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All LA SBDC workshops are currently being offered online only.

Due to the COVID-19 Safer-at-Home restrictions, all LA SBDC workshops are being rescheduled or offered online only. If you’ve registered for a workshop, please check your email or the calendar listing for the latest updates.

If your business is affected by COVID-19, view the LA SBDC COVID-19 Response Guide here.

The LA SBDC Network offers no-cost/low-cost business workshops throughout Los Angeles, Santa Barbara, and Ventura Counties.

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SBDC hosted by El Camino College

(310) 225-8277|southbaysbdc.org

 

 

-JO9AIxb

Assisting clients in the South Bay and Beyond

July 2020

An HR Roadmap To Reopening Your Business

July 6 @ 12:00 pm - 1:00 pm
Webinar CA
Free

A HR Roadmap to Reopening Your Business Post COVID-19 At the beginning of 2020, the COVID-19 pandemic caused shutdowns and shelter-in-place orders across the globe. Now, as the U.S. economy slowly starts to reopen, business owners are faced with the challenge of adapting their operations to provide employees a safe, healthy, and compliant workplace to return to. During this webinar, SBDC advisor Danielle Jenkins, will provide you with An HR Roadmap to Reopening your Business, touching upon topics such as…

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WEBINAR SBDC Orientation

July 7 @ 9:00 am - 10:30 am
Webinar CA
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go…

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WEBINAR: The Basics of Starting a Business

July 7 @ 10:45 am - 12:45 pm
Free

Learn the fundamentals of what it takes to get your business started. Topics for discussion determining the feasibility of your business, the importance of business planning, understanding financial and licensing requirements and more. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go back and verify who is present. LINK WILL BE EMAILED…

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WEBINAR: Podcast at Home

July 7 @ 2:00 pm - 3:30 pm
Webinar CA
Free

Now, more than ever during Covid19 it is important to stay top of mind with our potential clients and customers. People are home burned out on the news looking for information to consume that will help them grow personally and professionally. If we can create a Podcast that will impact the lives of our target market by solving their pain or problem we can expand our reach, build our brand and ultimately increase the sales of our products and services.…

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PPP Forgiveness Information

July 8 @ 10:00 am - 11:30 am
Webinar CA
Free

Will you be forgiven?  PPP Funding and terms. Now that you have received PPP funding, you may be wondering or confused about PPP loan forgiveness. This workshop provides you with a detailed understanding of how to apply for forgiveness. For those who have not yet applied, you will also learn the terms and conditions for PPP funding. The topics include: -PPP Purpose, overview and terms -The 75/25 Rule -Definitions of Payroll Costs -Definitions of Non Payroll Costs -Covered periods for…

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WEBINAR: How to Start Your Business Financials in Excel

July 8 @ 12:00 pm - 2:00 pm
Webinar CA
Free

Overcome your fear of starting with an empty Excel spreadsheet and become proficient to create your own Profit and Loss statement for your business. This workshop will cover the basic Excel functions necessary to develop your financials and then build a basic Profit and Loss statement. For maximum learning you may bring your laptop to follow along, but it is not required. Basic computer knowledge is required for this class. PLEASE NOTE: If you check in more than 5 minutes…

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WEBINAR Digital Marketing Automation-Grow your Business on Autopilot

July 8 @ 3:00 pm - 5:00 pm
Webinar CA
Free

This workshop will go over how you can set up an automated Digital Marketing system to grow your business on autopilot. If you have a restaurant, a retail business, a service business or an e-commerce business, you will learn how to take advantage of automation to beat your competitors. In this workshop you will discover: -How to double your sales -How to attract potential customers and where you should be looking for them -How to turn those potential customers into…

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WEBINAR: SEO Like A Pro

July 9 @ 10:00 am - 11:00 am
Webinar CA
Free

Looking to get more visitors to your website without spending a dime in marketing? Learn the two main types of SEO, and which is more imporant. Learn vital techniques all small businesses should be using to get more traffic, leads and sales, such as how to find “money” keywords, and how to improve your backlink profile. SEO is a valuable resource for local and Ecommerce businesses alike. We will cover: -What is SEO? -On-page vs. off-page SEO: Which is better?…

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WEBINAR: YouTube for Business 102: The Ten Fundamentals of Content Creation

July 9 @ 2:00 pm - 3:30 pm
Webinar CA
Free

So you know you need a YouTube channel but how do you create videos that people want to watch? How to create content that people will want to share and that will compel them to see you as an expert to procure your products and services? People who have a big following on YouTube don’t do it by accident. There is a specific strategy and you need to know the playbook and follow the rules. -Get access to an exclusive…

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WEBINAR: Branding in Covid-19 Era

