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The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.

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May 2024

Webinar – Digital Marketing Mastery for Ecommerce Entrepreneurs – Part 3

May 28, 2024 @ 10:00 am - 11:00 am
Free

  Unlock the full potential of your online store with our Digital Marketing Mastery for Ecommerce Entrepreneurs webinar series (3-parts). Tailored specifically for new ecommerce business owners, this three-part series delves into the most effective digital marketing strategies and tools to boost your online presence and sales. From crafting compelling buyer personas to leveraging SEO, social media, and targeted advertising, learn how to attract, engage, and convert your audience into loyal customers. Each session is designed to equip you with…

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June 2024

Webinar – Writing for Fun, Profit and to Promote

June 6, 2024 @ 12:00 pm - 1:00 pm
Free

Victor Benoun is an entrepreneur, speaker and author, having been published by traditional publishers as well as being self-published. He has used his writing as a means to promote his company and business as well as to create an additional revenue source.   We hope you will join us for this content rich webinar.   In this webinar you will learn:   The number one road block that stops new authors in their tracks from achieving their dreams of writing a…

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Webinar – Tips for Amazon Kindle Direct Publishing (KDP) Ads

June 6, 2024 @ 1:30 pm - 2:30 pm
Free

If you have ever thought about writing, publishing and marketing a book on Kindle, this webinar will show you where to begin and how to maneuver though the Kindle Platform, how to publish and market your book. REGISTER NOW

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How To Sell When You’re Not A Salesperson

June 11, 2024 @ 5:00 pm - 6:30 pm
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know.         Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective…

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WEBINAR Mastering Storytelling for Community Building and Sales: Facebook vs. LinkedIn

June 25, 2024 @ 10:00 am - 12:00 pm
Free

Optimize storytelling for community building and sales on two prominent social media platforms: Facebook and LinkedIn. In this user-friendly overview, we’ll explore the unique features of both platforms, compare the benefits of sharing text and image updates, and explore real-life examples of personalities, brands, and companies leveraging these platforms to foster engagement and drive sales.   Instructor: Chérmelle Edwards (SBDC Advisor) REGISTER NOW

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Digital Marketing Strategies For Measurable Results

June 27, 2024 @ 12:00 pm - 1:30 pm
Free

A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…

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July 2024

How To Sell When You’re Not A Salesperson

July 16, 2024 @ 5:00 pm - 6:30 pm
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…

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Webinar – 8 Steps to Improving Your Business’ Local SEO

July 24, 2024 @ 12:00 pm - 1:00 pm
Free

Local SEO (Search Engine Optimization) has become an essential marketing strategy for those who draw most of their business from a local area or community. Local SEO, when done correctly, can bolster online visiblity significantly in a select area. Thus, making it easier to connect local consumers to the local business. Sound like a strategy you want for your business?  Then, join our Digital Marketing Specialist, Darren Elliott, as he shares ethical Local SEO methods that will increase search engine visibility, in and around your market area.  Best of all, these…

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Digital Marketing Strategies For Measurable Results

July 24, 2024 @ 2:00 pm - 3:30 pm
free

A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…

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Grow With Google: Learn The Basics of Google Ads

July 29, 2024 @ 12:00 pm - 1:00 pm
Free

In this workshop you will learn how to reach more customers and grow your business with Google Ads. We will cover how to create an account and set up an ad campaign, how to improve ad performance, and how to measure success. REGISTER NOW

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Webinar – 8 Things to Know & Remember About Key Word Strategies

July 31, 2024 @ 12:00 pm - 1:00 pm
Free

You don’t have to be web savvy to know how to develop good keyword strategies for your website. but you will want to know the 8 key points to keep in mind before you take on the task. Join Darren Elliott for this presentation, where he will show you just how keywords work, and how you can strengthen each keyword to lead the right consumer to your website.  Sign up today, and be on your way to putting a smart…

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WEBINAR E-Smarts: Dominating Your Local Market Online

July 31, 2024 @ 3:00 pm - 5:00 pm
Free

This workshop will go over methods and strategies to leverage online marketing and social media to dominate your local market. If you’re looking for ways to attract new customers then this training will show you how to avoid common pitfalls and get ahead of your competition. In this workshop you will discover: i. The 4 areas of Digital Marketing that are essential to a successful business ii. Why the way people perceive you online makes all the difference iii. The proper way to…

