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The LA SBDC Network offers no-cost virtual business workshops for small businesses in Los Angeles, Santa Barbara, and Ventura Counties.

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December 2023

Webinar – Localize to Optimize: Mastering Local SEO for E-commerce Success

December 14, 2023 @ 10:00 am - 11:00 am
Free

In the ever-competitive world of e-commerce, standing out to your local customer base is more important than ever. ‘Localize to Optimize’ is a webinar designed specifically for new e-commerce merchants who want to harness the power of local SEO to elevate their online presence. In this one-hour session, we’ll unravel the intricacies of Local SEO and guide you through effectively setting up your business for local search success. From optimizing your Google My Business listing to crafting localized content and…

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Webinar – Protecting the Company’s “Secret Sauce”: Trade Secret Basics

December 14, 2023 @ 12:00 pm - 1:30 pm
Free

This webinar will teach small business owners how to protect the company’s inventions, ideas and secrets. Attendees will learn the basics of trade secret law; the kinds of information that can be protected as a trade secret; confidentiality requirements; ownership issues; how to avoid losing trade secret protection; and how to avoid violating the trade secret rights of others. REGISTER NOW

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Special Event UCLA: “Tips for Building a Successful Internship Program”

December 14, 2023 @ 12:00 pm - 1:00 pm
Free

“Tips for Building a Successful Internship Program” – Join the UCLA Industry Relations team for an informative workshop on building and maintaining a successful internship program. Topics covered will include how to determine what your interns will accomplish, insights for effectively recruiting university interns, maintaining compliance with federal labor law, and more. REGISTER NOW

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Webinar – “Product Sourcing 101: A Beginner’s Roadmap for E-commerce Entrepreneurs”

December 19, 2023 @ 10:00 am - 11:00 am
Free

Jumpstart your e-commerce venture with ‘Product Sourcing 101: A Beginner’s Roadmap for E-commerce Entrepreneurs.’ This focused webinar equips new e-commerce business owners with the essentials of product sourcing. Learn to navigate different sourcing models, find and vet suppliers, manage logistics, and uphold quality control. We’ll also touch on overcoming typical sourcing challenges and embracing ethical and sustainable practices. Gain valuable insights to confidently build and grow your e-commerce product lineup. REGISTER NOW

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Webinar – Fundamentals of Food Businesses

December 19, 2023 @ 12:00 pm - 1:00 pm
Free

Fundamentals of Food Businesses gives an overview on the various food business models. From Cottage Food Law (which allows preparing approved foods at home) to full-service restaurants and everything in between. This webinar will allow attendees to explore their ideas and think about different business models for their food business dream, and show steps to each with easily explained phases.  Presented by Kevin McVearry, Business Advisor with the SBDC since 2012, with over 25 years of experience opening and operating…

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Business Profit Projections

December 20, 2023 @ 10:00 am - 11:30 am
Free

Business Projections 101 If you are looking to make a profit in your business this webinar is for you! We know that numbers can be scary but with the right help it can be the new best friend of your business. Join us as we take an honest look at what needs must be met to start, grow and keep you in the green. The only thing that can make you cents is MONEY! Let us help! REGISTER NOW

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Webinar – E-commerce Trends: A Year in Review and Look Ahead to 2024

December 22, 2023 @ 10:00 am - 11:00 am
Free

Join us for ‘E-commerce Trends: A Year in Review and Look Ahead to 2024,’ a compelling webinar designed for e-commerce professionals and enthusiasts. As we reflect on the significant trends and statistics that shaped the e-commerce landscape in the past year, we’ll also cast our gaze forward to anticipate what 2024 holds. This session will cover emerging technologies, evolving consumer behaviors, and market dynamics that are expected to influence e-commerce in the upcoming year. Whether you’re a startup owner, a…

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January 2024

Restaurant Academy: Menu Money: Maximizing Your Profits With Square

January 8 @ 11:00 am - 12:30 pm
Free

Why think about menu costing?  It’s the one factor you have control over in an ever-changing economic environment! Learn the basics necessary to stay on top of how much money is spent/earned on your items to maximize profitability. REGISTER NOW

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Financial Fitness: Income Statement

January 9 @ 10:00 am - 11:30 am
Free

An income statement is a financial statement that shows the company’s income and expenditures. It also shows whether a company is making profit or loss for a given period. The income statement, along with balance sheet and cash flow statement, helps you understand the financial health of your business. If you need help with your income statement and where to start, this webinar is for you! REGISTER NOW

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How To Become Loan Ready

January 10 @ 10:00 am - 3:30 pm
Free

If you are looking to make your business bankable this webinar is for you! We know that finances can be scary but with the right help it can be the new best friend of your business. Join us as we look at what’s needs to make sure you are bankable and ready to grow your business when applying for a loan. REGISTER NOW

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Webinar – How to Start Your Business

January 10 @ 10:00 am - 11:00 am
Free

Learn to start, run and grow your business. This workshop covers critical topics such as business development, market research, business entities and so much more. Don’t waste another minute, join us in learning how to bring your entrepreneurial idea to life. REGISTER NOW

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Webinar: Improving Employee Retention, Recruitment and Culture

January 10 @ 12:00 pm - 1:00 pm
Free

Description: As employers nationwide continue to struggle to find quality employees, employers must focus on their current staff and company culture to attract the best candidates for new available positions.  This webinar will touch on ways to improve your current staff morale, offer tips for recruiting the best available candidates, and focus on your overall company culture.  Presented by Kevin McVearry, a business advisor for the SBDC since 2012, with over 25 years of experience recruiting, training, and retaining employees…

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2024 Goal Setting for Successful Businesses and Restaurants

