The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
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January 2025
Answer the Money Question: “Why Would I Choose You Over Your Competition?
Most business leaders don’t know how to position their company as a one-of-a-kind problem solver, so they repeat the slightly modified marketing language of their competitors. Unfortunately, these well-intentioned copycat techniques mean the clients they crave can’t tell them apart from the businesses below or above them on the Google search engine results page. That next big deal will keep scrolling. In this session, Aleya Harris will teach you how to define the problem you solve, showcase your approach to…
Find out more »Digital Marketing Strategies For Measurable Results
A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…
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