the information that your company needs so that you appear on the first pages of the search. We will talk about how to enter the type of business, description, how to mount photos, and more. REGISTER NOW

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September 2021

Launch A Business During COVID

September 1 @ 10:00 am - 1:00 pm
Free

THIS FREE WEBINAR WILL TEACH YOU ALL YOU NEED TO KNOW TO START YOUR BUSINESS IMMEDIATELY. Know the legal business structures that you may establish (Sole proprietorship, partnership, limited liability company, corporation) Learn about: • The licenses and permits required by government agencies • How to do the business name search • We will help you complete the forms to register your business • The importance of the business planning process This workshop gives you everything you need to be…

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Disaster Funding: 2021 Stimulus: EIDL, PPP Forgiveness & Other Lending

September 1 @ 1:00 pm - 2:00 pm
Free

Have you already filed for PPP forgiveness? Do you know if you are eligible for an EIDL grant? Maybe you need other resources for additional funding. The Stimulus package has been announced and lending programs are updated. EIDL (Economic Injury Disaster Loan) and PPP and EIDL programs have changes that may impact your business. This webinar will cover: • PPP: Requirements, changes to current PPP loans, and how to apply • EIDL: Changes to request additional funds and how to…

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Branding 101

September 2 @ 11:00 am - 1:30 pm
free

Can you define your brand proposition in less than one minute? Are you struggling with defining your brand? Can you differentiate yourself from your competition and stand out? Do you know what is your uniqueness as an entrepreneur and as a business (It is not your prices, experience, or customer service)? Are you intentional on how your clients see you, and the promise you make to them? We at PCR SBDC, know exactly what you are going through. You are…

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Webinar – Introduction to Entrepreneurship for Veterans, Military and Spouses

September 2 @ 12:00 pm - 1:00 pm
Free

Some are entrepreneurs or naturally entrepreneurial. This is an opportunity to explore the “entrepreneur in you”. The session will highlight entrepreneurship as an option to generate income and cash flow and how to bring your vision to life. Participants will also be introduced to resources to help you take the next step in starting or growing your business, or transitioning from current activity into a formal business. Featured Topics: • Common Characteristics of an Entrepreneur • Types of Entrepreneurs • Entrepreneurship Economic Impact…

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Instagram Series – How To Use Instagram Stories For Sales Success – Webinar Three

September 2 @ 1:00 pm - 3:00 pm
Free

How To Use Instagram Stories For Sales Success WEBINAR THREE As of 2020, the main “feed” is dead and everyone is paying attention to IG stories. Why? Because IG Stories are what people are consuming, according to Social Media Examiner. Why? Because these kinds of stories are the unfiltered authentic version of your brand. People don’t believe manufactured posts. Rather, they want to like, trust, and respect your brand in order to buy from you. You will learn: • What types of…

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PPP Forgiveness – Update on PPP Flexibility Act

September 2 @ 2:00 pm - 3:00 pm
Free

The objective of this webinar is to help you understand how to calculate the forgivable amount of your PPP Loan and to prepare documentation that may be required with your forgiveness application. REGISTER NOW

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New Client Orientation

September 7 @ 1:00 pm - 2:00 pm
Free

This webinar is to introduce all new clients to the process and services PCR has to offer. In the webinar, you will learn the steps to help advance your business in the areas that are custom to you. We will also cover goal setting to help you meet your objectives. If you are a new client, this webinar is for you. **LINK WILL BE EMAILED THE MORNING OF THE WORKSHOP** REGISTER NOW

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Disciplined Entrepreneurship: 24 Steps To A Successful Startup

September 8 @ 10:00 am - 12:00 pm
free

Disciplined Entrepreneurship will change the way you think about starting (or growing) a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products.  Yes, entrepreneurship can be taught, provided that you are coachable.

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Webinar – Canvas Business Plan

September 9 @ 10:00 am - 11:00 am
Free

This workshop is ideal for business owners to learn how to develop, design, and define a business model. A business model is what defines a business and its practice. In this workshop, attendees will learn how to first define their business model with the CANVAS model and they will be given a template as a tool. Know your clients, how to distribute, where to advertise, what strategies will work to make good sells, etc. REGISTER NOW

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Webinar – Plan de Negocios Simple

September 9 @ 11:00 am - 12:00 pm
Free

Este taller es ideal para que los dueños de negocios aprendan cómo elaborar, diseñar y definir un modelo de negocio. Un modelo de negocio es lo que define un negocio y su práctica. En este taller, los asistentes aprenderán cómo definir primero su modelo de negocio con el modelo CANVAS y se les entregará una plantilla como herramienta. Conozca a sus clientes, cómo distribuir, dónde publicitar, qué estrategias funcionarán para hacer una buena venta, etc. ¡Regístrate ahora!

