The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.
Events Search and Views Navigation
April 2023
Webinar – Writing for Fun, Profit and to Promote
Victor Benoun is an entrepreneur, speaker and author, having been published by traditional publishers as well as being self-published. He has used his writing as a means to promote his company and business as well as to create an additional revenue source. We hope you will join us for this content rich webinar. REGISTER NOW
Find out more »May 2023
Webinar – Writing for Fun, Profit and to Promote
Victor Benoun is an entrepreneur, speaker and author, having been published by traditional publishers as well as being self-published. He has used his writing as a means to promote his company and business as well as to create an additional revenue source. We hope you will join us for this content rich webinar. In this webinar you will learn: The number one road block that stops new authors in their tracks from achieving their dreams of writing…
Find out more »June 2023
Webinar: Say What? Product Advertising and Labeling
This webinar will introduce small business owners to the basics of California and federal advertising and labeling law. Attendees will learn the difference between truthful vs. fraudulent and misleading advertising; business “puffery”; lawful product comparisons; requirements when using terms such as “organic” and “fat free”; required disclosures for certain ingredients such as nuts and other allergens; and liability for violating advertising and labeling laws. REGISTER NOW
Find out more »Profitable Menu Engineering for Every Restaurant
Do you have a menu made of stars….or dogs? How do plowhorses or puzzles help improve your sales and boost your bottom line? If you’re scratching your head trying to figure out what gibberish stars, dogs, plowhorses and puzzles mean-you just got a taste of menu engineering. Menu engineering helps restaurant owners uncover the secrets hidden in their menu by figuring out what’s profitable, what’s not and what to do about it! REGISTER NOW
Find out more »How To Create Content On Canva
In this hands-on interactive webinar, instructor Deborah Deras will teach you how to be successful at using organic, social media content in your marketing campaigns. Through incredibly effective use of social media content, Deborah herself has booked huge clients such as Verizon, Coca-Cola, Proctor & Gamble, NASA, Caltech, and J.P. Morgan. You will learn how to: Create Instagram Reels/TikToks/YouTube Shorts on Canva How to create Carousel posts How to animate posts How to use your brand colors and fonts consistently…
Find out more »July 2023
How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…
Find out more »How To Sell On Instagram With Instagram Reels
IG Reels is essentially a copycat of Tik Tok that allows you to record and edit multiple 7-90 second videos set to popular songs and trending audios. It is the rival to Tik Tok and literally the easiest way for small businesses to grow online. Whether or not you have a product or service, Instagram is for you. In this webinar, you will learn: • What are Instagram Reels • How to select the music, speed, and filters • How to…
Find out more »August 2023
Webinar – Email Marketing Automation: 5 Key Flows To Maximize Retention and Sales – E-commerce
Please join us for – Email Marketing Automation: 5 Key Flows To Maximize Retention and Sales – E-commerce with Ramin Ramhormozi REGISTER NOW
Find out more »How To Sell When You’re Not A Salesperson
Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective…
Find out more »Live Q&A: All About Social Media For Your Business
Are you overwhelmed by Social Media marketing? Are you posting but not seeing likes convert to sales? Join the Long Beach SBDC for our Live Social Media Q&A, addressing questions on how to effectively use social media to grow your business. SBDC Marketing and Social Media advisor Deborah Deras, and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of social media topics including how to…
Find out more »Webinar – Email List Building: Key Strategies to Implement Today – E-commerce
Please join us for Webinar – Email List Building: Key Strategies to Implement Today – E-commerce with Ramin Ramhormozi Please join us for Webinar – Email List Building: Key Strategies to Implement Today – E-commerce with Ramin Ramhormozi REGISTER NOW
Find out more »September 2023
WEBINAR Win the Inbox Battle–Email Marketing 2023 Action Tools!
