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The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.

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SBDC hosted by El Camino College

(310) 225-8277|southbaysbdc.org

 

 

-JO9AIxb

Assisting clients in the South Bay and Beyond

May 2021

WEBINAR Get Your Local Business on Google Search and Maps

May 11 @ 10:00 am - 11:00 am
Free

Learn about Google My Business, a free tool for local businesses who want to connect with customers on Google Search and Maps. Get hands-on help creating or updating your business profile or a simple website.   In this session we’ll show you how to: • Create or claim your Business Profile on Google • Manage your business info across Google Search and Maps • Use Google My Business to connect with potential customers • Create a free website using the…

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WEBINAR Angel Investment 101 for Start-Ups

May 11 @ 1:00 pm - 2:00 pm
Free

Funding and financing your business are extremely important. One of the options that comes up is angel investment.   What does angel investment mean? How often does it happen? Is your business a candidate? What steps to take? What do you need?   Webinar presenter Tim Berry has been on both sides of this table. He successfully raised investment for his business. And he has been an angel investor for more than a decade.   In this webinar, Tim answers…

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WEBINAR SBDC Orientation

May 11 @ 6:00 pm - 7:30 pm
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation will be offered three-four times per month. Instructor: Larry Johnson REGISTER NOW

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WEBINAR Taking Charge of Your Career through Franchise & Business Ownership

May 12 @ 10:00 am - 11:30 am
Free

Are you looking to get into business ownership but don’t know where to start? Discover what type of business could leverage your professional acumen and have a team to support you build a successful company. During our webinar learn what type of businesses excelled through Covid and are Recession Resistant. Additional topics we will be covering: • Buying into a Franchise & Running your New Business • The Surprisingly low upfront cost • The different types of Franchise Models •…

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WEBINAR Social Media that Sells: Facebook Ads, Instagram, Pinterest & more

May 12 @ 1:00 pm - 2:00 pm
free

What you’ll learn: Social Media Marketing sells, especially when you combine organic posts with paid advertising targeting past customers and prospects similar to them.   Find out if you are using the right strategy to achieve your marketing goals as we review the different social media platforms, who uses them in 2021 and how to strategize to achieve your marketing goals for your business or non-profit. Learn how to make the most of your time & budget using these cost-effective…

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WEBINAR Financing Your Business

May 12 @ 3:00 pm - 5:00 pm
Free

This class will teach what you need to know to apply for a business loan. Topics include: What documents and paperwork you will need to use for the application process from major banks, which banks are currently loaning money and what you will need to qualify, why a business may need financing, sources of credit, and what you should know about credit.   Instructor: Larry Johnson REGISTER NOW

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WEBINAR Market Research—In the World Recovering from COVID

May 13 @ 10:00 am - 12:00 pm
Free

In this class we will focus on market research—the primary modality used by marketers to gather industry/market and company data. We will explain the differences between market intelligence and market research. Plus, we will pay keen attention will be placed on reviewing the specific reasons and methodologies used for primary and secondary research—especially in respect to obtaining understanding market/competitive information & consumer buying behavior. At the end of this class, participants will be asked to more fully flush out their…

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WEBINAR SEO Like A Pro

May 13 @ 1:00 pm - 3:00 pm
Free

Looking to get more visitors to your website without spending a dime in marketing? Learn the two main types of SEO, and which is more important. Learn vital techniques all small businesses should be using to get more traffic, leads and sales, such as how to find “money” keywords, and how to improve your backlink profile. SEO is a valuable resource for local and Ecommerce businesses alike. We will cover: • What is SEO? and Which type is better On-page…

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WEBINAR The Basics of Import During Covid 19

May 13 @ 3:00 pm - 5:00 pm
Free

This workshop will provide new-to-import and new-to-market clients with information on getting started in international trade. International trade basics will be provided as we walk through to the four import development stages and are introduced to trade assistance resources on the federal, state and local level. Instructor: Charlie Lowe REGISTER NOW

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WEBINAR SBDC Orientation

May 18 @ 9:00 am - 10:30 am
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation will be offered three-four times per month. Instructor: Larry Johnson REGISTER NOW

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WEBINAR The Basics of Starting a Business Post Covid 19

May 18 @ 11:00 am - 1:00 pm
Free

Learn the fundamentals of what it takes to get your business started. Topics for discussion determining the feasibility of your business, the importance of business planning, understanding financial and licensing requirements and more. Instructor: Charlie Lowe REGISTER NOW

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WEBINAR Facebook Live in Time of Covid

May 18 @ 2:00 pm - 4:00 pm
Free

Facebook has over a billion subscribers. Now is the time to learn how to use FaceBook livestreaming to grow your business. This event will cover: 1) How to set up your account. 2) Where to stream to get the most impact. 3) What to stream to drive business/sales. 4) How often to stream. 5) 5 C’s to increase more sales from your streams. 6) Q&A Instructor: Deborah Deras REGISTER NOW