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Webinar – Legal Issues in Marketing and Promotion

September 9 @ 12:00 pm - 1:00 pm
Free

This webinar will introduce small business owners to legal issues in marketing and promotion, such as “puffery” vs. fraud and misleading advertising; steering clear of copyright infringement and rights of privacy/publicity; marketing by phone, fax, email, and text; using social media; differences in federal and state laws; legal protections in marketing; and legal penalties for noncompliance. REGISTER NOW

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Webinar – How to Start Your Business for Veterans, Military and Spouses

September 9 @ 12:00 pm - 1:00 pm
Free

Learn to start, run and grow your business. This workshop covers critical topics such as business development, market research, business entities and so much more. Don’t waste another minute, join us in learning how to bring your entrepreneurial idea life. REGISTER NOW

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Instagram Series – How To Do Instagram Live For Sales – Webinar Four

September 9 @ 1:00 pm - 3:00 pm
Free

How To Do Instagram Live For Sales WEBINAR FOUR We all know a picture paints a thousand words well, a video says 10,000 words, and a live video has infinite possibilities. There are so many case studies of Small Business Owners, like the DJ, DNICE where he went from 80K to over 1 million followers and landed a brand partnership with Michelle Obama. Results may vary, but when you learn to master this tool on Instagram, you can position your…

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Know Your Numbers – Accounting for Your Restaurant (Restaurant Academy)

September 9 @ 2:00 pm - 3:30 pm
Free

A successful food service business, whether a food truck or restaurant, is a business built on providing excellent food, service, and sanitation while making a profit. During this presentation, you will be introduced to how to set up the financial foundations of a sustainable business, what numbers to monitor, systems to keep track of your results, and how to manage cash flow during a crisis. Zoom Link – https://us02web.zoom.us/j/87245074182 REGISTER NOW

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Business Permits and Licenses for Restaurants and Food Service Businesses – Restaurant Academy

September 13 @ 2:00 pm - 3:30 pm
Free

Not sure of the legal process to start your food service business? We’ve got you covered!  We will provide a step-by-step process to register your fictitious business name, apply for a business license, Seller’s Permit, trademarks, and how to quickly and cost effectively obtain your health permit for operation. You will also learn about the required state business and food service trainings.  Bring your questions, we’ve got answers. Zoom link – https://us02web.zoom.us/j/83915283644 REGISTER NOW

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Business Plan Essentials: How to Write Your Business Plan

September 14 @ 1:00 pm - 2:30 pm
Free

In celebration of National “Write Your Business Plan” Month, PCR SBDC launches a new workshop to help your businesses develop your business plan. You will review the purpose and benefits of a business plan, key components of the plan, and resources to help with research, business plan formats, and putting it all together. Plus get ready for homework, as you will review key components of your plan with the instructor or your advisor in a couple of weeks after the…

Find out more »

Disaster Funding: 2021 Stimulus: EIDL, PPP Forgiveness & Other Lending

September 15 @ 1:00 pm - 2:00 pm
Free

Have you already filed for PPP forgiveness? Do you know if you are eligible for an EIDL grant? Maybe you need other resources for additional funding. The Stimulus package has been announced and lending programs are updated. EIDL (Economic Injury Disaster Loan) and PPP and EIDL programs have changes that may impact your business. This webinar will cover: • PPP: Requirements, changes to current PPP loans, and how to apply • EIDL: Changes to request additional funds and how to…

Find out more »

Branding 101

September 16 @ 11:00 am - 1:30 pm
free

Can you define your brand proposition in less than one minute? Are you struggling with defining your brand? Can you differentiate yourself from your competition and stand out? Do you know what is your uniqueness as an entrepreneur and as a business (It is not your prices, experience, or customer service)? Are you intentional on how your clients see you, and the promise you make to them? We at PCR SBDC, know exactly what you are going through. You are…

Find out more »

Webinar – Finding Funding for Veterans, Military and Spouses

September 16 @ 12:00 pm - 1:00 pm
Free

Explore a variety of funding types for your business. Capital is critical for all businesses. The type of business, your capital needs, and additional factors may influence what you explore. There are many types of capital including owner investment, profit reinvestment, loans from a bank, loans from an alternative financial resources(non-banks), equipment financing, tax credits, supplier credit, credit lines, equity lines, Angel Investors, Venture Capital Investors, money invested by family & friends, Crowd Funding, etc. REGISTER NOW

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Instagram Series – How To Use IGTV To Grow Business – Webinar Five

