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Beyond the Fringe

455 S Lake Ave, Ste 14 Sola Salons, Pasadena, CA 91101

Jennifer Kalil owns Corté Studio in Pasadena, which specializes in cutting kids’ hair.

Challenges

Jennifer knew she had a solid business idea but wasn’t sure how to go from concept to creation. She knew she needed a plan, a marketing strategy, a financial system, and guidance to secure a suitable location. She first went to her credit union for advice, who referred her to the Small Business Development Center.

Solutions

Jennifer initially met with Don Loewel, a Business Advisor at the SBDC hosted by Pasadena City College. Don helped her develop a business plan, which included startup expenses, projected sales, and on-going cost. Don also advised Jennifer on the legal language and which questions to ask when securing the lease. To establish the financial and accounting system, SBDC Business Advisor Astrid Galvez helped Jennifer set up a DBA, obtain a tax ID, set up Quickbooks, and hire a bookkeeper. She also helped her to open a business banking account and choose a Point of Sale system. SBDC Business Advisor Lindsey Heisser assisted Jennifer with a marketing plan and helped her build a strong social media presence that organically drew in new customers.

Results

Corté Studio’s customer base has grown steadily month after month. Since launching the business in 2016, Jennifer has moved into a larger salon space, hired an assistant, and plans to hire additional stylists. She continues to seek business advice from the SBDC at Pasadena City College.

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