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WEBINAR Preparing a Press Release & Press Packet

May 19 @ 10:00 am - 11:30 am
Free

You’ve got a hot new product or service that you would like your prospective customers to know about. Or maybe, there has been a problem at your business that is attracting media attention. Whatever, the circumstance, knowing how to prepare a professional press release is a valuable skill.   In this workshop we will examine what the media is looking for in a good press release and how to craft media communication that will help to preserve your businesses’ reputation and…

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WEBINAR Disaster Funding Q & A

May 19 @ 11:00 am - 12:00 pm
Free

What do small business owners need to know about the new Federal COVID-19 relief package? What financial resources are available? Who qualifies, and how does the application process work? What about PPP loan forgiveness? Along with a live Q&A, this workshop will provide attendees with information about the latest PPP funding program and forgiveness requirements. It will also cover the changes incorporated into the Consolidated Appropriations Act signed into law on December 27, 2020. Topics will include: – First draw…

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WEBINAR How to Estimate Startup Costs in Covid Times

May 19 @ 12:00 pm - 2:00 pm
Free

How much will it cost to start your business? It is important to know this figure so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses, start-up cost categories, calculating initial costs, calculating the first 90 days projected monthly costs, conducting a break-even analysis, and initial cash flow projection will be reviewed and presented in this hands-on session. Please bring a hand held calculator for your convenience. Instructor: Andrew Strachan REGISTER…

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WEBINAR Market Research Tools

May 20 @ 10:00 am - 12:00 pm
Free

In this class, we will provide an overview of the specific tools used for primary and secondary research. We will review examples of the various methodologies used in the field and available for small business owners. In addition, we will spend time having each participant review their SWOT and Porter 5 Forces competitive analysis. If time is available, the instructor will share research studies recently completed on behalf of her private clients. Instructor: Debbie Goldfarb   This is the 3rd webinar of…

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WEBINAR HR Hot Topics: How to Develop a Job Description

May 20 @ 12:30 pm - 1:30 pm
Free

In this workshop, we will discuss how to develop a job description. We will address how to perform a job analysis, establishing essential functions, and the structure. In addition, we will discuss managing change and considerations. Instructor: Danielle Jenkins REGISTER NOW

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WEBINAR How to survive AB5 and Independent Contractors

May 20 @ 3:00 pm - 4:00 pm
Free

Are you an independent contractor? Do you engage independent contractors? Are you confused or unaware of the new law governing the engagement of independent contractors? To avoid fines and penalties, there are technicalities that are important to understand. Topics will include: • Explanation of the new Independent Contractor law (AB5) • Which businesses, professions and trades are exempt from AB5 • Discussion of the criteria to be an independent contractor • Ramifications for violation of AB5 Instructor: Michael DeDonato REGISTER NOW

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WEBINAR How to Pivot Your Business Online During Covid 19

May 25 @ 10:00 am - 12:00 pm
Free

As the needs of your customers shift, so must your business strategy. Gain insights on how to use digital marketing to reinvent your business and grow your customer base without a massive investment. You will learn how to use digital marketing to: • Locate new markets • Leverage business partnerships • Communicate changes to operations • Improve your sales funnel • And more! Instructor: Omari Valentine REGISTER NOW

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WEBINAR: SBDC Orientation

May 25 @ 6:00 pm - 7:30 pm
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation will be offered three-four times per month. Instructor: Larry Johnson REGISTER NOW

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WEBINAR Crisis Management Planning

May 26 @ 10:00 am - 11:30 am
Free

Each year businesses around the world experience thousands of crises—anything from the fallout from mismanagement to interruptions resulting from causes such as tornadoes, legal action, work stoppages, and yes, pandemics. Being prepared for the inevitable is something every business owner should take seriously. In this Crisis Management Planning workshop, we will look at the plans and procedures that should be in place at every phase of the life of a business. Instructor: Saida Pagan REGISTER NOW

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WEBINAR How to Set-up Up Free & Easy Accounting Software for Start-Ups

May 26 @ 12:00 pm - 1:00 pm
Free

Keeping track of your business income and expenses is crucial to the financial health of your company. Fortunately, it doesn’t have to be complicated! This webinar will cover how to use Wave, a free online accounting software program to help keep you on track. Wave is designed for small business owners. No jargon, just an easy accounting software for small businesses that makes sense. Topics discussed will include: • Is Wave right for you? • Setting up your bank accounts • Invoicing…

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WEBINAR Making Facebook Ads Work For You

May 26 @ 3:00 pm - 5:00 pm
Free

This workshop will go over the ins and outs of using Facebook Ads to attract new customers. Whether you’re brand new or have tried Facebook Ads before, this training will give you the insight to stand out from your competitors and get more from your advertising budget. In this workshop you will discover: • The difference between a Facebook Ad and Boosting a Facebook Post • The basics of setting up a Facebook Ad • The strategy behind setting up a Facebook…

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