The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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The Importance Of Your Vision And Your Mission In The Marketing Of Your Business
November 7 @ 6:30 pm - 8:00 pm
If you find yourself struggling to reach more customers and better market your products or services, it may be that you need to update the story of your business and your products or services. How good are you at telling prospective customers about what you do and why they should choose your products or services over those of other businesses? In this workshop, LBCC Small Business Development Center Director Brad Pollak will discuss how to build your story so you can market more effectively. He will explain how your Vision and Mission are the fundamental building blocks of your story and your marketing campaigns. You will learn:
- How to define your Vision
- How to define your Mission
- How to define the uniqueness of your product(s) and/or service(s)
- How to build your story out of your Vision, Mission, and Uniqueness
- How all of this ties in to your marketing strategies