September 16 @ 1:00 pm - 3:00 pm
Free

How To Use IGTV To Grow Business WEBINAR FIVE We all have heard of YouTube, but Instagram can now provide you with your own broadcasting networking on Instagram, called “IGTV.” This is one of the newest features that gives you the ability to create long-form videos. You will learn: • How to set up your IGTV • How to post on IGTV • How to edit my IGTV • What content to post on IGTV • How to convert to sales…

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PPP Forgiveness – Update on PPP Flexibility Act

September 16 @ 2:00 pm - 3:00 pm
Free

The objective of this webinar is to help you understand how to calculate the forgivable amount of your PPP Loan and to prepare documentation that may be required with your forgiveness application. REGISTER NOW

Find out more »

Restaurant Business Planning

September 20 @ 2:30 pm - 4:00 pm
Free

In this interactive workshop you will discover the essential components of a restaurant business plan to help increase your chances of success and present your plan to investors and financial institutions. Topics will cover concept creation, organizational structure, marketing plan and SWOT analysis, necessary operational considerations, and an overview of financial projections. Zoom Link – https://us02web.zoom.us/j/81489246725 REGISTER NOW

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Clearing the Fog of Certification-Grow Your Local Business

September 21 @ 9:00 am - 10:00 am
free

The certification process can be very confusing and many times feel very labor-intensive. PCR SBDC presents a webinar to clear the confusion of the application process. During this workshop you will learn: • $Billions of Public Contracting Dollars are within Los Angeles County Agencies for Certified Small Business • How to leverage Statewide Small Business Certification to open may other Local Small Business Public Contracting Opportunities REGISTER NOW

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Disciplined Entrepreneurship: 24 Steps To A Successful Startup

September 22 @ 10:00 am - 12:00 pm
free

Disciplined Entrepreneurship will change the way you think about starting (or growing) a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products.  Yes, entrepreneurship can be taught, provided that you are coachable.

Find out more »

Webinar – Facebook e Instagram para su negocio

September 23 @ 10:00 am - 12:00 pm
Free

¿Quieres crear tu página de Facebook para tu negocio? No importa si ya tienes tú página. Estamos seguros de que aprenderá algo nuevo. Te mostraremos: • cómo crear una página • qué información debes tener • cómo administrar tu configuración • a quién debes autorizar para administrar tú página • cómo subir fotos y videos, entre muchos otros consejos. Si pudiera conectarse a través de una computadora portátil, sería mejor. Solo prepárate para aprender y tomar notas. Siempre podemos tener…

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Webinar – Joint AVTA and SBDC Disadvantaged Business Enterprise Outreach and Training

September 23 @ 12:00 pm - 1:30 pm
Free

Come and join the Antelope Valley Transit Authority (AVTA) and Small Business Development Center (SBDC) to learn about resources available to help your business prepare, explore and pursue Disadvantaged Business Enterprise (DBE) procurement opportunities. The goal is to help the Small Business Community participate in the local economy where local businesses can provide their services and/or supplies to the AVTA for a contract or other procurement opportunity. Opportunity examples include construction, specialty contractors, manufacturing, digital signage, wholesalers, furniture, architectural services,…

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Webinar – Say What? Product Advertising and Labeling

September 23 @ 12:00 pm - 1:00 pm
Free

This webinar will introduce small business owners to the basics of California and federal advertising and labeling law. Attendees will learn the difference between truthful vs. fraudulent and misleading advertising; business “puffery”; lawful product comparisons; requirements when using terms such as “organic” and “fat free”; required disclosures for certain ingredients such as nuts and other allergens; and liability for violating advertising and labeling laws. REGISTER NOW

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Instagram Series – How to Use Instagram Reels – Webinar Six

September 23 @ 1:00 pm - 3:00 pm
Free

How to Use Instagram Reels WEBINAR SIX Instagram’s take on the ever-popular TikTok (and other new tools like Byte and Triller), Instagram Reels is a completely new format on Instagram that allows you to record and edit multiple 15-second videos set to popular songs. • What are Instagram Reels • How to select the music, speed, and filters • How to shoot your video • How your reels are found in the discovery tab to target potential new customers •…

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Restaurant Academy: Preventing Theft in the Workplace

September 23 @ 2:00 pm - 3:30 pm
Free

The National Restaurant Association estimates internal employee theft accounts for 75% of inventory shortages and 4% of overall sales in the restaurant industry. The key to stopping theft at your restaurant is understanding how it happens and then focusing on the most important areas for theft detection and mitigation. Join our webinar to learn best practices on inventory tracking, cash auditing, and expense tracking. Zoom Link – https://us02web.zoom.us/j/85190024521 REGISTER NOW

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