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August 2024

Digital Marketing Strategies For Measurable Results

August 29, 2024 @ 10:00 am - 11:30 am
Free

A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…

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Webinar – Mastering the Art: Implementing Effective Email Marketing Campaign Strategies

August 30, 2024 @ 10:00 am - 11:00 am
Free

Join us for an enlightening webinar that will reveal the secrets behind implementing effective email marketing campaign strategies. This comprehensive session will dive deep into the key elements of email marketing that deliver tangible results and enhance brand loyalty. Instructor: Ramin Ramhormozi REGISTER NOW

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September 2024

How To Sell When You’re Not A Salesperson

September 10, 2024 @ 5:00 pm - 6:30 pm
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…

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Webinar – The Power of Branding

September 30, 2024 @ 10:00 am - 11:00 am
Free

Create a cohesive brand identity that resonates with your audience and sets your business apart.     REGISTER NOW

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November 2024

Future-Proof Your Business by Building Relationships and Growing Your Email List

November 6, 2024 @ 10:00 am - 11:30 am
Free

Running a business comes with its fair share of uncertainty, especially in an industry that is constantly evolving. Designing a long-lasting and sustainable company falls on your ability to develop strong relationships and reach your target market where they already are: in their inboxes. In this session, Aleya will shed light on the strategies behind an effective marketing funnel and how email marketing ensures your brand remains top-of-mind while generating revenue on demand. Takeaways include: How to design your marketing…

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Future-Proof Your Business by Building Relationships and Growing Your Email List

November 6, 2024 @ 10:00 am - 11:30 am
Free

Running a business comes with its fair share of uncertainty, especially in an industry that is constantly evolving. Designing a long-lasting and sustainable company falls on your ability to develop strong relationships and reach your target market where they already are: in their inboxes. In this session, Aleya will shed light on the strategies behind an effective marketing funnel and how email marketing ensures your brand remains top-of-mind while generating revenue on demand. Takeaways include: How to design your marketing…

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Webinar – Working with Social Media Influencers: FTC Influencer Guidelines and Other Important Law

November 14, 2024 @ 12:00 pm - 1:00 pm
Free

Social media influencers and “brand ambassadors” can be invaluable for marketing and promoting company products on the internet. But federal and state advertising laws and intellectual property (IP) rights lurking in the background may create liability for the small business (and the influencer/brand ambassador). This webinar discusses legal issues affecting the use of influencers and brand ambassadors, including the Federal Trade Commission (FTC)’s “Influencer Guidelines,” federal and state advertising laws, required disclosures, and IP laws a small business should be…

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How To Sell When You’re Not A Salesperson

November 19, 2024 @ 5:00 pm - 6:30 pm
free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…

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January 2025

IN PERSON- How To Begin a Successful Social Media Brand in 2025

January 9 @ 12:00 pm - 2:00 pm
El Camino College Business Training Center, 13430 Hawthorne Blvd.
Hawthorne, CA 90250 United States
Free

In this webinar we’ll discuss what Social Media is and is not. We’ll define the difference between social media for personal use and business use. We’ll discuss today’s main platforms including best use cases based upon popular industries. You’ll learn how to select the right social platform(s) for your business including what to post (content); how often to post (frequency), and how to turn content into sales (revenue strategies). THIS IS AN IN-PERSON EVENT. REGISTER NOW

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How To Sell When You’re Not A Salesperson

January 14 @ 5:00 pm - 6:30 pm
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…

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Answer the Money Question: “Why Would I Choose You Over Your Competition?

January 22 @ 11:00 am - 12:30 pm
Free

Most business leaders don’t know how to position their company as a one-of-a-kind problem solver, so they repeat the slightly modified marketing language of their competitors.  Unfortunately, these well-intentioned copycat techniques mean the clients they crave can’t tell them apart from the businesses below or above them on the Google search engine results page. That next big deal will keep scrolling. In this session, Aleya Harris will teach you how to define the problem you solve, showcase your approach to…

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Digital Marketing Strategies For Measurable Results

January 23 @ 11:00 am - 12:30 pm
Free

A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff, Ph.D. with examples from his work. In this program, discover: How effective are your current social media efforts? Are you continually researching new market segments? Learn to align…

Find out more »

February 2025

How To Sell When You’re Not A Salesperson

February 11 @ 5:00 pm - 6:30 pm
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…

Find out more »
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