July 9 @ 3:00 pm - 5:00 pm
Webinar CA
Free

For this class we will focus on the concept of branding and highlight the various brand components.  From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty.  Additionally, we will review key brand leaders who were born during past recessions and…

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WEBINAR: Changing Dynamics of Consumer Behavior

July 9 @ 3:30 pm - 5:30 pm
Webinar CA
Free

The study of consumer behavior has always been an integral component of understanding the “success and/or failure” of launching, managing, and growing a business. Imagine if you will if everything you thought you knew about your consumer’s behavior changed overnight in respect to the “who, what, where, when and how”. Welcome to our COVID-19 world. In this class we will review these changing dynamics and what they mean to business today and in the future. Gain first-hand information about temporary & permanent changes…

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WEBINAR: An HR Roadmap To Reopening Your Business

July 13 @ 12:00 pm - 1:00 pm
Webinar CA
Free

At the beginning of 2020, the COVID-19 pandemic caused shutdowns and shelter-in-place orders across the globe. Now, as the U.S. economy slowly starts to reopen, business owners are faced with the challenge of adapting their operations to provide employees a safe, healthy, and compliant workplace to return to. During this webinar, SBDC advisor Danielle Jenkins, will provide you with An HR Roadmap to Reopening your Business, touching upon topics such as implementing new practices and procedures, reducing liabilities, easing back…

Find out more »

WEBINAR: How to survive AB5 and Independent Contractors

July 14 @ 11:00 am - 12:00 pm
Webinar CA
Free

Are you an independent contractor? Do you engage independent contractors? Are you confused or unaware of the new law governing the engagement of independent contractors? To avoid fines and penalties, there are technicalities that are important to understand. Topics will include: -Explanation of the new Independent Contractor law (AB5) -Which businesses, professions and trades are exempt from AB5 -Discussion of the criteria to be an independent contractor -Ramifications for violation of AB5 PLEASE NOTE: If you check in more than 5…

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WEBINAR: YouTube for Business 103: Search Engine Optimization

July 14 @ 1:00 pm - 2:15 pm
Webinar CA
Free

Just like a Website without Search Engine Optimization you will not be discovered on YouTube. It is not enough to upload a video there are 5 steps you must do to have your videos be found in search. Discover these quick hacks to get your content discovered and monetize your message. -How to title videos by keywords to get the most impact -How to create compelling thumbnails and why you need them -The important of tags to get discovered -How…

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WEBINAR: Pitch Perfect 102

July 15 @ 10:00 am - 12:00 pm
Webinar CA
Free

Why this workshop is important: Entrepreneurs seeking equity (angel and venture) funding must prepare and submit pitches to potential investors. Poor presentation of pitches often leads to failed attempts and hard lessons learned. Pitching investors and lenders is one of the greatest challenges facing entrepreneurs. High impact communications can motivate investors. This workshop provides participants with the opportunity to practice their pitches in a safe and supportive environment leading to constructive and meaningful feedback. Who should attend this workshop? Entrepreneurs seeking angel, venture or lending…

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WEBINAR: Accounting: The Basics of the Language of Business

July 15 @ 12:00 pm - 2:00 pm
Webinar CA
Free

Accounting is the system of tracking the income, expenses, assets and liabilities of business. Owners, managers, bankers, investors – use accounting terms and concepts to describe the events that make up the “story”. This workshop will explain the basics of how to make journal entries including debits and credits, the structure of financial statements, important financial ratios, and, more importantly, how to “account” for the transactions in your business. PLEASE NOTE: If you check in more than 5 minutes late,…

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WEBINAR: Business Loans 101

July 15 @ 3:00 pm - 5:00 pm
Webinar CA
Free

This class will teach what you need to know to apply for a business loan. Topics include: -What documents and paperwork you will need to use for the application process from major banks -Which banks are currently loaning money and what you will need to qualify -Why a business may need financing -Sources of credit -What you should know about credit. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because…

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WEBINAR Branding in Covid-19 Era

July 16 @ 10:00 am - 12:00 pm
Webinar CA
Free

For this class we will focus on the concept of branding and highlight the various brand components.  From here we will highlight well know industry leaders and niche players alike in respect to their COVID-19 response for their company, consumers and community at large. We will focus on the perceived value creating by their overall approach and its future impact on consumer behavior and employee loyalty.  Additionally, we will review key brand leaders who were born during past recessions and the…

Find out more »

WEBINAR: Website 103: How to Hire a Professional Web Designer

July 16 @ 1:00 pm - 3:00 pm
Webinar CA
Free

Once you’ve planned out your website strategy and content, it’s time to hire a web designer. We will give you an introductory course in locating and hiring the perfect fit for your needs and your budget. We will cover: -The difference between a web designer and a web developer -How much you should expect to pay for a website -Where to find great web designers -The selection process, including important questions to ask the designer -10 Common mistakes that can…

