Resources

Marketing

United States Chamber of Commerce

The U.S. Chamber of Commerce is the world’s largest business organization representing the interests of more than 3 million businesses of all sizes, sectors, and regions. Learn about the latest issues and outcomes in different industries, from agriculture to technology, and join their Small Business Nation program to get free resources and connections.

Optimizing Your Website – What Every Small Business Should Know

Expertise.com makes it easy for experts to advertise their services and for customers to choose experts. This platform allows business owners to create fully-dimensional profiles so they can advertise their business, and it allows customers to explore provider profiles to get a 360-degree view of each expert, including their reviews, galleries of their work, areas of expertise, awards, certifications, and everything else you need to decide who to hire.

Download Tools

Advertising Budget

A great monthly advertising budget template that you can drop right into your business plan.

Competitive Analysis Table

Every market has competitors, both direct and indirect. This tool will help you organize and analyze your company’s competitive position based upon things that matter to your target customers.

Major Media Types Rates

A good comparison of the advantages and limitations of the major media types available to market your business.

Periscope for Profit

What is Periscope and how to use it in your business. Check out the additional resources and information on how to start scoping!

Blogs

How is Your Business Growing?

Shifting from wearing many hats and working side by side with your team to planning and managing your staff from a macro level may require some change. As you shift your management style, take into consideration the ten tips below to affirm your business is built to flourish.
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For Effectively Managing Leads

So you generated new leads from your target market analysis …
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Defining Your Target Market

When applied to your business, 20% of your customers more than likely buy 80% of your products or services. So, how do you target that 20% of your business’ best customers?
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SMALL BUSINESS DEVELOPMENT CENTER
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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All programs and services are offered to the public on a nondiscriminatory basis. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

Funded in part through a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the Governor’s Office of Business and Economic Development.