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The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.

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SBDC hosted by Long Beach City College

(562) 938-5100||




Assisting clients in Long Beach and the Gateway Cities

June 2021

Live Q&A: All About Marketing Your Small Business

June 18 @ 11:00 am - 12:00 pm

Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set and professional growth, ways to…

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How To Set Up and Register Your Business

June 21 @ 10:00 am - 11:30 am

This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…

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Understanding Your Financials

June 22 @ 5:00 pm - 6:30 pm

Do you receive financial statements from your accountant and not understand what those documents are telling you about the condition of your business? This seminar will help you understand the real purpose of financial reports such as Profit Loss statements and Balance Sheets and how to use these reports to more effectively manage your business. In addition, we will show you how to use a simple cash flow model that will help you do a better job of managing your…

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How To Use Instagram Hashtags To Get Ideal Clients

June 23 @ 2:00 pm - 4:00 pm

On Instagram, hashtags are the key to targeting new clients/customers. Without the proper ones, you will not be discovered, but with the right ones, you can gain attention for your brand from your ideal target market and current customers. And with the right hashtags, you’ll even generate strategic alliances.   You will learn: • What are hashtags? • Why aren’t all hashtags created equal? • A case study of how a hashtag booked a $3,500 client • How to make…

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Consulting Success: How to Start and Grow a Consulting Business

June 25 @ 10:00 am - 12:00 pm

Learn new skills and systems for creating, growing and sustaining a consulting business. This program is perfect for solo and boutique consulting firms, coaches, entrepreneurs and professionals who want to create their own path to success. David Mitroff, Ph.D. will share proven techniques and case studies from his consulting work with business owners and global organizations. Whether you are starting out or you have been a consultant for years, this workshop will teach you new ways to: • Build your…

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Small Business Online Networking Event

June 29 @ 4:30 pm - 5:30 pm

This small business virtual networking event is perfect for small business owners interested in meeting your peers and exchanging ideas about how to grow your business. Come join us for a screen-to-screen experience on Tuesday, June 19th from 4:30pm to 5:30pm PDT to engage in helpful, productive conversation with fellow small business owners. It has been a crazy year for everyone and this is a great opportunity to build your network.   This event is great for all small businesses.…

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How To Use Instagram Stories For Sales Success

June 30 @ 2:00 pm - 4:00 pm
Long Beach SBDC Bldg O2, 4900 East Conant St. Building O2
Long Beach, CA 90808 United States

As of 2020, the main “feed” is dead and everyone is paying attention to IG stories.   Why? Because IG Stories are what people are consuming, according to Social Media Examiner.   Why? Because these kinds of stories are the unfiltered, authentic version of your brand.   People don’t believe manufactured posts. Rather, they want to like, trust, and respect your brand in order to buy from you.         You will learn: • What types of stories…

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July 2021

How To Do Instagram Live For Sales

July 7 @ 2:00 pm - 4:00 pm

We all know a picture paints a thousand words, a video says 10,000 words, and a live video has infinite possibilities. There are so many case studies of small business owners, like the DJ, D-Nice, where he went from 80K to over 1 million followers and landed a brand partnership with Michelle Obama. Results may vary, but when you learn to master this Instagram Live tool on Instagram, you can position your business and brand for an increase in sales. …

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How To Use IGTV To Grow Business

July 14 @ 2:00 pm - 4:00 pm

We all have heard of YouTube, but Instagram can now provide you with your own broadcasting network on Instagram, called “IGTV.” This is one of the newest features that gives you the ability to create long-form videos. You will learn: • How to set up your IGTV • How to post on IGTV • How to edit my IGTV • What content to post on IGTV • How to convert to sales • How IGTV can build your brand REGISTER…

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How to Use Instagram Reels

July 21 @ 2:00 pm - 4:00 pm

Instagram Reels is Instagram’s take on the ever-popular TikTok and other new tools like Byte and Triller. Instagram Reels is a completely new format on Instagram that allows you to record and edit multiple 15-second videos set to popular songs. You will learn: • What are Instagram Reels? • How to select the music, speed, and filters • How to shoot your video • How your reels are found in the discovery tab to target potential new customers • How…

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