January 11 @ 10:00 am - 11:30 am
Free

Do you have dreams that you wish to meet for your business?  Setting goals and achievable actions step are proven to be the number one strategy for the most successful businesses.  In this webinar, you will begin to prioritize your top business goals for 2024, learn how to use the SMART goal format, mind map the goal, and begin setting action plans to ensure maximum results. REGISTER NOW

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Unleashing the Power of AI for Enhanced Online Branding& Marketing

January 11 @ 10:00 am - 12:00 pm
Free

Are you looking to take your online branding, website, and marketing efforts to new heights? But you find the following hindering your online presence? 1. Limited Resources: Limited budget and manpower, struggling to compete. 2. Time Constraints: Joggling multiple hats and various responsibilities. 3. Lack of Technical Expertise: Lack of in-depth knowledge of AI, making you feel overwhelmed. 4. Standing Out in a Crowded Market: You are challenged differentiating yourself from competitors. In today’s fast-paced digital landscape, we understand the challenges you face.…

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Harness the Power of Mindset to Elevate Your Small Business

January 16 @ 10:00 am - 11:30 am
Free

As a small business owner, your mindset is a powerful tool that can propel you towards success or hold you back. “Unlocking Success: Transform Your Mindset as a Small Business Owner” is an empowering webinar designed to guide you through the mental hurdles that often challenge entrepreneurs. This session will provide you with the strategies and insights needed to overcome imposter syndrome, break the cycle of procrastination, and confidently charge what you’re worth. Key Objectives: Conquering Imposter Syndrome: Learn techniques…

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Financial Fitness: Smart Credit Strategies for Entrepreneurs

January 16 @ 4:00 pm - 6:00 pm
Free

The “Improve Your Personal Credit for Lending Opportunities” workshop is designed to help individuals and business owners understand the factors that affect their credit scores and learn strategies to improve them. Whether you are looking to apply for a personal loan, business loan, or credit line, having a strong credit score can significantly increase your chances of approval and favorable terms. During this workshop, participants will learn about the different credit bureaus and how they calculate credit scores, the common…

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Webinar – Sales Strategy Tips for Your Business

January 17 @ 11:00 am - 12:00 pm
Free

Come ready to learn Sales Strategies Tips for Your Business as you explore the following:   Skill Set vs. Style Pricing Competitive Advantage Value Proposition REGISTER NOW

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Webinar – Business Model (Spanish)

January 17 @ 12:00 pm - 1:00 pm
Free

Plan de Negocio – El plan es tu mapa y guía para que tu negocio tenga éxito y pueda enfrentarse a los diferentes retos de manera eficiente.     REGISTER NOW

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Branding For Success

January 18 @ 10:00 am - 12:00 pm
free

        Can you define your brand proposition in less than one minute? Are you struggling with defining your brand? Can you differentiate yourself from your competition and stand out? Do you know what is your uniqueness as an entrepreneur and as a business (It is not your prices, experience, or customer service)? Are you intentional on how your clients see you, and the promise you make to them? We at PCR SBDC, know exactly what you are going through. You are…

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Webinar – Introduction to Certifications – State of CA, LA County, City of LA and Federal

January 18 @ 12:00 pm - 1:00 pm
Free

This webinar will provide participants with a comprehensive overview of the importance and benefits of certifications. Participants will gain insights into certification programs and understanding the certification process in order to do business with State of California, LA County, City of LA and the Federal Government. REGISTER NOW

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WEBINAR Legal Corner: Business Survival 2024

January 18 @ 3:00 pm - 6:00 pm
Free

A great Jump Start for 2024, covers various topics important to the survival of all small businesses:  Legal Structure and Personal Asset Protection, Type of Insurance, Cash Flow Issues, Permits and Licensing, Management styles, an owner’s life choices, the 3 roles you play in your business, and Business planning. Join Attorney Ben Martin who loves helping new and small businesses, survive and thrive. With over 20 years of experience working for SBDCs, Non-profit Entrepreneurship Programs, and Pro Bono service to people…

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The Restaurant Business Plan

January 23 @ 2:00 pm - 3:30 pm
Free

In this webinar, you will discover the essential components of a restaurant or food business plan to help increase your chances of success and present to your plan to investors and financial institutions. You will learn the key components, the best practices and systems to incorporate into your plan. Topics will cover concept creation, organizational structure, marketing plan and SWOT analysis, necessary operational considerations, and an overview of financial projections. Participants will receive a business plan template and can schedule one-on-one…

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Webinar – Business Planning #2

January 24 @ 10:00 am - 11:30 am
Free

Come ready to work on your business in this two-part training.  Business planning is a tool to help your business! It’s an opportunity to create a road map and tell the story of the business with a focus on key elements. Highlighted Topics:          Creating a Business Plan          Goal Development          Business Development          Marketing Plans          Advertising Strategies          Financials – Overview REGISTER NOW

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Webinar – Explore Starting Your Home Based Business

January 24 @ 12:00 pm - 1:00 pm
Free

This informational Webinar, will give you a good overview of what it takes to Start Your Own Home-Based Business. Having this knowledge will nurture your dream of being self-employed and doing what you want to do in life. From selecting a business and getting it registered to how to balance your home life with our work life, this introduction will help you move forward towards entrepreneurship! REGISTER NOW

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Webinar – Tax Considerations for Home-based Small Businesses

January 24 @ 1:30 pm - 2:30 pm
Free

Operating a home-based small business and need some tax related tips/guidelines? The webinar covers tax considerations for a sole proprietorship, LLC and S-Corporation.  Highlighted topics will include: Special Business Expense Deductions Self-employment Taxes Quarterly Estimated Taxes and More   Come ready with your questions. REGISTER NOW

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