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WEBINAR: Business Plan Overview

July 16 @ 3:00 pm - 5:00 pm
Webinar CA
Free

Developing a business plan is one of the most valuable activities you can undertake. A good business plan provides a roadmap for success, gives you a sense of control over your future and is essential to attract funding. Business planning might be time consuming and daunting but the good news is you don’t have to start with a blank sheet of paper! The Business Plan Overview workshop guides you through the process of creating a solid, well-structured business plan, tailored to…

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WEBINAR: A HR Roadmap To Reopening Your Business

July 20 @ 12:00 pm - 1:00 pm
Webinar CA
Free

At the beginning of 2020, the COVID-19 pandemic caused shutdowns and shelter-in-place orders across the globe. Now, as the U.S. economy slowly starts to reopen, business owners are faced with the challenge of adapting their operations to provide employees a safe, healthy, and compliant workplace to return to. During this webinar, SBDC advisor Danielle Jenkins, will provide you with An HR Roadmap to Reopening your Business, touching upon topics such as implementing new practices and procedures, reducing liabilities, easing back…

Find out more »

WEBINAR: How to Estimate Start-Up Costs and Cash Flow

July 21 @ 12:00 pm - 2:00 pm
Webinar CA
Free

How much will it cost to start your business? It is important to know this figure so that you can plan ahead in starting your new venture. Topics include: Steps needed to calculate start-up expenses, start-up cost categories, calculating initial costs, calculating the first 90 days projected monthly costs, conducting a break-even analysis, and initial cash flow projection will be reviewed and presented in this hands-on session. Please bring a hand held calculator for your convenience. PLEASE NOTE: If you…

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WEBINAR: Legal Structure

July 21 @ 6:00 pm - 8:00 pm
Webinar CA
Free

One of the first decisions that you will have to make as a business owner is how the company should be structured. Topics include: -Permit processes, reviewing how to apply for the permits needed to operate a business, -Business licensing requirements -A brief discussion on the implications of legal structures. This decision will have long-term implications, so consult with an accountant and attorney to help you select the form of ownership that is right for you. In making a choice,…

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WEBINAR SBDC Orientation

July 21 @ 6:15 pm - 7:45 pm
Webinar CA
Free

This workshop will provide attendees with information about the program requirements and the different services and training offered at the center. Attendance is required for pre-venture and early start-up businesses. Orientation is offered two-three times per month so check the calendar for future dates. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to…

Find out more »

WEBINAR: Dominating Your Local Market Online

July 22 @ 3:00 pm - 5:00 pm
Webinar CA
Free

This workshop will go over proven strategies for using internet marketing and social media to get more customers and keep them. No matter if you are a large company or a one-person shop this training will give you the tools you need to prosper online. In this workshop you will discover: -How to guarantee you get found online -4 Data Companies that determine your Google ranking – that you never even knew existed -Techniques to have your customers telling everyone they know about…

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WEBINAR: Customer Experience Is Key for New Normal

July 23 @ 3:00 pm - 5:00 pm
Webinar CA
Free

We live in an experience economy and its fundamentally changing how companies go to market, influence their buyers, and engage people throughout the customer journey. Customer Experience (CX) is more than just a company’s brand—it is the complete experience with you & your company.  In this class we will explain the customer experience concept and why it is one of the top initiatives for 2020.  We will identify/describe key components of CX needed for making CX the epicenter of a…

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WEBINAR: A HR Roadmap To Reopening Your Business

July 27 @ 12:00 pm - 1:00 pm
Webinar CA
Free

At the beginning of 2020, the COVID-19 pandemic caused shutdowns and shelter-in-place orders across the globe. Now, as the U.S. economy slowly starts to reopen, business owners are faced with the challenge of adapting their operations to provide employees a safe, healthy, and compliant workplace to return to. During this webinar, SBDC advisor Danielle Jenkins, will provide you with An HR Roadmap to Reopening your Business, touching upon topics such as implementing new practices and procedures, reducing liabilities, easing back…

Find out more »

WEBINAR Marketing 101

July 28 @ 10:00 am - 12:00 pm
Webinar CA
Free

Understanding the basics of marketing is vital to the success of your business. This workshop provides an overview of the principles of marketing and how to develop a marketing plan aimed at the needs and desires of your target market. PLEASE NOTE: If you check in more than 5 minutes late, you will not receive credit for attending because attendance will have already been taken by one of the admin staff. The presenter is unable to go back and verify who…

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