This is a small group webinar – Part 2 of a 2-part LinkedIn Webinar series. During Part 1, we discussed the concepts of why and how to use LinkedIn, and we worked on the LinkedIn profile. We will be live on the LinkedIn site, and the webinar facilitator will navigate through the LinkedIn menus and links so you can see exactly how and where to use the functionality.

During this webinar, we will discuss and demonstrate:

• How to build a quality network including with whom you should and perhaps should not connect
• What Groups to join and how to use them effectively to help gain visibility and promote your brand
• What, where and how to post information, events, blogs, etc. on LinkedIn to also increase visibility, promote your brand, and drive traffic to your LinkedIn profile, event site(s), website, or other online page
• How to use Advance Search to find prospective new clients/customers, business (referral) partners, suppliers/vendors and service providers, and even peers (with whom you can network and share best practices).

This webinar is for beginners and intermediate LinkedIn users.

One-on-one coaching is available for SBDC clients who have a more complete profile, understand the concepts of LinkedIn and want to learn how to use LinkedIn’s Advanced Search features specific to their business model.

Instructed by:

Stuart Fried