Are your Email Marketing efforts paying off? Are your contacts engaging and converting? Learn proven strategies to help your messages rise above a noisy inbox and get results. Email open rates have changed. 2023 email marketers need to use the latest tools to motivate opens and engagement. Liz reveals her 10 Top Tips to achieve the best results in 2023. Plus see how to save time and get results using CMS, integrated apps and other action tools! This Workshop Will Teach You The Latest…
Find out more »November 2023
Menu Engineering for More Profitable Restaurants
Menu Engineering for More Profitable Restaurants Do you have a menu made of stars….or dogs? How do plow horses or puzzles help improve your sales and boost your bottom line? If you’re scratching your head trying to figure out what gibberish stars, dogs, plow horses and puzzles mean-you just got a taste of menu engineering. Menu engineering helps restaurant owners uncover the secrets hidden in their menu by figuring out what’s profitable, what’s not and what to do about it!…
Find out more »Branding For Success
Can you define your brand proposition in less than one minute? Are you struggling with defining your brand? Can you differentiate yourself from your competition and stand out? Do you know what is your uniqueness as an entrepreneur and as a business (It is not your prices, experience, or customer service)? Are you intentional on how your clients see you, and the promise you make to them? We at PCR SBDC, know exactly what you are going through. You are not alone, and we…
Find out more »Unleashing the Power of AI for Enhanced Online Branding& Marketing
Attention, entrepreneurs, and small business owners! Are you looking to take your online branding, website, and marketing efforts to new heights? But you find the following hindering your online presence? 1. Limited Resources: Limited budget and manpower, struggling to compete. 2. Time Constraints: Joggling multiple hats and various responsibilities. 3. Lack of Technical Expertise: Lack of in-depth knowledge of AI, making you feel overwhelmed. 4. Standing Out in a Crowded Market: You are challenged differentiating yourself from competitors. In today’s fast-paced digital landscape,…
Find out more »December 2023
Webinar – The Essentials to Developing a Consistent Brand
Please join us to learn – The Essentials to Developing a Consistent Brand It may be that you know the brand of your business, but is it clear to your consumer? Are you employing the right marketing strategies that strengthens your brand, and is your brand resonating with your target market? No doubt, creating a brand takes careful planning. That is why we want to invite you to join our own SBDC Digital Marketing Consultant and Web Developer, Darren Elliott, as he…
Find out more »Webinar – The Formula to Writing Effective Search Engine Friendly Content
If you are frustrated or confused on how to write web content to strengthen keywords, and have it be friendly for search engines to understand, then we have good news for you! Join COC’s SBDC Online Marketing Specialist, Darren Elliott who will make sense of the writing process, and dispel the myths about how to strengthen your site’s keywords. Darren will also share the formula for writing effective content, that Search Engine Specialists don’t want you knowing. It’s fun, it’s educational and it best of all…..it works! REGISTER…
Find out more »February 2024
Grow With Google: Build Your Professional Brand
Having a strong professional brand and a well-thought-out career story can open many opportunities for you, especially when it comes to pursuing your next job. In this workshop, you’ll learn how to position your career story in a compelling way, improve your online presence, and build a solid network. Plus, you’ll learn how to answer the common interview question “tell me about yourself” to make a strong first impression in your interviews. REGISTER NOW
Find out more »Webinar – Writing Effective Content for Your Website
Wondered about your website content and how it impacts search results? How does content work? Come and learn tips on solving the mystery of content and writing effective content for your website. REGISTER NOW
Find out more »Webinar – 2024’s Best Email Platforms: Find Your E-commerce Match
Email marketing remains a powerhouse for e-commerce. But with so many platforms out there, which one is right for you? We’ll guide you through the top email marketing platforms of 2024, helping you pick the perfect partner for your business. REGISTER NOW
Find out more »March 2024
IN- PERSON: Menu Engineering For More Profitable Restaurant
Key Learning Objectives · Understanding Menu Engineering Fundamentals · Effective Dish Categorization · Pricing Strategies for Profitability · Visual Design and Layout · Utilizing Data for Informed Decision-Making · Menu Innovation and Adaptation REGISTER NOW
Find out more »Branding For Success
Can you define your brand proposition in less than one minute? Are you struggling with defining your brand? Can you differentiate yourself from your competition and stand out? Do you know what is your uniqueness as an entrepreneur and as a business (It is not your prices, experience, or customer service)? Are you intentional on how your clients see you, and the promise you make to them? We at PCR SBDC, know exactly what you are going through. You are not alone, and we…
Find out more »Webinar – Mastering the Art: Implementing Effective Email Marketing Campaign Strategies – eCommerce
Join us for an enlightening webinar that will reveal the secrets behind implementing effective email marketing campaign strategies. This comprehensive session will dive deep into the key elements of email marketing that deliver tangible results and enhance brand loyalty. REGISTER NOW
Find out more »Webinar – Podcasting Essentials: Setting Up Your Show for Success – Podcast Marketing – Part 3
In the final installment of our three-part webinar series, “Podcasting Essentials: Setting Up Your Show for Success,” we will guide you through marketing your podcast. Whether you’re an aspiring podcaster or a content creator looking to explore new avenues, this session is perfect for you. REGISTER NOW
Find out more »April 2024
Webinar – Writing for Fun, Profit and to Promote
Victor Benoun is an entrepreneur, speaker and author, having been published by traditional publishers as well as being self-published. He has used his writing as a means to promote his company and business as well as to create an additional revenue source. We hope you will join us for this content rich webinar. In this webinar you will learn: The number one road block that stops new authors in their tracks from achieving their dreams of writing…
Find out more »
