Get Game-Ready: LA28 & World Cup Updates

As Los Angeles gears up to host the 2028 Olympic & Paralympic Games, the 2026 World Cup, and a wave of other major sporting events, now is the time for small businesses to prepare for unprecedented opportunities. Join us for an informative webinar featuring key updates on the upcoming LA Games and the business opportunities that will accompany them. This session will include updates from Erikk Aldridge, Vice President of Impact at LA28, regarding the Games and procurement opportunities. You’ll also hear from the Samona Caldwell, Director of Business Connect at the Los Angeles Sports & Entertainment Commission, who will share FIFA World Cup updates, as well as some common challenges that small businesses can resolve now to position themselves for success. Don’t miss this chance to get your business game-ready for the world stage—join us!

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Posted in: Centro SBDC

Last updated: January 6, 2026

The LA SBDC is ready to help you tackle your small business challenges and maximize your small business opportunities.